150 Coffee & Garden

What 150 Coffee & Garden does

150 Coffee & Garden operates a single multi-concept venue at Jl. Sulaksana I No.50, Bandung Timur, Indonesia, combining a garden-themed café, an outdoor wedding venue, badminton courts, and ad-hoc event space under a unified '150' brand identity. The café serves coffee, baked goods (croissants), and panini during extended daily hours (07:00–23:00 Sunday–Thursday; 07:00–00:00 Friday–Saturday). The wedding venue operates as a sub-brand (150 Wedding Venue) with three package tiers — Basic Garden (starting at 17 million IDR), Signature, and Custom — targeting outdoor akad (ceremony) and resepsi (reception) events. An additional service line, 150 Badminton, offers WhatsApp-based court reservations.

The business runs on standard hospitality technology: a website-hosted availability calendar for wedding date checks and WhatsApp Business as the primary direct communication channel for reservations and consultations. No proprietary technology, integrations, or AI systems are described. Customer acquisition is driven by organic social media (Instagram and Facebook), Google My Business reviews, and a calendar-based booking funnel that converts availability checks into WhatsApp-led date locks.

The revenue model is multi-stream and quote-based: walk-in café sales, one-time venue rental fees for weddings and private events, and transaction-based badminton court bookings. Primary customer segments are wedding couples (the principal segment), café visitors, event organizers, and sports facility users, all drawn from the greater Bandung metropolitan area. Pricing is not publicly disclosed beyond starting tiers and is finalized through WhatsApp consultation. The company is privately held with no disclosed ownership, funding, headcount, or financial statements.

Name

150 Coffee & Garden

Website

https://150coffeegarden.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

150 Coffee & Garden is a single-location, multi-concept venue in East Bandung, Indonesia, operating an outdoor garden café, an outdoor wedding venue with tiered packages (Basic Garden, Signature, Custom), badminton courts, and event space, serving wedding couples, café patrons, and local community groups primarily in the greater Bandung area.

Ownership category

akta.pro rank

Product category

Hospitality and Event Venue Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Independent Neighborhood Cafes (THAFADAC)

Keywords

• Outdoor garden venue
• Wedding venue rental
• Café services
• Sports facility rental
• Event space hosting

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Food & Beverage Sales: On-site café operations selling coffee, baked goods (croissants), and light meals (panini). Revenue generated through walk-in customers purchasing food and beverages.
2. Venue Rental - Events & Weddings: Outdoor garden venue available for private events including weddings, conventions, exhibitions, and gatherings. Revenue from venue rental fees with tiered packages (Basic Garden, Signature, Custom). Wedding venue identified as 'affordable' positioning.
3. Recreational Facilities: 150 Badminton courts operating as a separate service line, generating revenue from court bookings through WhatsApp reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

150 Coffee & Garden operates a single physical venue in East Bandung that combines a garden-themed café (serving coffee, fresh baked croissants, and toasted panini) with an affordable outdoor wedding venue offering three package tiers (Basic Garden, Signature, Custom). It also offers badminton court bookings under the 150 Badminton brand and general event, convention, exhibition, and community gathering hosting services on the same premises.

Product overview

150 Coffee & Garden operates a multi-concept venue in Bandung, combining a café, outdoor garden wedding venue, badminton courts, and event spaces. The core offerings are 150 Coffee Garden (a garden-themed café serving coffee and light fare) and 150 Wedding Venue (an outdoor garden venue for weddings and receptions with three package tiers). Additional services include badminton court reservations and event/convention bookings. The venue is branded under a unified '150' identity with integrated WhatsApp-based booking and inquiry management.

Differentiator

Problem solved

Functional benefit

Brands

• 150 Wedding Venue: Outdoor garden wedding venue located in East Bandung, offering customizable wedding packages for akad (ceremony) and reception events in a natural garden setting.

Products and services

• 150 Coffee Garden (Café)

Quantifiable outcome

• Flexible event capacity accommodating both intimate and larger gatherings through customizable layout configurations
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fore Coffee: Indonesian specialty coffee chain operating café storefronts across major cities including Bandung. Most directly comparable in product (specialty coffee) and target customer (urban Indonesian consumers seeking café ambience).
• Common Grounds: Indonesian specialty coffee chain with café locations including in Bandung. Comparable target market (urban millennials) and café format, though no event/wedding venue component.
• Anomali Coffee: Indonesian specialty coffee roaster and café operator with sit-down locations. Comparable in specialty coffee positioning and café-as-destination model, though without the wedding/event venue layer.

Broad incumbents

• The Harvest Patisserie & Chocolate: Indonesian café-pâtisserie chain operating in major Indonesian cities. Comparable café format with light meals and pastries, though without the garden wedding venue component.
• Kopi Kenangan: Largest Indonesian coffee chain with hundreds of outlets nationwide. Overlaps with 150 Coffee Garden in specialty coffee retail but operates at much larger scale and as a grab-and-go brand rather than a destination venue.
• Starbucks Indonesia: Global coffee chain with broad Indonesia footprint including Bandung stores. Competes for the same café customer segment but offers standardized indoor seating rather than 150's differentiated garden concept.

Regional players

• Sociolla Beauty Café (and similar garden-themed venues): Other Bandung-based outdoor or garden-themed destination venues that combine F&B with bookable event space. Directly comparable in combining café + private event use cases within the same Bandung market.

Emerging players

• Toby's Estate: Specialty coffee roaster and café operator with Asia-Pacific presence. Comparable specialty coffee positioning and café-as-destination experience model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/150coffeegarden
• Instagraminstagram.com/150coffeegarden
• LinkedInlinkedin.com/company/150coffeegarden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 150 Coffee & Garden