BROTHERS FURNITURE LTD.

Name

BROTHERS FURNITURE LTD.

Legal name

Brother's Furniture Ltd.

Website

https://brothersfurniture.com.bd

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Brothers Furniture Ltd. is a vertically integrated Bangladeshi furniture manufacturer and retailer operating 45 showrooms nationwide with a 45-bigha production facility in Savar, selling home and office furniture and mattresses to retail consumers, corporate clients, and select export markets.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Household Furniture (2510), Office Furniture (2520)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)

Keywords

• Furniture manufacturing
• Home furniture
• Office furniture
• Mattress products
• Custom furniture design

Headquarters

HQ city

Savar

HQ country

Bangladesh

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Sales: One-time furniture sales of home decor, office furniture, and interior furnishings through showrooms and online platform. Products include bedroom sets, dining sets, sofas, almirahs, center tables, mattresses, and office furniture. EMI options available for higher-priced items.
2. Custom Furniture Manufacturing: Custom furniture production based on customer specifications for design, size, and materials.
3. Corporate/Project Sales: Bulk orders for hospitals and industrial furniture needs alongside regular B2B transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brothers Furniture Ltd. designs, manufactures and retails wooden home furniture, office furniture and mattresses under its own Shahenshah, Angel, Bluestar and Diamond series, sold through 45 company-owned showrooms and an e-commerce platform in Bangladesh with 0% EMI options. The company also fulfils custom furniture orders and supplies corporate/contract furniture to offices, hospitals and industrial clients, and exports finished furniture to Canada and India.

Product overview

Brothers Furniture Ltd. is a leading furniture manufacturer and retailer in Bangladesh offering a comprehensive portfolio of wooden furniture and mattresses. The product lineup spans home furniture (beds, sofas, dining tables, bedroom sets, center tables, almirahs, rocking chairs), office furniture (swivel chairs, computer desks), and mattresses (medicated, relax, dual-comfort). Key product series include Shahenshah Series (luxury with carved beech wood and marble), Angel Series, Bluestar Series (antique bedroom), and Diamond Series. The company operates showrooms across Bangladesh and an online e-commerce platform for nationwide delivery, with products featuring materials like imported beech wood, tempered glass, marble tops, and eco-friendly lacquers. Services include 5-year insect-free guarantee, 1-year color warranty, free delivery, and EMI payment options.

Differentiator

Problem solved

Functional benefit

Brands

• BFL: Company abbreviation used for product codes and branding (e.g., BFL Relax Mattress, BFL Medicated Mattress).

Products and services

• Home Furniture Complete wooden home furniture line including bedroom sets, beds, bedside tables, dining tables and chairs, sofas, dressing tables, almirahs, center tables, showcases, side boards, rocking chairs, telephone tables, showpiece stands, TV trolleys and bedroom chairs, designed and manufactured in-house for Bangladeshi household consumers.
• Office Furniture Wooden office furniture line featuring ergonomic swivel chairs (models such as Swivel Chair-71 and Swivel Chair-97), computer tables (such as LB Computer Table-07) and related office furniture, manufactured in-house for offices and commercial buyers.
• Mattresses In-house mattress range including BFL Relax Mattress-10 and BFL Medicated Mattress variants (including the 24-inch Medicated Mattress), sold alongside home furniture sets to household consumers seeking bundled bedding solutions.
• Shahenshah Series Collection Premium wooden furniture collection under the Shahenshah banner, offering higher-end items such as the Shahenshah Center Table with marble top and the Shahenshah 6-Seater Dining Table for household consumers seeking a more premium line within the company's ranges.
• Angel Series Collection Mid-tier wooden furniture collection sold under the Angel Series brand name within the company's multi-tier product strategy.
• Bluestar Series Collection Wooden furniture collection sold under the Bluestar Series brand name, including featured items like the Bluestar Bedroom Set, positioned within the company's tiered product lineup for household consumers.
• Diamond Series Collection Wooden furniture collection sold under the Diamond Series brand name, part of the company's tiered product offering targeting value-focused household buyers.
• Bluestar Bedroom Set A coordinated bedroom furniture set under the Bluestar Series, marketed as a featured item within the company's bedroom furniture category for Bangladeshi household buyers.
• Austin Bedside Table A wooden bedside table from the company's bedroom accessory range, listed as a featured product for household consumers.
• Zarbera Bedroom Set A named coordinated bedroom furniture set within the company's bedroom furniture offering.
• Cape Town Sofa Cum Bed 2 Seater A 2-seater sofa that converts into a bed, part of the company's multi-functional furniture line for household consumers.
• Daffodil Bed 5 Feet 6 Inch A 5 feet 6 inch bed from the company's bedroom furniture range, targeted at Bangladeshi household buyers.
• Galaxy Dressing Table A named dressing table from the company's bedroom accessory line.
• Elegant Dressing Table A named dressing table model within the company's bedroom accessory offerings for household buyers.
• Shahenshah Center Table (Marble) A premium center table with marble top from the Shahenshah Series, targeted at buyers seeking higher-end living room furniture.
• Jackson Dining Table 6 Seater A 6-seater wooden dining table within the company's dining furniture category for household consumers.
• Dinner Wagon A movable dining trolley/wagon serving as an accessory in the company's dining furniture line.
• Rocking Chair-106 A wooden rocking chair (model 106) within the company's home furniture lineup.
• Shahenshah Dining Table 6 Seater A 6-seater premium wooden dining table from the Shahenshah Series, targeted at higher-end household buyers.
• Swivel Chair-71 A swivel office chair (model 71) within the company's office furniture category, suited for office and commercial buyers.
• LB Computer Table-07 A computer desk/table (model 07) within the company's office furniture category for office and home-office buyers.
• Swivel Chair-97 A swivel office chair (model 97) within the company's office furniture category.
• BFL Relax Mattress-10 An in-house branded BFL Relax Mattress (size 10) marketed under the company's own mattress category for household consumers.
• BFL Medicated Mattress-24 An in-house branded BFL Medicated Mattress (size 24) within the company's own-mattress category for household consumers.
• BFL Medicated Mattress-10 An in-house branded BFL Medicated Mattress (size 10) within the company's own-mattress category for household consumers.
• Low Height Bedside Table A lower-height wooden bedside table within the company's bedroom accessory offerings.
• Bed Room Chair 122 A wooden bedroom chair (model 122) within the company's bedroom accessory range.
• Unique Dressing Table A named dressing table within the company's bedroom accessory offerings for household consumers.
• Corporate / Project Furniture Sales A dedicated corporate/project sales service that supplies office, hospital and industrial furniture in bulk to business buyers, complementing the company's 45-store retail and e-commerce channel.
• Custom Furniture Manufacturing A bespoke/custom furniture service that produces made-to-order wooden furniture from the company's Savar manufacturing plant for customers requiring items outside the standard catalog.

