Meross
Meross is a China-based smart home device manufacturer selling affordable Matter- and HomeKit-compatible products — including garage openers, thermostats, security sensors, and energy monitors — directly to DIY consumers across 9+ countries via Amazon, Best Buy, Walmart, and its own storefront.
- Company typePrivate
- Founded2016
- HeadquartersChengdu, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Meross does
Meross is a Chengdu, China-based privately held smart home device manufacturer operating under Meross Technology Limited (Hong Kong), selling a broad portfolio of Matter-, Thread-, and HomeKit-compatible consumer products spanning smart garage door openers, thermostats, roller shutters, security devices (smoke alarms, presence sensors, water leak sensors), smart plugs and switches, energy monitors, smart lighting, water timers, and HVAC controls. Its technology stack centers on Wi-Fi and Matter/Thread connectivity, with products designed for native interoperability across Apple HomeKit, Google Home, Amazon Alexa, Samsung SmartThings, Home Assistant, and LINE Smart Home, and a deliberate emphasis on local control that avoids cloud dependency. The business model is product-led hardware sales through a multi-channel e-commerce stack: a direct storefront (shop.meross.com), Amazon Marketplace, and physical retailers including Best Buy and Walmart across 9+ countries, with pricing positioned materially below premium smart home brands (e.g., $60 Matter thermostat, $29-$369 garage opener range).
The company was founded in 2016 and has remained founder/management-owned with one disclosed early-stage funding round in 2019 from Dingxiang Capital and Chengdu Hi-tech Investment Group. In 2025-2026, Meross launched three new products (MS600 wired presence sensor, MS605 battery presence sensor, and a Matter-certified smart thermostat), won the iF DESIGN AWARD 2026 for the smart thermostat, and earned Amazon's Climate Pledge Friendly certification. Headcount is reported in the 11-50 range, which likely understates operational scale given the breadth of SKU, country, and channel coverage. No revenue, ARR, or institutional investor base beyond the 2019 round is disclosed in available sources.
Meross firmographics
Firmographics- Name
- Meross
- Legal name
- Meross Technology Limited
- Website
- https://meross.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Meross is a China-based smart home device manufacturer selling affordable Matter- and HomeKit-compatible products — including garage openers, thermostats, security sensors, and energy monitors — directly to DIY consumers across 9+ countries via Amazon, Best Buy, Walmart, and its own storefront.
- Ownership category
- akta.pro rank
Meross industry classification
Industry- Product category
- Consumer Smart Home Electronics
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Electronics and Appliance Retailers (4492), Small Electrical Appliance Manufacturing (335210)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Household Appliances (3630), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ)
- akta.pro secondary industries
- Smart Garage Door & Gate Controllers Retail (CRAIAMAK), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ)
Keywords
Where Meross is headquartered
LocationHeadquarters
- HQ city
- Chengdu
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Meross business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: Primary revenue stream from selling smart home devices including smart garage door openers, thermostats, roller shutters, security sensors, plugs, switches, energy monitors, and smart lighting. Products are sold at various price points from budget-friendly options under $100 to premium integrated systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Smart Thermostat - Matter-certified multi-ecosystem thermostat |
| Unit Pricing | Pay-as-you-go | Two-Zone Wi-Fi Water Timer |
| Unit Pricing | Pay-as-you-go | Smart 18-Circuit Electrical Panel Energy Monitor |
| Unit Pricing | Pay-as-you-go | Smart Garage Door Controller/Opener Range |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Meross product offering
Product offeringCore offering
Meross designs, manufactures, and sells Wi-Fi and Matter/Thread-enabled smart home devices for residential DIY consumers. Its portfolio spans smart garage door openers, smart thermostats, roller shutters, presence and water leak sensors, smoke alarms, smart plugs and switches, energy monitors, and smart lighting. Devices integrate with Apple HomeKit, Google Home, Amazon Alexa, Samsung SmartThings, Home Assistant, and Matter ecosystems.
