Huis voor de Sport Groningen

What Huis voor de Sport Groningen does

Huis voor de Sport Groningen is a Dutch social organization (maatschappelijke organisatie) founded in 2001 and headquartered at Laan Corpus den Hoorn 100 in Groningen, with 101-250 employees. It acts as the province-wide 'sportformateur' for the Groningen region, operating across all seven Groningse municipalities and serving four customer segments: sports clubs (verenigingen), educational institutions (onderwijs), municipalities and governments (gemeenten), and companies (bedrijven). Its mission is to get and keep as many Groningen residents as possible moving by developing and executing sport, movement, and vitality programs at policy, coordination, and operational levels.

The organization runs an unusually broad portfolio of named programs and services, including De Vitale Club (organizational strengthening for clubs), Sportieve Gezonde School, Bslim (Groningen youth sports), Doortrappen Groningen (senior cycling, 15,000+ participants), OldStars (55+ adapted sports), Fitalo (chronic-illness coaching), Volwassenenfonds Sport & Cultuur, Missie Master (gamification app), Nijntje Beweegdiploma, HiBike, Jong op de Fiets, and De Energieke Club (energy sustainability for sports facilities). Its core technology asset is Arbeidsloket, an employer-services platform that handles payroll, HR administration, and compliance with the CAO Sportverenigingen collective labor agreement for sports clubs, built on the AFAS HR/payroll suite and extended in 2024 with a digital self-service portal at 85731.afasinsite.nl/arbeidsloket that uses the AFAS Pocket app for two-factor authentication.

Huis voor de Sport Groningen is funded primarily through government contracts and subsidies from Provincie Groningen and the seven Groningse municipalities, supplemented by fee-based services (Arbeidsloket payroll at monthly subscription rates, program co-payments such as the €675 net fee per Jong op de Fiets location after a €1,875 provincial subsidy), corporate CSR and sponsoring through the Clubhuis membership, and partner contributions from Menzis, Rabobank, FC Groningen, Sligro, SportStroom, and others. Distribution is regionally focused and sales-led, combining direct field engagement with all municipalities and clubs, deployed buurtsportcoaches and vakleerkrachten across schools, digital channels (newsletter, social, webinars, events), and an AFAS-based self-service portal for club HR.

Name

Huis voor de Sport Groningen

Legal name

Huis voor de Sport Groningen

Website

https://huisvoordesportgroningen.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Huis voor de Sport Groningen is a Dutch social organization founded in 2001 that operates as the province-wide 'sportformateur' across Groningen, delivering sport, movement, and HR/payroll services (Arbeidsloket) to sports clubs, schools, municipalities, and businesses, funded primarily through provincial and municipal subsidies.

Ownership category

akta.pro rank

Product category

Community sports development services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

Keywords

• Community sports programs
• Sports club support
• Municipal sports policy
• School physical education
• Sports HR services

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Contracts and Subsidies: Huis voor de Sport Groningen operates as a societal organization funded by government contracts, subsidies, and service fees from municipalities, the province of Groningen, and other public partners to develop and execute sports and movement projects.
2. Arbeidsloket Employer Services: Arbeidsloket provides payroll administration, HR management, and employer services to sports clubs for a fee, handling employment contracts, salary administration, and compliance with labor laws and collective agreements (CAO Sportverenigingen).
3. Program Services and Consultancy: Fee-based services including consultancy for sports clubs on organizational, financial, and administrative matters, movement education programs for schools, and execution of sports and movement projects for municipalities and companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Huis voor de Sport Groningen is a societal organization (maatschappelijke organisatie) that develops, coordinates, and executes sport and movement projects across the province of Groningen in the Netherlands. It serves four target segments — sports clubs (verenigingen), municipalities (gemeenten), educational institutions (onderwijs), and businesses (bedrijven) — providing consultancy, program delivery, employer/HR services (Arbeidsloket), movement coaches, training, and digital tools to promote an active and healthy lifestyle.

