BS Connect

What BS Connect does

BS Connect is a Dutch full-service digital agency operating as a partnership (v.o.f.) from Beilen, Drenthe. Founded in 2015 through the merger of Bart Raaman's B-arts and Sander van Dalsem's Delta Webdiensten, the company delivers websites, webshops, online marketing (SEO, SEA, GEO, social media advertising, e-mailmarketing), branding, copywriting, conversion optimization, photography, and videography to small and medium-sized businesses across the Netherlands. A five-person fixed team executes all engagements, and the agency markets itself around short communication lines and post-launch support rather than ticket-based service delivery.

The technical core of the business is BS Manager, a proprietary in-house content management system that allows clients to edit website content, manage photos, schedule social media posts, send newsletters, and monitor site statistics from a single dashboard. The platform also supports modular page building, integrated e-commerce functionality, and built-in SEO tooling, and is offered as a self-management layer on top of every BS Connect-built website.

BS Connect monetizes via professional services fees on a custom, quote-based, project-plus-retainer model with multi-year engagements. Distribution is direct-to-client through free consultations, phone, WhatsApp, and email, supported by SEO on its own website, a project portfolio, and client reviews. The company is Google Partner certified, holds a 5.0 Google review aggregate, and is registered as BS Connect v.o.f. in the Netherlands.

Name

BS Connect

Legal name

BS Connect v.o.f.

Website

https://bsconnect.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

BS Connect is a Dutch digital agency in Beilen that builds websites, webshops, and runs online marketing for small and medium-sized businesses, using its proprietary BS Manager CMS. A five-person fixed team delivers design, development, SEO/SEA/GEO, photography, video, and branding services.

Ownership category

akta.pro rank

Headquarters

HQ city

Beilen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Development & Design: Professional website and webshop development services including design, copywriting, photography, and video integration. Custom solutions tailored to client needs.
2. Online Marketing Services: SEO, SEA (Google Ads), GEO (AI optimization), social media advertising, email marketing services. Ongoing retainer or project-based arrangements.
3. Photography & Videography: Professional photography and video production services for websites, social media, and marketing campaigns.
4. Branding Services: Rebranding, logo design, corporate identity, social media strategy, job posting assistance, copywriting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BS Connect is a Dutch full-service digital agency that builds and manages websites, webshops, online marketing campaigns (SEO, SEA, GEO, social media advertising, e-mail), branding and corporate identity, plus professional photography and videography for small and medium-sized businesses. The core of the offering is the proprietary BS Manager CMS, developed in-house, which allows clients to independently manage content, social media posts, and SEO visibility from a single platform.

Product overview

BS Connect is a Dutch full-service digital agency offering an integrated portfolio of web design, e-commerce, branding, photography, video production, and online marketing services. The core of the offering revolves around the proprietary BS Manager platform — an in-house CMS that empowers clients to self-manage websites, SEO, social media posting, and newsletters. The service lineup includes Website and Webshop development (built on BS Manager), Online Marketing (SEO, SEA, GEO, social media advertising, e-mailmarketing), and Branding/Creative services (logo & identity, copywriting, conversion optimization, photography, and videography). All services are delivered by a single fixed team, emphasizing short communication lines and ongoing post-launch support.

Differentiator

Problem solved

Functional benefit

Products and services

• BS Manager Proprietary in-house CMS that lets clients independently manage website content, edit texts and photos, improve Google visibility, schedule social media posts, send newsletters, and monitor website statistics from a single platform.
• Websites Professional, fast, and user-friendly websites designed and built by BS Connect, ranking well in Google and tailored to client goals, covering design, technical implementation, copy, and imagery.
• Webshops E-commerce websites that convert visitors into buyers, built with BS Manager's integrated webshop functionality, including order modules and product management.
• Online Marketing Comprehensive digital marketing services covering SEA (Google Ads), SEO, GEO (AI model optimization), social media advertising, and e-mailmarketing to drive visibility and conversions.
• Branding / (Re)branding Brand identity services including logo and house style development, brand story and tone of voice, job posting assistance, and social media strategy.
• Copywriting SEO-optimized web text writing that aligns with client tone of voice and is crafted for both human readers and search engine algorithms.
• Conversion Optimization Analysis and improvement of website elements to convert hesitant visitors into customers through better UX, messaging, and campaign setup.
• Videography Professional video production from script to final edit, filmed on-location, for use on websites, social media, and advertising campaigns.
• Photography Professional photography for brands, teams, products, and campaigns, producing authentic and recognizable images for websites, social media, and marketing materials.

Quantifiable outcome

• 93% of marketers report good ROI from video marketing
• +5 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sjoerd VisserminorStrategic or Co-development PartnerIndependent animator who collaborated with BS Connect on the Koops Automotion project, responsible for car animation effects on the website. This appears to be a project-based creative collaboration rather than a formal long-term partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dept: Major global digital agency with strong Dutch roots offering web, commerce, marketing and creative services across enterprise and SMB. Overlaps with BS Connect's web and marketing capabilities but at vastly larger scale and broader scope.
• Valtech: Global digital agency with Dutch presence delivering commerce, content and digital marketing solutions. Comparable services but operating at enterprise scale across multiple geographies.
• Mirabeau (a Dept company): Large Dutch digital agency (now part of Dept) covering strategy, design, technology and marketing for major Dutch brands. Comparable digital service categories but a much broader incumbent.

Direct peers

• Seeders: Dutch online marketing agency focused on SEO, SEA and content for SMBs and larger Dutch brands. Comparable full-service digital offering and Dutch market footprint.
• Traffic Builders: Performance marketing agency from the Netherlands specializing in data-driven SEO, SEA and CRO for SMB and enterprise clients. Overlaps strongly on SEO/SEA and conversion optimization services.
• Active Online: Dutch digital agency offering websites, webshops, SEO/SEA and online marketing to SMBs. Direct SMB-segment overlap with BS Connect, similar regional Dutch orientation.
• OrangeValley: Dutch digital marketing agency offering SEO, SEA, content and data services to mid-market and SMB clients across the Netherlands. Highly comparable in service mix and SMB orientation, though larger in scale.
• Tam Tam: Dutch creative and digital agency combining branding, content, web and campaign work for Dutch organizations. Comparable integrated digital service model for a similar buyer profile.

Emerging players

• Dumco (Studio Dumbar / Dept branding): Dutch creative and branding studio with strong identity-design heritage, now within Dept. Comparable on the branding and corporate-identity service line that BS Connect offers as part of its full-service portfolio.

Regional players

• Hollands Handwerk (Hollandse Digitale Marketing bureaus): Aggregator/listing of small Dutch digital marketing and web agencies focused on the local SMB market; comparable only at the small-SMB-agency tier and primarily in the same Netherlands geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bs-connect

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BS Connect