Brno Convention Bureau

What Brno Convention Bureau does

Brno Convention Bureau (BCB) is a destination marketing organization (DMO) operated by the Tourist Authority of South Moravia (CCRJM / Centrála cestovního ruchu – Jižní Morava z. s., registration number 75063638), a regional government-affiliated tourism body in the Czech Republic. Founded in 2008 and headquartered in Brno at Radnická 365/2, the bureau promotes Brno and the South Moravian Region as a MICE (meetings, incentives, conferences, and exhibitions) destination. The South Moravian Region is the second-largest congress destination in the Czech Republic with approximately 17% national market share; 2,133 conferences were held in the region in 2025, with Brno hosting roughly 80% of these events and Q1 2026 alone producing 386 conferences and 34,000+ participants.

BCB's service portfolio centers on three core digital products: a Venue Finder cataloguing 150+ conference venues and 5,000+ hotel rooms, an Incentive Finder cataloguing team-building and gastronomic activities across South Moravia, and a mobile Event App providing attendees with tourist attraction access, public transport tickets, and event information. Supporting these are an Ambassadorship Program for attracting international congresses, a Partnership Program coordinating 20+ regional event agencies, support services spanning itinerary planning and city patronage, plus a monthly newsletter, public events calendar, and multi-language downloadable marketing materials. The underlying platform is a standard WordPress-based website (brnoconvention.com) integrated with Google Analytics, Google Tag Manager, and the Ecomail newsletter application.

BCB operates on a publicly funded revenue model — services are delivered free of charge to event organizers and the bureau does not generate fee revenue, with operating costs covered by CCRJM. Go-to-market is hybrid: direct consultative sales to enterprise corporate event organizers, self-service web tools for mid-market planners, and a regional channel/reseller network of 20+ local event agencies. Customer segments include corporate event organizers (primary), association and academic conference planners (primary), and incentive travel buyers. Only five employees operate the bureau, leveraging the broader CCRJM infrastructure and partner network. No private funding, M&A activity, patents, or AI capabilities are evident.

Name

Brno Convention Bureau

Legal name

Travel authority – South Moravia (Centrála cestovního ruchu – Jižní Morava z. s.)

Website

https://brnoconvention.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brno Convention Bureau is a publicly funded destination marketing organization that provides free MICE event planning support — venue sourcing, incentive programming, and event coordination — to corporate, association, and academic event organizers targeting the Brno and South Moravia region of the Czech Republic.

Ownership category

akta.pro rank

Product category

Convention Bureau / Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Venue Sourcing & Contract Negotiation Specialists (THAHACAH)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Convention bureau services
• MICE destination marketing
• Venue sourcing services
• Incentive travel programs
• Event planning coordination

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Authority Funding: Brno Convention Bureau is operated by the Tourist Authority of South Moravia (CCRJM) as a publicly funded destination marketing organization. Services are provided free of charge to event organizers to promote the South Moravia region as a MICE destination.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brno Convention Bureau provides free MICE (meetings, incentives, conferences, exhibitions) destination services for event organizers, including venue sourcing from a database of 150+ conference venues and 5000+ hotel rooms, an incentive program catalog, full event coordination support (venue selection, accommodation booking, itinerary planning, city patronage, marketing materials, transport discounts), an Event App for participant information and public transport access, and an ambassadorship program for attracting international congresses. The bureau operates as a publicly funded destination marketing organization under the Tourist Authority of South Moravia.

Product overview

Brno Convention Bureau operates as a destination marketing and event support organization for the South Moravia region, offering a unified portfolio of services centered around venue finding, incentive programming, and event planning support. The core offering consists of a Venue Finder (browsing 150+ conference venues and 5000+ hotel rooms), an Incentive Finder (cataloguing team-building and gastronomic activities), and comprehensive Support Services (itinerary planning, cultural programs, transport coordination). Supporting these are a digital Event App providing conference information and participant benefits, an Ambassadorship Program for attracting international congresses, a Partnership Program connecting organizers with local agencies and venues, a References collection of testimonials, a monthly Newsletter, and an Events Calendar. The organization connects event planners with third-party partners including wineries, sports facilities, wellness venues, activity providers, and event agencies across South Moravia.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Finder Searchable online database enabling event organizers to browse and select from 150+ conference venues (hotels, wineries, unique venues) and 5000+ hotel rooms across the Brno and South Moravia region, with options ranging from city center locations to countryside settings, for corporate event planners, association organizers, and meeting professionals.
• Incentive Finder Web-based catalogue of team-building activities and incentive programs covering gastronomic experiences, adventure activities, sports events, cultural programs, and wine tourism across South Moravia, designed for corporate event planners and incentive travel buyers seeking differentiated experiences in the region.
• Event App Mobile application for event organizers and conference participants that delivers conference information, city guides, free admission to Brno tourist attractions, and public transport tickets, integrated with the city's transport discount (Conference Ticket) program. Used by event organizers to enhance participant experience during conferences hosted in Brno.
• Support Services Comprehensive free event planning assistance from the bureau team covering venue selection, accommodation booking, itinerary planning, cultural programs, wine tourism arrangements, city patronage, marketing materials, landmark access and transport discount coordination, delivered to corporate event organizers, association congress planners and meeting planners hosting events in Brno and South Moravia.
• Ambassadorship Program Formal program connecting international congress organizers — typically from professional associations and academic institutions — with local scientific and academic expertise to attract and successfully host large-scale conferences in the Brno and South Moravia region.
• Partnership Program Collaboration and partner-network program connecting event organizers with local partners including wineries (e.g., SPIELBERG Winery), sports facilities, wellness venues, event agencies and activity providers across South Moravia to deliver MICE events.