Product overview

Huis voor de Sport Groningen is a societal organization offering a broad portfolio of sport and movement programs and services across the province of Groningen. Its portfolio is organized around four main target audiences — sports clubs (verenigingen), education (onderwijs), municipalities (gemeenten), and businesses (bedrijven) — supported by shared infrastructure services. Key named products include De Vitale Club (a program for vital, open sports clubs), Sportieve Gezonde School (school-based sport integration), Arbeidsloket (an HR/payroll service platform for clubs with a digital AFAS portal), Sport- en Cultuurhopper and Uniek Sporten Hopper (discovery programs for the general public and people with disabilities), Volwassenenfonds (a financial inclusion fund), Fitalo (a health coaching program for people with disabilities/chronic conditions), De Energieke Club (energy sustainability for clubs), Doortrappen Groningen (senior cycling), OldStars (55+ adapted sports), Wereldmeiden & Wereldgozers (inclusion programs for newcomers), HiBike and Jong op de Fiets (cycling programs), Bslim (municipal youth sports stimulation), and Nijntje Beweegdiploma (early childhood movement education). Missie Master is a gamification app targeting children, and the Opleiding Sportverzorger is a free multi-module training program for clubs. The organization also operates the Clubhuis membership for businesses. Services range from advisory, project development, event organization, and employer services to digital tools and community programs.

Differentiator

Problem solved

Functional benefit

Products and services

• De Vitale Club A program aimed at creating vital and open sports clubs that are organizationally and financially strong, and open through collaboration with local organizations and a societal role.
• Arbeidsloket Employer services platform for sports clubs providing payroll administration, HR, employment contract management, voluntary reimbursements, and labor law compliance under CAO Sportverenigingen. Includes a digital AFAS-based portal.
• Sportieve Gezonde School A school-based program integrating sport and movement into the educational environment, supporting schools in providing quality physical education and extracurricular sports activities.
• De Energieke Club A sustainability program supporting Groningen sports clubs in reducing and greening their energy consumption, including free energy scans and DUMAVA subsidy support.
• Sport- en Cultuurhopper A discovery program offering low-cost or free introduction to sports and cultural activities from local providers, including the Uniek Sporten Hopper for people with disabilities.
• Volwassenenfonds Sport & Cultuur A fund enabling sport and culture participation for adults living at or near subsistence level, regardless of financial situation.
• Fitalo A 12-month individual coaching methodology targeting people with physical disabilities and/or chronic illnesses who do not exercise enough, delivered by a movement coach.
• Bslim A sports stimulation program for the municipality of Groningen targeting youth aged 4-15 across eight city districts, delivered by neighborhood sports coaches in cooperation with sports providers.
• Doortrappen Groningen A cycling program for seniors aged 60+ helping them cycle more often and safely across Groningen province.
• Jong op de Fiets A program helping children aged 2-4 take their first steps toward cycling, consisting of four play-based lessons of 1.5 hours each, led by an experienced cycling coach.
• OldStars Adapted sports programs for adults aged 55+, including OldStars Walking Football and OldStars tennis, designed to keep older adults active.
• Wereldmeiden & Wereldgozers A mentorship project where MDT participants sport together weekly with girls and boys with a refugee background, helping newcomers integrate through sport.
• Clubhuis A membership program for businesses enabling sustainable entrepreneurship, where members support the organization's mission through CSR and sponsoring activities.
• HiBike A cycling stimulation program for elementary school children (groups 6-8) that encourages cycling to school through a cycling game.
• Opleiding Sportverzorger A free multi-module training program for sports clubs to train sports supervisors in first aid at sports injuries (EHBSO), AED resuscitation, and taping and bandaging techniques.

Quantifiable outcome

• Doortrappen Groningen program reached over 15,000 seniors to help them cycle more often and safely
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

28 partnerships are on record, tiered core, major and minor.

