BRO | a movares company

Name

BRO | a movares company

Legal name

BRO adviseurs in ruimtelijke ordening, economie en milieu B.V.

Website

https://bro.nl

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

’s-Hertogenbosch, Noord-Brabant

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: BRO generates revenue by providing professional advisory services in spatial planning, environmental law, urban design, landscape architecture, ecology, and economic analysis to Dutch governments, businesses, and private individuals. Revenue is project-based and recurring through ongoing client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BRO is a Dutch consultancy that provides advisory services in spatial planning (ruimtelijke ordening), economics, and the environment. The firm supports governments, entrepreneurs, societal organizations, and private individuals with their spatial questions, helping translate ideas into realizable plans through multidisciplinary expertise spanning law, urban planning, ecology, geography, research, planning, landscape architecture, and finance.

Product overview

BRO is a consulting firm (BRO adviseurs in ruimtelijke ordening, economie en milieu B.V.) that provides advisory services in spatial planning, economics, and environment. The firm is part of Movares and operates as Movares Smart Urban Engineering. BRO offers a comprehensive portfolio of advisory services organized around core expertise areas including Centrumadvies (center/city retail advice), Retailadvies, Leisure & Horeca, Visies & Gebiedsontwikkelingen (visions and area developments), Planologische Procedures & Onderzoeken, Omgevingsplannen & Vergunningen, Milieuonderzoeken & Plannen, Ontwerpend Onderzoek, Ontwerpvisies, Ruimtelijke Ontwerpplannen, Regie & Procesbegeleiding, Omgevingsmanagement, and Ecologie & Biodiversiteit. The services are delivered across three strategic themes: Vitale Stad (Vital City), Postfossiel (Post-fossil), and Omgevingsplein (Environmental Square). BRO also specializes in spatial economics, housing development (woningbouw), nature and climate (natuur en klimaat), social facilities (maatschappelijke voorzieningen), and energy transition (energietransitie). With approximately 80 employees including lawyers, urban planners, ecologists, geographers, researchers, planners, landscape architects, and financial experts, BRO takes an integrated approach to spatial challenges. The firm has a team of approximately 25 designers focused on urban planning and landscape architecture (Stedenbouw & Landschap).

Differentiator

Problem solved

Functional benefit

Products and services

• Centrumadvies (Center Advice) Advisory services for urban centers and retail areas, helping municipalities and clients develop strategies for vital and attractive city centers.
• Retailadvies (Retail Advice) Expertise in retail planning, market research, and commercial function advisory services for retail development and vitality.
• Leisure & Horeca Advisory services for leisure facilities and hospitality sector development, including market analysis and spatial framework planning.
• Visies & Gebiedsontwikkelingen (Visions & Area Developments) Strategic vision development and area development planning services, including area visions, spatial frameworks, and implementation guidance.
• Planologische Procedures & Onderzoeken Planning procedures and research services for spatial development projects.
• Omgevingsplannen & Vergunningen Environmental plans and permit application services under the Dutch Environmental Law (Omgevingswet).
• Milieuonderzoeken & Plannen Environmental research and planning services.
• Ontwerpend Onderzoek Design research services combining spatial design with investigative analysis.
• Ontwerpvisies Design vision services for urban and landscape development projects.
• Ruimtelijke Ontwerpplannen Spatial design plans for urban and rural development projects.
• Regie & Procesbegeleiding Project management and process guidance services for spatial development projects.
• Omgevingsmanagement Environmental management services for complex spatial projects, including stakeholder engagement and process coordination.
• Ecologie & Biodiversiteit Ecology and biodiversity advisory services integrated within spatial planning projects.
• Stedenbouw & Landschap Urban planning and landscape architecture services delivered by a team of approximately 25 designers working on complex spatial challenges.

Quantifiable outcome

• Developed area vision for Gebiedsvisie Mintveld with space for circa 125-130 homes while preserving landscape values.
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MovarescoreStrategic or Co-development Partner · 1 January 2024BRO has fully integrated with Movares, a larger engineering and consultancy group, under the unified Movares brand. The integration brings together 8 companies under one name, combining BRO's spatial planning, urban design, and environmental advisory expertise with Movares' networks and mobility expertise. BRO is now branded as 'Movares Smart Urban Engineering'. This integration creates a larger, more powerful organization capable of delivering integrated solutions for Dutch spatial challenges.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Arcadis: Global design and engineering consultancy with deep Dutch roots in urban planning, environment, and area development. Overlaps with BRO on Dutch spatial planning and competes for large public-sector tenders.
• Sweco: European engineering and design consultancy with substantial Dutch operations in spatial planning, environment, and infrastructure. Competes for Dutch municipal and provincial mandates across overlapping service lines.
• Witteveen+Bos: Dutch engineering and consultancy firm with significant spatial planning, environment, and infrastructure practices. Competes with BRO for larger integrated Dutch mandates at greater scale.
• Royal HaskoningDHV: Dutch-headquartered engineering and project management consultancy active in spatial planning, environment, and mobility. Broad incumbent competing with BRO on integrated Dutch assignments.

Direct peers

• H+N+S Landscape Architects: Dutch landscape architecture firm working on area development, climate adaptation, and ecological design. Comparable to BRO's landscape architecture and ecology/biodiversity service lines.
• MUST Stedenbouw: Dutch urban design and spatial planning firm delivering area visions, urban sketches, and plan procedures for Dutch municipalities. Comparable in service portfolio and target clients to BRO.
• BoschSlabbers: Dutch landscape architecture and urban design practice serving municipalities on area visions and spatial design. Overlaps with BRO's urban planning and landscape architecture capabilities.
• PosadMaxwan: Dutch spatial planning and strategy consultancy serving municipalities on area development, mobility, and urban planning. Directly competes with BRO on Dutch B2G advisory mandates.
• KuiperCompagnons: Dutch urban planning and design firm specializing in area visions, urban design, and spatial strategy for municipalities. Closely comparable to BRO in scale, service mix, and Dutch public-sector client base.

Emerging players

• LOLA Landscape Architects: Dutch landscape architecture and urbanism firm working on area development and spatial design. Smaller-scale peer with overlapping expertise in landscape and urban design but a more design-led orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRO | a movares company