What Wöhler Brush Tech GmbH does

Wöhler Brush Tech GmbH is a German manufacturer of specialized brushmaking machines and industrial automation systems, headquartered in Bad Wünnenberg, North Rhine-Westphalia, and operating as part of the family-owned Wöhler Group (Wöhler Holding GmbH) since 1932. Its core business is the design, engineering, and assembly of complete production lines for industrial brush manufacturers — covering strip, power, twisted-in-wire, street sweeper, dental and polishing, paintbrush and roller, trimming, and crimping/cutting/bundling machines — as well as dedicated application machines such as the EdgeRacer deburring platform, the B 94 brake disk brushing machine, the B 63 and E12-14 wood-plastic composite (WPC) brushing and embossing machines, and the HiT-Brush high-temperature superfinishing technology rated for operation up to 370°C. The underlying technology stack integrates industrial robotics with 2D and 3D camera systems, ergonomic HMI with role-based access, IIoT/Industry 4.0 connectivity, remote maintenance, and a flexible modular machine architecture that enables customer-specific configurations.

The company's revenue model is built on high-ticket, quote-based custom machinery sales (one-time licenses for each machine or line), complemented by recurring spare parts, retrofit, conversion, maintenance contracts, and training services. Manufacturing is concentrated at the German headquarters (10,000 m² plus a 5,600 m² expansion completed in 2016 and a 15,000 m² facility opened in 2007), with wholly-owned production subsidiaries Wöhler Bohemia s.r.o. (Czech Republic, established 1994) and Union FM-Rolls Co. Ltd. (Taiwan, established 2002) acting as extended workbenches. Go-to-market is sales-led, executed through direct sales from Germany and an authorized representative network covering more than 25 countries across South America, Europe, Asia-Pacific, and North America; the company holds memberships in ABMA, FEIBP, and VDPB. End customers are predominantly industrial brush producers, with growing exposure to automotive (brake disk surface treatment), WPC, metalworking, sheet metal processing, and aviation surface-finishing applications. The company is privately held, family-owned through four generations, DIN EN ISO 9001 certified (since 2013), and led by Managing Directors Dipl.-Ing. Matthias Peveling and Daniel Horenkamp MBA.

Name

Wöhler Brush Tech GmbH

Legal name

Wöhler Brush Tech GmbH

Website

https://bt.woehler.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Wöhler Brush Tech GmbH designs and builds specialized brushmaking machines, robotic surface-finishing systems, and automation solutions for industrial brush manufacturers and adjacent verticals including automotive, WPC, and metalworking, distributing globally via a 25+ country representative network.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Wünnenberg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Brush Machinery Sales: Sale of specialized brushmaking machines and production lines for industrial brush manufacturing including strip brush machines, powerbrush machines, twisted-in-wire brush machines, dental/polishing brush machines, and brush trimming machines
2. Special Machine and Plant Construction: Custom machine and system solutions for brush industry and other industrial applications including automation, robotics, and specialized equipment
3. Spare Parts and Replacement Components: Original spare parts supply for Wöhler machines ensuring quality, operational safety and maximum performance
4. Service, Maintenance and Support: Comprehensive service offerings including installation, commissioning, hotline support, remote maintenance, preventive maintenance contracts, machine overhauls, retrofits, conversions, training and education programs
5. HiT Surface Finishing Systems: High-temperature brush technology units and consumables for superfinishing applications in metalworking and surface treatment

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wöhler Brush Tech GmbH manufactures and sells specialized industrial machines for the production of technical and consumer brushes, including strip brush machines, twisted brush machines, powerbrush machines, dental brush machines, and paintbrush/roller machines. The company also delivers automation solutions, deburring machines (EdgeRacer), surface finishing equipment, and related services including spare parts, retrofits, and training for brush manufacturers and industrial end-users worldwide.

Product overview

Wöhler Brush Tech GmbH offers a comprehensive portfolio of brush-making machines and automation solutions for the brush industry and related applications. The core product line includes specialized brush production machines such as strip brush machines, powerbrush machines, street sweeper brush machines, twisted brush machines, dental and polishing brush machines, paintbrush and roller machines, brush trimming machines, and crimping/cutting/bundling machines. The company also manufactures the EdgeRacer deburring machines (award-winning technology) and wire processing machines. Beyond brush production, Wöhler provides application-specific machines like the B 94 brake disk brushing machine and offers HiT high-temperature surface finishing solutions including the HiT-Brush-Technology and SA 100 B superfinishing unit. For the WPC (Wood Plastic Composite) industry, the company provides B 63 brushing machines and E12-14 embossing machines. Custom automation solutions featuring industrial robots with 2D/3D camera technology complement the product range. Comprehensive after-sales services include installation, maintenance, spare parts, remote support, and operator training.

Differentiator

Problem solved

Functional benefit

Brands

• EdgeRacer®: Entgratmaschinen (deburring machines) for edge rounding technology
• HiT-Brush-Technology
• Wöhler Power Partner Programm

Products and services

• Strip Brush Machines Industrial machines for the production of strip brushes used in sealing, cleaning, and conveyor applications; designed for brush manufacturers and industrial producers.
• Powerbrush Machines Industrial machinery for manufacturing power-driven rotary brushes used in surface treatment, deburring, and finishing applications.
• Street Sweeper Brush Machines Machinery for producing large-format cylindrical brushes used in street sweeping and municipal cleaning equipment.
• Twisted Brush Machines Industrial machines for the production of twisted-in-wire brushes used in cleaning, deburring, and surface preparation applications.
• Dental and Polishing Brush Machines Machinery for producing dental care brushes, polishing brushes, and related personal-care and industrial polishing brush products.
• Paintbrush and Roller Machines Industrial machinery for manufacturing paintbrushes and paint rollers used in decorative painting applications.
• Brush Trimming Machines Machines designed to trim, shape, and finish industrial and consumer brushes to specified dimensions and profiles.
• Crimping, Cutting and Bundling Machines Machinery for crimping, cutting, and bundling filament and wire materials used in brush production.
• EdgeRacer Deburring Machines Automated deburring machines designed for removing burrs from edges of metal and other workpiece materials using brush-based finishing technology.
• Wire Processing Machines Specialized machines for processing wire used in brush manufacturing, including straightening, cutting, and forming.
• HiT-Brush Technology Proprietary high-temperature brush technology platform for specialized surface treatment and finishing applications.
• Automation Solutions Customized automation systems, including robotics with 2D/3D camera vision, HMI integration, and IIoT/Industry 4.0 connectivity, designed for brush production and finishing lines.
• SA 100 B Superfinishing Unit Superfinishing machine for precision surface finishing of workpieces, including rolling element bearings and high-precision components.
• B 63 WPC Brushing Machine Brushing machine designed for surface processing of wood-plastic composite (WPC) profiles and boards.
• E12-14 WPC Embossing Machine Embossing machine for the wood-plastic composite (WPC) industry used to apply surface textures and finishes to WPC profiles.
• B 94 Brake Disk Brushing Machine Specialized brushing machine for cleaning and surface preparation of automotive brake discs during manufacturing.
• Wöhler Service Comprehensive after-sales service including machine maintenance, spare parts supply, retrofits, training, and customer support for Wöhler brushmaking and finishing equipment.

Quantifiable outcome

• Reduced throughput time through HiT-Brush technology compared to conventional superfinishing processes
• +3 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Union FM-Rolls Co. Ltd. (Taiwan)coreStrategic or Co-development Partner · 1 January 2002Taiwan subsidiary established in 2002 with production starting the same year; provides regional manufacturing presence in Asian market for Wöhler brush technology products
• HTFilament s.r.o.coreStrategic or Co-development Partner · 1 January 1999Czech Republic subsidiary established for production of heat-resistant special filaments; complements Wöhler's HiT (high temperature) brush technology portfolio
• Wöhler Bohemia s.r.o.coreStrategic or Co-development Partner · 1 January 1994Manufacturing facility established in Pelhřimov, Czech Republic in 1994; serves as extended workbench with qualified and experienced workforce in the heart of Czech brush industry; more than 75% of production sold through own distribution channels
• Wöhler Holding GmbHcoreStrategic or Co-development PartnerParent company established in 1999 providing corporate umbrella over independently operating Wöhler companies including Wöhler Brush Tech GmbH, Wöhler Technik GmbH, and Wöhler Technische Bürsten GmbH
• Wöhler Technik GmbHcoreStrategic or Co-development PartnerSister company focused on measuring and cleaning instruments; together with Wöhler Brush Tech forms part of Wöhler Group of companies under Wöhler Holding; relocated to new facility in Bad Wünnenberg in 2007
• Wöhler Technische Bürsten GmbHcoreStrategic or Co-development PartnerSister company focused on technical brushes; operates alongside Wöhler Brush Tech within Wöhler Group; established as separate entity in 2002
• Flex Trim A/SmajorStrategic or Co-development PartnerDanish customer using Wöhler SBM 840 strip brush machines since 2008 for production of patented sanding brushes; purchased second machine in 2024 demonstrating long-term partnership; Flex Trim products considered market leaders both technically and in quality; close collaboration on machine optimization and ergonomic improvements (automated bundle feed conveyor)
• Ceronus AustraliaminorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in Australia and New Zealand; contact: Nuwan Samarasekera & Sam Samarasekera, 42 Townview Ave, Wantirna South, Vic, 3152, Australia; Tel: +61 3 9800 4347
• L.I.R (Ludovic Roux)minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in France; contact: Ludovic Roux, 556 rue saint martin, 60600 Etouy, France; Tel: +33 344191002
• Sogo Bristle Co., Ltd.minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in Japan; contact: Kei Nomura, 3-23, 1-Chome, Ebie, Fukushima-Ku, 553-0001 Osaka, Japan; Tel: +81 66 453 0361
• Boucherie USA, Inc.minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in USA; contact: Frank Kigyos, 1015 Preserve Avenue, Naperville, IL 60540; Tel: +1 630 269 1902
• Interco, S.A. (Mexico)minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in Mexico; contact: Claudio Nassau, Apartado 6-666, Warsaw 57 piso 6, 06600 Mexico; Tel: +52 55 5533 6874
• Kwangsung FM (Korea)minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in Korea; contact: Choi Kwangjun, 98, Hwajeonsandan 6-ro, Gangseo-gu, 4673 Busan, Korea; Tel: +82 51 291-8845
• Interplate, S.L. (Spain)minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in Spain; contact: Marlo Plate, Francesc Layret, 75, 6-3, 08100 Mollet del Valles, Spain; Tel: +34 93 579 73 10
• Technoweb Marketing Pvt Ltd (India)minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in India; contact: Manoj Deshpande, 254, Udyog Bhavan, Sonawala Road, Goregaon (East), 400063 Mumbai; Tel: +91 222 686 72 54
• Rag. Paolo Alberto Longoni (Italy)minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in Italy; contact: Via Montepulciano 3, 20124 Milano; Tel: +39 0266 981545
• Prevalent Success Sdn. Bhd. (Malaysia, Thailand)minorChannel Partner/ Reseller/ DistributorAuthorized representative for Wöhler Brush Tech products in Malaysia and Thailand; contact: Amran Abdullah, No. 9, Jalan P10 A3/1, Presint 10, 62250 Putrajaya, Malaysia; Tel: +60 3 8888 5699
• Xin Liang (China)minorChannel Partner/ Reseller/ DistributorChina representative for Wöhler Brush Tech products; contact based at Wöhler headquarters in Germany; Tel: +86 15964479800

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Boucherie NV: Belgian-based global leader in brush manufacturing technology and machines, including toothbrush, cosmetic, and industrial brush production lines. Also serves as Wöhler's authorized US sales representative, making it both partner and direct competitor across multiple brush machinery segments.
• Zahoransky AG: One of the largest global manufacturers of brushmaking machines, headquartered in Germany. Directly competes with Wöhler Brush Tech in strip brushes, twisted-in-wire brushes, and industrial brush production equipment, serving the same global brush industry customer base.
• MATEX S.r.l. Italian manufacturer of brushmaking machinery, including twisted-in-wire brush machines, strip brush machines, and ancillary equipment for industrial brush production. Closely comparable to Wöhler in product scope and European Mittelstand positioning.
• Krenz GmbH: German manufacturer of brush production machinery, particularly known for paintbrush and roller making equipment. Direct overlap with Wöhler's Pinsel- und Farbrollermaschinen product line serving the same brush industry customers.

Broad incumbents

• TRUMPF SE + Co. KG: Global leader in machine tools, laser technology, and industrial automation, particularly strong in sheet metal processing. Comparable to Wöhler in sheet metal edge-finishing/deburring applications and German Mittelstand industrial heritage, though at vastly larger scale and broader product portfolio.
• SCHAUDT Mikrosa GmbH: German-based manufacturer of precision grinding machines for automotive, bearings, and metalworking applications. Comparable to Wöhler's HiT high-temperature superfinishing technology for rollers and shafts, though focused on larger-scale metalworking machinery.
• Osborn International (Jason Finishing Group): Global manufacturer of industrial brushes, polishing tools, and surface finishing solutions for metalworking and general industry. Comparable downstream customer base to Wöhler's metalworking and automotive segments, though operates at the finished-product level rather than as machinery supplier.
• EMAG GmbH & Co. KG: Large German machine tool builder offering a broad portfolio of CNC machining, turning, and grinding systems for automotive and industrial applications. Overlaps with Wöhler in industrial automation and automotive surface-finishing customer segments, though EMAG operates at significantly larger scale and broader scope.

Emerging players

• Brush Research Manufacturing Co. US-based brush manufacturer and surface finishing specialist producing flexible hones, disc brushes, and custom industrial brushes. Indirect overlap as a downstream customer of brushmaking machinery technology and a complementary player in metal surface finishing.
• Supfina GmbH: German manufacturer specializing in superfinishing and surface finishing machines for automotive and industrial applications. Direct technical overlap with Wöhler's HiT-Brush-Technology and SA 100 B superfinishing unit product family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/woehlerbt
• Facebookfacebook.com/wohlerbrushtech
• LinkedInlinkedin.com/company/woehlerbt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wöhler Brush Tech GmbH