Broomfield House School

What Broomfield House School does

Broomfield House School is a private co-educational preparatory school located in Kew Gardens, Surrey, United Kingdom, serving boys and girls aged 2 to 11 (Nursery through Year 6). Founded in 1876, it is Kew's oldest independent school and operates as part of the Dukes Education group of schools. The school runs a unified academic programme built around highly differentiated lessons and the proprietary ILE (Individual Learning Enhancement) Programme, which combines termly reviews with bespoke learning strategies covering both academic progress and pastoral needs. Educational delivery is anchored by the High Performance Learning framework, and the school reports an exceptional 11+ record — a Year 6 cohort of 24 pupils produced 105 senior school offers and 12 scholarships (10 academic, 2 music), with the school claiming a 98% accuracy rate in senior-school pathway placement.

The school's product surface spans Nursery, Prep School, the ILE Programme, Forest School (delivered in partnership with Redbeard Forest School at Syon Park), a 20+ club extra-curricular programme, Wraparound Care (8:00-8:30am and 3:30-5:30pm), Summer and Easter Camps via Ultimate Activity Camps (a Dukes Education partner), the Dukes Young Leaders Award, a House System with Pupil Council representation, an annual Happiness Survey for wellbeing monitoring, and a sustainability programme including rewilding of the school grounds, carbon-monitoring technology, and tree planting. The school holds the Independent Schools Inspectorate's 'Area of Significant Strength for the Quality of Education' (highest commendation), High Performance Learning World Class School status, Eco-Schools Green Flag, Planet Mark Business Certification, TfL Travel for Life Gold Star, and three consecutive years on the Spear's Schools Index (Top 15 UK prep schools, Top 100 globally).

Revenue is generated almost exclusively from termly tuition fees billed directly to parents on a subscription/annual cadence, with ancillary income from wraparound care and holiday camps. The go-to-market is direct-to-consumer: families engage through a traditional admissions funnel with entry points at Rising 3s, 3+, 7+, and Occasional Places, supported by open days, prospectus downloads, and word-of-mouth within the Kew/west London community. The customer base comprises three primary segments — Early Years families (2-5), Prep School families (5-11), and a secondary International Families segment — and there is no disclosed headcount of total enrolled pupils or revenue figures in the source material.

Name

Broomfield House School

Legal name

Broomfield House School

Website

https://broomfieldhouse.com

Company type

Private

Founded year

1876

Operating status

Operating

Headcount range

11–50 employees

Short description

Broomfield House School is a private co-educational independent preparatory school in Kew Gardens, Surrey, serving children aged 2-11. Founded in 1876, it delivers Nursery and Prep School education with personalised ILE learning, Forest School, and 11+ preparation within the Dukes Education group.

Ownership category

akta.pro rank

Product category

Independent Preparatory School

NAICS

Elementary and Secondary Schools (611110), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nursery School Programs (2–4 Years) (EDACACAB)

akta.pro secondary industries

Full-Day Nursery Programs (EDACACAD), Nursery School Readiness & Transition Programs (EDACACAL), Nursery School Wraparound Care (Extended Hours) (EDACACAG)

Keywords

• Independent preparatory school
• Early years education
• Senior school preparation
• Pastoral care education
• Co-curricular enrichment

Headquarters

HQ city

Kew Gardens, Surrey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Tuition Fees: The primary revenue stream comes from termly tuition fees charged to parents for educating children aged 2-11. The school offers various entry points (Rising 3, 3+, 7+) and occasional places. Wraparound care services are offered for extended hours (8am-8:30am and 3:30pm-5:30pm).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Broomfield House School is an independent co-educational preparatory school in Kew Village, Surrey, delivering nursery and pre-prep education to children aged 2-11. Its core offering comprises differentiated classroom learning across Nursery and Prep School year groups, the ILE (Individual Learning Enhancement) programme for tailored academic and pastoral support, and structured preparation for selective senior school entrance (11+). Supplementary paid services include wraparound care and holiday camps.

