Bubba's
- Company typePrivate
- Founded1998
- HeadquartersPewaukee, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Bubba's firmographics
Firmographics- Name
- Bubba's
- Legal name
- Bubba's Frozen Custard
- Website
- https://bubbasfrozencustard.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bubba's industry classification
Industry- Product category
- Quick-Service Restaurant (Frozen Custard & Burgers)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Soft-Serve & Custard Stands (THAFAGAC)
Keywords
Where Bubba's is headquartered
LocationHeadquarters
- HQ city
- Pewaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bubba's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- In-restaurant food and custard sales: Primary revenue from selling flame-broiled burgers, Chicago Dogs, frozen custard, shakes, sundaes, and sides to dine-in and drive-through customers. Revenue is generated through one-time point-of-sale transactions at the restaurant location.
- Catering services: Catering orders for events and office lunches, featuring DIY Chicago Dogs, Italian Beef, and sundae bar ingredients. Orders require 24–72 hours advance notice. Revenue generated through catering inquiries and pre-arranged orders.
- Gift cards and merchandise: Sale of gift cards ($10–$100 denominations) and branded merchandise (baseball caps, tie-dye apparel) through the online shop. Gift cards available with free shipping within the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custard servings by scoop count |
| Unit Pricing | Pay-as-you-go | Shake sizes |
| Unit Pricing | Pay-as-you-go | Cheeseburger by size (Junior / Single / Double) |
| Unit Pricing | Pay-as-you-go | Bacon Cheeseburger by size (Junior / Single / Double) |
| Unit Pricing | Pay-as-you-go | Wisconsin Cheesehead Burger by size (Junior / Single / Double) |
| Unit Pricing | Pay-as-you-go | Cookie Monster sundae by scoop count |
| Unit Pricing | Pay-as-you-go | Hot Fudge Sundae by scoop count |
| Unit Pricing | Pay-as-you-go | Custard To Go (take-home quantities) |
| Unit Pricing | One time/ perpetual license | Gift cards by denomination |
| Unit Pricing | One time/ perpetual license | Branded merchandise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Bubba's product offering
Product offeringCore offering
Bubba's Frozen Custard operates a single-location quick-service restaurant that sells fresh frozen custard (by scoop, shake, or sundae) and custom flame-broiled 1/3 lb jumbo burgers. Customers can dine in, use the drive-through, or place pre-orders online via OrderCounter for pickup. The business also offers event catering (DIY Chicago Dogs, Italian Beef, sundae bars), gift cards in fixed denominations, and branded merchandise (caps, tie-dye apparel).
Product overview
Bubba's is a frozen custard and burger restaurant offering a unified set of food products centered around fresh frozen custard and custom flame-broiled burgers. The core product portfolio includes frozen custard (served in various sizes and as shakes/sundaes), signature burgers (including the Wisconsin Cheesehead Burger and Bacon Cheeseburger), and specialty sundaes (such as Cookie Monster and Hot Fudge). The restaurant also operates a catering service for events, a retail shop selling gift cards and branded merchandise (baseball caps, tie dye shirts), and rotates limited edition seasonal custard flavors. Online ordering and takeout services are available through their website.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Custard Fresh frozen custard served by scoop, in shakes/sundaes, or by pint/quart/half gallon for takeout; available in rotating seasonal and signature flavors.
- Flame-Broiled Burgers Custom made-to-order flame-broiled 1/3 lb jumbo burgers in multiple varieties and sizes (Junior, Single, Double) with topping customization.
- Wisconsin Cheesehead Burger Signature flame-broiled burger featuring Wisconsin cheese curds, bacon, Monterey Jack, American cheese, and ranch dressing — a Wisconsin-themed menu staple.
- Cookie Monster Sundae Signature frozen custard sundae with Oreo cookies, cookie dough pieces, and hard shell chocolate topping, sold by scoop size.
- Hot Fudge Sundae Classic frozen custard sundae topped with hot fudge, available in 1–3 scoop sizes.
- Shakes Frozen custard blended into thick creamy shakes in regular and large sizes.
- Custard To Go Take-home frozen custard packaged in pint, quart, and half gallon sizes for at-home enjoyment.
- Catering Services Event and office catering offering DIY Chicago Dogs, Italian Beef, and sundae bar ingredient packages; orders require 24–72 hours advance notice via direct contact or online inquiry.
