Navana Furniture Limited

What Navana Furniture Limited does

Navana Furniture Limited is a Bangladeshi furniture manufacturer and multi-channel retailer founded in 2002 and headquartered in Dhaka. The company produces and sells home furniture (sofas, beds, dining sets, wardrobes), office furniture (executive and conference tables, swivel and visitor chairs, cabinets, workstations), and medical furniture (ICU beds, fowler beds, patient trolleys, and medical cabinets) under the Navana Furniture brand. Manufacturing is conducted in-house, combining solid mahogany/oak wood-frames with MIG-welded steel and epoxy powder-coated components for medical lines.

The company operates a hybrid distribution model: an e-commerce storefront at navanafurniture.com supported by SSLCommerz payment processing and an AR product visualization feature, alongside a network of company-owned showrooms in Dhaka (Rampura, Kazipara, Kakrail, Uttara, Panthpath), Chittagong (Agrabad), and Rajshahi, supplemented by a dealer showroom network across Bangladesh. The catalog spans 13,000+ SKUs, with pricing in Bangladeshi Taka ranging from approximately ৳5,687 (dressing stool) to ৳1,81,664 (ICU bed), and customer-facing financing via EMI for orders above ৳10,000 and free shipping for orders above ৳20,000.

Revenue is generated entirely through one-time product sales across three customer segments — residential consumers (primary), corporate/office buyers, and healthcare/medical facilities — with no subscription or recurring component. The company is privately held with no disclosed parent, subsidiaries, or external institutional investors, and reports 153 employees. No revenue, funding rounds, or financial details are publicly disclosed.

Name

Navana Furniture Limited

Legal name

Navana Furniture Limited

Website

https://navanafurniture.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Navana Furniture Limited is a Bangladeshi furniture manufacturer and multi-channel retailer founded in 2002, selling 13,000+ home, office, and medical furniture SKUs through its e-commerce site, company-owned showrooms in Dhaka, Chittagong, and Rajshahi, and a dealer network across Bangladesh.

Ownership category

akta.pro rank

Product category

Furniture Retail

NAICS

Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372), Furniture and Home Furnishings Retailers (4491)

SIC

Household Furniture (2510), Office Furniture (2520), Retail-Furniture Stores (5712)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

Keywords

• Home furniture
• Office furniture
• Medical furniture
• Furniture retail
• Furniture manufacturing

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Product Sales: One-time sales of furniture products including home furniture (sofas, beds, dining sets), office furniture (tables, chairs, cabinets), and medical furniture (beds, trolleys, cabinets). Products are sold at fixed prices with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Navana Furniture Limited designs, manufactures, and retails home, office, and medical furniture across Bangladesh. The company offers more than 13,000 stock-keeping units including sofas, beds, dining sets, office desks and chairs, and specialized medical furniture such as ICU beds, hydraulic beds, and patient trolleys, distributed through its own e-commerce platform and a network of physical showrooms in Dhaka, Chittagong, and Rajshahi, supplemented by dealer showrooms.

Product overview

Navana Furniture Limited is a Bangladeshi furniture manufacturer and online retailer offering an extensive catalog of over 13,000 products across three main categories: Home Furniture (living room, bedroom, dining, and miscellaneous items), Office Furniture (tables, chairs, cabinets, and storage), and Medical Furniture (hospital beds, trolleys, and medical equipment). The company operates a multi-channel retail model with both e-commerce and physical showroom presence. Their product line includes sofas, beds, dining sets, office desks, conference tables, medical trolleys, and specialized items like ICU beds. They also offer an Augmented Reality (AR) feature enabling customers to visualize furniture in their spaces. The brand emphasizes solid mahogany wood construction, premium imported fabrics, and durable craftsmanship across their product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Furniture
• Office Furniture
• Medical Furniture

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• SSLCommerzcoreTechnology or IntegrationSSLCommerz provides secure payment processing services for online transactions on the Navana Furniture e-commerce platform, enabling customers to pay via Credit/Debit Card, Mobile Banking, and Internet Banking.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wayfair: Large online-first furniture and home furnishings retailer. Relevant comparison for Navana's e-commerce-led furniture retail strategy and AR-enabled online shopping experience.
• IKEA: World's largest furniture retailer with broad home furniture assortments at value price points. Comparable as a furniture retail model benchmark, though operating at global scale vs. Navana's Bangladesh-only footprint.
• Steelcase: Global leader in office furniture, workstations, and workplace solutions. Relevant incumbent comparison for Navana's office furniture vertical and institutional buyers, though Steelcase operates at vastly larger scale and global reach.

Regional players

• Pepperfry: India's largest online furniture and home furnishings marketplace. Comparable as a South Asian online furniture retailer combining e-commerce with experience centers, though serving the Indian market rather than Bangladesh.

Direct peers

• Brothers Furniture: Bangladesh-based furniture manufacturer and retailer serving residential and commercial segments. Directly comparable as a domestic competitor offering similar home and office furniture assortments through showrooms.
• Akhtar Furniture: Established Bangladeshi furniture manufacturer and retailer with showrooms in major cities. Directly comparable as a domestic multi-category furniture brand competing for similar residential and corporate buyers.
• Partex Furniture: Bangladesh-based furniture manufacturer and retailer with home, office, and institutional offerings. Directly comparable in product mix and Bangladesh market focus.
• RFL Furniture: Bangladesh-based mass-market furniture and home goods brand. Comparable to Navana in offering broadly affordable furniture across multiple categories, though typically positioned more at value-tier price points.
• Otobi Furniture: Bangladesh's leading furniture brand, manufacturing and retailing home, office, and institutional furniture. A direct peer to Navana with overlapping product categories, multi-city showroom presence, and a similar target customer base.
• Hatil Furniture: One of Bangladesh's largest furniture manufacturers and retailers, offering home and office furniture through showrooms and dealer networks. Directly comparable to Navana as a vertically integrated Bangladesh furniture brand targeting similar residential and corporate customers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/navanafurniturelimited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Navana Furniture Limited