Broadmead Primary School

What Broadmead Primary School does

Broadmead Primary School is a state-funded academy primary school located at 366 Sydenham Road, Croydon, United Kingdom, providing full-time education to children aged 3-11 from Nursery through Year 6. The school follows the National Curriculum enhanced by the International Primary Curriculum (IPC) and delivers core academic subjects — English (CUSP reading/writing/spelling and Little Wandle phonics), Mathematics (White Rose mastery scheme) and Science — alongside foundation subjects including Computing (NCCE scheme), Spanish, Music, Art/DT, PE, PSHCE and Religious Education (Croydon SACRE scheme). Specialist provision includes an Enhanced Learning Provision (ELP) unit for pupils with Autism Spectrum Disorder, comprehensive SEND support, an EAL programme for non-native English speakers, and a Nurture programme for emotional support. Extended services comprise the Broadmead Bears Breakfast Club (£3/session) and After School Club (£12/session), both OFSTED-registered. The school's product surface is supplemented by the Pioneer Passport enrichment programme mandating 'Seven by Seven' (KS1) and 'Eleven by Eleven' (KS2) cultural milestones.

The school operates as part of The Pioneer Academy multi-academy trust (joined 2014), which comprises 20+ schools across Kent, Surrey, Bromley, Bexley and East Sussex, providing shared governance, training and resources. Revenue is derived primarily from per-pupil government funding (Pupil Premium, Sports Premium), supplemented by fee-based extended day care and ParentPay-cashless meal/trip payments. Admissions are centrally managed through Croydon Council with a Published Admission Number of 60 pupils per year group and a maximum class size of 30. The school maintains a Published Admission Number-designed scale of approximately 420-480 pupils at full capacity across the EYFS-Key Stage 2 age range. Technology infrastructure includes Class Dojo for parent communication, ParentPay for cashless payments, plus iPads, a computing suite and laptops distributed across the school.

The school was rated GOOD in all areas by Ofsted in November 2023 and received the WIRE Award for Religious Education from Croydon SACRE in June 2024. Leadership comprises Head Teacher Sarah Hunter (also Designated Safeguarding Lead), supported by Deputy DSLs Gail Clarke, Kelly Knight and Amanda Lewin (also SENDCo and Mental Health Lead), with Kirsten Chamings serving as Chair of School Board. The school traces its heritage to Sydenham Schools established in 1881 and has been at its current consolidated primary site since 1972.

Name

Broadmead Primary School

Legal name

Broadmead Primary School

Website

https://broadmead.croydon.sch.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadmead Primary School is a state-funded academy primary school in Croydon, UK, providing full-time education to children aged 3-11 (Nursery through Year 6) under the Pioneer Academy multi-academy trust, with specialist ASD provision, SEND support, and extended day care services.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industries

Head Start & Public Pre-K Programs (EDACABAK), Special Needs-Inclusive Early Learning Academies (EDACADAI)

Keywords

• Primary education
• Academy school
• SEND provision
• Wraparound childcare
• Curriculum delivery

Headquarters

HQ city

Croydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Government Funding (Pupil Premium): The school receives per-pupil government funding to support children who may be vulnerable to underachievement. Funding is allocated based on the number of students eligible for Free School Meals or who have claimed within the last six years, as well as looked-after children and children of armed forces members.
2. Sports Premium Funding: Ring-fenced government funding provided to support PE and sport provision in primary schools. Funding formula includes a lump sum of £16,000 plus £10 per pupil for years 1-6.
3. Breakfast and After-School Club Fees: The school operates Broadmead Bears Breakfast Club at £3.00 per session and Broadmead Bears After School Club at £12.00 per session, providing before and after-school childcare services to parents.
4. School Meals: School meals are paid for through ParentPay cashless system. The school uses ParentPay for all meal and trip payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Broadmead Primary School is a state-funded academy primary school delivering full-time primary education from Nursery through Year 6 (ages 3-11), following the National Curriculum enhanced by the International Primary Curriculum (IPC). The school offers specialist SEND provision via an Enhanced Learning Provision (ELP) unit for pupils with Autism Spectrum Disorder, comprehensive SEND support, EAL support, nurture groups, and extended day care through Broadmead Bears Breakfast and After School Clubs.

