What Gordon's Corner Water Company does

Gordon's Corner Water Company is an investor-owned water utility incorporated in 1961 and headquartered at 27 Vanderburg Road, Marlboro, New Jersey. The company provides potable water service to approximately 15,000 customer accounts and 48,000 residents across Southern Marlboro, Northern Manalapan, and portions of Colts Neck Townships in Monmouth County, New Jersey, operating under exclusive franchise rights granted by municipal authorities and regulated by the New Jersey Board of Public Utilities (NJBPU) and the New Jersey Department of Environmental Protection (NJDEP).

The utility's infrastructure comprises 9 wells drawing from the Potomac-Raritan-Magothy aquifer system (Farrington and Old Bridge Formations), supplemented by 3.0 MGD of purchased treated surface water from Marlboro Township Water Utility Division and Suez Water Matchaponix. Annual production totals 1.7 billion gallons (4.65 MGD) distributed through 210 miles of water main, with 1,150-1,191 public fire hydrants and 6.6 million gallons of storage capacity. Operations rely on remote meter reading technology — touchpad and Mobile Examination Unit (MXU) devices enabling drive-by or walk-by reads — and a periodic meter change-out program governed by BPU rules. The company maintains a clean compliance record with no violations of State or Federal potable water standards.

Revenue is generated through a regulated tariff structure: fixed monthly facility charges scaled by meter size (from $21.86 for a 5/8" meter to $1,749.73 for an 8" meter), usage-based consumption charges of $6.53 per 1,000 gallons (effective July 1, 2024), a $0.027-per-1,000-gallon Purchased Water Adjustment Clause, and ancillary service fees. Billing is processed through Invoice Cloud with payment integrations spanning Google Pay, Apple Pay, PayPal, Venmo, and bank-bill-pay at Chase, Citibank, and Wells Fargo. In October 2025, Gordon's Corner entered into an acquisition agreement with New Jersey American Water (a subsidiary of American Water Works Company, Inc.); the transaction is expected to close in early summer 2026, pending NJBPU approval.

Name

Gordon's Corner Water Company

Legal name

Gordon's Corner Water Company

Website

https://gordonscornerwater.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Gordon's Corner Water Company, founded in 1961, is an investor-owned water utility serving 15,000 customers in Marlboro and Manalapan Townships, NJ, via wells and 210 miles of main. New Jersey American Water is acquiring the company, closing early summer 2026.

Ownership category

akta.pro rank

Product category

Water Utility Services

NAICS

Water Supply and Irrigation Systems (221310), Water, Sewage and Other Systems (2213)

SIC

Water Supply (4941)

akta.pro primary industry

Drinking Water Distribution Network Operations (Mains, Valves, Hydrants, Service Lines) (EUANAAAE)

akta.pro secondary industries

Raw Water Conveyance & Transmission (Aqueducts, Mains, Pumping Stations) (EUANAAAB), Water Quality Monitoring, Compliance & Reporting (Sampling, Lab, Regulatory) (EUANAAAG), Customer Billing & Revenue Management (rate configuration, billing, adjustments, revenue assurance) (EUANAIAC)

Keywords

• Water utility services
• Drinking water supply
• Water distribution network
• Water quality monitoring
• Meter reading services

Headquarters

HQ city

Marlboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Fixed Facility Charges: Monthly fixed charges based on meter size covering labor, insurance, taxes, and return on investment. Rates range from $21.86 (5/8 inch meter) to $1,749.73 (8 inch meter).
2. Water Consumption Charges: Usage-based charges at $6.53 per 1,000 gallons of water consumed. Customers billed monthly based on actual meter readings. Average family of four uses 8,000-10,000 gallons per month for indoor use.
3. Purchased Water Adjustment Clause (PWAC): Additional charge of $0.027 per thousand gallons to recover increases in purchased water costs from suppliers.
4. Service Charges: Turn-on charges ($50 normal hours, $100 after hours), bad check charges ($25), frozen meter replacement charges, commercial deposits ($100).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gordon's Corner Water Company is an investor-owned water utility providing drinking water supply and distribution to residential and commercial customers in Southern Marlboro, Northern Manalapan, and portions of Colts Neck Townships in Monmouth County, New Jersey. The company operates 9 groundwater wells drawing from the Potomac-Raritan-Magothy aquifer system supplemented by 3.0 MGD of purchased treated surface water, delivering 1.7 billion gallons annually through 210 miles of water main to 15,000 customer accounts. Supporting offerings include monthly billing with multiple payment channels, water quality monitoring and Consumer Confidence Reports, remote meter reading, periodic meter testing, leak detection guidance, fire hydrant maintenance, and regulated new service connection processing.

