Büli Apotheke Parfumerie, Sieber u. Co, Bülach

What Büli Apotheke Parfumerie, Sieber u. Co, Bülach does

Büli Apotheke und Parfümerie is a privately held Swiss retail pharmacy operating from a single storefront at Bahnhofstrasse 21, 8180 Bülach, in the canton of Zurich. The business is registered as Büli Apotheke & Parfümerie AG and operates within the Rotpunkt Apotheken franchise network under parent company Rotpunkt-Pharma AG. Ownership sits with Monika Sieber (Dipl. Apothekerin FPH Offizinpharmazie) and day-to-day management is led by Sandra Gruber as Managing Director. The pharmacy serves walk-in local residents and home-delivery customers across approximately 20 municipalities in the Bülach district and surrounding area, with stated total headcount of 8 (firmographic data) and a roster of approximately 15 named staff including pharmacists, pharmaceutical assistants, a podologist, an apprentice and a natural-healing practitioner.

The store dispenses prescription and over-the-counter pharmaceuticals and retails an extended assortment that includes dermocosmetics (Avène, Clinique, Estée Lauder, Eucerin, La Roche-Posay, Louis Widmer, Vichy), natural cosmetics (Caudalie), perfume, hair and nail care (Aveda, Alessandro Striplac) and complementary medicine (Bach flowers, Schüssler salts, Ceres herbal tinctures). Beyond dispensing, the pharmacy is a cantonal-certified vaccination site administering 15-plus vaccine types including flu, COVID-19, tick-borne encephalitis, HPV, hepatitis A+B, herpes zoster and rabies at CHF 25 per shot (vaccine cost extra). It runs a portfolio of point-of-care health screenings — blood pressure (CHF 10), blood sugar with optional HbA1c and diabetes risk analysis (CHF 20-55), cholesterol (CHF 40), CRP (CHF 35), bladder infection check (CHF 26) and the trademarked HerzCheck® cardiovascular assessment (CHF 55) — plus consultations (travel medicine CHF 29, erectile dysfunction initial CHF 24, emergency contraception CHF 24, specialist anamnesis CHF 25), wound care (CHF 14), podiatry, automated medication blister packaging via partner mydose (CHF 21.60 per cycle), home delivery (CHF 20 surcharge, free for stock-outs on standing prescriptions) and equipment rental (Medela breast pumps, baby scales, crutches). The technology stack is conventional: a TYPO3 CMS site built by Swiss agency internezzo ag, Google Analytics, MailChimp email, Worldline payment processing, and a customer loyalty card with up to 8% quarterly refund on purchases of CHF 10 or more.

Revenue is generated through a diversified mix of streams: retail product sales (transaction-based), professional service fees for vaccinations and screenings (pay-per-use), a quasi-subscription loyalty card, automated blister packaging, equipment rental, podiatry, and home-delivery surcharges. Go-to-market is direct-to-consumer via the physical storefront (Monday-Friday 08:00-18:30, Saturday 08:00-17:00), the Rotpunkt Onlineshop reservation platform for pickup, and a twice-weekly home-delivery run. No funding rounds, M&A activity, subsidiaries, public listing or external institutional investment is disclosed; the company is described as privately held with single-party family ownership.

Name

Büli Apotheke Parfumerie, Sieber u. Co, Bülach

Legal name

Büli Apotheke & Parfümerie AG

Website

https://bueli-apotheke.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held Swiss retail pharmacy in Bülach operating within the Rotpunkt Apotheken network. It dispenses medications, administers certified vaccinations, performs health screenings, sells dermocosmetics, and offers home delivery to walk-in customers across roughly 20 surrounding municipalities.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Discount Drugstores with Clinics (Retail Health Clinics) (CRAEAHAE)

akta.pro secondary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Retail pharmacy services
• Pharmaceutical dispensing
• Community vaccination services
• Health screening programs
• Dermocosmetics retail