Product overview
Meross is a smart home automation device provider offering a comprehensive portfolio of Matter and HomeKit-compatible products spanning multiple categories. The product lineup centers on Smart Garage Door Openers, Smart Thermostats (iF DESIGN AWARD 2026 winner), Smart Roller Shutters, Smart Home Security devices (smoke alarms, presence sensors, water leak sensors), Smart Plugs and Switches, Smart Energy Monitors, Smart Lights, and Smart Home Improvement products. Meross positions itself as a platform-agnostic provider supporting Apple HomeKit, Google Home, Amazon Alexa, Samsung SmartThings, Home Assistant, and Matter/Thread protocols, enabling cross-ecosystem interoperability. The products emphasize local control, affordability, and reliable automation without cloud dependency.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Garage Door Opener Smart garage door controller that enables remote opening and closing of garage doors via smartphone app and voice control, with Matter and HomeKit integration for automated control. Targeted at residential DIY consumers and rental property owners.
- Smart Thermostat Matter-certified smart thermostat for HVAC control offering smart scheduling, remote control, alerts, and energy savings. Compatible with Apple Home, Google Home, Amazon Alexa, and Samsung SmartThings; requires C-wire for installation. Winner of iF DESIGN AWARD 2026.
- Smart Roller Shutter Smart blind control device enabling automated control of roller shutters via app and voice commands for light and privacy management in the home.
- Smart Home Security Home security product line including presence sensors and water leak sensors for automated monitoring and real-time alerts.
- Smart Smoke Alarm (MA151) Smart smoke detection device with real-time alerts, 10-year reliability, and integration with smart home ecosystems for automated safety responses.
- MS605 Presence Sensor (Battery-Powered) Battery-powered wireless presence sensor with Matter-over-Thread support, IP67 waterproof rating for outdoor use. Uses CR123A battery with up to 3-year lifespan and 6-meter motion detection range.
- MS600 Smart Presence Sensor Wired motion and presence sensor supporting Matter protocol. Uses radar technology to differentiate between movement types for automating smart home devices without battery dependency.
- HomeKit Water Leak Sensor Water leak detection sensor with waterproof design, real-time alerts, and hub connectivity for automated home safety responses.
- Smart Plug and Switch Smart home plugs and switches available in indoor, outdoor, and power strip configurations for automated electrical control.
- Smart Energy Monitor Energy monitoring devices for tracking household electricity consumption and optimizing energy usage. Includes the Smart 18-Circuit Electrical Panel Energy Monitor, previously priced at $300 and discounted to $160.
- Smart Light Smart lighting control products for automated home lighting management, including LED bulbs and fixtures.
- Two-Zone Wi-Fi Water Timer Smart irrigation controller with two independently programmable watering zones, weather-based automatic scheduling, water usage tracking with cost estimation, and voice control via Apple Home, Alexa, and Google Home.
- Wi-Fi Smart Fan and Light Wall Switch Smart wall switch combining ceiling fan and light control for integrated comfort management.
- Smart Home Improvement General home improvement smart devices including water timers and other renovation-focused automation products.
Quantifiable outcome
- Water timer reduces water usage through weather-based scheduling
- +1 more outcomes
Companies that use Meross
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Meross technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Meross partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and secondary.
- Matter (Connectivity Standard)coreMeross is amongst the first companies to release Matter-branded products, providing cross-platform compatibility without requiring proprietary hubs. Products support Matter-over-Thread protocol for enhanced reliability.
- Apple (HomeKit)coreMeross products integrate with Apple HomeKit ecosystem, enabling iOS users to control Meross smart home devices through Apple Home app and Siri voice commands. Products feature Matter certification for enhanced HomeKit compatibility.
- Google (Google Home)coreMeross smart devices including Matter-certified thermostat are compatible with Google Home ecosystem for voice control and automation through Google Assistant.
- Amazon (Alexa)coreMeross products integrate with Amazon Alexa for voice control and smart home automation. Products sold through Amazon marketplace and received Climate Pledge Friendly certification from Amazon.
- Samsung (SmartThings)coreMatter-certified Meross products compatible with Samsung SmartThings hub and ecosystem for unified smart home control across multiple device brands.
