Buurtsportcoach Academy Noord

What Buurtsportcoach Academy Noord does

Buurtsportcoach Academy Noord (BSCA Noord) is a non-profit educational platform and regional academy serving neighborhood sports coaches (buurtsportcoaches) across the three northern Dutch provinces of Drenthe, Friesland, and Groningen. It is an initiative jointly operated by the three provincial sports organizations (SportDrenthe, Sport Fryslan, Huis voor de Sport Groningen) and Hanzehogeschool (Hanze University of Applied Sciences), functioning as one of five regional academies within the national Landelijke Academie Buurtsportcoaches (LAB) program. The organization delivers a portfolio of training programs spanning e-learning modules, multi-day courses, workshops, and full professional learning paths covering topics including motor development, coaching pedagogy (Kadercoaching, Clubkadercoaching), senior sports instruction (Sport- en beweegleider senioren with MBvO and InBalans fall prevention tracks), Athletic Skills Model instruction, public space movement (BIOR), mental health, poverty and behavior, and community development.

The platform's core technology is a standard online learning management system, including the beweegvriendelijkebuurt.nl online learning environment developed through a research project on exercise-friendly neighborhoods. Programs are distributed via the BSCA Noord website, through partner channels including Hanzehogeschool, NOC*NSF, Kenniscentrum Sport & Bewegen, Mind Power, Athletic Skills Model, and Gehandicaptensport Nederland, and through the national sportindebuurt.nl platform. Delivery formats combine online e-learning with on-location instruction at physical sites including Groningen and Leeuwarden.

The business model is a hybrid of public funding and earned course fee revenue. The organization receives funding from the Dutch Ministry of Health, Welfare and Sport (VWS) via the LAB/VSG (Vereniging Sport en Gemeenten) governance structure, supplemented by individual course fees ranging from free e-learnings to €1,250 for in-company expert training, with most paid courses priced between €85 and €1,095. Some programs are eligible for the STAP-budget government subsidy. Customer segments include the buurtsportcoaches themselves (employed by municipalities), municipal governments in the three provinces, sports clubs, educational institutions, welfare organizations, and senior citizens as ultimate beneficiaries of coach-trained programs.

Name

Buurtsportcoach Academy Noord

Legal name

Buurtsportcoach Academy Noord

Website

https://bscacademynoord.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Buurtsportcoach Academy Noord is a non-profit regional educational platform serving neighborhood sports coaches across Drenthe, Friesland, and Groningen with training, knowledge sharing, and networking programs.

Ownership category

akta.pro rank

Product category

Sports Professional Training and Education

NAICS

Sports and Recreation Instruction (611620), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Sports coaching training
• Professional development courses
• E-learning modules
• Community sports education
• Neighborhood sports programs

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Training and Course Fees: BSCA Noord generates revenue through course fees charged for various training programs, workshops, and certifications offered to sports professionals and coaches.
2. Government and Institutional Funding: The academy is an initiative of provincial sports organizations (SportDrenthe, Sport Fryslan, Huis voor de Sport Groningen) and Hanzehogeschool, with funding from the Ministry of VWS for neighborhood sports coach programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Buurtsportcoach Academy Noord is a regional training and professional development platform for neighborhood sports coaches (buurtsportcoaches) working in the northern Netherlands provinces of Drenthe, Friesland, and Groningen. It delivers a comprehensive catalog of courses, e-learnings, workshops, intervisie sessions, and certified multi-day programs covering coaching pedagogy, motor development, mental health, senior sports, community development, and inclusion. The platform serves as a network, knowledge-sharing, and development hub connecting sports professionals, municipalities, and partner organizations across the three provinces.

Product overview

Buurtsportcoach Academy Noord is a unified training and professional development platform for neighborhood sports coaches operating in the northern Netherlands provinces of Drenthe, Friesland, and Groningen. The platform provides a comprehensive portfolio of educational offerings organized around three pillars: Network (connecting sports professionals), Knowledge Sharing (through intervisie and meetings), and Development (training aligned with current themes and case studies). The core product is the Scholingsaanbod (Training Offerings), which encompasses various course formats including e-learnings, workshops, multi-day courses, and full professional programs. Key training modules include coaching programs (Kadercoaching, Clubkadercoaching), specialized programs (ASM Instructeursopleiding, BIOR learning paths), senior-focused modules (Sport- en Beweegleider senioren with fit/vulnerable/elderly tracks and fall prevention), and thematic courses addressing mental health, poverty behavior, inclusion, and community development. The platform also offers news content and a newsletter. Partnerships with Hanzehogeschool, NOC*NSF, and various knowledge institutes provide academic backing and certification pathways including MBvO and InBalans fall prevention credentials.

