BROOKLYN HEIGHTS PEDIATRIC DENTISTRY

What BROOKLYN HEIGHTS PEDIATRIC DENTISTRY does

Brooklyn Heights Pediatric Dentistry is a privately held pediatric dental practice founded in 2010 and headquartered in Brooklyn, New York. The practice operates from a single office in the Brooklyn Heights neighborhood and serves children and adolescents across five adjacent Brooklyn communities: Brooklyn Heights, Cobble Hill, Boerum Hill, Dumbo, and Park Slope. It is led by Dr. Janice Lau, DDS, who functions as the primary pediatric dentist and orthodontist, supported by a team of approximately 9 employees in total.

The practice delivers a focused suite of pediatric dental services organized around preventive care. Core offerings include Preventive Cleanings & Exams, Airway Focused Dentistry (a specialized service targeting healthy breathing and sleep quality), Gentle Extractions & Fillings performed with modern clinical technology, and Orthodontics & Braces. The technical stack is conventional dental equipment paired with a Wix-hosted website; no proprietary software platform, AI system, or digital product is operated. Community engagement is maintained through an active Facebook page (facebook.com/bhpd148) and Instagram account (@brooklynheights.pediatric.dds), and the practice maintains a minor linked relationship with Kinderee, a related children's brand.

The business operates on a direct-to-consumer, fee-for-service model in which families schedule appointments directly and pay per visit or per treatment. There is no online booking platform, no marketplace listing, no insurance-network disclosure, and no publicly posted pricing. The practice has no external investors, no parent company, and no disclosed funding, operating as an independent single-location dental office with revenue derived entirely from in-person clinical services rendered at the Brooklyn Heights office.

Name

BROOKLYN HEIGHTS PEDIATRIC DENTISTRY

Legal name

Brooklyn Heights Pediatric Dentistry

Website

https://brooklynheightspediatricdentistry.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooklyn Heights Pediatric Dentistry is a privately held, single-location pediatric dental practice in Brooklyn, NY, founded in 2010 by Dr. Janice Lau, DDS, serving children and families across Brooklyn Heights and adjacent neighborhoods with preventive, restorative, airway-focused, and orthodontic care on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

akta.pro secondary industries

Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Orthodontics (HLABABAB), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI)

Keywords

• Pediatric dental services
• Preventive dental care
• Children's orthodontics
• Airway focused dentistry
• Gentle dental fillings

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including preventive cleanings, exams, extractions, fillings, and orthodontic treatments. Services are rendered directly to patients/families on a per-visit or treatment basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Brooklyn Heights Pediatric Dentistry is a private pediatric dental practice that delivers in-office dental care for children, including preventive cleanings and exams, airway-focused dentistry, gentle extractions and fillings, and orthodontic treatment with braces. Services are rendered directly to patients and families at the Brooklyn Heights location, with the practice emphasizing modern technology, preventive care, and a child-friendly environment.

Product overview

Brooklyn Heights Pediatric Dentistry offers a comprehensive suite of pediatric dental services delivered through a single practice model. The core offerings consist of Preventive Cleanings & Exams, Airway Focused Dentistry, Gentle Extractions & Fillings, and Orthodontics & Braces. These services are unified under the practice's focus on preventive care and modern technology to provide gentle, comprehensive treatments. The practice operates as a cohesive service offering rather than a platform with separate modules, with Dr. Janice Lau and the clinical team providing integrated care across all service areas in a calm, efficient environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Cleanings & Exams
• Airway Focused Dentistry
• Gentle Extractions & Fillings
• Orthodontics & Braces

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• KindereeminorOthersKinderee is referenced as a related entity/partner on the Brooklyn Heights Pediatric Dentistry website, appearing as a linked brand. Kinderee appears to be a separate children's product or service brand that may have a collaborative relationship with the practice.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: The largest DSO in the U.S., supporting over 2,000 offices. Comparable as a dental services delivery platform; relevant given the ongoing DSO consolidation trend in pediatric and family dentistry.
• Pacific Dental Services: Major DSO supporting hundreds of dental offices with clinical and operational services. Comparable as a dental practice support organization; a potential strategic exit partner for an independent pediatric practice.
• Smile Brands: Multi-brand DSO operating hundreds of offices across the U.S. Comparable as a dental group practice operator; represents the type of large consolidator that could acquire local pediatric practices.
• Dental Care Alliance: DSO supporting 400+ dental practices across the U.S. Comparable as a large multi-site dental services platform; relevant as a potential acquirer for independent practices in the Northeast.
• Aspen Dental: One of the largest DSOs in the U.S. with thousands of branded dental offices. Comparable as a dental services provider, though it serves general/family dentistry at much larger scale and is a potential acquirer for small pediatric practices.

Emerging players

• KinderSmile Foundation: NJ-based pediatric dental nonprofit providing care to underserved children. Comparable as a pediatric-only dental provider; relevant as a regional emerging player with similar mission-driven pediatric focus.

Direct peers

• Park Slope Pediatric Dentistry: Pediatric dental practice located in Brooklyn's Park Slope neighborhood — one of the same neighborhoods served by Brooklyn Heights Pediatric Dentistry. The most direct local competitor in the same submarket.
• SmileNY Pediatric Dentistry: NYC-based pediatric dental practice serving children in Manhattan. Directly comparable single/multi-location pediatric dental practice operating in the same metropolitan market with similar patient demographic.
• NY Kids Dentistry: NYC pediatric dental practice focused exclusively on children. Direct competitor offering preventive, restorative, and orthodontic services to the same pediatric patient demographic.

Regional players

• Hoboken Pediatric Dentistry: Pediatric dental practice in Hoboken, NJ — across the Hudson from NYC. Comparable as a small independent pediatric dental practice serving a dense family-oriented urban/suburban market adjacent to the practice's Brooklyn footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/bhpd148
• Instagraminstagram.com/brooklynheights.pediatric.dds
• LinkedInlinkedin.com/company/brooklyn-heights-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BROOKLYN HEIGHTS PEDIATRIC DENTISTRY