Brede school De Kersenboom

What Brede school De Kersenboom does

Brede school De Kersenboom is a publicly funded Dutch primary school located at Sportlaan 2, 1111 PX Diemen, serving children aged 0 to 12 in the Plantage de Sniep neighborhood. It operates as a 'brede school' (broad school) combining standard basisonderwijs with integrated before- and after-school care (BSO) delivered through a partnership with Kind & Co Ludens, under the BSO Kersenbende and BSO Victoria brands. The school is part of the Florente basisscholen foundation, which runs 11 school locations with more than 420 education professionals across the Amsterdam-Diemen region.

The school's pedagogical offering is built on four differentiated programs layered on top of the standard Dutch curriculum: the KiVa-certified social safety and anti-bullying program (ten lessons per year for groups 5–8, plus biannual wellbeing surveys); the DoeLab hands-on learning lab for students who struggle with book-based instruction; the De Krieken enrichment group for advanced learners; and niveaugroepen ability-level grouping for math and language instruction. Supporting services include a free Ouder- en Kindcoach (parent and child coach), an Activiteitencommissie (parent volunteer committee), and a Medezeggenschapsraad (participation council). The school participates in the Samenwerkingsverband Amsterdam-Diemen for inclusive education support.

The business model is government-funded primary education with no tuition charged to parents; revenue flows through the Dutch national lumpsum funding system allocated to Florente basisscholen. Indirect revenue is generated via the BSO partnership, where parents pay fees to Kind & Co Ludens. The go-to-market model is community-led: enrollment is driven by neighborhood reputation, school tours, intake meetings, and word of mouth rather than active marketing, with the school serving its immediate Diemen catchment. Leadership consists of Director Pieter Jan Visser-Vreeke and Adjunct-Director Sanne Mars, supported by internal counselors and the parent-and-child coach.

Name

Brede school De Kersenboom

Legal name

Brede school De Kersenboom

Website

https://bsdekersenboom.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brede school De Kersenboom is a publicly funded Dutch primary school in Diemen, serving children ages 0–12 in the Plantage de Sniep neighborhood with development-oriented education, KiVa anti-bullying and DoeLab programs, and integrated before/after-school care via Kind & Co Ludens under the Florente basisscholen network.

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (61111), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

akta.pro secondary industry

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

Keywords

• Primary education
• Childcare services
• After school care
• Social safety programs
• Enrichment learning

Headquarters

HQ city

Diemen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Primary Education: Government-funded basic education for children ages 4-12. Funded through Dutch national education system. No tuition fees charged to parents.
2. Before and After School Care (BSO): Before-school (VSO) and after-school (BSO) childcare services provided through partnership with Kind & Co Ludens. Parents pay for these services. BSO Kersenbende serves ages 4-12 at the school; BSO Victoria offers sports-focused care for ages 7-12 near sports complex.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Brede school De Kersenboom provides government-funded primary education for children ages 4-12 in Diemen, Netherlands, supplemented by integrated before/after-school care (BSO) through partner Kind & Co Ludens. The school delivers development-oriented education using level-based grouping, hands-on learning (DoeLab), enrichment (De Krieken), and the KiVa social-safety and anti-bullying program, alongside free parent and child coaching services.

Product overview

Brede school De Kersenboom is a primary school offering education for children ages 0-12, organized under the Florente school foundation with 11 locations across the Amsterdam-Diemen region. The core offering is development-oriented primary education supplemented by before/after school care (BSO Kersenbende and BSO Victoria via Kind & Co Ludens), social safety programs (KiVa), hands-on learning (DoeLab), and enrichment activities (De Krieken). Additional services include parent and child coaching and an activities committee for school events.

Differentiator

Problem solved

Functional benefit

Brands

• De Kersenbende: Buitenschoolse opvang (BSO) service for children aged 4-12 years, operated by Kind & Co Ludens at the school premises.

