Bröhan-Museum
Bröhan-Museum is a Berlin state museum specializing in Jugendstil, Art Deco, and Functionalism (1889-1939), serving individual visitors, tourists, school groups, and families through exhibitions, educational programs, and guided tours.
- Company typePrivate
- Founded1973
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bröhan-Museum does
Bröhan-Museum is a Berlin state museum (Landesmuseum) specializing in Jugendstil (Art Nouveau), Art Deco, and Functionalism from the period 1889-1939, operating as a Stiftung öffentlichen Rechts (public law foundation) under the Berlin state museums. Founded in 1973 by collector Karl H. Bröhan and opened at its current location opposite Charlottenburg Palace in 1983, the museum presents its internationally significant permanent collection of approximately 1,000 square meters alongside rotating special exhibitions that change on a roughly two-year cycle. The institution is staffed by 12 employees including specialized curators, a provenance researcher, and outreach staff, with operations managed by Director Dr. Tobias Hoffmann and governed by a Foundation Council chaired by Dr. Alexander Steinhilber.
The museum's product portfolio spans a permanent collection exhibition, special exhibitions (with five major shows scheduled across 2026-2027 including Cesar Klein, Jumping He, and the Edward W. Godwin/Oscar Wilde retrospective), museum education programs for schools and families, guided tours, a museum shop, digital guides, archive and library services, and provenance research. Technology infrastructure is standard museum tooling — collections management via MuseumPlus database, AWStats web analytics, and a digital guide at guide.broehan-museum.de — with no proprietary AI/ML systems.
Revenue is generated through four primary streams: admission tickets (9 EUR standard, 6 EUR reduced, free for under-18s and school groups), retail and publication sales, membership fees through the Freunde des Bröhan-Museums e.V. association (40-120 EUR individual, 500+ EUR corporate), and donations/sponsorships from institutional funders including Ernst von Siemens Kunststiftung and Hauptstadtkulturfonds. The museum serves a distributed base of individual visitors, tourists, school groups, families, and corporate patrons, with no reliance on named anchor customers.
Bröhan-Museum firmographics
Firmographics- Name
- Bröhan-Museum
- Legal name
- Bröhan-Museum, Stiftung öffentlichen Rechts
- Website
- https://broehan-museum.de
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bröhan-Museum is a Berlin state museum specializing in Jugendstil, Art Deco, and Functionalism (1889-1939), serving individual visitors, tourists, school groups, and families through exhibitions, educational programs, and guided tours.
- Ownership category
- akta.pro rank
Bröhan-Museum industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums (712110), Museums (71211)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Bröhan-Museum is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bröhan-Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Admission tickets: Visitors pay admission fees to access the permanent and special exhibitions. Standard tickets are 9 EUR, reduced 6 EUR, with free admission for children under 18, school groups with prior registration, and various other categories.
- Museum shop and publications: The museum operates a physical shop selling postcards, books, jewelry, ceramics, tin items, and special exhibition merchandise. Publications include exhibition catalogs, collection guides, and monographs sold both on-site and by mail order.
- Membership fees: The Friends of Bröhan Museum association (Freunde des Bröhan-Museums e.V.) collects annual membership fees ranging from 40-120 EUR for individuals and minimum 500 EUR for corporate members, providing free admission and other benefits.
- Donations and sponsorships: The museum accepts charitable donations via PayPal and bank transfer, and receives sponsorship funding for exhibitions from entities like Ernst von Siemens Kunststiftung and Hauptstadtkulturfonds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Regular adult admission |
| Unit Pricing | Pay-as-you-go | Reduced admission |
| Unit Pricing | Pay-as-you-go | Group admission |
| Unit Pricing | Pay-as-you-go | Free admission categories |
| Unit Pricing | Pay-as-you-go | Happy Wednesday |
| Unit Pricing | Pay-as-you-go | Museumspass Berlin |
| Unit Pricing | Pay-as-you-go | Group guided tour |
| Unit Pricing | Pay-as-you-go | Curator guided tour |
| Unit Pricing | Pay-as-you-go | Bröhan Late evening tour |
| Unit Pricing | Pay-as-you-go | School/kindergarten programs |
| Unit Pricing | Pay-as-you-go | Dandy & Drinks event |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Bröhan-Museum product offering
Product offeringCore offering
Bröhan-Museum operates a permanent and rotating exhibition program of Art Nouveau (Jugendstil), Art Deco, Functionalism, and Berlin Secession art and design from 1889-1939 across approximately 1,000 square meters of display space. It also delivers school and family educational programs, curator-led and public guided tours, operates a museum shop selling publications and gift items, and provides research access through an archive, library, and provenance research service.