• Provincie GroningencoreStrategic or Co-development PartnerPrimary government partner and commissioner. The province funds and supports the organization's activities including the Gronings Provinciaal Beweegakkoord, De Energieke Club project, and various sports and movement programs across the province.
• MenziscoreStrategic or Co-development PartnerHealth insurer partnership to stimulate and strengthen the vitality of Groningen residents through movement. Also collaborates on National Beweegweek (Movement Week) activities for seniors.
• RabobankcoreStrategic or Co-development PartnerPartnership through Rabo ClubSupport program to strengthen sports and cultural associations with knowledge, network, and financial support. Collaboration on De Energieke Club project for sustainable sports clubs.
• FC GroningenmajorStrategic or Co-development PartnerFootball club partner in De Energieke Club project to support Groningen sports clubs in reducing and sustainable energy use.
• Topsport NOORDmajorStrategic or Co-development PartnerCollaborates on the Gronings Provinciaal Beweegakkoord to advance sports and movement in the province and utilize the power of sports for broad prosperity.
• Energy Valley TopclubmajorStrategic or Co-development PartnerPartnership including BAM, Essent, Gasunie, Groningen Seaports, and Kuijpers as green partners of FC Groningen, Donar, Abiant Lycurgus, and Nic./Alfa-college, working together on sustainability in sports.
• SportStroommajorTechnology or IntegrationTechnology partner for De Energieke Club project providing energy scans and sustainability advice for sports clubs. Collaborates on DUMAVA subsidy webinars.
• NOC*NSFmajorStrategic or Co-development PartnerNational sports organization partner collaborating on provincial sports policy and the Gronings Provinciaal Beweegakkoord.
• Hanzehogeschool Groningen (Instituut voor Sportstudies)majorStrategic or Co-development PartnerAcademic partnership for sports studies, including joint presentation of provincial action plan Sport and Movement 2020-2023 and collaboration on Buurtsportcoach Academy Noord.
• Sport FryslânmajorStrategic or Co-development PartnerRegional sports organization partnership for joint initiatives including Buurtsportcoach Academy Noord and studied days for physical education teachers.
• SportDrenthemajorStrategic or Co-development PartnerRegional sports organization partnership including joint knowledge sessions on pseudoparticipation and cross-border sports initiatives in the EDR border region.
• Alfa-college Sport en BewegenmajorStrategic or Co-development PartnerEducational partner for nijntje Beweegdiploma training, inspiration sessions for movement with young children, and collaboration on sports education programs.
• KNGUmajorStrategic or Co-development PartnerRoyal Gymnastics Union partnership for nijntje Beweegdiploma training and gymnastics-related sports programs.
• Nationaal OuderenfondsmajorStrategic or Co-development PartnerPartnership for organizing National Beweegweek (Movement Week) activities for seniors aged 65+, bringing various movement activities to Groningen province.
• Waterbedrijf GroningenminorStrategic or Co-development PartnerPartnership on 'Yo Waterrr!' project to encourage children and youth to drink tap water instead of sugary drinks, with water tapping points at schools.
• DeHaan Advocaten en NotarissenminorImplementation/ SI/ Consulting PartnerLegal partnership providing free statutes checks for Groningse sports clubs and knowledge sessions on HR and labor law topics.
• NijhaminorStrategic or Co-development PartnerLong-term partner designing and realizing movement spaces including sports halls, gymnasiums, schoolyards, and outdoor fitness facilities.
• SligrominorStrategic or Co-development PartnerFood wholesale partnership to support healthy canteen offerings at sports clubs and strengthen the societal role of sports associations.
• GasTerraminorGTM or Marketing PartnerSponsor of Sportieve Gezonde School project, investing in societal, sports, and cultural activities in the Groningen region.
• Alliantie GelijkspelenminorStrategic or Co-development PartnerPartnership with NOC*NSF, John Blankenstein Foundation, KNVB, and KNHB to increase LHBTI+ acceptance in Groningen sports.
• Gemeente GroningencoreStrategic or Co-development PartnerMain municipal partner executing sports policy, including Bslim program for youth sports stimulation and various other initiatives.
• Gemeente EemsdeltamajorStrategic or Co-development PartnerMunicipal partner for various sports and movement programs including nijntje Beweegdiploma training and children's cycling programs.
• Gemeente Het HogelandmajorStrategic or Co-development PartnerMunicipal partner for sports and movement policy execution, Sociaal Vitaal program for elderly fitness, and inclusive sports initiatives.
• Gemeente WesterkwartiermajorStrategic or Co-development PartnerMunicipal partner for local sports agreement development and various movement programs.
• Gemeente Midden-GroningenmajorStrategic or Co-development PartnerMunicipal partner for sports and movement initiatives including Sport- en Cultuurhopper programs.
• Gemeente OldambtmajorStrategic or Co-development PartnerMunicipal partner for extensive sports and movement activities both inside and outside schools, including nijntje Beweegdiploma program.
• Gemeente WesterwoldemajorStrategic or Co-development PartnerMunicipal partner executing sports policy and supporting 'Iedereen kan meedoen!' (Everyone can participate) sports and movement vision.
• ACLOminorStrategic or Co-development PartnerPartnership for student sports, opening doors for mbo students to participate in student sports programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Volwassenenfonds Sport & Cultuur: Dutch national fund for adult sport and culture participation by low-income citizens, for which HvdSG acts as the executing organization in Groningen municipalities. Comparable as a co-funding/grant partner addressing financial barriers to sport participation.
• Nationaal Ouderenfonds (National Elderly Fund): Dutch national foundation for elderly wellbeing, partnered with HvdSG on National Beweegweek activities. Comparable as a mission-driven, subsidy-supported organization co-delivering senior movement programs in the same regional ecosystem.

Broad incumbents

• Vereniging Sport en Gemeenten (VSG): Dutch association representing municipal sport departments and supporting them on sport policy, facility and subsidy matters. Closely mirrors HvdSG's municipal advisory function at a national scale.
• NL Actief: Dutch trade association for the fitness and active-lifestyle industry. Comparable in representing an organized sport/health ecosystem and providing member services, but in a commercial fitness setting rather than amateur sport.
• Kenniscentrum Sport & Bewegen: Dutch national knowledge center for sport and physical activity that produces research, toolkits and training used by sport professionals. Comparable to HvdSG's data/insight role but at the national level rather than a single province.
• Sport England: UK national body distributing public funding and policy guidance to sport organizations and local authorities. Analogous role to the broader Dutch system in which HvdSG operates, and a useful international comparable for a publicly-funded regional sport-support model.
• NOC*NSF: Dutch national Olympic committee and sports federation that sets sport policy and channels national subsidies to regional sport-support bodies, with which HvdSG partners on the Gronings Provinciaal Beweegakkoord. Comparable as the apex of the same sport-governance ecosystem HvdSG operates in at the regional level.

Direct peers

• Sport Fryslân: Regional sports support organization for the province of Friesland with a near-identical mandate (supporting clubs, municipalities, schools, businesses). Direct regional peer to HvdSG, and existing joint partner on the Buurtsportcoach Academy Noord.
• SportDrenthe: Regional sports support body for the province of Drenthe, delivering the same combination of club support, school programs, municipal policy advice and cross-border initiatives (EDR region) that HvdSG provides in Groningen. Closely comparable in structure and funding model.

Emerging players

• Buurtsportcoach Academy Noord: Joint academy platform for neighbourhood sport coaches across Friesland, Drenthe and Groningen, co-launched by HvdSG with Sport Fryslân, SportDrenthe and Hanzehogeschool. Comparable as a regional coach-development and deployment platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/huisvoordesport
• Facebookfacebook.com/HuisvoordeSportGroningenNL
• LinkedInlinkedin.com/company/huis-voor-de-sport-groningen

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huis voor de Sport Groningen