Henan GELGOOG Machinery Co. Ltd

What Henan GELGOOG Machinery Co. Ltd does

Henan GELGOOG Machinery Co. Ltd is a Zhengzhou, China-based manufacturer of food processing equipment founded in 2010, with a current headcount of approximately 22 employees. The company designs and builds machinery for the confectionery and snack production segment, including peanut candy lines, sesame candy lines, cereal bar lines, sachima machines, cube sugar machines, and complementary packaging equipment. Its products are built around conventional industrial automation — PLC control systems and frequency conversion technology — and the company holds CE certification, enabling access to European and other CE-recognizing markets.

The company operates a factory-direct export model, shipping individual production lines and integrated solutions directly to international B2B buyers. Documented customer installations span at least 11 countries across the Middle East and North Africa (Jordan, Egypt, Dubai, Oman, Saudi Arabia), Eastern Europe (Hungary, Slovakia), South Asia (India), Latin America (Colombia), Africa (South Africa), and North America (Canada). Stated production capacity is 200 sets per month. Pricing, contract terms, and revenue figures are not publicly disclosed; the company is privately held with no recorded external funding rounds or M&A activity.

The business model is project-based: each customer engagement centers on a configured machinery line sized to a stated throughput (for example, a 200kg/h peanut brittle and sesame candy line shipped to Jordan). Revenue is generated through one-time equipment sales rather than recurring software, service, or consumable streams, which bounds the company's exposure to long-tail aftermarket economics. Geographic diversification is achieved through parallel country-level case studies rather than concentrated anchor accounts, supporting a low-to-moderate customer concentration profile but limiting visibility into multi-year revenue predictability.

Name

Henan GELGOOG Machinery Co. Ltd

Legal name

Henan GELGOOG Machinery Co. Ltd

Website

https://brittlem.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Henan GELGOOG Machinery is a Zhengzhou-based Chinese manufacturer founded in 2010 that designs and exports PLC-controlled confectionery and snack production machinery — including peanut candy, sesame candy, cereal bar, sachima, and cube sugar lines — to B2B customers across more than ten countries via a factory-direct sales model.

Ownership category

akta.pro rank

Product category

Food Processing Machinery

NAICS

Food Product Machinery Manufacturing (333241), Packaging Machinery Manufacturing (333993)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro industry

PRIMARYIMAHAOAF

Filling & Dosing Machines (Liquid/Powder/Solid)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Packaging Machinery (Automated & Semi-automated)

SECONDARYIMAHAOAH

Bagging, Pouching & Sachet Packaging Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Packaging Machinery (Automated & Semi-automated)

Keywords

• Food processing machinery
• Confectionery production equipment
• Cereal bar machines
• Peanut candy machinery
• Snack manufacturing lines

Headquarters

HQ city

Zhengzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Processing Machinery Sales: One-time sale of food processing equipment including complete production lines and individual machines. Revenue generated from manufacturing and selling peanut candy machines, sesame candy machines, cereal bar machines, cube sugar machines, sachima machines, and component machines (roasters, peelers, mixers, formers, packagers). Factory-direct pricing model with MOQ of 1 set and supply capacity of 200 sets per month.
2. On-Site Support and Installation Services: Comprehensive on-site support including expert installation personnel dispatched to customer factories for equipment installation and commissioning. Provides technical support and after-sales service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Henan GELGOOG Machinery Co. Ltd designs, manufactures, and sells food processing machinery used to produce confectionery and snack products such as peanut candy, sesame candy, cereal bars, sachima, and cube sugar. The company offers complete production lines as well as individual standalone machines (roasters, peelers, mixers, conveyors, packaging machines) and provides factory-direct pricing, on-site installation, and customized solutions from feeding to packaging to food manufacturers globally.