Product overview

Broadmead Primary School is a primary education provider offering comprehensive schooling from Nursery through Year 6, serving children aged 3-11. The school follows the National Curriculum enhanced by the International Primary Curriculum (IPC) scheme and is part of The Pioneer Academy multi-academy trust. Core academic subjects include English (using CUSP and Little Wandle programmes), Mathematics (White Rose), and Science (IPC). The school offers an extensive curriculum including Computing, Music, Art/DT, PE, Modern Foreign Languages (Spanish), PSHCE, and Religious Education. Specialist provision includes an Enhanced Learning Provision (ELP) for pupils with ASD and comprehensive SEND support. Extended services encompass before and after-school clubs (Broadmead Bears), breakfast club, nurture programme, EAL support, and the Pioneer Passport enrichment programme featuring cultural activities like the 'Seven by Seven' (KS1) and 'Eleven by Eleven' (KS2) experiential learning challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Foundation Stage (EYFS) Foundation stage education for Nursery and Reception children, focusing on seven areas of learning and preparing children for Key Stage One.
• Enhanced Learning Provision (ELP) Specialist ASD provision within the mainstream school, providing a stimulating environment for children with Autism Spectrum Disorder. Admissions managed through Croydon Council's SEN team.
• Broadmead Bears Breakfast Club Breakfast club service operating from 7:40am, costing £3.00 per session with breakfast provided between 7:40-8:30am.
• Broadmead Bears After School Club After school club operating 3pm-6pm, costing £12.00 per session (£60.00 weekly), providing activities and dinner between 4:30-5pm. OFSTED registration number 140840.
• SEND Support Special Educational Needs and Disabilities support across four categories: Communication and Interaction, Cognition and Learning, Social Emotional and Mental Health, and Sensory and Physical needs, including support from outside agencies.
• Nurture Programme Well-structured nurture groups providing safe, calm spaces and skilled staff to support vulnerable children's emotional regulation, self-worth and mainstream classroom success.
• English as an Additional Language (EAL) Support EAL programme supporting bilingual pupils, recognizing home language as a strength while providing holistic approach to learning English across the curriculum.
• Pioneer Passport Enrichment Programme Cultural enrichment programme with 'Seven by Seven' activities for Key Stage 1 (7 activities by age 7) and 'Eleven by Eleven' activities for Key Stage 2 (11 activities by age 11), including trips to museums, castles, theatres and learning experiences.

Quantifiable outcome

• Rated GOOD in all areas following November 2023 Ofsted inspection
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• The Pioneer AcademycoreStrategic or Co-development Partner · 1 January 2014Broadmead Primary School became part of The Pioneer Academy multi-academy trust in 2014. The trust comprises 20+ schools across Kent, Surrey, Bromley, Bexley, and East Sussex. The trust provides shared governance, resources, training, and best practices across all member schools.
• Croydon Council - Locality SEND SupportcoreStrategic or Co-development PartnerCroydon Council initiative providing funding to schools for earlier and better targeted help and support for SEND youngsters. Enables special needs staff to work closely with partner schools to quickly obtain necessary support and resources.
• Educational Psychologist (Nora)supportingOthersSchool Educational Psychologist visits regularly and is available for advice. Children are referred if not making expected progress given the support received. Psychologist observes, assesses, and helps school decide best way forward in consultation with parents.
• Words First (Speech and Language Therapy)supportingOthersQualified speech therapist visits school once a fortnight. Parents and staff can refer children to this service. Children are assessed and a care plan is written with actions and targets carried out by the school speech and language team.
• ParentPaysupportingTechnology or IntegrationCashless payment system used by parents to pay for school meals, trips, and club fees. No cash or cheques accepted.
• PLace2Be (Counselling Service)supportingOthersSchool counselling service supporting children's emotional needs as part of pastoral support provision.
• Croydon School Sports PartnershipsupportingStrategic or Co-development PartnerPartnership with Croydon School Sports Partnership for PE and sport development opportunities.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• The Crescent Primary School: Another Pioneer Academy primary in Croydon, sharing trust governance, the Pioneer Passport enrichment programme and wraparound care model. Directly comparable in size, curriculum and pupil intake.
• South Norwood Primary School: Fellow Pioneer Academy primary school in the same Croydon LA admissions geography. Operates with identical governance, shared curriculum and trust-level support, serving the same 3-11 age group on a comparable scale — the most direct catchment competitor.
• Woodcote Primary School: Croydon-based Pioneer Academy primary school with the same trust governance, shared SEND infrastructure and Pioneer Passport enrichment. Operates as a directly comparable alternative for Croydon families applying through the same council admissions process.
• Burnt Oak Junior School: Pioneer Academy junior school in Bexley with shared curriculum and trust-level safeguarding support. Provides a peer comparable for the KS2 portion of Broadmead's offering.
• Edenbridge Primary School: Kent-based Pioneer Academy primary with the same trust operating model, Pioneer Passport enrichment, and shared curriculum architecture. Comparable on governance and curriculum delivery.
• Belvedere Infant School: Pioneer Academy infant school in Bexley sharing trust governance and curriculum design. While phase-different (infant only), comparable on governance, SEND support and Pioneer Passport enrichment.
• Downe Primary School: Pioneer Academy primary school in Bromley, operating under identical trust policies on curriculum, enrichment and SEND provision. Comparable in scale and structure to Broadmead.
• Stewart Fleming Primary School: Sister Pioneer Academy primary in Bromley, sharing trust-level curriculum, safeguarding and enrichment design. Useful comparable for benchmarking Pioneer Academy operational performance outside Croydon.
• Red Hill Primary School: Pioneer Academy primary in Bromley with the same MAT governance, shared curriculum frameworks (CUSP, White Rose, Little Wandle) and wraparound service offering. Directly comparable operating model.

Regional players

• Heavers Farm Primary School (Croydon): Nearby Croydon primary school outside the Pioneer Academy trust. A useful geographic peer for benchmarking admissions demand, Ofsted outcomes and wraparound care pricing within the same local authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BroadmeadPrimarySchool
• Instagraminstagram.com/broadmeadprimary
• LinkedInlinkedin.com/company/broadmead-primary-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadmead Primary School