Product overview

Gordon's Corner Water Company operates as an investor-owned water utility providing a comprehensive suite of water distribution services. The company serves approximately 15,000 customers across Marlboro, Manalapan, and portions of Colts Neck Townships in Monmouth County, New Jersey. The core product is the water utility service itself, delivering 1.7 billion gallons annually from 9 wells drawing from the Potomac-Raritan-Magothy aquifer system, supplemented by purchased surface water from Marlboro Township Water Utility Division and Suez Water Matchaponix. Supporting services include billing and payment processing (via Invoice Cloud and multiple digital payment platforms), remote meter reading using touchpad and MXU technology, water quality monitoring with annual Consumer Confidence Reports, leak detection, fire hydrant maintenance, critical care status for medical customers, water conservation programs, and new service connection processing. All operations are regulated by the New Jersey Board of Public Utilities and NJ Department of Environmental Protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Utility Service

Quantifiable outcome

• No violations of State and Federal regulations for potable water - the company has never been in violation
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• New Jersey American Water (American Water Works Company, Inc.)coreStrategic or Co-development Partner · 21 October 2025New Jersey American Water and Gordon's Corner Water Company reached an acquisition agreement announced October 21, 2025. Gordon's Corner water system will transition to New Jersey American Water ownership in early summer of 2026, pending New Jersey Board of Public Utilities approval. This represents a significant ownership change for the utility.
• Marlboro Township Water Utility DivisioncoreOthersGordon's Corner Water Company purchases 1.5 million gallons of treated surface water per day from Marlboro Township Water Utility Division. The source is the Delaware and Raritan Canal, with water treated by Middlesex Water Company. This is a critical supply partnership for the utility's water sourcing.
• Suez Water MatchaponixcoreOthersGordon's Corner Water Company purchases 1.5 million gallons of treated surface water per day from Suez Water Matchaponix, whose source is the Matchaponix Brook. This partnership provides an additional 1.5 MGD of surface water supply to supplement the company's well water sources.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• California Water Service Group: Investor-owned water utility serving California, Hawaii, New Mexico, and Washington. Comparable as a regulated, multi-service-territory water utility with similar fixed-plus-consumption tariff structure.
• Middlesex Water Company: Investor-owned water and wastewater utility serving customers across New Jersey. Directly comparable as a regulated NJ-based water utility of similar scale; also a supply-chain participant (treats water purchased by Gordon's Corner).
• SJW Group: Holding company for San Jose Water Company and Connecticut Water Company. Directly comparable as a publicly traded, regulated investor-owned water utility of similar revenue scale and multi-state franchise model.
• Artesian Resources Corporation: Investor-owned water utility serving Delaware and surrounding Mid-Atlantic communities. Comparable in scale (~94K customers), regulatory structure, and revenue model (fixed + volumetric charges) to Gordon's Corner.

Broad incumbents

• American Water Works Company: Largest publicly traded US water and wastewater utility, parent of New Jersey American Water. Operates regulated water systems across 14 states with a franchise-and-rate-base model directly comparable to Gordon's Corner.
• Veolia North America: Operating arm of Veolia in North America, providing water and wastewater services. Relevant broad incumbent peer given its existing Suez Water Matchaponix partnership serving Gordon's Corner's service area.
• New Jersey American Water: Subsidiary of American Water Works Company and the announced acquirer of Gordon's Corner. Operates as the largest investor-owned water utility in New Jersey, with overlapping service geography and franchise-style operations.
• Liberty Utilities: Multi-state regulated utility platform owned by Algonquin Power. Comparable in regulated water utility ownership structure and active acquisition strategy of small municipal and investor-owned systems.
• Essential Utilities (Aqua America): Large multi-state regulated water and natural gas utility. Comparable in regulated utility economics, rate-base-driven valuation framework, and M&A appetite for small water systems.

Regional players

• Passaic Valley Water Commission: Regional wholesale and retail water provider serving northern New Jersey municipalities. Comparable as a regulated NJ water provider with similar franchise-territory economics, though geographically non-overlapping with Gordon's Corner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gordon's Corner Water Company