Ormiston NEW Academy
Ormiston NEW Academy is a state-funded secondary school and sixth form in Wolverhampton, UK, serving students aged 11-19 under Ormiston Academies Trust. It offers GCSEs, A Levels, a Football Academy, SEND provision and a teacher training SCITT.
- Company typePrivate
- Founded2019
- HeadquartersWolverhampton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ormiston NEW Academy does
Ormiston NEW Academy is a state-funded secondary school and sixth form located in Wolverhampton, West Midlands, England, serving students aged 11-19 across Years 7-13. Founded in 2017 and operated under the governance of Ormiston Academies Trust (OAT) — a national network of 20+ academies — the academy has been led by Principal Craig Cooling since 2019. It delivers a knowledge-rich secondary curriculum, a standalone sixth form provision (NEW6), the NEW Football Academy for 16-19 year-olds, and the Arcadia Resource Base for students with Educational Health Care Plans relating to speech, language and communication needs. The institution also functions as the West Midlands campus for Ormiston Teacher Training, a School-Centred Initial Teacher Training (SCITT) programme operating with over 20 partnership schools.
The academy's academic offer includes GCSEs, A Levels (Computer Science, History, Mathematics, Biology, English Literature, Sociology, Classical Civilisations, Philosophy and Ethics, among others) and Applied General qualifications (Level 3 Health and Social Care, IT, Applied Science, Sport, Business, Performing Arts). The technology stack integrates Arbor Parent App for parent communications, Unifrog for careers and work experience management, Seneca and Sparx Maths/Science for homework and revision, Microsoft SharePoint as the Virtual Learning Environment, VotesforSchools for PSHE and British Values delivery, Safer Schools App for digital safeguarding, Compass+ for careers programme evaluation, and an E-Library system. Assessment is partially supported by No More Marking, an AI-based comparative judgment system used for English writing moderation.
Revenue is generated through per-pupil funding from the Department for Education, channelled via Ormiston Academies Trust and the City of Wolverhampton Council admissions system. Education is provided free of charge; ancillary income derives from voluntary contributions for school trips, facility lettings to the local community, catering and ticketed events such as the Spring Ball. The academy is not a commercial enterprise — it operates within England's academy chain model, with OAT providing governance, oversight and shared best-practice resources, while local leadership retains operational autonomy.
Ormiston NEW Academy firmographics
Firmographics- Name
- Ormiston NEW Academy
- Legal name
- Ormiston NEW Academy
- Website
- https://onewa.co.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ormiston NEW Academy is a state-funded secondary school and sixth form in Wolverhampton, UK, serving students aged 11-19 under Ormiston Academies Trust. It offers GCSEs, A Levels, a Football Academy, SEND provision and a teacher training SCITT.
- Ownership category
- akta.pro rank
Ormiston NEW Academy industry classification
Industry- Product category
- Secondary Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- ASE Academic Foundations (Math, Reading, Writing, Science, Social Studies) (EDAAABAD)
- akta.pro secondary industries
- Special Education Online / Virtual Schools & Remote Programs (EDAKAAAL), Diagnostic Assessment, Placement & Progress Testing (ASE) (EDAAABAE)
Keywords
Where Ormiston NEW Academy is headquartered
LocationHeadquarters
- HQ city
- Wolverhampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ormiston NEW Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- State-Funded Education: As a publicly funded academy, Ormiston NEW Academy receives funding from the Department for Education via Ormiston Academies Trust and local authority. Education services are provided free of charge to students. Additional revenue may come from lettings/hire of facilities to the community, trips and activities, and catering services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Free state-funded secondary education (Years 7-11) |
| Other | Annual | Sixth Form (Years 12-13) |
| Unit Pricing | One time/ perpetual license | School Trips - voluntary contributions |
| Unit Pricing | One time/ perpetual license | Spring Ball event tickets |
Distribution channels2 records
Marketing channels5 records
Ormiston NEW Academy product offering
Product offeringCore offering
Ormiston NEW Academy is a state-funded secondary school and sixth form (Years 7-13) located in Wolverhampton that delivers knowledge-rich GCSE, A Level and Applied General education to approximately 1,000+ students. Services are provided free of charge, funded by the Department for Education via Ormiston Academies Trust, and include specialist provisions such as the NEW Football Academy, Arcadia Resource Base for students with EHCPs in Communication and Interaction, and a SCITT-based Ormiston Teacher Training programme at the West Midlands campus.
Product overview
Ormiston NEW Academy is a secondary school offering education from Years 7-13, comprising a main secondary school and a standalone sixth form (NEW6). The academy provides a comprehensive curriculum including GCSEs, A Levels, and Applied General qualifications, alongside specialised programmes such as the NEW Football Academy for students aged 16-19 and the Arcadia Resource Base for students with speech, language and communication needs. Educational technology is integrated throughout via platforms including Arbor Parent App, Unifrog, Seneca, Sparx Maths/Science, VotesforSchools, and the No More Marking AI assessment system. The academy also operates Ormiston Teacher Training as a SCITT provider based at the West Midlands campus.