Differentiator

Problem solved

Functional benefit

Products and services

• Scholingsaanbod (Training Offerings) The core educational platform of the academy offering various training types for neighborhood sports coaches including workshops, courses, intervisie (peer consultation) sessions, webinars, and full programs covering sports pedagogy, coaching, and community health.
• Kadercoaching Coaching training program for experienced trainers and coaches to support and mentor other sports volunteers and staff, focusing on pedagogical skills and creating a positive sporting climate. Delivered at €375 per participant on-location or in-company.
• Clubkadercoaching Club-level coaching program teaching how to set up, implement, and sustain cadre (coach) coaching within sports clubs, part of the National Sports Agreement. Multi-day training for club support staff priced at €650.
• Athletic Skills Model (ASM) Instructeursopleiding Advanced Advanced instructor training program teaching the Athletic Skills Model approach to varied movement for children, based on the 'Schijf van 10!' framework covering ten fundamental movement forms for broad motor development. Priced at €1,095 including start package, access to 3 digital systems, and certification.
• E-learning Sporten met een Visuele Beperking Online e-learning course teaching sports coaches how to support athletes with visual impairments, covering intake processes, finding suitable sports offerings, and helping providers improve accessibility. Priced at €85 per participant.
• Leerlijn BIOR (Bewegen in de Openbare Ruimte) A learning path on movement in public spaces, teaching professionals how to contribute to livability in cities and neighborhoods through exercise-friendly environments and municipal policy translation. Priced at €696 for the complete learning path including 20 hours preparation.
• E-learning Motorische Ontwikkeling Free e-learning program helping sports coaches understand and stimulate motor development in children ages 0-12, including practical tips for play, outdoor activities, and involving parents.
• Online Training Gedrag en Armoede Free online training helping sports professionals understand how poverty influences behavior and how to better connect with people living in poverty to support their participation in sports and movement.
• Mind Power Train de Trainer Cursus Three-day training program that combines sports, movement, and positive psychology to preventively strengthen mental resilience of youth, teaching coaches to recognize signals and work preventively. Priced at €795 per participant.
• Training Groepsdynamisch Werken Expert Expert-level training for professionals working with groups to deeply understand, recognize, and influence group dynamic processes through experiential learning with concrete situations from practice. Priced at €1,250 (VAT exempt) per participant as in-company training.
• Online Lesmodule Sport & TOS Free 30-minute online module making sports more accessible and inclusive for children with language developmental disorders (TOS) and other communication challenges, providing practical communication strategies.
• ABCD Community Sport Training based on Asset Based Community Development approach, teaching professionals to work with existing community strengths rather than deficits to create sustainable, inclusive sports programs. Priced at €908 (incl. VAT).
• Basis Positieve Gezondheid Basic training program based on Positive Health concepts, teaching the 'different conversation' approach using the Health Spider Web framework to discuss health, vitality, and motivation. Priced at €595 including IPH certificate and multiple sessions.
• Hoe werkt de zorg nou? Workshop explaining the healthcare landscape, laws, funding streams, and responsibilities, helping sports coaches understand how to collaborate with healthcare professionals. Priced at €225 per participant.
• Leerlijn Sport- en Beweegleider Senioren Modular learning path for sports and movement instructors for seniors, including modules for fit elderly, vulnerable elderly, and fall prevention (InBalans), leading to MBvO certification. Complete learning path priced at €975.
• Beweegvriendelijkebuurt.nl Online Leeromgeving Online learning environment about exercise-friendly neighborhoods, developed through research project 'Buurtsportcoach als katalysator', covering five themes: policy, sports and movement, resident participation, collaboration, and physical environment.
• SuperCoaches Symposium Professional symposium focused on building a pedagogical sports climate, bringing together professionals to discuss creating a socially safe sporting environment for youth.
• Buurtsportcoach Team Pro Scholing Team-based professional development package for neighborhood sports coach teams, including modules like Broad Motor Development, Motivational Interviewing, Self-Regulation, and Movement in Public Spaces.
• Sport- en Beweegleider De Theorie (Module 2) Self-study theoretical module (Module 2) covering topics like exercise and aging, psychological aspects, didactics, group dynamics, and disease patterns, required prerequisite for Modules 3 and 4 of the senior sports learning path. Priced at €295 including 1 test and 1 retake.
• BIOR Cursus 2021 Course edition of the BIOR (Bewegen in de Openbare Ruimte) public space movement learning path, priced at €365 per person including course materials and lunch on days 1 and 2.

