What BR Nutrition does

BR Nutrition, legally operated as SAS Benoit REALLAND, is an independent ruminant nutrition consulting firm founded in 2012 and headquartered in Plénée-Jugon, Brittany. It serves dairy and beef cattle farmers across the four Breton departments (Côtes-d'Armor, Finistère, Morbihan, Ille-et-Vilaine), delivering nutritional advisory for the whole herd — cows, dry cows, calves, heifers, and bullocks — through on-farm visits. The firm is intentionally independent of feed product sales and is compensated solely through consulting fees, which it markets as the basis for objective recommendations.

The firm's service portfolio consists of three interconnected pillars: an annual monitoring engagement ("Suivi annuel") covering ration formulation, feed purchasing advice, monthly economic monitoring, and forage stock management; one-time nutritional audits ("Audit ponctuel") producing written diagnoses and action plans; and customized group training ("Formation de groupe") for farmers, advisors, technicians, and veterinarians. The work is supported by two specialized software tools — Larelev for precision ration formulation and the ID Marge platform for real-time economic indicators (intake, feed efficiency, ration cost, feed cost, margin on feed cost) and forecasting. BR Nutrition is also a member of the Rumen&Co association of independent ruminant nutrition consultants, through which know-how and decision-support tooling are co-developed.

BR Nutrition operates a lean professional services model with a team of three experienced nutritionists (Benoit Réalland, Benjamin Delacroix, David Herbel) covering conventional, organic, autonomous, intensive, off-ground, and robotic milking systems. Pricing is quote-based and not publicly disclosed, and the firm uses a direct field-sales motion — on-site farm visits, regular follow-ups for annual clients, single visits for audits, and group sessions for training — supported by a website, newsletter, and Facebook presence. The firm has no disclosed funding, no parent company, no subsidiaries, no disclosed revenue, and no publicly listed pricing.

Name

BR Nutrition

Legal name

SAS Benoit REALLAND

Website

https://br-nutrition.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

BR Nutrition is an independent ruminant nutrition consultancy serving dairy and beef cattle farmers across Brittany. Its 3-person team delivers annual monitoring, one-time audits, and group training, supported by Larelev ration formulation and ID Marge economic tools.

Ownership category

akta.pro rank

Product category

Livestock Nutrition Consulting

SIC

Agricultural Services (700)

akta.pro primary industry

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA), Veterinary Clinical Nutrition Services & Consulting (HLAMAHAC), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)

Keywords

• Cattle nutrition consulting
• Dairy farm advisory
• Beef cattle nutrition
• Forage system management
• Ruminant nutrition services

Headquarters

HQ city

Plénée Jugon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Consulting Follow-ups: Annual nutritional management of cattle herds including ration formulation, feed purchasing advice, monthly economic monitoring via ID Marge, and forage stock management
2. Punctual Audits: One-time comprehensive nutritional evaluation of cattle herds based on observations and data analysis, includes farm visit and detailed written report
3. Group Training: Customized group training programs for farmers and advisors on cattle nutrition, margin management, forage systems, and herd management

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BR Nutrition is an independent ruminant nutrition consulting firm that advises dairy and beef cattle farmers across the four departments of Brittany (Côtes-d'Armor, Morbihan, Ille-et-Vilaine, Finistère). Its core offering consists of annual herd nutritional monitoring (ration formulation, feed purchasing advice, monthly economic monitoring, forage stock management), one-time on-farm nutritional audits, and customized group training for breeders and advisors. The firm uses the Larelev ration formulation tool and the ID Marge economic decision-support tool to deliver data-driven recommendations, and is compensated solely through consulting fees with no commercial ties to feed suppliers.

Product overview

BR Nutrition is an independent ruminant nutrition consulting firm offering a unified advisory service for dairy and beef cattle farmers in Brittany. The core offering consists of three interconnected service pillars: annual nutritional monitoring (Suivi annuel), one-time nutritional audits (Audit ponctuel), and group training programs (Formation de groupe). These services are supported by two specialized software tools—Larelev for precise ration formulation and ID Marge for economic monitoring and forecasting—that enable BR Nutrition to deliver data-driven recommendations. The company operates as a fee-for-service consultancy with no commercial ties to feed suppliers, ensuring objective advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Suivi annuel (Annual Follow-up) Annual nutritional monitoring service for cattle herds covering ration formulation for the entire herd (cows, dry cows, calves, heifers, bullocks), feed and raw material purchasing advice, monthly economic monitoring via ID Marge, and forage stock and needs management. Aimed at dairy and beef cattle farmers in Brittany seeking ongoing advisory support to improve herd efficiency and margins.
• Audit ponctuel (One-Time Audit)
• Formation de groupe (Group Training)

Quantifiable outcome

• Guillaume achieved milk production increase from 28kg to 37kg per day after robot installation
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Rumen&CocoreStrategic or Co-development PartnerAssociation of independent consultants in ruminant nutrition enabling exchange of specific know-how, technical and economic expertise in dairy or beef cattle nutrition, production systems, processing, artisanal or industrial marketing, and forage production. Also co-finances decision-support tools to improve services to clients in a non-dogmatic and open-minded approach.
• ID MargecoreTechnology or IntegrationEconomic decision-support and management software used in farm monitoring. Provides instant technical and economic assessments, forecasting capabilities, and real-time result tracking for dairy or meat cattle operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Techna: French animal nutrition and feed solutions company providing premixes, specialty ingredients, and advisory services for cattle, poultry, and swine across Europe.
• Lallemand Animal Nutrition: Global animal nutrition company with significant product portfolio (yeast, probiotics, silage inoculants) and advisory services for ruminants; competes for advisory attention though it sells products, the inverse of BR Nutrition's model.
• Valorex: French animal nutrition company specializing in oilseed-based feed ingredients and equine/ruminant nutrition programs, with technical advisory as part of its offering.
• CCPA Group: French animal nutrition manufacturer and feed additive specialist providing premixes and technical advisory services to ruminant producers, competing with BR Nutrition on the advisory layer while selling products.

Emerging players

• Vitalac: French independent ruminant and young animal nutrition specialist providing feed solutions and advisory services to cattle farms in western France, with overlapping customer profile to BR Nutrition.

Direct peers

• Rumen&Co: Association of independent French ruminant nutrition consultants of which BR Nutrition is a member; member consultants deliver comparable on-farm cattle nutrition and economic advisory services.
• Eliance: French cooperative providing livestock advisory and performance monitoring services to cattle farmers, including ration advice and economic follow-up, overlapping directly with BR Nutrition's core offering.
• France Conseil Élevage: National federation of French livestock advisory organizations providing milk recording, herd performance monitoring, and nutritional advisory to dairy and beef farmers, with strong overlap to BR Nutrition's customer base.
• Seenovia: French dairy and livestock advisory firm offering independent technical and economic consulting to cattle farmers, directly comparable to BR Nutrition in service model and customer profile across western France.

Regional players

• Seenergi: Regional French independent livestock advisory firm focused on cattle nutrition, forage systems, and economic optimization; structurally similar to BR Nutrition but operating in a different French region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BR-Nutrition-239589530314750
• LinkedInlinkedin.com/company/br-nutrition

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BR Nutrition