Broadlink UAE Branch
Broadlink UAE Branch is the Dubai-based regional arm of Chinese smart home IoT company BroadLink, selling Wi-Fi-based smart home devices — universal remotes, switches, plugs, sensors, and curtain motors — directly to UAE residential and hospitality customers via its e-commerce site and Silicon Oasis showroom.
- Company typePrivate
- Founded2013
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Broadlink UAE Branch does
Broadlink UAE Branch (legal entity: Broadlink International UAE Branch) is the Dubai-based regional arm of BroadLink, a Chinese smart home IoT company founded in 2013. The branch was established in 2019 to serve the Middle East market, operating from a showroom at Shop 101, Le Solarium Tower, Silicon Oasis, Dubai, with a 6-person team. It runs a direct-to-consumer e-commerce business through broadlink.ae plus a physical retail presence, selling Wi-Fi-based smart home devices including the RM4-Pro and RM4-Mini universal remotes, LC1/TC3 smart switches, smart plugs, smart bulbs, motion sensors, NFC tags, TV LED backlights, and smart curtain motors. Core technology is a Wi-Fi smart home IoT platform underpinned by BroadLink's proprietary FastCon, NoAPP, and Smart Config protocols, with the RM4 Pro hub supporting 7,541 appliance brands and 100,000+ models via IR/RF control.
The underlying technology extends to integrations with Amazon Alexa, Google Home, Apple Siri, IFTTT, and Yandex for voice control and cross-platform automation. The global parent operates a self-owned factory capable of 30M+ units per year, holds 167 IP assets (19 invention patents, 63 utility patents, 29 design patents, 56 software copyrights), supports 10M+ registered app users with 145K+ daily active users, and works with 500+ global corporations including Fortune 500 firms. The UAE branch carries ISO9001, ISO14001, IECQ, CE, RoHS, FCC, ETL, PSE, RCM, Saber, and Anatel certifications.
The business model is one-time hardware sales with no subscription fees. Pricing is in AED inclusive of VAT, with free shipping on orders over 100 AED, 10% cash back on first orders, and an extended 18-month warranty on bundle offers. Bundles are structured by home size (Studio, 1BR, 2BR, 3BR Starter and Gold tiers) ranging from AED 369.60 to AED 1,568.70, with a free S3 Smart Home Hub included as an incentive. The customer base is primarily residential homeowners (villas, apartments, buildings) in the UAE, with hotels and hospitality as a secondary segment. The branch is privately held with no disclosed funding rounds or revenue figures.
Broadlink UAE Branch firmographics
Firmographics- Name
- Broadlink UAE Branch
- Legal name
- Broadlink International UAE Branch
- Website
- https://broadlink.ae
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broadlink UAE Branch is the Dubai-based regional arm of Chinese smart home IoT company BroadLink, selling Wi-Fi-based smart home devices — universal remotes, switches, plugs, sensors, and curtain motors — directly to UAE residential and hospitality customers via its e-commerce site and Silicon Oasis showroom.
- Ownership category
- akta.pro rank
Broadlink UAE Branch industry classification
Industry- Product category
- Smart Home IoT Devices
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Computer Communications Equipment (3576)
- akta.pro primary industry
- Smart Home Hubs & Controllers Retail (CRACAGAA)
- akta.pro secondary industries
- Smart Home Hubs & Home Gateways (IoT Edge) (HDAFAIAL), Smart Networking & Connectivity (Mesh Wi‑Fi, Routers, Bridges) Retail (CRACAGAH), Smart Home Networking & Connectivity Retail (Mesh Wi‑Fi, IoT Gateways) (CRAIAMAN), Smart Home Installation Kits & Bundles Retail (CRACAGAL)
Keywords
Where Broadlink UAE Branch is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Broadlink UAE Branch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Smart Home Hardware Sales: One-time hardware sales of smart home devices including universal remotes (RM4-Pro, RM4-Mini), smart switches (TC3, LC1), smart plugs, smart bulbs, motion sensors, NFC tags, curtain motors, and LED strips. No ongoing subscription required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Studio/One Bedroom Starter Bundle - 365 Bundle Offer |
| One time/ perpetual license | Pay-as-you-go | Studio/One Bedroom Gold Bundle Offer |
| One time/ perpetual license | Pay-as-you-go | Two Bedroom Starter Bundle Offer |
| One time/ perpetual license | Pay-as-you-go | Two Bedroom Gold Bundle Offer |
| One time/ perpetual license | Pay-as-you-go | Three Bedroom Starter Bundle Offer |
| One time/ perpetual license | Pay-as-you-go | Three Bedroom Gold Bundle Offer |
| Unit Pricing | Pay-as-you-go | Individual Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Broadlink UAE Branch product offering
Product offeringCore offering
Broadlink UAE Branch sells proprietary Wi-Fi-based smart home IoT devices directly to UAE consumers through its e-commerce website broadlink.ae and a Dubai Silicon Oasis showroom. Its product lineup includes universal IR/RF remotes (RM4-Pro, RM4-Mini), smart switches (TC3, LC1), smart plugs, smart bulbs, motion sensors, NFC tags, TV LED backlights, smart curtain motors, and S3 hubs, supported by the BroadLink mobile app and voice integrations with Alexa, Google Assistant, Siri, and Yandex. The company bundles products by home size (Studio to 3-Bedroom) and emphasizes DIY setup using its proprietary FastCon, NoAPP, and Smart Config technologies.