- Gift Cards Gift cards in $10, $25, $50, $75, and $100 denominations, sold via the online shop with free shipping within the US.
- Bubba's Baseball Cap Official Bubba's 100% cotton employee-style baseball cap sold through the online shop; one size fits most.
- Purple Tie Dye Shirt 100% cotton purple tie-dye shirt available in sizes S through XXL, sold through the online shop with shipping added at checkout.
Companies that use Bubba's
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
Bubba's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bubba's partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Bubba's competitors and assessment
Company assessmentDirect peers
- Culver's: Wisconsin-based quick-service chain pairing frozen custard with ButterBurgers. Most directly comparable to Bubba's because of the custard-plus-burger dual menu, Wisconsin origin, and shared casual dining positioning.
- Graeter's Ice Cream: Specialty/family-scale ice cream maker and scoop-shop operator with rotating flavors. Comparable to Bubba's for emphasis on premium, small-batch frozen desserts and a regional retail-storefront model.
- Gilles Frozen Custard: Wisconsin-based frozen custard stand with rotating flavors and a burger menu. Closely mirrors Bubba's value proposition and target market.
- Leon's Frozen Custard: Milwaukee frozen custard institution serving burgers alongside custard in a similar casual, drive-through-plus-dine-in format. Directly comparable single-category competitor in Bubba's home state.
- Kopp's Frozen Custard: Greater Milwaukee-area frozen custard stand famous for rotating daily flavors and burgers. Comparable to Bubba's in product mix, flavor-of-the-day strategy, and Wisconsin regional focus.
- Andy's Frozen Custard: Specialty frozen custard franchise with burgers, concretes, and sundaes. Directly comparable to Bubba's in product mix and casual QSR service style.
- Freddy's Frozen Custard & Steakburgers: Multi-state franchise chain pairing frozen custard with steakburgers in a casual QSR format. Comparable to Bubba's for the dual custard-and-burger menu and quick-service model.
Broad incumbents
- Steak 'n Shake: Long-established burger-and-milkshake chain. Overlaps with Bubba's on the burger-and-frozen-dessert pairing, though not a custard specialist; useful for cross-category QSR benchmarking.
- Dairy Queen: National QSR chain offering frozen treats (Blizzards, soft-serve, limited frozen custard items) alongside a basic grill menu. Competes for the same impulse/family dessert occasions as Bubba's but at vastly greater scale and brand recognition.
- Cold Stone Creamery: National premium ice cream franchise built around mix-in customization. Comparable to Bubba's for the rotational, novelty-driven frozen-dessert experience and dine-in QSR format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Bubba's social profiles
Digital presenceBubba's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bubba's leadership team
Management profileNumber of profiles
Bubba's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bubba's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bubba's
What does Bubba's do?
Bubba's Frozen Custard operates a single-location quick-service restaurant that sells fresh frozen custard (by scoop, shake, or sundae) and custom flame-broiled 1/3 lb jumbo burgers. Customers can dine in, use the drive-through, or place pre-orders online via OrderCounter for pickup. The business also offers event catering (DIY Chicago Dogs, Italian Beef, sundae bars), gift cards in fixed denominations, and branded merchandise (caps, tie-dye apparel).
Is Bubba's a public or private company?
Bubba's is a private company. It is classified as unknown and is currently operating.
When was Bubba's founded?
Bubba's was founded in 1998. It employs 1 to 10 people.
Where is Bubba's based?
Bubba's is headquartered in Pewaukee, United States, in the North America region.
How does Bubba's make money?
Three revenue lines are on record. In-restaurant food and custard sales are the primary driver. The others are catering services and gift cards and merchandise.
Who are Bubba's's main competitors?
Direct peers on record are Culver's, Graeter's Ice Cream, Gilles Frozen Custard, Leon's Frozen Custard, Kopp's Frozen Custard, Andy's Frozen Custard and Freddy's Frozen Custard & Steakburgers. Broad incumbents are Steak 'n Shake, Dairy Queen and Cold Stone Creamery.
Does Bubba's have an API?
No public API is recorded for Bubba's.
What industry is Bubba's in?
Bubba's's product category is Quick-Service Restaurant (Frozen Custard & Burgers). Its primary akta.pro industry code is THAFAGAC, Soft-Serve & Custard Stands. Its SIC code is 5810.