Product overview

Henan GELGOOG Machinery Co. Ltd offers a comprehensive portfolio of food processing machinery focused on confectionery and snack production. The product lineup consists of five core machine categories — Peanut Candy Machine, Sesame Candy Machine, Cereal Bar Machine, Sachima Machine, and Cube Sugar Machine — along with a broad range of Single Machines (roasters, peelers, mixers, conveyors, and packaging machines) that serve as both standalone units and components within the production lines. The Peanut Candy Machine category includes peanut brittle bar production lines, peanut candy bar making machines, and peanut brittle forming/cutting machines. The Sesame Candy Machine category includes automatic sesame brittle bar making machines, sesame brittle forming machines, and sesame candy/chikki production lines. The Cereal Bar Machine category includes energy bar making machines, protein bar making machines, rice krispies treats production lines, cereal candy bar production lines, swelled candy rice machines, granola/nut bar making machines, and frying coffee corn production lines. The Sachima Machine category includes stainless steel sachima making machines (300 kg/h), caramel treats making machines, caramel treats cutting machines, and dough cutting machines. The Cube Sugar Machine category includes cube sugar production lines, sugar cube forming machines (models GGF-80 through GGF-200), sugar grinding machines, cube sugar infrared drying tunnels, and sugar pulverizers. The Single Machines category includes peanut roasters, continuous peanut dryers, peanut skin removal machines, peanut brittle forming and cutting machines, stainless steel sugar pot mixing machines, sesame brittle mixing machines, air flow cereal corn puffing machines, rice puffing machines, and pillow packaging machines. The products are primarily sold to food manufacturers globally with factory pricing, CE certification noted for protein bar machines, and supply capacity of 200 sets per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Peanut Candy Machine Production line equipment for making peanut candy bars and brittle, including roaster, peeler, sugar cooking pot, mixer, forming machine, and packing machine. Also includes dedicated peanut brittle bar forming and cutting machines. Sold to food manufacturers producing confectionery products.
• Sesame Candy Machine Equipment for producing sesame brittle bars and chikki, including automatic sesame brittle bar making machine, sesame brittle forming/molding cutting machine, and sesame brittle production line. Sold to food manufacturers producing sesame confections.
• Cereal Bar Machine Production lines for cereal bars, energy bars, protein bars, granola bars, rice krispies treats, breakfast bars, and swelled candy rice. Includes energy bar making machines, protein bar making machines, rice krispies treats production lines, cereal candy bar production lines, and puffed snack production lines. Sold to snack and health food manufacturers.
• Sachima Machine Equipment for producing sachima and caramel treats, including stainless steel sachima making machine (300 kg/h), caramel treats making machine, small capacity caramel treats cutting machine, dough cutting machine, and complete sachima/caramel treats production lines. Sold to confectionery manufacturers.
• Cube Sugar Machine Production lines and individual machines for making cube sugar, including cube sugar production lines, sugar cube forming machines, sugar grinding machines, cube sugar infrared drying tunnels, cooling machines, and semi-automatic sugar packing machines. Sold to sugar processing manufacturers.
• Protein Bar Making Machine CE certified professional protein bar making machine. Used for formation and cutting of rice candy bars, sesame candy bars, peanut brittle, and cereal bars. Features PLC computer control, variable frequency speed regulation, and capacities of 200-800 kg/h (GG-TQ400) and 300-1000 kg/h (GG-TQ600). Sold to snack bar manufacturers.
• Energy Bar Making Machine Advanced technology energy bar making machine for business use. Features PLC touch screen controller, powerful flattening roller, and integrated mixing, leveling, and cutting processes. Used for cutting mixed cereal products into required sizes and cooling. Sold to energy bar manufacturers.
• Sugar Cube Making Machine Automatic feeding, continuous compression molding equipment for producing cube sugar in various specifications (e.g., 16x16x13mm, 18x18x12mm, 20x20x15mm). Available in models GGF-80, GGF-120, GGF-160, GGF-200 with capacities from 200-500 kg/h. Sold to sugar processing manufacturers.
• Caramel Treats Making Machine Professional supplier caramel treats making machine from China. Mainly used for cutting caramel treats, cereal bars, rice candy bars, and peanut brittle. Features stainless steel construction, variable frequency control, and multi-layer structure for flattening, cooling, and cutting. Sold to confectionery manufacturers.
• Peanut Roaster Peanut roaster and almond roasting machine that can roast peanut, sesame, soybean, almond, and walnut. Features electric heat pipe heat source, rotary roller, automatic temperature control, and drying with hot air. Roasting time approximately 20-40 minutes per batch. Sold to food processors.
• Automatic Peanut Brittle Bar Production Line Fully automatic production line for peanut brittle bar and other nut bars. Includes peanut roaster, peeling machine, sugar cooking machine, mixing machine, forming machine, and packing machine. Features continuous feeding, PLC control, and frequency technology. Sold to nut bar manufacturers.
• Rice Krispies Treats/Breakfast Cereal Bar Production Line Production line consisting of rice air flow puffing machine, sugar cooking pot, temperature control nonstick mixer, automatic molding machine, and pillow type packing machine. Used for making puffed rice, wheat, black rice crisp candy, and various shaped cereal bars. Sold to breakfast cereal bar manufacturers.

Quantifiable outcome

• 200+ tons annual output capacity achievable with delivered production lines
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Reading Bakery Systems: US-based supplier of snack bar, pretzel, cracker, and cookie production lines. Closely comparable to GELGOOG's cereal bar and energy/protein bar machinery, serving the same health-snack and confectionery customer base in the Americas.
• Aasted: Danish manufacturer of chocolate and confectionery production equipment, including forming, cooling, and cutting machinery. Comparable to GELGOOG in the candy-forming and bar-cutting product categories, but at the premium European end of the market.
• Hacos: Belgian/Dutch manufacturer of chocolate, sugar, and confectionery processing machinery including molding, depositing, and forming equipment. Competes with GELGOOG in the sugar confectionery and bar-forming categories.
• Baker Perkins: UK-based manufacturer of cereal bar, confectionery, biscuit, and bread machinery. Direct competitor in the cereal-bar and confectionery production-line segment that GELGOOG serves, but with a premium positioning and a much broader installed base in Western markets.
• Loynds: UK-based manufacturer of confectionery processing equipment including batch rollers, rope formers, and cutting machines. Directly comparable to GELGOOG in the forming and cutting machinery sub-categories that underpin candy and bar production lines.
• Latini-Hohberger: Italian specialist in confectionery forming, cutting, and bar-production equipment. Direct overlap with GELGOOG's cereal-bar and peanut/sesame candy cutting and forming machines, particularly for European confectionery customers.
• Tanis Makina: Turkish manufacturer of confectionery processing equipment including candy, cereal bar, and forming/cutting machinery. Direct peer in scale, pricing, and target customer profile, though it benefits from Turkey's preferential trade access into the EU and MENA markets.

Broad incumbents

• GEA Group: German industrial group supplying food processing equipment, including separation, homogenization, and confectionery processing systems. A broad incumbent that competes with GELGOOG in food manufacturing equipment but with a much wider portfolio and global service network.
• Bühler Group: Swiss global leader in food processing machinery across grain milling, chocolate, confectionery, and snack production. Operates in the same end markets as GELGOOG (cereal bars, confectionery, snacks) but at vastly larger scale and premium price points, including proprietary chocolate and protein-bar lines.

Emerging players

• Yashili Food Machinery / Apex Machinery: Other mid-sized Chinese food machinery manufacturers producing cereal bar, candy forming, and packaging equipment at comparable price points to GELGOOG. These domestic peers compete head-to-head for export orders and place downward pressure on pricing in the value-tier of the same markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brittlem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henan GELGOOG Machinery Co. Ltd