Differentiator
Problem solved
Functional benefit
Products and services
- Ormiston NEW Academy Sixth Form (NEW6) A standalone sixth form provision offering traditional A Levels and BTEC qualifications for students aged 16-19, featuring a dress code that creates identity and individuality, alongside a dedicated pastoral team focused on maximising student potential academically and personally.
- NEW Football Academy A full-time football education programme for students aged 16-19 that combines football training and competitive play (ECFA college and BCFA leagues) alongside academic studies, led by UEFA B licensed coaches including Academy Director Richard Forsyth and Head Coach George Forsyth.
- A Level and Applied General Courses Curriculum offering including A Levels (Computer Science, History, Photography, Art, 3D Design, English Literature, Sociology, Classical Civilisations, Mathematics, Biology, Philosophy and Ethics) and Applied Generals (Level 3 Health and Social Care, Level 3 IT, Level 3 Applied Science, Level 3 Sport, Level 3 Business, Level 3 Performing Arts, plus Level 2 Sport Diploma).
- Work Experience Programme Work Related Learning programme providing students with meaningful workplace experiences: minimum 5 days for Key Stage 3 students, one week self-organised placement for Year 10, and face-to-face work experience for Year 12, including virtual work experience opportunities through Futures for Schools.
- NEW Podcast 'Fully Booked' School library podcast hosted by Mrs Spittle and Mrs Smedley-Baugh, discussing current affairs, staff and student interviews, school life, book recommendations, and literature-related humor. Published fortnightly via YouTube, Twitter, and Spotify.
- NEW Library Library service providing fiction and non-fiction texts for all reading ages, computer suites for research, English intervention sessions (comprehension, reading age, spelling/grammar), and a safe space for wellbeing during break times.
- NEW6 Career Pathways Structured career-focused pathways (Arts, Design, Creative Arts, Healthcare, Sport, and Enterprise) within the sixth form curriculum to help students progress onto career choices, with flexibility for undecided students to study across pathways.
- Arcadia Resource Base Purpose-built provision for students with Educational Health Care Plans (EHCP) in Communication and Interaction needs. Features learning spaces, sensory integration room, sensory room, quiet intervention space, and adapted curriculum including preparation for adult life and fortnightly Forest School sessions.
- Duke of Edinburgh's Award DofE programme offering Volunteering, Physical, Skills, and Expedition sections. Students complete expeditions with camping, countryside exploration, and outdoor activities, with contact person Mrs P Morgan.
- Ormiston Teacher Training (SCITT) School-Centred Initial Teacher Training (SCITT) programme based at Ormiston NEW Academy (West Midlands campus), providing QTS, PGCE, and 60 master's level credits through an immersive school-centred approach in partnership with the National Institute of Teaching (NIoT).
Quantifiable outcome
- Applied general courses achieved 99% pass rate with 31% of grades at Distinction or Distinction*
- +3 more outcomes
Companies that use Ormiston NEW Academy
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles2 records
Ormiston NEW Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability2 records
Ormiston NEW Academy partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- T.T Elite (Football)coreNEW Football Academy has partnered with local community club T.T Elite. This partnership has allowed the academy to grow with the club's work within the local community with grassroots teams from ages u7-u14. Coach Josh (founder of ttcoachingdevelopment) is a specialist 1-to-1 coach who works closely with academy players to improve their specific needs.
- Futures for Schools / Speakers for SchoolsminorVirtual Work Experience Program providing students with opportunities for inspiring talks and work experience. Futures for Schools offers virtual work experience opportunities for students.
- National Careers ServicecoreProvides careers advice to students and parents through webchat, phone (0800 100 900), web form, callback service, and face-to-face appointments. Students and parents have access to independent career guidance.
- Emma Lopez (Independent Careers Advisor)coreIndependent Careers Advisor available to all students. Year 11 and 13 students invited to meet with her to discuss career options and pathways. She runs sessions on CV writing, job and apprenticeship applications, and interview skills.
- Ladder for the Black CountryminorWebsite helping young people take the first step up the rungs to successful careers by opening doors to apprenticeship opportunities in the Black Country region.
- UCAScoreUniversity and Colleges Admissions Services. All students wishing to go to University must apply through UCAS. The website provides comprehensive information for university applicants.
- Black Country Skills / Careers InspirationminorProvides Labour Market Information (LMI) resources showing largest employment sectors in the Black Country including Advanced Manufacturing, Transport Technologies, Business Services, Building Technologies, and Environmental Technologies.
- Black Country LEP Enterprise Co-OrdinatorminorEnterprise Co-Ordinator from the Black Country Local Enterprise Partnership works with the Careers Leader to evaluate progress towards Gatsby Benchmarks using Compass+ tool on a half-termly basis.
- National Institute of Teaching (NIoT)coreOrmiston Teacher Training is an Associate College of NIoT, offering a programme rooted in national research whilst reflecting local contexts. Aspiring teachers receive QTS, PGCE, and 60 master's level credits through this partnership.