Quantifiable outcome

• South Moravian Region maintained position as 2nd largest congress destination in Czech Republic with ~17% national market share
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Tourist Authority of South Moravia (CCRJM)coreStrategic or Co-development PartnerThe Tourist Authority of South Moravia (CCRJM) is the guarantor and parent organization of the Brno Convention Bureau project. CCRJM funds and oversees the convention bureau's operations as part of regional tourism promotion.
• Transport Enterprise of the City of Brno (DPMB)coreStrategic or Co-development PartnerIn connection with the Conference Ticket project, DPMB provides public transport services. Conference attendees can receive discounted or free public transport access as part of city patronage program.
• 150+ Conference Venues (Network)coreStrategic or Co-development PartnerNetwork of over 150 conference venues including hotels (OREA Resort Santon, Maximus Resort, Hotel Atlantis, Hotel Sladovna, Amande Wine Wellness, Hotel Ryzlink, Chateau de Frontiere), wineries (SPIELBERG Winery), and unique venues across South Moravia.
• Event Agencies (20+ partners)coreChannel Partner/ Reseller/ DistributorNetwork of 20+ local event agencies including Wine Tours Moravia, ALCI events, Everesta, Arkadia Events, Brno Day trips, Royal Event, Z-agency, Fun express, TA service, ALFA Events, Concept Line, EventZ, Vinicze, Scientifika, We wine, Cryptomania, RoarFun, Livebox, BEDY Group, KPA, Longaro that implement events in South Moravia.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Budapest Convention Bureau: Hungarian DMO promoting Budapest for MICE events. Competes with Brno in the Central European mid-sized city MICE market, especially for international association congresses.
• Kraków Convention Bureau: Polish DMO serving Kraków and the Małopolska region. Comparable in scale and positioning to BCB — a mid-sized CEE city bureau promoting both association congresses and corporate incentive travel.
• Munich Convention Bureau: German DMO promoting Munich for congresses and meetings. Comparable function with stronger infrastructure, illustrating the upper end of regional bureau capabilities in Central Europe.
• Vienna Convention Bureau: Austrian DMO promoting Vienna for international congresses and corporate events. Operates in the same Central European competitive set as Brno and competes for international association congresses in the DACH/CEE region.
• Bratislava Tourist Board / Convention Bureau: Slovak national/regional DMO promoting Bratislava for MICE events. Closest geographic neighbor to Brno and competes for Central European congress business.

Direct peers

• Prague Convention Bureau: National counterpart operating as a DMO promoting Prague for MICE events in the same Czech market. Directly competes for association congresses and corporate events, and is the dominant player against which BCB holds ~17% national share.
• CzechTourism / Czech Convention Bureau: National tourism agency with a dedicated meetings & conventions focus, responsible for promoting the entire Czech Republic as a MICE destination. Acts as the umbrella body coordinating Brno's regional efforts.

Broad incumbents

• Barcelona Convention Bureau: One of Europe's most established DMOs promoting Barcelona as a leading international MICE destination. Comparable in function but at materially larger scale and global brand recognition.

Others

• ICCA (International Congress and Convention Association): Industry association representing the international meetings industry, including destination marketers like BCB. Provides benchmarking, data, and a peer network relevant to convention bureau operations.
• European Cities Marketing: Network of European DMOs and city tourism boards. Functions as a peer organization where BCB would collaborate with comparable bureaus on joint marketing and benchmarking initiatives.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brnoconvention
• LinkedInlinkedin.com/company/brno-convention

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brno Convention Bureau