Quantifiable outcome

• 11 buurtsportcoaches and policy makers received BIOR certification in 2023
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• SportDrenthecoreStrategic or Co-development PartnerProvincial sports organization for Drenthe - co-founder of Buurtsportcoach Academy Noord, providing regional sports expertise and support for neighborhood sports coaches.
• Sport FryslancoreStrategic or Co-development PartnerProvincial sports organization for Friesland - co-founder of Buurtsportcoach Academy Noord, supporting sports professional development in the province.
• Huis voor de Sport GroningencoreStrategic or Co-development PartnerProvincial sports organization for Groningen - co-founder of Buurtsportcoach Academy Noord, facilitating sports coach training and regional coordination.
• Hanzehogeschool (Hanze University of Applied Sciences)coreStrategic or Co-development PartnerMajor educational partner providing academic credibility, student placements, and delivery of programs including BIOR, senior sports training, and Associate Degree Sport programs. Structural collaboration with education ensures quality of training.
• MBO Opleidingen (MBO Education)coreStrategic or Co-development PartnerVocational education partners collaborating on training quality and curriculum development for sports professionals.
• Landelijke Academie Buurtsportcoaches (LAB)coreStrategic or Co-development PartnerNational program coordinating 5 regional academies across the Netherlands, providing shared platform, development of career paths, and national standardization of training.
• Vereniging Sport en Gemeenten (VSG)majorStrategic or Co-development PartnerAssociation representing municipalities and sports organizations, organizing Lerende Netwerken and supporting LAB program implementation.
• NOC*NSFmajorStrategic or Co-development PartnerNational Olympic Committee and sports federation providing kadercoaching and clubkadercoaching programs through the academy.
• Mulier InstituutmajorStrategic or Co-development PartnerResearch institute conducting studies on sports professionals and coaching needs, collaborating on need surveys and providing evidence-based insights for training development.
• Kenniscentrum Sport & BewegenmajorStrategic or Co-development PartnerKnowledge center providing e-learnings on motor development, behavior and poverty, and mental health resources for sports professionals.
• Gemeenten (Municipalities)majorStrategic or Co-development PartnerLocal government organizations in Drenthe, Friesland, and Groningen that employ buurtsportcoaches and participate in sports policy implementation.
• Zorgverzekeraars (Health insurers)minorOthersHealth insurance companies involved in the Beweegreis program for reaching the 35% of inhabitants not meeting movement standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sportindebuurt.nl: National platform hosting the LAB intake form and aggregating regional academy training offerings. Comparable as the shared front door for buurtsportcoach training across all five LAB regions.
• Vereniging Sport en Gemeenten (VSG): Dutch association of municipalities and sports organizations that supports LAB implementation and Lerende Netwerken. Directly comparable as a stakeholder operating in the same buurtsportcoach/municipality training ecosystem.
• Kenniscentrum Sport & Bewegen: National Dutch knowledge center providing e-learnings and educational content for sports professionals and combinatiefunctionarissen. Directly comparable as both supply e-learning modules to buurtsportcoaches and partner with BSCA Noord.
• CIOS Nederland: National network of Dutch sport instructor training schools (MBO level). Comparable as a sports-coach vocational education provider targeting the same buurtsportcoach/clubkader professional audience.

Regional players

• SportDrenthe: Provincial sports organization for Drenthe and a co-founder of BSCA Noord. Comparable as a regionally-scoped sports development and training body operating in the same northern-Netherlands geography.

Broad incumbents

• Hanzehogeschool (Hanze University of Applied Sciences): Major Dutch applied sciences university and core partner of BSCA Noord, delivering academic sports programs and BIOR/senior training. Comparable as a higher-education provider offering sport-related professional development and credentials.
• Mulier Instituut: Social-scientific research institute on sport and physical activity in the Netherlands. Comparable as a partner that conducts need surveys and provides evidence-based training inputs to BSCA Noord and the broader LAB ecosystem.
• NOC*NSF: Dutch Olympic Committee and national sports federation that delivers kadercoaching and clubkadercoaching programs through BSCA Noord. Comparable as the umbrella organization setting coach-education standards nationally.

Emerging players

• Athletic Skills Model (ASM): Dutch-origin international framework for varied athletic development, delivered via BSCA Noord's Instructeursopleiding Advanced. Comparable as a specialist content provider that BSCA Noord distributes regionally.
• Gehandicaptensport Nederland: Dutch umbrella for disability sports and content provider of BSCA Noord's visual-impairment e-learning. Comparable as a specialist organization producing inclusive-sport training content for the same coach audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BSCAcademyNoord
• LinkedInlinkedin.com/company/buurtsportcoach-academy-noord

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buurtsportcoach Academy Noord