- Ormiston Academies Trust (OAT)coreOrmiston NEW Academy is proudly part of the OAT Family of academies. OAT is the admissions authority and sponsor, providing governance, resources, shared best practices, and network of 20+ academies across the UK.
- Ormiston Teacher Training Partnership SchoolsminorOver 20 partnership schools including: Brewood Middle School, Brownhills Ormiston Academy, Colton Hills Community School, Fairfax Academy, George Salter Ormiston Academy, King Edward VI High School, Ormiston Forge Academy, Ormiston Sandwell Community Academy, and others. Students receive school placements across these OAT and non-OAT partnership schools.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ormiston NEW Academy competitors and assessment
Company assessmentBroad incumbents
- United Learning: One of the largest UK multi-academy trusts operating primary and secondary schools across England. Comparable state-funded model at scale, with shared services, teacher training, and central governance analogous to what Ormiston NEW Academy receives from OAT.
Others
- Ormiston Academies Trust: Parent multi-academy trust and sponsor for Ormiston NEW Academy and 20+ other academies. Not a direct competitor but the parent organisation whose governance, funding flows, and shared services directly determine the academy's operating envelope.
- National Institute of Teaching: Teacher-training partner institute that delivers the QTS/PGCE programme embedded in Ormiston NEW Academy via the co-located SCITT. Relevant for understanding the academy's ITT revenue line and teacher pipeline.
Direct peers
- Colton Hills Community School: State-funded secondary school in Wolverhampton and named partnership school for Ormiston Teacher Training. Operates in the same local admissions market and serves comparable student cohorts.
- Ormiston Forge Academy: Secondary academy in the same Ormiston Academies Trust network in the West Midlands, operating under identical governance, funding, and curricular framework. Most directly comparable peer given shared sponsor, similar model, and overlapping geographic catchment.
- Fairfax Academy: State-funded secondary school within the Wolverhampton/OAT ecosystem and named partnership school for Ormiston Teacher Training. Comparable on catchment, governance links to OAT, and curriculum delivery model.
- Ormiston Sandwell Community Academy: Secondary academy under Ormiston Academies Trust in the West Midlands. Directly comparable on funding model, governance, curriculum approach, and sixth-form provision, and a named partnership school for Ormiston Teacher Training.
- Wolverhampton Grammar School: Independent secondary school operating in the same Wolverhampton catchment and competing for the same parental applicant pool, particularly at sixth-form entry. Different funding model but directly comparable on geography, age range, and curriculum breadth.
- Brownhills Ormiston Academy: Ormiston Academies Trust secondary in Walsall/West Midlands. Same sponsor, similar state-funded model, comparable student demographics, and listed as a partnership school for Ormiston Teacher Training.
- George Salter Ormiston Academy: West Midlands secondary academy under the same Ormiston Academies Trust sponsor. Shares governance structure, ethos, and operational model with Ormiston NEW Academy, and is listed as a partnership school for the co-located SCITT programme.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ormiston NEW Academy social profiles
Digital presenceOrmiston NEW Academy compliance and trust
Trust signalCompliance4 records
Ormiston NEW Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ormiston NEW Academy leadership team
Management profileNumber of profiles
Profiles10 records
Ormiston NEW Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ormiston NEW Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ormiston NEW Academy
What does Ormiston NEW Academy do?
Ormiston NEW Academy is a state-funded secondary school and sixth form (Years 7-13) located in Wolverhampton that delivers knowledge-rich GCSE, A Level and Applied General education to approximately 1,000+ students. Services are provided free of charge, funded by the Department for Education via Ormiston Academies Trust, and include specialist provisions such as the NEW Football Academy, Arcadia Resource Base for students with EHCPs in Communication and Interaction, and a SCITT-based Ormiston Teacher Training programme at the West Midlands campus.
Is Ormiston NEW Academy a public or private company?
Ormiston NEW Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ormiston NEW Academy founded?
Ormiston NEW Academy was founded in 2019. It employs 11 to 50 people.
Where is Ormiston NEW Academy based?
Ormiston NEW Academy is headquartered in Wolverhampton, United Kingdom, in the Europe region.
How does Ormiston NEW Academy make money?
One revenue line is on record: state-Funded Education.
Who are Ormiston NEW Academy's main competitors?
United Learning is listed as a broad incumbent. Others are Ormiston Academies Trust and National Institute of Teaching. Direct peers are Colton Hills Community School, Ormiston Forge Academy, Fairfax Academy, Ormiston Sandwell Community Academy, Wolverhampton Grammar School, Brownhills Ormiston Academy and George Salter Ormiston Academy.
Does Ormiston NEW Academy have an API?
No public API is recorded for Ormiston NEW Academy.
What industry is Ormiston NEW Academy in?
Ormiston NEW Academy's product category is Secondary Education. Its primary akta.pro industry code is EDAAABAD, ASE Academic Foundations (Math, Reading, Writing, Science, Social Studies), with a secondary code of EDAKAAAL, Special Education Online / Virtual Schools & Remote Programs. Its NAICS code is 6111 and its SIC code is 8200.