Differentiator
Problem solved
Functional benefit
Products and services
- RM4-Pro Universal Remote IR/RF Wi-Fi universal remote hub that controls over 10,000 appliance models from 7,541 brands (Samsung, Sony, Panasonic, Philips, LG, TCL, Hisense) including TVs, ACs, audio systems, and curtains. Built-in channel lists by location/carrier and integrates with Alexa, Google Assistant, Siri, and IFTTT.
- RM4-Mini Universal Remote Compact Wi-Fi IR universal remote for controlling TVs, ACs, audio, and other IR appliances via the BroadLink app or voice assistants.
- Broadlink Smart Bulb LB27-C1 Wi-Fi smart LED bulb with tunable white color temperature from 2700K to 6500K, controllable via the BroadLink app, voice assistants, and scenes.
- Broadlink RGB Smart Bulb LB27-R1 Wi-Fi RGB smart LED bulb offering full color control and dimming through the BroadLink app and voice commands.
- Broadlink Smart Plug SP4L-UK UK-style Wi-Fi smart plug enabling remote on/off control, scheduling, and energy monitoring of plugged-in appliances via the BroadLink app and voice assistants.
- BroadLink TV LED Backlights LBTV Wi-Fi controllable LED backlight strip designed for mounting behind TVs to provide ambient lighting and scene-based color effects.
- Broadlink Smart Motion Sensor PIR3-FC FastCon-based PIR motion sensor that triggers automated scenes, lighting, and security alerts when motion is detected.
- Broadlink NFC Tag 5-Pack Pack of NFC tags that trigger preset BroadLink scenes or device actions with a single tap from a compatible smartphone.
- S3 Smart Hub FastCon-driven Wi-Fi smart hub that connects up to 8 Broadlink smart devices such as wall switches, sensors, and smart buttons for centralized control.
- Smart Wi-Fi Switches (TC3 / LC1) Wall-mounted Wi-Fi smart switches (TC3, LC1) for controlling lights, curtains, TV, and other appliances via app, timer, Alexa, Siri, and scene automation.
- Smart Curtain Motor and Track Wi-Fi enabled smart curtain motor with compatible curtain track (priced per meter) for automated opening and closing via the BroadLink app, schedules, and voice control.
Quantifiable outcome
- AED 100/month electricity savings with AC automation (Three Bedroom Gold bundle)
- +2 more outcomes
Companies that use Broadlink UAE Branch
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Broadlink UAE Branch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature5 records
Broadlink UAE Branch partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Amazon AlexacoreBroadLink devices integrate with Amazon Alexa for hands-free voice control of smart home devices including TV, AC, lights, and other IR appliances. Users can say 'Alexa, turn on TV' or 'Alexa, volume down' to control connected devices.
- Google HomecoreBroadLink products work with Google Assistant for voice control through Google Home app and devices. Supports discovery and control of smart home devices via Ok Google commands.
- IFTTTcoreBroadLink supports IFTTT for creating automations with 700+ smart home brands. Users can set up triggers like 'when I arrive home, turn on lights' or integrate with other services and devices.
- 500+ Global CorporationsminorBroadLink works with 500+ global famous corporations through its manufacturing and certification programs. Includes partnerships for product certification and enterprise IoT solutions.
- 7,541 Appliance BrandscoreRM4 universal remote supports 7,541 appliance brands and 100,000+ appliance models including Samsung, Sony, Panasonic, Philips, LG, TCL, Hisense. Built-in brand library and channel lists for quick setup.
Scale indicators6 records
Recent moves6 records
Expansion highlights12 records
Broadlink UAE Branch competitors and assessment
Company assessmentEmerging players
- Shelly Group: Shelly provides Wi-Fi/Bluetooth smart relays, sensors, and home automation modules favored by prosumers and integrators. While Shelly skews more technical/installer-led, it overlaps Broadlink in switches, sensors, and hub-or-hubless control.
