BUCKEYE FORD, INC

What BUCKEYE FORD, INC does

Buckeye Ford, Inc is a privately held, authorized Ford Motor Company franchise dealership headquartered at 110 U.S. Route 42, London, Ohio, operating a single full-service retail location serving the Columbus, Dayton, and surrounding Ohio communities. The company employs approximately 31 people across sales, service, parts, collision repair, Quick Lane, and finance functions, and has earned the Ford Motor Company President's Award eight times — most recently in 2022 — placing it among the top 7% (340 of 5,000+) of Ford dealers nationwide on customer service metrics.

The company's core offering is new Ford vehicle sales (F-150, Bronco, Expedition, Escape, Explorer, Super Duty) complemented by used and certified pre-owned inventory, with a custom factory-order program for build-to-order specifications. The product surface extends across the full ownership lifecycle: in-house Ford financing, F&I products, a credit repair program, vehicle trade-in valuations supported by Kelley Blue Book Instant Cash Offer and Carfax history reporting, a "We Buy Vehicles" direct-purchase program, full-service maintenance and collision repair, Quick Lane tire and oil services, Ford Pickup & Delivery, Mobile Service, and genuine Ford parts ordering. Underlying technology is conventional — a dealership website and online inventory management system — with no proprietary AI/ML or platform components disclosed.

Buckeye Ford generates revenue through four streams: (1) vehicle sales (new Ford and used) on transaction-based margins, (2) service and maintenance on per-transaction fees, (3) finance and insurance products on transaction-fee economics, and (4) trade-in vehicle purchases. Pricing is model-specific and incentive-driven (e.g., up to $12,000 off F-150, up to $7,000 off Bronco, up to $10,000 off Expedition Max), with manufacturer rebates and dealer promotions published through the website. GTM is primarily direct-to-consumer via physical showroom traffic supported by digital inventory search, online specials, and online service scheduling. The primary customer segment is individual consumers in central Ohio, with a secondary commercial/fleet segment served through dedicated Super Duty inventory.

Name

BUCKEYE FORD, INC

Legal name

Buckeye Ford, Inc

Website

https://buckeyeford.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Buckeye Ford, Inc is a privately held Ford franchise dealership in London, Ohio, selling new and used Ford vehicles and providing financing, service, parts, and collision repair to individual consumers and commercial fleet buyers across central Ohio.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Other Motor Vehicle Dealers (4412), Automotive Parts, Accessories, and Tire Retailers (4413), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Ford franchise dealership
• New vehicle sales
• Used car sales
• Automotive repair services
• Auto financing services

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new Ford vehicles and used cars. Revenue generated from the margin between acquisition cost and sale price to consumers.
2. Service & Maintenance: Automotive repair, maintenance services, and parts sales including oil changes, tire services, and collision repairs through Quick Lane and full service department.
3. Finance & Insurance: Auto financing assistance, credit repair programs, and F&I products through the finance department.
4. Vehicle Trade-ins: We Buy Vehicles program purchasing used vehicles from customers, with KBB Instant Cash Offer integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Buckeye Ford is an authorized Ford Motor Company franchise dealership that sells new Ford vehicles, used cars, and certified pre-owned vehicles, and operates a full-service automotive operation including a Ford service department, Quick Lane tire center, parts ordering, collision repair, and an in-house finance department that assists customers with auto loans and F&I products. The dealership also purchases vehicles from consumers through its We Buy Vehicles program and accepts custom factory orders direct from Ford.

Product overview

Buckeye Ford is a Ford Motor Company franchised dealership offering a unified automotive sales and service experience. The core offering centers on new Ford vehicle sales (including F-150 trucks, Bronco, Expedition, Super Duty, Escape, and Explorer), complemented by used and certified pre-owned vehicle sales. The product portfolio is extended through a connected services ecosystem: Ford financing for vehicle purchases, full-service maintenance and collision repair, parts ordering, vehicle trade-in and purchase programs, and custom factory ordering. The dealership serves both retail consumers and commercial/fleet buyers through its commercial vehicles division.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles

Quantifiable outcome

• Top 7% of Ford dealers nationally (340 of 5,000+) recognized with President's Award for customer service excellence

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealer. Buckeye Ford operates as an independent dealership franchise authorized to sell and service new Ford vehicles, access Ford manufacturer incentives, and represent the Ford brand. The company has been recognized with Ford's President's Award 8 times.
• Kelley Blue Book (KBB)minorGTM or Marketing PartnerKBB Instant Cash Offer integration allowing customers to receive instant trade-in valuations and sell their vehicles to the dealership.
• CarfaxminorGTM or Marketing PartnerCarfax vehicle history integration for used vehicle listings and trade-in valuations.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. auto dealer group operating hundreds of franchised rooftops across multiple OEMs — comparable dealership business model but vastly larger scale and geographic diversification.
• Group 1 Automotive: Large U.S./U.K. franchised dealer group with overlapping F&I, service, and used-vehicle operations — relevant comparable for dealership unit economics and acquisition benchmarking.
• Lithia Motors: One of the largest U.S. franchised dealer groups pursuing aggressive consolidation — competes for franchise allocation, used-vehicle inventory, and service market share against single-point dealers like Buckeye Ford.
• Asbury Automotive Group: Multi-OEM franchised dealer group with strong Sun Belt and Midwest presence — competes with Buckeye Ford for franchised new-car and used-vehicle retail share.
• Penske Automotive Group: Diversified global dealer group operating premium and volume franchised rooftops — operates similar new-vehicle retail, F&I, and service operations at scale far exceeding a single-location dealership.

Direct peers

• Ricart Automotive Group: Large Ohio-based Ford franchise dealer group operating multiple rooftops around Columbus — directly competes with Buckeye Ford for Columbus-metro Ford customers on new and used vehicle sales and service.
• Byers Ford: Multi-rooftop Ohio Ford franchise group offering the same Ford sales, service, and F&I product mix as Buckeye Ford in overlapping central-Ohio geographies.
• Germain Ford: Authorized Ford dealership also serving the Columbus, OH market — comparable in product mix (new Ford, used, service, parts, finance) and geography to Buckeye Ford.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with a no-haggle, omnichannel model — directly competes with Buckeye Ford's used-vehicle and trade-in business, especially for digitally native buyers in the Columbus metro.
• Carvana: Pure-play online used-vehicle retailer with home delivery and vending-machine model — competes with traditional dealers on price transparency, convenience, and used-car search experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/buckeye-ford-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUCKEYE FORD, INC