Products and services

• Breed Basisonderwijs (Primary Education) Comprehensive primary education for children ages 4-12 in Diemen, delivered through level-based grouping, KiVa, DoeLab, De Krieken, and leerpleinen learning environments. Free for families under the Dutch national education system.
• Buitenschoolse Opvang (BSO) - Kersenbende On-site before-school (VSO) and after-school (BSO) care for children ages 4-12, operated by Kind & Co Ludens in dedicated spaces at the school.
• Buitenschoolse Opvang (BSO) - Victoria Sports-oriented before- and after-school care for children ages 7-12, located near the sports complex in Diemen, operated by Kind & Co Ludens.
• Ouder- en Kindcoach (Parent and Child Coaching) Free counseling service that supports parents, children, and teachers with questions about child development, upbringing, or behavior, offered without need for referral.

Quantifiable outcome

• School-wide social safety monitoring twice yearly through student surveys

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Kind & Co Ludens (KMN Kind & Co Ludens)coreChannel Partner/ Reseller/ DistributorProvides before-school (VSO) and after-school (BSO) childcare services at the school. BSO Kersenbende serves children ages 4-12 using school facilities including dedicated BSO room, playroom, and playground. BSO Victoria offers sports-focused after-school care for ages 7-12 near the sports complex. Both operate independently but in coordination with school schedule and educational themes.
• Samenwerkingsverband Amsterdam-DiemencoreStrategic or Co-development PartnerEducational cooperation partnership that helps schools provide good education to all children, especially those needing extra support. Works with parents and schools to determine what support children need for learning. Provides Adviseur Passend Onderwijs (Special Education Advisor) support and the Ouder- en Jeugdsteunpunt (Parent and Youth Support Point) for parents with questions about extra help, support plans, or special education.
• Florente basisscholencoreStrategic or Co-development PartnerParent organization and school board (bestuur) for De Kersenboom. Florente operates 11 school locations with over 420 education professionals. Provides shared educational philosophy focused on meaningful education where students discover who they are and develop into engaged world citizens. Combines traditional subjects with modern methods focused on collaboration, creativity, and inclusivity. Sets overall school policy, supports quality assurance, and provides services like privacy policy (IBP).

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• ASKO Scholengroep: Large Amsterdam-area primary school foundation operating multiple Catholic primary schools. Comparable as a multi-site Dutch public-equivalent primary school network in the same broader Amsterdam-Diemen region, though with a different faith-based pedagogical tradition.
• Stichting AMOS: Amsterdam-based school foundation running Montessori and other primary schools in the Amsterdam metro area. Comparable as a multi-site public-style primary school foundation serving the same geographic labor and parent market as De Kersenboom, but with a Montessori pedagogical focus.
• Stichting Openbaar Onderwijs aan de Amstel: Public primary education foundation in the Amstel region near Amsterdam. Comparable as another multi-site primary school network competing for the same parent population in the greater Amsterdam area, with similar funding model and regulatory environment.

Direct peers

• Kind & Co Ludens: Childcare operator partnering with De Kersenboom to deliver BSO Kersenbende (on-site) and BSO Victoria (sports-focused). Comparable as the operational counterpart for before/after-school care, with the same parent customers and overlapping mission in serving children ages 4-12 in Diemen.
• Florente basisscholen: Parent organization and school board (bestuur) of De Kersenboom, operating 11 primary school locations with 420+ education professionals across the Amsterdam-Diemen region. Directly comparable as the same governance, brand, and pedagogical approach; each Florente location is effectively a sister site.

Others

• KiVa Program: Finnish-origin evidence-based school-wide anti-bullying program (developed at University of Turku) that De Kersenboom is certified to deliver. Comparable as the underlying content provider for one of the school's core differentiators; relevant for benchmarking the social-emotional learning layer of primary education.
• Samenwerkingsverband Amsterdam-Diemen: Regional educational cooperation partnership providing special education advisors and parent/youth support services to schools across Amsterdam-Diemen. Comparable as the passend-onderwijs (inclusive education) support infrastructure serving De Kersenboom and peer schools in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brede-school-de-kersenboom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brede school De Kersenboom