Back to Health Chiropractic Clinics Ltd

What Back to Health Chiropractic Clinics Ltd does

Back to Health Chiropractic Clinics Ltd is a UK-registered private limited company that operates a single chiropractic, osteopathy, and rehabilitation clinic in Richmond upon Thames, Surrey, serving individual patients with acute, sub-acute, and chronic neck and back pain, sciatica, headaches, and slipped discs. The company has been in operation for over 25 years under the leadership of clinician Matt Flanagan and a team of three additional practitioners (a sports therapist and an osteopath, plus front-of-house), totalling approximately five employees.

The clinic's core offering is a tiered treatment system anchored by a four-step assessment plan (£180) and three structured care plans of escalating intensity: a 10-step pain relief plan, a 24-step functional plan, and a 36-step structural plan, each priced between £400 and £1,250 upfront or broken into monthly instalments of three to twelve months. A proprietary Virtual Reality Spine Experience, marketed as the first of its kind in a chiropractic clinic worldwide and in use for approximately five years, is integrated into the assessment process. Supporting digital assets include an iOS/Android mobile app for treatment records and exercise prescriptions, the backtohealth.vhx.tv online video platform, and a licensable Virtual Back Pain Clinic content package offered to other musculoskeletal and pain management professionals.

The business model is predominantly direct-to-consumer, with patients booking via the website or phone and paying either per visit or through pre-paid multi-visit packages. Revenue is supplemented by two third-party consumer finance partnerships (Carefree Credit Ltd and Pay4Later Ltd) that enable patients to spread plan costs while the clinic receives payment upfront. Marketing is conducted through the clinic website, app stores, the online video platform, and patient testimonials (including a public figure endorsement), with NHS NICE guideline alignment used to reinforce clinical credibility. The company is privately held, registered in Northern Ireland, and operates without disclosed institutional investors, subsidiaries, or second clinic locations.

Name

Back to Health Chiropractic Clinics Ltd

Legal name

Back To Health Chiropractic Clinics Limited

Website

https://bthcc.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Back to Health Chiropractic Clinics Ltd operates a single Richmond-upon-Thames clinic delivering tiered chiropractic, osteopathy, and rehabilitation care plans to individual patients with neck and back pain, differentiated by a proprietary Virtual Reality spine assessment and supported by a mobile app, online video platform, and licensable B2B VR content.

Ownership category

akta.pro rank

Product category

Chiropractic and Pain Management Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Corrective Chiropractic & Spinal Decompression (HSADALAE), Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ)

Keywords

• Chiropractic services
• Spinal manipulation
• Pain management therapy
• Osteopathy treatment
• Back pain rehabilitation

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Treatment Services: One-time treatment sessions and structured care plan packages for patients with neck and back pain. Revenue generated through individual session fees and pre-paid multi-visit treatment plans.
2. Care Plan Subscriptions: Monthly payment plans for extended treatment programmes (3-12 month durations). Patients pay monthly instalments for 10, 24, or 36-treatment programmes.
3. Consumer Finance: Third-party financing partnerships (Carefree Credit Ltd and Pay4Later Ltd) provide consumer credit services for patients who wish to pay for packages of care over time. Back to Health receives full payment upfront while patients pay installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Back to Health Chiropractic Clinics Ltd provides chiropractic, osteopathy and rehabilitation therapy for patients with neck and back pain from a single clinic in Richmond, Surrey. The clinic operates a four-step assessment process (consultation, examination, Virtual Reality Spine Experience, treatment plan) followed by tiered treatment programmes of 10, 24 or 36 sessions for pain relief, functional rehabilitation and structural correction. It also distributes a mobile app, an online video platform and a Virtual Back Pain Clinic content library for patient education and professional licensing.

Product overview

Back to Health Chiropractic Clinics Ltd offers a multi-tiered treatment system centered around four core treatment plans (10 Step Pain Relief Plan, 24 Step Functional Plan, and 36 Step Structural Plan) built upon a Four Step Assessment Plan that includes a unique Virtual Reality Spine Experience. The company operates from a Richmond clinic and provides a mobile app for patients to access their healthcare plans, view exercise videos, track symptoms, and review treatment records. Additional offerings include an online video platform (backtohealth.vhx.tv) and a professional VR program (Virtual Back Pain Clinic) for other healthcare practitioners. The company has been using VR technology for five years, making them the first chiropractic clinic in the world to offer this VR assessment experience.

