Brooklyn Heights Dental

What Brooklyn Heights Dental does

Brooklyn Heights Dental, P.C. is a privately held, single-location dental professional corporation operating from 44 Court St, 8th Floor, Suite 808 in Brooklyn, New York. Founded in 1956 by Dr. Lamuel Stanislaus and currently owned by his son Dr. Eugene D. Stanislaus (who assumed control in 1985), the practice delivers comprehensive general, restorative, cosmetic, periodontal, endodontic, orthodontic, and oral-surgery dental services to adult and family patients across Brooklyn Heights and the greater New York City area, including Manhattan, Park Slope, Fort Greene, Cobble Hill, and Dumbo. The clinical team comprises four dentists — Drs. Stanislaus, Lisa Reid, Mariam V. Pincus, and Penny Planzos — three of whom are prosthodontists with training from the University of Pennsylvania, NYU, Columbia, and the Misch International Implant Institute.

The practice monetizes through a mix of one-time high-value procedures (dental implants at $3,000-$4,500 per implant, full-mouth reconstructions, porcelain veneers, LUMINEERS, same-day CEREC crowns, All-on-4 implants, LANAP laser therapy) and recurring preventive and periodontal services (exams, cleanings, quarterly periodontal maintenance). It differentiates on specialized clinical capabilities — most notably LANAP certification held by Dr. Stanislaus (one of only four dentists in Brooklyn/NYC with this credential) and the Chao Pinhole Surgical Technique — supported by in-house advanced technology including CEREC same-day crown fabrication, cone-beam 3D imaging, laser dentistry, and Zoom in-office whitening.

Patient acquisition runs through a sales-led, direct-to-consumer model: phone inquiries, website contact forms, Zocdoc online booking, word-of-mouth referrals built on 70 years of community presence, and paid digital marketing via Google AdWords remarketing, Bing Ads, and Facebook Lead Ads. The practice accepts dental insurance, FSAs, all major credit cards, and CareCredit financing, including interest-free payment plans, to facilitate conversions on higher-ticket procedures. Revenue is not publicly disclosed and no external funding or parent company ownership is indicated.

Name

Brooklyn Heights Dental

Legal name

Brooklyn Heights Dental, P.C.

Website

https://brooklynheightsdental.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooklyn Heights Dental is a privately held, single-location dental professional corporation in Brooklyn, NY, founded in 1956, delivering comprehensive general, restorative, cosmetic, periodontal, and implant dentistry to adult and family patients across the greater New York City area through a four-doctor clinical team.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Periodontic & Implant Group Practices (HLABAKAF)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant placement
• Restorative dental care
• Periodontal gum treatment

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Restorative Dentistry Services: One-time procedures including dental implants ($3,000-$4,500 per implant), dental bridges, dentures, same-day crowns via CEREC, and full mouth reconstructions. These are high-value procedures that typically require consultation and significant patient investment.
2. Cosmetic Dentistry Services: elective aesthetic procedures including porcelain veneers, LUMINEERS, Invisalign clear aligners, and professional teeth whitening. Patients pay per procedure for smile enhancement treatments.
3. General and Preventive Dentistry: Routine services including dental exams, teeth cleaning, oral cancer screening, fillings, root canals, tooth extractions, and wisdom tooth removal. Regular preventive care drives patient retention and identifies opportunities for restorative and cosmetic upsells.
4. Periodontal Treatment: Gum disease treatment including LANAP laser therapy, scaling and root planing, and ongoing periodontal maintenance. Treatment of chronic condition requiring regular follow-up visits every three months.
5. Financing and Payment Plans: Interest-free payment plans and financing through CareCredit allow patients to spread costs over time, enabling higher-value procedures. Flexible spending accounts (FSAs) also accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Brooklyn Heights Dental is a multi-specialty dental practice delivering preventive, restorative, cosmetic, periodontal, endodontic, and oral surgery services through a single Brooklyn Heights office. Core offerings include dental implants (including same-day and All-on-4 options), same-day CEREC crowns, porcelain veneers, Invisalign orthodontics, Zoom! teeth whitening, LANAP laser gum therapy, full mouth reconstruction, and routine family dentistry. Treatments are performed in-house by a team of Ivy League-trained prosthodontists using advanced dental technology for patients across Brooklyn and the greater New York City area.