Quantifiable outcome

• 5-year insect-free guarantee and 1-year color warranty on all products
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Embassy Cricket Carnival 2024minorGTM or Marketing Partner · 1 January 2024Brothers Furniture served as co-partner of the 1st Embassy Cricket Carnival 2024, an event focused on sportsmanship, excitement, and community spirit. This partnership enhanced brand recognition among the cricket-loving audience in Bangladesh.
• ETN BangladeshminorGTM or Marketing PartnerBrothers Furniture is a proud sponsor of the ETN Bangladesh Islamic Olympiad, a popular television program promoting Islamic culture in Bangladesh. This sponsorship demonstrates community engagement and brand visibility through cultural programming.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Navana Furniture: Part of the Navana Group in Bangladesh, Navana Furniture operates showrooms nationwide with a focus on home and office furniture. Comparable to Brothers Furniture as a branded, multi-showroom furniture retailer with a similar value-segment-to-mid-premium positioning.
• RFL Furniture (part of PRAN-RFL Group): RFL is a major Bangladeshi conglomerate whose furniture business competes across plastic, wood, and household furnishings. Comparable in scale, breadth of product, and broad distribution reach within Bangladesh, often competing with Brothers Furniture on price-led segments.
• Akhtar Furniture: Established Bangladeshi furniture manufacturer-retailer with a multi-decade history, offering home and office furniture through showrooms. Directly comparable in operating history, product mix, and showroom-led distribution within the Bangladesh market.
• Otobi Limited: Historic Bangladeshi furniture and interior brand with a strong nationwide showroom presence and similar product categories (bedroom, dining, office). Closely comparable to Brothers Furniture in business model (manufacturing + branded retail) and target customer (urban and middle-class Bangladeshi households).
• Hatil Furniture: One of the largest and most recognized Bangladeshi furniture manufacturers and retailers, operating a nationwide showroom network and offering a comparable mix of home, office, and institutional furniture. Directly competes with Brothers Furniture on brand strength, showroom scale, and product breadth in Bangladesh.

Emerging players

• Urban Ladder: India-based premium online furniture brand acquired by Reliance, offering a curated portfolio of home and office furniture with strong design positioning. Comparable as a design-led, omnichannel furniture brand competing for South Asian middle-class consumers.
• Pepperfry: India's largest online furniture and home furnishings marketplace, operating a hybrid online-plus-studio model. Comparable as a digitally native challenger reshaping furniture retail in South Asia and potentially expanding into adjacent markets like Bangladesh.

Broad incumbents

• Ashley Furniture Industries: World's largest furniture manufacturer and retailer with a broad portfolio spanning home, office, and mattress categories. Comparable as a vertically integrated furniture manufacturer-retailer, although operating at a much larger scale and primarily in North America.
• IKEA: Global furniture and home furnishings incumbent with an unmatched scale advantage, growing e-commerce reach, and aggressive entry plans across South Asia. Relevant as a broad incumbent whose flat-pack model and brand could pressure Bangladesh's branded furniture retail over time.

Regional players

• Durian Furniture: India-based vertically integrated furniture manufacturer-retailer with showrooms and a premium positioning similar to Brothers Furniture's Shahenshah and Bluestar lines. Comparable in model (manufacturing plus branded retail) and in serving aspirational South Asian consumers, though operating primarily in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BrothersFurnitureLtd-official
• Facebookfacebook.com/Brothersfurnitureltd
• LinkedInlinkedin.com/company/brothersfurnitureltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BROTHERS FURNITURE LTD.