Product overview
Bröhan-Museum is a state museum (Landesmuseum) for Jugendstil, Art Deco, and Functionalism offering a unified visitor experience centered on its permanent collection exhibition of approximately 1,000 square meters. The museum complements its permanent displays with rotating special exhibitions (Wechselausstellungen) that explore historical themes and contemporary design questions. The product portfolio includes museum education programs (Museumspädagogisches Programm) with workshops for children, families, and schools; guided tours (Führungen) ranging from public tours to exclusive curator-led experiences; a museum shop selling publications and memorabilia; a digital guide service; archive and library services; and provenance research. The museum operates on a two-year cycle for permanent exhibition rotation while hosting multiple special exhibitions annually.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Exhibition (Dauerausstellung) Permanent museum exhibition across approximately 1,000 square meters presenting Jugendstil (Art Nouveau), Art Deco, Functionalism, and Berlin Secession art and design from 1889-1939, refreshed on a two-year cycle. Open to the public during standard museum hours.
- Special Exhibitions (Wechselausstellungen) Rotating special exhibitions exploring Art Nouveau, Art Deco, Berlin Secession, and contemporary art and design from 1950 to the present. Multiple special exhibitions run annually.
- Museum Education Programs (Museumspädagogisches Programm) Educational programs for children, youth, and adults including workshops, family Sundays, school programs, and exhibition-specific learning sessions.
- Guided Tours (Führungen) Guided tour offerings including public tours, group tours (80 EUR + admission, up to 19 persons), curator-led tours (120 EUR + admission), and exclusive Bröhan Late evening tours (200 EUR + admission), conducted by art experts.
- Museum Shop and Publications On-site museum retail shop selling exhibition catalogs, monographs, postcards, silver and brass jewelry, porcelain and glass dishes, textiles, bags, ceramics, tin items, and seasonal exhibition-related products. Publications also available by mail order within Germany.
- Friends of the Museum Membership (Freunde des Bröhan-Museums e.V.) Annual membership program through the Friends of the Bröhan Museum association, offering individual and corporate membership tiers (individual 40-120 EUR, corporate minimum 500 EUR) with benefits including free unlimited admission, exhibition opening invitations, and event access.
- Digital Guide (Digitaler Guide) Digital guide accessible at guide.broehan-museum.de, providing extensive visual material, additional information, video, and audio recordings for current exhibitions to enhance the visitor experience.
- Archive and Library (Archiv und Bibliothek) Research facility providing access to a scientific archive of 550+ artist letters and postcards from Berlin Secessionists, and a scholarly library of approximately 5,000 volumes including artist monographs, exhibition catalogs, museum guides, magazines, and auction catalogs.
- Provenance Research (Provenienzforschung) Provenance research service investigating the ownership history of collection objects, focusing on identifying works potentially seized by Nazi or GDR regimes, in collaboration with the German Center for Lost Cultural Property.
Companies that use Bröhan-Museum
Customer profileSegments4 records
Ideal customer profiles4 records
Bröhan-Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bröhan-Museum partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting, regular and program.
- Visit BerlinsupportingVisit Berlin supports the museum's online ticketing platform, providing the technical infrastructure for advance ticket sales and booking management. This partnership helps manage visitor flow and provides marketing visibility through Visit Berlin channels.
- Google Arts & CulturesupportingThe museum's collection highlights are available on Google Arts & Culture platform, providing global digital access to the collection for international audiences unable to visit physically. This extends the museum's reach beyond Berlin visitors.
- Visit Berlin (Digital Guide)supportingDigital guide available at guide.broehan-museum.de provides extensive visual material, additional information, video and audio recordings for current exhibitions, enhancing visitor experience.
- Deutsche Digitale BibliotheksupportingThe museum's archive materials and digitized collections are accessible through the Deutsche Digitale Bibliothek platform, extending research access to scholars and the public.
- Nehring-GrundschuleregularOngoing educational partnership with Nehring-Grundschule including Children's Advisory Board project, 'Our Favorite Pieces' program, and school visits. Students participate in collection exploration and create their own projects.
- Schinkel-GrundschuleregularSince 2009, a school partnership under the KÜNSTE & SCHULE – Partnerschaften für Berlin program. Fourth graders earn 'Museum Führerschein' (museum driver's license) through regular visits exploring the museum, depot, and restoration workshop.
- Schule am SchlossregularCooperation for the 'Schlau Bauen' building project where 7th graders created innovative furniture inspired by the collection, funded by Berliner Projektfonds Kulturelle Bildung.
- Kulturagenten für kreative Schulen BerlinprogramState program facilitating creative partnerships between Berlin schools and cultural institutions. The museum participates as a cultural partner providing educational programs and school collaborations.
- Heinz-Berggruen-GymnasiumregularSchool partnership resulting in the 'PRESENT PERFECT' exhibition of student art works from advanced art courses, interpreting contemporary design questions.