Headquarters

HQ city

Bülach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Pharmaceutical Products: Revenue from dispensing prescription and over-the-counter medications, health products, and supplements to customers in Bülach and surrounding communities.
2. Cosmetics and Beauty Products: Revenue from dermocosmetics, natural cosmetics, perfumes, and hair/nail care products. Brands include Avène, Clinique, Estée Lauder, Eucerin, La Roche-Posay, Louis Widmer, Vichy, Caudalie, and Alessandro Striplac.
3. Vaccination Services: Charges CHF 25.00 per vaccination for service (vaccine costs additional). Includes flu, COVID-19, tick-borne encephalitis, tetanus, diphtheria, polio, pertussis, pneumococcal, meningococcal, HPV, herpes zoster, hepatitis A+B, and rabies vaccinations.
4. Health Screening Services: Comprehensive health check services including HeartCheck (CHF 55), cholesterol measurement (CHF 40), blood sugar testing (CHF 20-55), blood pressure measurement (CHF 10), CRP check (CHF 35), bladder infection check (CHF 26), and ear check (CHF 37).
5. Blister Service: Automated medication blister packaging service for patients with multiple medications. Machine packaging with photo control for safety. CHF 21.60 per service.
6. Rental Items: Rental of medical equipment including breast pumps (Medela), baby scales, and crutches.
7. Loyalty Program: Customer card program earning points on purchases of CHF 10 or more, with periodic refunds of up to 8% and quarterly vouchers for customers spending CHF 100+.
8. Travel Medicine Consultation: Travel advice and travel pharmacy preparation service including destination-specific dossiers, vaccination consultation, and malaria prophylaxis. CHF 29.00.
9. Emergency Contraception: Morning-after pill consultation and provision service. CHF 24.00 consultation fee plus medication cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Büli Apotheke Parfumerie is a Swiss community pharmacy that dispenses prescription and over-the-counter medications, administers cantonal-certified vaccinations, performs preventive health screenings (blood pressure, blood sugar, cholesterol, CRP, HerzCheck®), and sells dermocosmetics, natural cosmetics, perfume, and complementary medicines. It also offers clinical services such as pharmacist consultations, emergency contraception, wound care, ear checks, urinary tract infection screening, compression stocking fitting, podiatry, automated blister medication packaging, and a home delivery service for existing customers in Bülach and surrounding municipalities.