Product overview

Brooklyn Heights Dental is a multi-specialty dental practice offering comprehensive dental care services through a unified practice model. The practice provides an extensive portfolio of dental services spanning cosmetic dentistry (porcelain veneers, LUMINEERS, teeth whitening with ZOOM!, dental bonding, gum contouring, smile makeovers), restorative dentistry (dental implants including same-day and All-on-4 options, full mouth reconstruction, CEREC dental crowns, dental bridges, dentures), orthodontic treatment (Invisalign, SureSmile), periodontal care (LANAP laser therapy, Chao Pinhole Surgical Technique, gum disease treatment), endodontics (root canal therapy), oral surgery (extractions, bone grafting, sinus lifts), and general/family dentistry. The practice emphasizes advanced technology including CEREC same-day crown technology, 3D imaging, and laser dentistry, with same-day emergency appointments available. Sedation dentistry options (nitrous oxide and IV sedation) support anxious patients. The practice was founded in 1956 and continues a multi-generational legacy under Dr. Eugene D. Stanislaus.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Titanium-based artificial tooth roots surgically placed into the jawbone to support dental crowns, bridges, or dentures for permanent tooth replacement, completed entirely in-house.
• Same-Day Dental Implants Dental implant placement and restoration completed in a single visit using advanced technology for immediate tooth replacement.
• All-on-4 Dental Implants Full arch tooth replacement supported by four strategically placed dental implants, providing a complete smile transformation.
• Full Mouth Reconstruction Comprehensive treatment combining multiple restorative procedures such as implants, crowns, and bridges to rebuild an entire smile.
• Dental Crowns (CEREC) Custom-designed dental crowns created and placed in a single visit using CEREC 3D technology for same-day restoration.
• Porcelain Veneers Custom-crafted ceramic shells bonded to the front of teeth to conceal chips, cracks, discoloration, and minor misalignment for smile enhancement.
• LUMINEERS

Quantifiable outcome

• LANAP treatment shows 98% of patients remain stable five years after treatment in clinical studies
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Zocdoc: Online healthcare appointment booking platform that lists Brooklyn Heights Dental. Functions as a patient acquisition channel rather than a competitor, but shapes the broader patient booking experience.
• CareCredit: Healthcare financing provider enabling BHD's interest-free patient payment plans. Not a competitor but a critical infrastructure dependency for converting high-ticket implant and reconstruction cases.
• Misch International Implant Institute: Leading implant education institute where Dr. Stanislaus holds fellowship. Representative of the broader implantology training and referral ecosystem that supports specialty practices like Brooklyn Heights Dental.

Broad incumbents

• ClearChoice Dental Implant Centers: National network specializing exclusively in dental implants and full-arch restoration. Competes for the same high-value implant and full-mouth reconstruction cases but at scale across many US locations.
• Heartland Dental: Largest US dental support organization supporting thousands of practices nationwide. Represents the scaled DSO model contrasting with Brooklyn Heights Dental's independent single-location operation.
• Aspen Dental: National DSO brand offering comprehensive dentistry including implants and dentures. Competes in the broader dental services market with a focus on accessibility and financing, similar to BHD's CareCredit offering.

Direct peers

• Park Slope Dental Arts: Brooklyn dental practice offering comprehensive cosmetic, restorative, and implant services. Closest geographic peer with overlapping service portfolio and similar premium positioning in Brooklyn neighborhoods.
• Tribeca Dental Care: Manhattan-based multi-specialty practice offering implants, cosmetic dentistry, and full-mouth reconstruction with advanced technology. Directly comparable premium urban dental model serving a similar affluent NYC patient base.
• NYC Dental Center: Multi-location NYC dental practice providing comprehensive services including implants, cosmetic, and general dentistry. Comparable service breadth and urban New York market positioning.
• Brooklyn Dental Studio: Brooklyn-based boutique practice specializing in cosmetic and implant dentistry with in-house specialists. Comparable full-service urban dental model targeting similar demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brooklyn-heights-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Heights Dental