- Home AssistantsecondaryMeross devices are praised for local control capability and clean integration with Home Assistant open-source home automation platform, enabling users to avoid cloud dependency.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Meross competitors and assessment
Company assessmentDirect peers
- Wyze: Direct peer offering budget-priced smart home devices including plugs, bulbs, sensors, cameras, and thermostats across major ecosystems. Both compete on affordability-first value positioning for mainstream DIY consumers.
- SwitchBot: Direct peer in retrofit smart home devices including curtain controllers, smart switches, sensors, and hub products with Matter support. Both target renters and DIY consumers seeking affordable ecosystem-agnostic automation.
- Govee: Direct peer in smart lighting, environmental sensors, and smart home devices with comparable value pricing strategy. Both companies emphasize ecosystem compatibility and serve DIY consumer segments across Amazon and direct-to-consumer channels.
- Tailwind: Direct peer in smart garage door controllers, often co-listed with Meross in product roundups. Both companies compete on retrofit garage door controllers with smartphone and voice assistant integration at similar price points.
- Aqara: Direct competitor specializing in Apple HomeKit, Google Home, and Matter-compatible smart home devices including sensors, hubs, switches, and lighting. Competes head-to-head on multi-ecosystem compatibility with comparable product breadth.
- Eve Systems: Direct peer specializing in Apple HomeKit and Matter-compatible smart home devices including sensors, lighting, plugs, and energy monitors. Both companies are positioned as ecosystem-agnostic alternatives to first-party brands.
- TP-Link (Kasa / Tapo): Direct peer offering smart plugs, switches, lighting, sensors, and home automation at value price points across multiple ecosystems. Both target the same DIY mass-market consumer segment with broad cross-category smart home product lines.
- Nexx Garage: Direct competitor in the smart garage door controller category, listed alongside Meross in Canadian retail market coverage. Both target DIY consumers retrofitting existing openers with Wi-Fi connectivity and multi-ecosystem support.
Broad incumbents
- Chamberlain Group (LiftMaster): Dominant incumbent in the garage door opener category, holding approximately one-third of retail dollar share in smart garage. A larger, established player that competes with Meross across both integrated and retrofit products.
Others
- Tuya Smart: Platform/IoT enabler powering many white-label and emerging smart home brands with cloud connectivity, AI, and Matter support. Indirectly competes with Meross by enabling lower-cost alternatives and posing long-term commoditization risk for branded players.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Meross social profiles
Digital presenceMeross compliance and trust
Trust signalCompliance2 records
Meross financial estimates
Financial estimateRevenue estimate
Valuation estimate
Meross leadership team
Management profileNumber of profiles
Profiles1 record
Meross funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Meross M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Meross
What does Meross do?
Meross designs, manufactures, and sells Wi-Fi and Matter/Thread-enabled smart home devices for residential DIY consumers. Its portfolio spans smart garage door openers, smart thermostats, roller shutters, presence and water leak sensors, smoke alarms, smart plugs and switches, energy monitors, and smart lighting. Devices integrate with Apple HomeKit, Google Home, Amazon Alexa, Samsung SmartThings, Home Assistant, and Matter ecosystems.
Is Meross a public or private company?
Meross is a private company. It is classified as venture growth investor backed and is currently operating.
When was Meross founded?
Meross was founded in 2016. It employs 11 to 50 people.
Where is Meross based?
Meross is headquartered in Chengdu, China, in the Asia region.
How does Meross make money?
One revenue line is on record: hardware Product Sales.
Who are Meross's main competitors?
Direct peers on record are Wyze, SwitchBot, Govee, Tailwind, Aqara, Eve Systems, TP-Link (Kasa / Tapo) and Nexx Garage. Chamberlain Group (LiftMaster) is listed as a broad incumbent. Tuya Smart is listed as an others.
Does Meross have an API?
No public API is recorded for Meross.
What industry is Meross in?
Meross's product category is Consumer Smart Home Electronics. Its primary akta.pro industry code is CRAIAMAJ, Smart Plugs, Outlets & Energy Monitoring Retail, with a secondary code of CRAIAMAK, Smart Garage Door & Gate Controllers Retail. Its NAICS code is 334512 and its SIC code is 3822.