- NUK Rathaus WilmersdorfregularBerlin Mondiale program partnership facilitating exchange between youth with refugee backgrounds and cultural institutions, promoting integration through art and creative activities.
- ettu konzept GmbH (Ute Theissen)supportingOperates the museum shop, managing retail operations including merchandise selection, sales, and customer service for visitors.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Bröhan-Museum competitors and assessment
Company assessmentDirect peers
- Wolfsonian–FIU: Miami-based museum at Florida International University focused on art and design from the late 19th to mid-20th century, with strong Art Nouveau and Art Deco holdings. Comparable in specialized decorative-arts focus and educational programming.
- Vitra Design Museum: International design and decorative-arts museum with overlapping Art Nouveau, Art Deco, and 20th-century design focus, plus educational programming and a museum shop. Comparable in curatorial specialization and commercial revenue model.
- Museum für Kunst und Gewerbe Hamburg: One of Germany's leading museums of applied arts and design with comparable scope across decorative arts, design history, and period collections (including Art Nouveau and Art Deco). Closely comparable in curatorial mandate and visitor proposition.
- Bauhaus-Archiv / Museum für Gestaltung, Berlin: Berlin museum dedicated to the Bauhaus and modern design, directly overlapping with Bröhan's Functionalism and early 20th-century design scope. Strong comparison on period coverage, audience profile, and educational programming.
- MAK – Museum für angewandte Kunst, Vienna: Austria's leading museum of applied arts with a permanent collection spanning decorative arts from medieval to contemporary, including Art Nouveau and Wiener Werkstätte. Comparable in scale, mission, and European decorative-arts specialization.
- Kunstgewerbemuseum (Museum of Decorative Arts), Berlin: Berlin's state museum of decorative arts, part of the same Staatliche Museen zu Berlin umbrella as Bröhan-Museum. Directly comparable in focus on applied/decorative arts and shared institutional setting in Berlin.
Broad incumbents
- V&A – Victoria and Albert Museum: World's leading museum of art and design with encyclopedic decorative-arts collections including Art Nouveau and Art Deco. Much larger but highly comparable in mandate, scholarship, and applied-arts specialization.
- Pinakothek der Moderne, Munich: Larger Bavarian state museum with a broad collection spanning art, design, architecture, and graphics from the 20th and 21st centuries. Comparable in German state-museum context with overlapping decorative-arts/design holdings.
- Musée d'Orsay, Paris: Major French national museum covering art and design from 1848–1914, including substantial Art Nouveau holdings. Larger and broader in scope but directly comparable in period coverage and decorative-arts specialization.
Regional players
- Hetjens-Museum, Düsseldorf: German decorative-arts and ceramics museum in Düsseldorf with strong holdings in Jugendstil and Art Deco ceramics and porcelain, directly comparable to Bröhan's decorative-arts and porcelain focus. Regional (not Berlin-based) peer with similar institutional scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bröhan-Museum social profiles
Digital presenceBröhan-Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bröhan-Museum leadership team
Management profileNumber of profiles
Profiles9 records
Bröhan-Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bröhan-Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bröhan-Museum
What does Bröhan-Museum do?
Bröhan-Museum operates a permanent and rotating exhibition program of Art Nouveau (Jugendstil), Art Deco, Functionalism, and Berlin Secession art and design from 1889-1939 across approximately 1,000 square meters of display space. It also delivers school and family educational programs, curator-led and public guided tours, operates a museum shop selling publications and gift items, and provides research access through an archive, library, and provenance research service.
Is Bröhan-Museum a public or private company?
Bröhan-Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bröhan-Museum founded?
Bröhan-Museum was founded in 1973. It employs 11 to 50 people.
Where is Bröhan-Museum based?
Bröhan-Museum is headquartered in Berlin, Germany, in the Europe region.
How does Bröhan-Museum make money?
Four revenue lines are on record. Admission tickets are the primary driver. The others are museum shop and publications, membership fees and donations and sponsorships.
Who are Bröhan-Museum's main competitors?
Direct peers on record are Wolfsonian–FIU, Vitra Design Museum, Museum für Kunst und Gewerbe Hamburg, Bauhaus-Archiv / Museum für Gestaltung, Berlin, MAK – Museum für angewandte Kunst, Vienna and Kunstgewerbemuseum (Museum of Decorative Arts), Berlin. Broad incumbents are V&A – Victoria and Albert Museum, Pinakothek der Moderne, Munich and Musée d'Orsay, Paris. Hetjens-Museum, Düsseldorf is listed as a regional player.
Does Bröhan-Museum have an API?
No public API is recorded for Bröhan-Museum.
What industry is Bröhan-Museum in?
Bröhan-Museum's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 712110.