BROOKDALE FRUIT FARM INC

What BROOKDALE FRUIT FARM INC does

Brookdale Fruit Farm Inc. is a 7th-generation family-owned fruit and vegetable farm founded in 1847 by Edward Hardy in Hollis, New Hampshire, operating as a family-held corporation since the 1960s. The company operates a diversified multi-channel agricultural business centered on a year-round farm stand, a seasonal pick-your-own program, an on-site ice cream stand (Annabelles, operating daily 11am-7pm), a greenhouse selling plants and garden supplies, and a wholesale produce distribution network serving local farm stands, grocery stores, and fruit markets/distributors across New England. A separate farm supplies and irrigation division sells drip irrigation systems, row covers, plastics, harvest containers, baskets, and apple bins to other New England growers via a printed catalog (2026 edition referenced) and direct outreach, complemented by a USDA NRCS partnership offering free Irrigation Water Management Plans and Grant Design assistance.

Operationally, Brookdale employs approximately 8 people and runs its core produce operations on precision-farming principles including global positioning technology for fertilizer optimization, one of New Hampshire's earliest Integrated Pest Management (IPM) programs to minimize pesticide and fungicide use, and Controlled Atmosphere (CA) cold storage — first built in the 1960s — that extends the apple shipping window from early October through early January. The farm grows 21+ apple varieties alongside berries, stone fruits, vegetables, and heirloom tomatoes. The current generation of Hardy family members runs discrete functions: Chip Hardy and Madison Hardy manage wholesale distribution, while Trevor Hardy runs the farm supplies and irrigation business. Direct-to-consumer sales occur through the farm stand at 41 Broad Street, with wholesale and irrigation pickup operating from 38 Broad Street; customers and wholesale buyers reach the farm via a maintained email newsletter for pick-your-own updates, promotions, and events. The company earned the Ag-Earth Partnership's Millennium Farm/Ranch Family Award in 2000 as one of five recipients recognized for stewardship in clean water, healthy soil, sustainable forestry, and open space.

Name

BROOKDALE FRUIT FARM INC

Legal name

Brookdale Fruit Farm Inc.

Website

https://brookdalefruitfarm.com

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

1–10 employees

Short description

Brookdale Fruit Farm Inc. is a 7th-generation family farm in Hollis, New Hampshire operating a diversified produce business including a year-round farm stand, pick-your-own operations, wholesale distribution across New England, an ice cream stand, greenhouse plants, and a B2B farm supplies and irrigation catalog serving regional growers.

Ownership category

akta.pro rank

Product category

Diversified Agriculture

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113), Food Crops Grown Under Cover (11141), Strawberry Farming (111333)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB)

Keywords

• Fruit farming
• Pick your own
• Farm stand retail
• Wholesale produce
• Irrigation supplies

Headquarters

HQ city

Hollis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Farm Stand Sales: Direct retail sales of fresh fruits, vegetables, and produce through the on-site farm stand in Hollis, NH. Open year-round with varying hours.
2. Pick-Your-Own Operations: Customers harvest their own produce directly from the farm. Revenue generated from produce weight/volume at checkout.
3. Ice Cream Stand: Annabelles ice cream stand operating daily 11am-7pm, providing additional consumer revenue stream.
4. Wholesale Produce Distribution: Commercial sales and distribution of fresh fruits and vegetables to local farm stands, grocery stores, and fruit markets/distributors throughout New England.
5. Farm Supplies and Irrigation Equipment: Sales of drip irrigation supplies, row covers, plastics, growing supplies, harvest containers, baskets, and apple bins to other growers throughout New England.
6. Greenhouse Plants and Garden Center: Sales of plants, flowers, and garden supplies from the greenhouse operation.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Brookdale Fruit Farm grows and sells apples, peaches, pears, berries, vegetables, and related produce across approximately 190 acres in Hollis, NH, distributing through a retail Farm Stand, Pick-Your-Own fields, wholesale accounts, a Greenhouse, and an ice cream stand. It also retails farm supplies and irrigation equipment to other growers, including custom drip and micro irrigation design and installation.

Product overview

Brookdale Fruit Farm operates as a diversified 7th-generation family farm offering multiple interconnected agricultural products and services. The core offerings include a retail Farm Stand for direct produce sales, a Pick Your Own experience for customer harvesting, an Ice Cream Stand (Annabelles), and Wholesale Distribution to regional farm stands and grocery stores. Supporting services include a Greenhouse for plants and gardening supplies, Farm Supplies and Irrigation equipment sales for other growers, a seasonal Produce availability guide, and a Recipe collection demonstrating produce preparation. The farm grows diverse produce including apples (21 varieties), berries, stone fruits, vegetables, and heirloom tomatoes.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• USDA NRCScoreStrategic or Co-development PartnerFree USDA NRCS Irrigation Water Management Plan and Grant Design offered to customers purchasing irrigation systems from Brookdale. Partnership enables farmers to access government resources for irrigation planning.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DripWorks: Mail-order drip irrigation and farm supply retailer serving hobby and small commercial growers across the US. Direct peer for Brookdale's irrigation supplies and growing supplies catalog business reaching New England farmers.
• Parlee Farms: Tyngsboro, MA family farm with PYO apples, strawberries, blueberries, farm stand, and an ice cream window. Same heritage-driven New England PYO + farm-stand + dessert hybrid as Brookdale.
• Mack's Apples: Londonderry, NH multi-generation apple orchard with PYO and farm stand. Direct geographic and operational peer for Brookdale's core apple-orchard and PYO business in the same New Hampshire market.
• Fedco Seeds: Maine-based grower cooperative producing a print and online catalog of seeds, irrigation, and growing supplies for the Northeast cold-climate farmer. Comparable to Brookdale's farm-supplies/irrigation catalog arm targeting New England growers.
• Honey Pot Hill Orchards: Third-generation family orchard in Stow, MA offering PYO apples, berries, and pears with a farm stand. Highly comparable to Brookdale on multi-generational heritage, diversified fruit mix, direct-to-consumer and PYO model in southern New England.
• Smolak Farms: Family-run North Andover, MA farm combining orchard PYO, farm stand, ice cream stand, and on-site events. Closely mirrors Brookdale's six-channel model and agritourism strategy in a comparable New England market.
• Russell Orchards: Ipswich, MA family farm offering PYO apples, pears, and berries plus a farm stand with hard cider tastings. Comparable small-team, multi-channel New England orchard operation.
• Apex Orchards: Family-run apple orchard in Shelburne, MA with PYO and farm stand focusing on heirloom and specialty varieties. Comparable small-team heritage orchard with apple-centric, direct-to-consumer emphasis.
• Lull Farm: Family-run farm in Litchfield/Hollis, NH area operating a year-round farm stand, bakery, and greenhouse plants. Highly comparable on the Hollis-region location, greenhouse plants, and farm-stand focus.

Broad incumbents

• Driscoll's: Largest global berry grower-marketer with multi-region sourcing. While not a direct geographic or operational peer to Brookdale, Driscoll's anchors the broader berry category in which Brookdale competes and supplies through wholesale channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brookdale-fruit-farm-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BROOKDALE FRUIT FARM INC