Bryony House

What Bryony House does

Bryony House is an independent, registered charity residential care home located at 30 Bryony Road, Selly Oak, Birmingham, within the Bournville Village Trust grounds. Established in 1955 (Charity Number 00222915, Company Reg. No 00551609), the home provides 24-hour personal care for elderly residents in a purpose-built facility with single en-suite rooms and communal amenities including a conservatory, cinema room, hair salon, and secure enclosed gardens. The organisation operates as a not-for-profit, reinvesting surpluses into resident care rather than distributing to shareholders.

The facility delivers four core services: long-term residential care priced at £1,098.70-£1,183 per week depending on room (effective 1 April 2025), respite and short-stay care at £153 per night, specialised support for early-stage dementia residents, and palliative and end-of-life care. The home explicitly does not provide nursing care, advanced dementia care, or brain injury care, positioning itself at the lower-acuity residential tier of the UK elderly care market. Operational infrastructure includes a 24-hour nurse call system, digital TV connections in all rooms, and fibre broadband installed by Openreach; the underlying technology stack is standard care-home utility rather than proprietary or differentiated.

Bryony House serves individual elderly residents and their families through a direct-to-consumer model with no deposit requirement and a dedicated phone enquiry line (0121 475 2965, option 3 for new admissions). Revenue derives primarily from recurring weekly residential care fees, with secondary streams from respite stays, third-party top-up fees paid on behalf of social-services-funded residents, and optional add-on services such as hairdressing, chiropody, optometry, dentistry, and personal items. The home operates under Care Home Manager Lorraine Whittaker with supporting visiting professionals (weekly RGN ward rounds, weekly hairdresser, 8-weekly chiropodist, optician, district nurse). On 1 August 2025, the Care Quality Commission rated the service 'Inadequate' overall — a critical regulatory finding with material implications for occupancy, admissions, and ongoing operating viability.

Name

Bryony House

Legal name

Bryony House Ltd

Website

https://bryonyhouse.co.uk

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Bryony House is an independent, not-for-profit residential care home in Birmingham, UK, established in 1955. It provides 24-hour personal care, dementia support, respite stays, and end-of-life services to elderly residents from a single Bournville Village Trust facility.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

Keywords

• Residential care services
• Elderly care
• Dementia care
• Respite care
• Palliative care

Headquarters

HQ city

BIRMINGHAM

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Residential Care Fees: Weekly fees for long-term residential care, ranging from £1098.70-£1183 per week depending on room type. Covers personal care, accommodation, utilities, all meals and drinks, laundry, TV licence, house cleaning, and medication.
2. Respite Care Fees: Short-stay care at £153 per night for those needing temporary residential care support
3. Third Party Top-Up Fees: Additional top-up charges for residents whose care is funded by social services, paid by a third party
4. Optional Extra Services: Additional services including professional hairdressing, newspapers/magazines, personal toiletries, clothing, private telephone line rental and calls, chiropody, optometry, and dentistry services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bryony House is a purpose-built residential care home in Selly Oak, Birmingham that provides 24-hour personal care to elderly residents in single en-suite rooms with shared facilities (conservatory, dining room, cinema room, secure gardens). Service offerings include long-term residential care, respite short stays, dementia care for early-stage residents, and palliative and end-of-life care, all delivered on a single integrated site.

Product overview

Bryony House is a purpose-built residential care home offering multiple care services. The core service is 24-hour residential care with en-suite accommodation and communal facilities (gardens, cinema room, hair salon, conservatory, dining room). This is complemented by specialized dementia care for early-stage residents, respite short-stay options, and palliative/end of life care. All services are provided through a single integrated care home operation rather than modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Care 24-hour personal care services for elderly residents in a purpose-built residence with single en-suite rooms, some with garden views, and shared facilities including conservatory, dining room, cinema room, hair salon, nail bar, and secure enclosed gardens. Includes all meals, laundry, TV licence, utilities, WiFi, and medication management. Priced at £1,098.70–£1,183 per week depending on room.
• Respite Care Short-stay residential care priced at £153 per night for individuals needing temporary care support, ranging from brief stays to several weeks. Includes the same accommodation, meals, and care support as long-term residents and serves as caregiver relief, rehabilitation support, or trial stays before long-term admission.
• Dementia Care Specialised residential care for individuals in the early stages of dementia, providing a safe and secure environment with memory care support within the standard residential setting. Not provided for advanced dementia.
• Palliative and End of Life Care Comprehensive care services for residents requiring palliative and end-of-life support, focused on comfort, dignity, pain management, and emotional support for residents and their families, working with NHS healthcare partners.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Bournville Village TrustminorOthersBryony House is situated within the Bournville Village Trust grounds, providing a residential care setting in an established village community context.
• NHS Healthcare PartnersminorImplementation/ SI/ Consulting PartnerNHS-funded healthcare services including district nurse visits and optician services provided at no cost to residents when available through NHS. Additional healthcare services (chiropody, dentistry) can be arranged for an additional charge when NHS provision is not available.
• Visiting Healthcare ProfessionalsminorImplementation/ SI/ Consulting PartnerArranged healthcare partnerships including weekly RGN Nurse ward rounds, weekly hairdresser visits, 8-weekly chiropodist visits, and visiting optician and GP services available on request.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• HC-One: One of the largest UK care home operators with a national portfolio of residential, nursing, and dementia care homes. Comparable to Bryony House as a direct provider of residential elderly care, though at vastly greater scale and with a for-profit operating model.
• Avery Healthcare: UK operator of premium residential, dementia, and nursing care homes with a portfolio concentrated in the Midlands and South. Comparable to Bryony House in serving similar residents with premium en-suite accommodation, though with a luxury positioning and broader geographic footprint.
• Care UK: One of the UK's largest providers of residential, nursing, and dementia care, with a national network of purpose-built homes. Comparable to Bryony House in offering residential care, dementia care, and respite stays for elderly residents, though operating at much larger scale.
• Anchor Hanover: Major UK not-for-profit provider of housing and care for older people, including residential care homes, retirement living, and home care. Directly comparable to Bryony House given its charitable ethos and residential elderly care services, but with a national footprint and integrated housing offering.
• Sanctuary Care: Operates a national network of care homes under the Sanctuary Housing charity, providing residential, dementia, nursing, and respite care. Comparable to Bryony House in product offering (residential care with dementia and respite) and charitable structure, although at significantly greater scale.
• Barchester Healthcare: Leading UK provider of residential, nursing, dementia, and respite care with a national portfolio of high-quality homes. Comparable to Bryony House in core service offering and target demographic, with overlap in premium en-suite room standards and weekly fee structure.
• Four Seasons Health Care: Major UK operator of nursing and residential care homes serving older people with varying care needs. Comparable to Bryony House in providing residential elderly care, though with a substantially larger portfolio and broader scope including nursing and complex care.

Direct peers

• Runwood Homes: Mid-sized UK operator of residential, dementia, and nursing care homes, predominantly in the Midlands and Essex. Operates a multi-site portfolio of residential care homes serving similar elderly populations to Bryony House, with comparable weekly fee structures.
• Methodist Homes (MHA): UK's largest charity provider of care for older people, offering residential, dementia, and nursing care across retirement living and care homes. Closest comparable to Bryony House given shared charitable status, residential-only focus in many locations, and similar service mix.

Regional players

• Royal Bay Care Homes: Independent operator of small residential care homes focused on quality care in homely settings. Comparable to Bryony House as a similarly scoped, smaller-scale residential care provider, though primarily serving the south coast of England rather than the Midlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BryonyHome
• LinkedInlinkedin.com/company/bryony-house

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryony House