SureFlow

What SureFlow does

SureFlow is a UK-based IoT and AI company, founded in 2020 and headquartered in London, that builds non-intrusive sensors and a cloud analytics platform for monitoring water, gas, electricity, EV charging, and environmental conditions in homes and buildings. Its hardware portfolio comprises an ultrasonic Water Clamp Sensor, a magnetometer-based Water Meter Sensor and Gas Meter Sensor, a magnetic-field-based Electrical Panel Sensor, an EV Charger Adapter, and a multi-mode SensePod for environmental monitoring. These devices connect via ZigBee and Wi-Fi to a central Gateway, which feeds a cloud-based AI engine for real-time anomaly detection, leak and ghost-load identification, consumption forecasting, and automated EV charging optimisation, with a mobile application (iOS and Android) providing unified dashboards, alerts, budgeting, and a conversational AI assistant.

The company's technology stack is differentiated by proprietary sensing approaches — ultrasonic clamping, magnetometer meter reading, and magnetic-field electrical panel monitoring with AR circuit mapping — combined with AI capabilities spanning time-series analytics, recommendation, process automation, and natural-language interaction. SureFlow is GDPR-compliant for the UK/EU and CCPA-compliant for California, and operates R&D centres in Dubai and Europe alongside its London headquarters, serving customers in the UK, Europe, UAE, and the US.

SureFlow operates a hybrid business model combining direct-to-consumer hardware sales through its website and mobile app stores with a subscription-style software platform and an enterprise/municipal sales motion targeting housing providers, property managers, city governments, and insurance companies. Pricing is not publicly disclosed and enterprise deployments go through a contact-sales process, with pipeline supported by participation in industry events such as the G20-T20 Summit, WETEX 2025, and GITEX 2024. The company is privately held by founder and CEO Sebastien Dui, with no external institutional funding or parent company disclosed in the source data.

Name

SureFlow

Legal name

SureFlow Ltd

Website

https://sureflow.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

SureFlow is a UK-based IoT and AI company that sells non-intrusive sensors and a cloud analytics platform for monitoring water, gas, electricity, EV charging, and environmental conditions, serving residential homeowners, property managers, municipalities, and insurers across the UK, Europe, and UAE.

Ownership category

akta.pro rank

Product category

IoT Utility Monitoring Hardware

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Other Measuring and Controlling Device Manufacturing (334519), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH)

akta.pro secondary industries

Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ), Commercial/Residential Building Water Management & Leak Analytics Services (HSAHAGAK), Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)

Keywords

• IoT utility monitoring
• Smart home sensors
• Leak detection devices
• Energy management platform
• Utility consumption analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. IoT Hardware Devices: SureFlow generates revenue primarily through sales of IoT hardware devices including Water Clamp Sensors, Water Meter Sensors, Gas Meter Sensors, Electrical Panel Sensors, EV Charger Adapters, and SensePod environmental monitors. These are physical products sold to consumers and enterprises for installation on existing utility infrastructure.
2. Software Platform and AI Services: The company provides a cloud-based AI platform and mobile application that delivers real-time monitoring, analytics, alerts, and insights. This likely operates as a recurring subscription or is bundled with hardware purchases to provide ongoing value through the SureFlow ecosystem.
3. Enterprise and Municipal Solutions: SureFlow provides scalable tools for monitoring and optimizing utility consumption to municipalities and enterprises, including real-time energy monitoring, leak detection, and EV load management for smart city deployments supporting Europe's energy transition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SureFlow designs, engineers, and sells a portfolio of non-intrusive IoT sensors (water clamp, water meter, gas meter, electrical panel, EV charger adapter, and environmental SensePod) that retrofit onto existing residential and commercial utility infrastructure without plumbing or electrical modifications. These sensors feed data through a central Gateway to a cloud-based AI platform that performs real-time monitoring, leak and anomaly detection, predictive consumption analytics, and instant alerting, surfaced to end users through a cross-platform mobile application with an integrated AI chatbot. The company sells directly to consumers via its website and mobile channels and to enterprises and municipalities through field sales for smart city and multi-property deployments.

Product overview

SureFlow offers a comprehensive IoT-based utility monitoring and management ecosystem for residential and commercial properties. The product portfolio centers on non-intrusive sensors (Water Clamp Sensor, Water Meter Sensor, Gas Meter Sensor, Electrical Panel Sensor, SensePod, and EV Charger Adapter) that retrofit onto existing utility infrastructure without modifications. These sensors connect through a Gateway/Edge Device hub to a cloud-based AI platform that delivers real-time monitoring, anomaly detection (leaks, ghost loads, abnormal consumption), predictive analytics, and automated optimization. The SureFlow mobile application serves as the unified interface for all devices, providing AI-powered chatbot assistance and cross-utility insights. The system is designed for both single-home households and multi-property management scenarios.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Clamp Sensor

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Emporia Energy: Emporia offers home energy monitors and smart EV chargers with AI-driven cost optimization — comparable to SureFlow's Electrical Panel Sensor and EV Charger Adapter use cases, with strong consumer-DTC and installer channels.
• Rachio: Rachio provides smart irrigation controllers with weather and consumption analytics — adjacent to SureFlow's water-management focus, with overlapping consumer base but a narrower outdoor-water use case.
• AlertLabs: AlertLabs builds water-leak and sump-pump sensors for residential and multifamily property managers with cloud alerting — comparable in target use case (water damage prevention) but narrower in utility scope than SureFlow.

Direct peers

• Smappee: Smappee offers smart energy monitors, gas/water modules, and EV charging optimization with a unified app — a near-direct peer across electricity, water, gas, and EV use cases that SureFlow also covers.
• Phyn (Uponor): Phyn offers AI-powered whole-home water monitoring and leak detection, including the Phyn Plus smart water assistant. Directly comparable to SureFlow's residential water-leak and shutoff value proposition, and is now backed by Uponor's plumbing-channel distribution.
• leakSMART: leakSMART provides leak detection and automatic water shutoff systems for residential and property-management customers — directly comparable to SureFlow's housing-provider and leak-detection value proposition.
• Sense: Sense provides AI-driven home energy monitoring that identifies appliance-level consumption and anomalies — overlapping with SureFlow's Electrical Panel Sensor and AI ghost-load detection functionality.
• Flume: Flume makes a consumer smart-water monitor that straps to an existing home water meter to provide real-time leak detection and usage tracking — the same retrofit, AI-anomaly-detection value proposition SureFlow targets with its Water Clamp and Water Meter Sensor.

Broad incumbents

• Netatmo (Legrand): Netatmo offers smart-home weather, energy, and water-leak sensors, now part of Legrand. Comparable in residential sensor-based utility monitoring, with broader smart-home portfolio and stronger European retail presence.
• Moen (Flo by Moen): Moen's Flo product line includes a smart water shutoff and leak-detection system installed on the main water line. Comparable in residential leak-prevention use case, with a much larger plumbing/retail distribution footprint than SureFlow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SureFlow.tech
• LinkedInlinkedin.com/company/sureflow

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureFlow