Broughton Law Accident & Injury Lawyers

What Broughton Law Accident & Injury Lawyers does

Broughton Law Accident & Injury Lawyers is a privately held personal injury law firm headquartered at 305 W Wieuca Rd NE in Atlanta, Georgia, with a secondary office in Duluth serving the Gwinnett County area. Founded in the 1990s by Allen L. Broughton, the firm provides contingency-fee legal representation to individuals injured due to another party's negligence across 14+ practice areas including auto, truck, motorcycle, DUI, bicycle, pedestrian, brain injury, premises liability, slip and fall, nursing home abuse, wrongful death, swimming, and bus accidents. The firm serves the greater Atlanta metropolitan area and offers bilingual English and Korean consultation services, with documented verdicts and settlements ranging from approximately $2.375M to $5.21M.

The firm operates on a contingency fee basis, meaning clients pay no upfront costs and no fees unless the firm recovers compensation, with free initial consultations offered as the primary client acquisition channel. Intake occurs via phone (Atlanta: 404-842-7700, Duluth: 770-674-7672), website contact forms, and in-person meetings at either office. Marketing is driven by SEO-optimized blog content, a YouTube channel, Facebook and Pinterest presence, and a bottom-of-funnel referral pipeline from medical providers, peer attorneys, and prior clients. The firm employs approximately 10 people including two attorneys (Allen L. Broughton and Robert W. Parker), with the founder's 30+ years of experience and prior insurance defense background cited as a key competitive differentiator. Technology is limited to standard legal case management and intake systems; no proprietary technology, AI tools, or applications are disclosed. The firm has received multiple industry recognitions including Top 100 Super Lawyers in Georgia, AV Preeminent rating from Martindale-Hubbell, and National Association of Distinguished Counsel Top One Percent.

Name

Broughton Law Accident & Injury Lawyers

Legal name

Broughton Law, LLC

Website

https://broughtonlaw.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Broughton Law is a privately held personal injury law firm serving the greater Atlanta, Georgia metropolitan area from offices in Atlanta and Duluth. The firm provides contingency-fee legal representation across 14+ injury practice areas to individual accident victims, with bilingual English and Korean services.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Accident attorney services
• Contingency fee legal
• Wrongful death representation
• Premises liability law

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm operates on a contingency fee basis, meaning clients pay no upfront costs and no fees unless the firm wins compensation on their behalf. If the firm doesn't win compensation, the client pays nothing. This is standard for personal injury law firms and aligns client and attorney incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Broughton Law, LLC is a Georgia personal injury law firm that provides legal representation to individuals injured due to another party's negligence. Services span case evaluation, evidence gathering, insurance company negotiation, and trial litigation across multiple accident categories including auto, truck, motorcycle, DUI, bicycle, pedestrian, brain injury, premises liability, slip and fall, nursing home abuse, wrongful death, swimming/diving, and bus accidents. The firm works on a contingency fee basis (no upfront cost; fees only if compensation is recovered) and offers free initial consultations in English and Korean.

Product overview

Broughton Accident & Injury Lawyers is a personal injury law firm offering comprehensive legal services for accident victims in Georgia. The firm operates two office locations (Atlanta and Duluth) and provides representation across multiple injury categories, including auto accidents, truck accidents, motorcycle accidents, DUI accidents, bicycle accidents, pedestrian accidents, brain injuries, premises liability, slip and fall, nursing home abuse, wrongful death, and swimming accidents. The firm works on a contingency fee basis, meaning clients pay no upfront costs and fees are only charged if the firm wins compensation. Free initial consultations are offered in both English and Korean languages.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morgan & Morgan: National personal injury powerhouse and the dominant plaintiff-side firm by marketing spend and headcount. Highly comparable as a contingency-fee PI firm serving accident victims, but operates at vastly larger scale with multi-state presence and mass-TV advertising that Broughton cannot match.

Direct peers

• Bader Scott Injury Lawyers: Georgia-based personal injury firm handling car accidents, truck accidents, premises liability, and wrongful death. Comparable in contingency-fee model, plaintiff-side practice areas, and Southeast regional focus.
• John Foy & Associates: Atlanta-based personal injury firm with strong local advertising presence and contingency-fee model. Directly comparable as a Georgia PI competitor targeting the same accident-victim client base in the same metro geography.
• Butler Wooten & Peak: Atlanta trial-focused personal injury firm with multi-attorney team and history of large verdicts. Comparable in trial orientation, contingency model, and metro Atlanta plaintiff-side practice.
• Witherite Law Group: Plaintiff-side personal injury firm focused on auto and truck accident representation on contingency. Comparable in contingency model, accident-victim target segment, and trial-capable positioning.
• Gill & Chamas: Plaintiff-side personal injury firm with trial focus and contingency-fee representation in auto, premises, and catastrophic injury matters. Comparable contingency-fee PI model and trial-ready positioning.
• The Weinstein Firm: Atlanta personal injury law firm focused on auto, truck, and motorcycle accidents with contingency-fee representation. Directly comparable in practice mix, target customers, and Atlanta metro service area.

Regional players

• Jacob Emrani Attorneys at Law: California-based personal injury firm with strong bilingual outreach and contingency model. Comparable in contingency-fee PI practice and emphasis on direct-to-consumer intake, though geographically distinct from Atlanta.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@broughtonlaw7480
• Facebookfacebook.com/broughtonlawfirm
• Pinterestpinterest.com/broughtonlawfirm
• LinkedInlinkedin.com/company/broughton-law

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broughton Law Accident & Injury Lawyers