Product overview

Broomfield House School is an independent preparatory school in Kew Village, Surrey, founded in 1876 and celebrating its 150th anniversary. The school offers a unified educational programme spanning Nursery (age 2-3) and Prep School (age 3-11), with the core academic offering differentiated for each child's needs. The school distinguishes itself through its ILE Programme (Individual Learning Enhancement) providing tailored academic and emotional support, and Forest School delivering outdoor learning via Redbeard Forest School at Syon Park. An extensive Extra-Curricular programme offers over 20 clubs spanning sports (Multisport, Football, Netball, Fencing), arts (Art, Dance, LAMDA, Chamber Choir, Orchestra), academics (Chess, Pythagoras Maths, Science, Spanish, Technokids, The Inventors), and enrichment (Eco Club, Running Club, Time Travellers, LEGO, Mandarin). Additional services include Wraparound Care, Summer & Easter Camps via Ultimate Activity Camps, Dukes Young Leaders Award, Pupil Council for democratic representation, annual Happiness Survey for wellbeing monitoring, House System for vertical integration, and a comprehensive Sustainability Programme including rewilding and carbon monitoring. The 11+ Preparation Programme is a flagship offering achieving exceptional results with 12 scholarships and 98% pathway prediction accuracy. The school is part of Dukes Education group.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery Early years education programme for children aged 2-3 in Kew Village, offering a Rising 3s entry point, small group sizes, and play-based child-led learning led by experienced Early Years practitioners. Designed for parents seeking a smooth transition from home or nursery into a school environment.
• Prep School Preparatory school education for boys and girls aged 3-11 (Reception through Year 6), providing highly differentiated lessons and personalised academic preparation for selective senior school entrance examinations. Known for 11+ success with scholarships and offers from leading independent and grammar schools.
• Wraparound Care Before and after-school care service available 8:00am-8:30am and 3:30pm-5:30pm (Monday-Thursday). Includes quiet activities, crafts, games, homework support, and physical exercise with flexible single or double session booking options.
• Summer & Easter Camps Vacation childcare programme delivered in partnership with Ultimate Activity Camps (part of Dukes Education), offering sports, games, and creative activities for children aged 4-11 during school holidays. 2026 camps: Easter 7-10 April, Summer 13 July-7 August with Tech option 27 July-6 August.
• Extra-Curricular Clubs Diverse range of after-school and lunchtime clubs including Art, Multisport, Chamber Choir, Chess, Cookery, Dance, Fencing, Football, LEGO, Netball, Orchestra, Pythagoras Maths, Science, Spanish, Technokids Computing, The Inventors STEM, Eco Club, Running Club, Time Travellers History, LAMDA Drama, and Mandarin. Many clubs are free during the school day.
• Forest School Outdoor learning programme delivered in partnership with Redbeard Forest School at Syon Park and the school's rewilded spaces. Activities include shelter-building, safe wood cutting, fire craft, wildlife exploration, and campfire songs. Develops woodland skills, environmental awareness, and teamwork.
• 11+ Preparation Programme Comprehensive preparation for selective senior school entrance examinations delivered during Year 6, including bespoke learning plans, targeted booster sessions, mock interviews, creativity workshops, and one-to-one mentoring. Achieves 98% accuracy in predicting the right senior school pathway for each child.
• Dukes Young Leaders Award (DYLA) Leadership development programme for Year 6 pupils exploring wellbeing, community, communication, adventure and independence. Includes scavenger hunts, community service projects, and a personal reflection passport documenting each pupil's leadership journey.