- Philips Hue (Signify): Philips Hue leads premium smart lighting with bridge-based control and broad ecosystem integrations. Broadlink's smart bulbs overlap Hue's category at much lower price, making Hue the aspirational adjacent competitor for lighting attach.
Broad incumbents
- Xiaomi Smart Home (Mi Home): Xiaomi's Mi ecosystem covers smart lighting, sensors, plugs, curtains, and a gateway with massive global reach. It is the price-defining incumbent that Broadlink UAE competes against in the value segment.
- Tuya Smart: Tuya is the dominant IoT platform powering thousands of white-label smart home brands via its cloud and app SDK. Broadlink's proprietary FastCon/NoAPP stack represents a deliberate alternative to the Tuya ecosystem, so Tuya is its primary platform/incumbent competitor.
Regional players
- Sengled: Sengled sells smart bulbs, plugs, and lighting accessories with broad voice assistant integration. It overlaps Broadlink's bulb and plug SKUs in the value lighting category distributed through retail channels.
Direct peers
- Aqara: Aqara offers a full smart home hub + sensor + switch ecosystem with Matter/Thread/Zigbee support and deep Alexa/Google/HomeKit integrations. Broadlink UAE competes against Aqara for the same retrofit-homeowner customer in the Gulf, with comparable bundle pricing.
- SwitchBot: SwitchBot sells retrofit smart home devices (hub, curtain, plug, sensor, universal remote) targeting mainstream consumers via D2C e-commerce. It overlaps Broadlink's exact product categories and DIY positioning, and integrates with Alexa/Google/IFTTT similarly.
- Meross: Meross sells smart plugs, switches, bulbs, and hubs with strong HomeKit/Alexa/Google/IFTTT support at competitive prices — a near-mirror of Broadlink's portfolio targeting the same DIY consumer D2C.
- Sonoff (ITEAD): Sonoff is a Chinese smart home brand selling Wi-Fi smart switches, plugs, sensors, and hubs (NSPanel) globally D2C. Broadlink and Sonoff target the same budget-conscious DIY smart home buyer with comparable pricing and DIY-first app setup.
Others
- Logitech Harmony (legacy hub remotes): Logitech's discontinued Harmony hub was the original consumer universal remote/hub, establishing the category Broadlink RM4 Pro now occupies. Comparable as a reference point for the retrofit-bridge universal remote use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Broadlink UAE Branch social profiles
Digital presenceBroadlink UAE Branch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broadlink UAE Branch leadership team
Management profileNumber of profiles
Broadlink UAE Branch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broadlink UAE Branch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broadlink UAE Branch
What does Broadlink UAE Branch do?
Broadlink UAE Branch sells proprietary Wi-Fi-based smart home IoT devices directly to UAE consumers through its e-commerce website broadlink.ae and a Dubai Silicon Oasis showroom. Its product lineup includes universal IR/RF remotes (RM4-Pro, RM4-Mini), smart switches (TC3, LC1), smart plugs, smart bulbs, motion sensors, NFC tags, TV LED backlights, smart curtain motors, and S3 hubs, supported by the BroadLink mobile app and voice integrations with Alexa, Google Assistant, Siri, and Yandex. The company bundles products by home size (Studio to 3-Bedroom) and emphasizes DIY setup using its proprietary FastCon, NoAPP, and Smart Config technologies.
Is Broadlink UAE Branch a public or private company?
Broadlink UAE Branch is a private company. It is classified as corporate owned and is currently operating.
When was Broadlink UAE Branch founded?
Broadlink UAE Branch was founded in 2013. It employs 1 to 10 people.
Where is Broadlink UAE Branch based?
Broadlink UAE Branch is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Broadlink UAE Branch make money?
One revenue line is on record: smart Home Hardware Sales.
Who are Broadlink UAE Branch's main competitors?
Emerging players on record are Shelly Group and Philips Hue (Signify). Broad incumbents are Xiaomi Smart Home (Mi Home) and Tuya Smart. Sengled is listed as a regional player. Direct peers are Aqara, SwitchBot, Meross and Sonoff (ITEAD). Logitech Harmony (legacy hub remotes) is listed as an others.
Does Broadlink UAE Branch have an API?
No public API is recorded for Broadlink UAE Branch.
What industry is Broadlink UAE Branch in?
Broadlink UAE Branch's product category is Smart Home IoT Devices. Its primary akta.pro industry code is CRACAGAA, Smart Home Hubs & Controllers Retail, with a secondary code of HDAFAIAL, Smart Home Hubs & Home Gateways (IoT Edge). Its NAICS code is 44921 and its SIC code is 5731.