Differentiator

Problem solved

Functional benefit

Brands

• 10 Step Pain Relief Plan: Fast effective relief for neck and back pain - 10 treatments in the clinic along with stretches and exercises.
• 24 Step Functional Plan
• 36 Step Structural Plan
• Virtual Reality Spine Experience
• Virtual Back Pain Clinic

Products and services

• Four Step Assessment Plan Comprehensive two-appointment evaluation for new patients including private consultation, physical examination, posture scan, X-rays (if appropriate), the Virtual Reality Spine Experience, and two treatments; serves as the entry point to all treatment plans.
• 10 Step Pain Relief Plan Ten in-clinic treatments with stretches and exercises designed for fast effective relief of neck and back pain, teaching skills for safe lifting, sitting and squatting.
• 24 Step Functional Plan Twenty-four in-clinic treatments with stretches and exercises designed to improve spinal stability, endurance and strength, including core, pelvis, neck and shoulder work.
• 36 Step Structural Plan Thirty-six in-clinic treatments with stretches and exercises designed to correct, identify and treat misalignment patterns from feet to neck, retraining the spine and posture into a safer position.
• Virtual Reality Spine Experience A unique VR human body assessment showing patients their muscles, nerves and bones and how they interconnect, helping patients understand what might be causing their pain and the reasons for prescribed treatments and exercises.
• Back to Health App Mobile application for iOS and Android that allows patients to access their spinal healthcare plans, view prescribed exercise videos, plot symptoms and medication, and review treatment records including X-rays and posture photos.
• Virtual Back Pain Clinic (for Professionals) A VR program for musculoskeletal and pain management healthcare professionals to use with their own patients, featuring hours of content on spinal anatomy and pain education during clinic visits.
• backtohealth.vhx.tv Online Platform Online platform hosting back pain exercise classes, meditations and anatomy videos available to patients for self-guided education and self-management.

Quantifiable outcome

• 90% of patients with acute back pain find relief through gentle, non-invasive treatment techniques
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Musculoskeletal and Pain Management Healthcare ProfessionalscoreStrategic or Co-development PartnerHealthcare professionals can license the Virtual Reality human body platform and Virtual Back Pain Clinic content to use with their own patients. Patients explore hours of educational content independently while practitioners can focus on physical treatment of other patients.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Sword Health: Digital MSK and virtual PT provider serving employers and health plans. Comparable to Back to Health's intent to digitize spine care through VR/apps, but as a tech-native, B2B payer-sponsored platform.
• Hinge Health: US digital MSK platform combining virtual PT with in-person clinician networks. Comparable to Back to Health's VR-based patient education and digital engagement approach, though at a vastly larger scale and tech-forward model.

Direct peers

• Better Body Clinics: UK chiropractic clinic group offering structured treatment programmes for back and neck pain. Comparable business model with subscription-style care plans and a direct-to-consumer patient acquisition approach.
• The Sayer Clinic: London-based chiropractic and postural correction clinic offering tiered treatment plans with a heavy emphasis on long-term structural care. Directly comparable to Back to Health's 24- and 36-step plan structure and spinal correction methodology.
• Active Back to Health: UK chiropractic clinic combining spinal adjustments with rehabilitation exercise programmes. Closely aligned with Back to Health's blend of manual therapy and prescribed stretching/exercise plans.
• City Chiropractic: London-based chiropractic clinic serving urban professionals with neck and back pain. Comparable single-city DTC chiropractic offering targeting similar acute and chronic pain patient segments.
• Total Chiropractic: UK chiropractic clinic offering structured care plans for spinal correction. Directly comparable business model targeting similar chronic pain and postural correction patient segments.

Regional players

• Six Physio: London-based physiotherapy and spinal care clinic group offering MSK rehabilitation. Comparable in treating neck/back pain with manual therapy and exercise, but focused on physio rather than chiropractic adjustment.
• Bodytonic Clinic: London-based multi-disciplinary clinic offering chiropractic, osteopathy, and sports therapy. Comparable in combining chiropractic and osteopathy services, but operates across multiple East London locations rather than one site.

Broad incumbents

• Freedom Clinics: UK multi-location provider of chiropractic, osteopathy, and physiotherapy services. Comparable to Back to Health in offering clinician-led MSK care, but operates across multiple Greater London sites with a broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/back-to-health-chiropractic-clinics-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Back to Health Chiropractic Clinics Ltd