What Brownhills Ormiston Academy does

Brownhills Ormiston Academy is a state-funded secondary academy serving approximately 715 students aged 11-16 (Years 7-11) in Brownhills, Walsall, West Midlands. The academy is part of Ormiston Academies Trust (OAT), one of England's oldest and largest non-profit multi-academy trusts, which operates over 40 schools and supports more than 30,000 pupils nationally. It was formerly known as Brownhills School prior to academy conversion and is led by Headteacher Mr RT Doodson alongside a Senior Leadership Team of approximately 10 senior leaders covering academic, pastoral, safeguarding, and careers functions.

The academy's core offering is a comprehensive secondary education program delivering core academic subjects (English, Mathematics, Science, History, Geography, French, RE, Computing, Art and Design, Design Technology, Drama, PE, and PSHE) with allocated teaching hours across Key Stages 3 and 4. This is complemented by enrichment modules including Music and Performing Arts, House competitions, the Duke of Edinburgh Award, and careers education delivered through the Unifrog platform. Technology infrastructure consists of standard UK education-sector platforms — Arbor for education management, Class Charts for parent communication and behaviour tracking, ParentPay for payments, and the Safer Schools App for digital safeguarding — with no proprietary technology development. The academy does not develop or commercialise technology products.

Revenue is derived entirely from public funding channelled through OAT and Department for Education grants, augmented by Pupil Premium allocations of £935 per eligible student per year for Years 7-11. The academy charges no tuition fees; ancillary income comes from optional services such as school meals, coach fees, and school trips processed via ParentPay, plus facility lettings through the Edu-Lettings platform. The go-to-market motion is admissions-led: Year 7 entry is coordinated through Walsall Local Authority (National Offer Day 2 March) with mid-year admissions handled directly. Marketing relies on open events, school tours, prospectus materials, weekly headteacher newsletters via Class Charts, and community engagement through partnerships with over 30 local businesses and the Brownhills Community Association.

Name

Brownhills Ormiston Academy

Legal name

Brownhills Ormiston Academy

Website

https://brownhillsoa.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brownhills Ormiston Academy is a state-funded secondary academy serving approximately 715 students aged 11-16 in Brownhills, Walsall, operating within the Ormiston Academies Trust network. It delivers GCSE-focused secondary education, enrichment, careers guidance, and safeguarding services funded by UK government grants.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB)

Keywords

• Secondary education
• Academy schooling
• GCSE preparation
• Student pastoral care
• Careers education

Headquarters

HQ city

Brownhills

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Government Education Funding: Publicly funded secondary academy receiving government funding through Ormiston Academies Trust for educating students aged 11-16. Additional funding includes Pupil Premium at £935 per eligible student per year for Years 7-11.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brownhills Ormiston Academy is a publicly funded secondary academy serving approximately 715 students aged 11-16 (Year 7 through Year 11) in Brownhills, Walsall. It delivers a broad, knowledge-rich curriculum across core and optional subjects, prepares students for GCSE examinations, and provides enrichment, careers guidance, pastoral care, and safeguarding services. The academy operates as part of Ormiston Academies Trust, a non-profit multi-academy trust of 40+ schools.

Product overview

Brownhills Ormiston Academy is a smaller 11-16 secondary academy serving approximately 715 students, part of Ormiston Academies Trust. The academy offers a single unified educational program comprising core secondary curriculum subjects (English, Mathematics, Science, Humanities, Languages, Arts, and Technical subjects) with dedicated Key Stage 4 preparation modules. The offering is enhanced by enrichment and wider opportunities including Music and Performing Arts programs, House competitions, and the Duke of Edinburgh Award. Careers Education and Guidance (CEIAG) through Unifrog supports student progression, while Ormiston Teacher Training provides teacher education pathways. Pastoral support, safeguarding services, and mental health partnerships (MHST, CAMHS) are integrated support services. All components operate within the academy's values framework of Ready, Respect, and Safe.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary Education (Year 7-11) Comprehensive 11-16 secondary education program serving approximately 715 students, providing a broad, challenging, and knowledge-rich curriculum that develops mastery of content and skills through careful sequencing across Key Stages 3 and 4, leading to GCSE qualifications.
• Ormiston Teacher Training (SCITT) School-Centred Initial Teacher Training (SCITT) program offered in partnership with the National Institute of Teaching (NIoT), providing QTS, PGCE, and 60 master's level credits through a fully immersive classroom-based placement from the start.

Quantifiable outcome

• 88% of students staying in education or employment after KS4
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Ormiston Academies TrustcoreStrategic or Co-development PartnerBrownhills Ormiston Academy is part of Ormiston Academies Trust (OAT), one of the oldest and largest school trusts in England. OAT supports over 30,000 pupils across 40+ schools spanning primary, secondary, alternative provision, and special schools. The trust provides strategic direction, resources, professional development, and shared best practices.

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Shire Oak Academy: Secondary academy in Walsall serving a comparable 11-16 cohort within the same local authority area. Direct geographic competitor for student recruitment and parental preference.
• Aldridge School: Local secondary school in Aldridge, Walsall, competing directly with BOA for Year 7 pupils within the same local-authority admissions catchment. Direct geographic competitor for parental choice.

Direct peers

• Ormiston Sudbury Academy: OAT secondary academy in Suffolk. Comparable on trust membership, academy operating model, and 11-16 non-selective admissions, though with a different regional context.
• Ormiston Horizon Academy: OAT secondary academy in Stoke-on-Trent, comparable on trust governance, curriculum breadth, GCSE delivery model, and 11-16 secondary proposition.
• Ormiston Sandwell Community Academy: Another OAT secondary academy in the West Midlands with a similar community-focused, non-selective intake. Shares BOA's operating model, funding structure, and trust-level oversight.
• Ormiston NEW Academy: OAT secondary academy in Wolverhampton, West Midlands, serving a similar urban secondary-age cohort. Directly comparable on trust affiliation, curriculum, and pupil demographic.
• Ormiston Forge Academy: A secondary academy within Ormiston Academies Trust serving the West Midlands (Cradley Heath), directly comparable in trust affiliation, governance model, curriculum delivery, and student demographics to BOA.
• Ormiston Park Academy: OAT secondary academy sharing the same trust infrastructure, curriculum framework, and student progression model, with a similar non-selective intake profile.

Broad incumbents

• Greenwood Academies Trust: Mid-size multi-academy trust operating across the East Midlands and surrounding regions. Comparable as a similar-sized academy trust operator with multiple secondary schools under one governance structure.
• E-ACT (Academies Enterprise Trust): One of the largest UK multi-academy trusts operating dozens of primary and secondary academies. A broader incumbent in the same academy trust category, competing for pupil recruitment, staff talent, and trust-level best practice sharing with OAT.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brownhills-oa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brownhills Ormiston Academy