Quantifiable outcome

• 105 senior school offers from 24 pupils in Year 6 cohort
• +7 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dukes EducationcoreStrategic or Co-development PartnerBroomfield House School is part of the Dukes Education family of schools. This partnership provides pupils with priority entry to senior schools within the Dukes Education group. The school participates in group-wide professional development events, benefits from shared resources and educational philosophy, and contributes to The Dukes Foundation charitable initiatives for bursaries.
• Redbeard Forest SchoolcoreStrategic or Co-development PartnerPartnership with Redbeard Forest School delivers immersive outdoor learning experiences at Syon Park. Activities include bushcraft, safe wood cutting, fire making, woodland skills, and wildlife observation. The programme develops independence, teamwork, and environmental awareness in children from Early Years through older age groups.
• Ultimate Activity CampscoreChannel Partner/ Reseller/ DistributorPartnership with Ultimate Activity Camps (also part of Dukes Education) provides holiday childcare during Easter and Summer holidays for children aged 4-11. Camps offer sports, games, and creative activities with over 40 options weekly. 2026 dates: Easter 7-10th April, Summer 13th July-7th August.
• Brentford Community Sports TrustminorStrategic or Co-development PartnerPartnership provides Multi-Sport club and Football clubs led by coaches from Brentford FC Community Sports Trust. Different sports offered weekly including Basketball, Tag-Rugby, Handball, Tennis, and football development programmes.
• Kew Gardens (Royal Botanic Gardens)coreStrategic or Co-development PartnerLocated next to Kew Gardens, the school utilises this world-leading plant science and conservation facility for educational visits. Frequent trips provide hands-on learning about ecosystems, climate change, and biodiversity, reinforcing the school's sustainability ethos.
• Dukes FoundationminorStrategic or Co-development PartnerThe Dukes Foundation is the charitable arm of Dukes Education committed to supporting transformative causes nationally and internationally. The Foundation has launched a campaign to become the largest provider of transformational bursaries in the UK, widening access to excellent education for young people from low-income backgrounds.
• Old Deer Sports GroundcoreStrategic or Co-development PartnerThe school uses Old Deer Sports Ground, home of London Welsh RFC and Richmond Cricket Club, for weekly PE lessons and annual Sports Day. This prestigious facility provides spacious environment for athletic skill development.
• Pools on the ParkcoreStrategic or Co-development PartnerAccess to Pools on the Park in Richmond for swimming lessons as part of PE curriculum. Children develop water confidence, swimming techniques, and overall fitness under experienced instructors.
• Dandelion TimeminorOthersCharity supported by the school that provides therapeutic outdoor experiences for children affected by trauma. Children spend time on a farm working with animals and outdoor crafts. The school raised funds through Christmas Fair for this cause.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• St Paul's Juniors: Junior school (ages 7-13) of St Paul's School, also named alongside Broomfield in Spear's Index. Operates in the same premium London prep market with a parallel value proposition centred on elite senior-school outcomes.
• Wetherby School: London independent prep school for boys (with co-ed pre-prep), serving the same affluent professional demographic and named as a top-tier London prep school. Directly comparable in 11+ preparation focus and premium positioning.
• Dulwich Prep & Senior: Independent co-educational prep school in South London covering similar age range to Broomfield. Named alongside Broomfield in Spear's Index and shares the selective senior-school preparation positioning that defines Broomfield's value proposition.
• Westminster Under School: London-based boys' prep school for ages 7-13, consistently named alongside Broomfield in Spear's Schools Index as a 'Top Flight' school. Both serve affluent London families targeting elite senior schools, with comparable 11+/13+ preparation focus and ISI-rated 'significant strength' status.
• Thomas's Battersea (Thomas's London Day Schools): Co-educational prep school in South London serving ages 4-13. Direct competitor in the same premium London prep market, attracting similar professional-family demographics preparing for selective senior school entry.
• Eaton House Schools: Group of London independent prep schools (Boys, Girls, Manor, Belgravia, Notting Hill). Direct competitor network across multiple London boroughs, serving similar age range and demographic with comparable premium positioning.
• Kew College Prep: Independent prep school located in Kew Village, the most geographically direct competitor to Broomfield. Targets the same local catchment with overlapping age range, making it the closest head-to-head rival for Kew-area families.
• The Old Vicarage, Richmond: Independent prep school located in Richmond, immediately adjacent to Broomfield's Kew catchment. Serves the same affluent South-West London demographic with comparable age range, fee tier, and selective senior-school preparation focus.

Broad incumbents

• King's College School, Wimbledon (Junior/Prep): Selective London prep and senior school, one of the senior-school destinations for Broomfield leavers. While not a direct 2-11 peer, it operates in the same premium London independent-school market and represents both a feeder pathway and an aspirational competitor at the upper end.
• Putney High School (GDST): Independent girls' day school in South-West London (GDST network), listed as a Broomfield leaver destination. Operates in the same catchment and demographic, providing both competitive pressure and a downstream pathway for Broomfield families.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/broomfield-house-school

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broomfield House School