Product overview

Büli Apotheke und Parfümerie is a Swiss pharmacy offering a comprehensive range of healthcare services and products. The pharmacy provides an extensive portfolio of vaccination services (over 15 types including flu, COVID-19, HPV, FSME), diagnostic health checks (blood pressure, blood sugar, cholesterol, CRP, HerzCheck cardiovascular screening), medication management services (blisterservice, home delivery), clinical consultations (ear checks, urinary tract infections, wound care, erectile dysfunction), and complementary offerings (podiatry, compression stockings, travel medicine, pharmacist consultations). The retail side includes dermo-cosmetics (Avène, Clinique, Vichy, La Roche-Posay, Eucerin, Louis Widmer, Estée Lauder), natural cosmetics (Caudalie), perfume, hair/nail care, and complementary medicine. An online shop allows product reservation for pickup. The pharmacy operates as part of the Rotpunkt Apotheken group and features a loyalty card program.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaccination Services (Impfungen) Comprehensive vaccination services including flu, COVID-19, diphtheria, tick-borne encephalitis (FSME), rabies, tetanus, polio, pneumococcal, pertussis, meningococcal, HPV, hepatitis A+B, and herpes zoster vaccines, administered by certified pharmacists without appointment at CHF 25 per vaccination service.
• Blood Pressure Measurement (Blutdruckmessung) Blood pressure monitoring service with or without medication review, including a blood pressure pass; CHF 10 per measurement, approximately 5-10 minutes.
• Blood Sugar Measurement (Blutzuckermessung) Blood glucose testing services including single measurement (CHF 20), second measurement (CHF 30), HbA1c 3-month test (CHF 40), and diabetes risk analysis with questionnaire (CHF 55).
• Cholesterol Measurement (Cholesterinmessung) Lipid profile testing measuring cholesterol and triglycerides to assess cardiovascular disease risk; CHF 40 including interpretation, 15-20 minutes.
• CRP Check (Inflammation) C-reactive protein testing to detect infections, inflammation, or tissue damage and guide treatment decisions; CHF 35 including interpretation, 30 minutes.
• HerzCheck® Cardiovascular Assessment Comprehensive cardiovascular risk assessment combining blood pressure with medication review, blood sugar, cholesterol, waist circumference, and a questionnaire to generate a personal risk profile and heart pass; CHF 55, 20-30 minutes, appointment required.
• Blister Medication Packaging Service (Blisterservice) Automated medication blistering that pre-sorts medications into individual portion bags labeled with date, time, and medication name using mydose machinery with photo control; CHF 21.60 per service, 15-30 minutes setup.
• Ear Check (Ohr-Check) Otoscopic examination to diagnose ear problems such as ear pain or itching, identifying conditions like middle ear infections with treatment recommendations; CHF 37, 20-30 minutes, not suitable for children under 5.
• Urinary Tract Infection Check (Blasenentzündungs-Check) Urinalysis-based testing for urinary tract infections with symptom assessment, treatment recommendations, and prevention advice; CHF 26 including urine test/analysis, excluding medication, 10-15 minutes.
• Wound Care (Wundversorgung) Professional wound treatment for cuts, abrasions, and burns including cleaning, disinfection, and bandaging with chronic wound dressing changes during healing; CHF 14 excluding wound gel and bandages.
• Compression Stocking Fitting (Kompressionsstrümpfe anmessen) Personalized measurement and fitting of compression stockings for tired legs, varicose veins, and venous diseases, with morning measurements recommended; service free of charge, measurements only between 08:00 and 11:30.
• Medical Equipment Rental (Mietartikel) Rental of medical equipment including Medela breast pumps, baby scales, and crutches for short-term patient needs.
• Travel Medicine Consultation (Reiseberatung) Travel medicine consultation including destination dossiers, vaccination guidance, personalized travel pharmacy kit assembly, medication advice, and malaria prophylaxis; CHF 29, 30 minutes.
• Vaccination Consultation (Impfberatung) Vaccination status review and immunization counseling with vaccination record check; CHF 45.
• Specialist Pharmacist Consultation (Fachkonsultation Apotheker) In-depth health consultation in private setting including anamnesis interview and triage, with diagnostic tests such as urine analysis or throat swabs and prescription medications available on-site; CHF 25, 15-30 minutes.
• Emergency Contraception (Pille danach) Emergency contraception counseling and provision, effective up to 5 days after unprotected intercourse, with confidential consultation; CHF 24 consultation fee plus medication cost, 15 minutes.
• Erectile Dysfunction Consultation (Erektionsstörungen) Initial assessment of erectile dysfunction causes (physical vs. psychological), treatment options, and prevention tips in a discrete setting; CHF 24 initial consultation, CHF 7.50 therapy continuation.
• Podiatry Service (Podologie / Fusspflege) Professional foot care services provided by certified podologist Amina Traore-Kouyate, supporting podiatry appointments by phone booking.
• Home Delivery Service (Hauslieferdienst) Medication home delivery service in Bülach and approximately 20 surrounding communities; CHF 20 delivery surcharge, with free delivery for medications from standing prescriptions if not in stock.
• Rotpunkt Onlineshop (Product Reservation) Rotpunkt Onlineshop integration allowing customers to check product availability and reserve items for in-store pickup at Büli Apotheke.
• Customer Card Loyalty Program (Kundenkarte) Loyalty card program earning points on purchases of CHF 10 or more, with quarterly refunds of up to 8% and vouchers sent by post when CHF 100+ is spent in a 3-month period.
• Dermocosmetics Retail (Dermokosmetik) Professional skincare product range including Avène, Clinique, Estée Lauder, Eucerin, La Roche-Posay, Louis Widmer, and Vichy for sensitive and demanding skin types.
• Natural Cosmetics (Naturkosmetik) Natural cosmetics product line featuring the Caudalie brand.
• Perfume (Parfum) Perfume and fragrance products sold in the perfumery department.
• Hair and Nail Care (Haar- und Nagelpflege) Hair and nail care products including Aveda hair care and Alessandro Striplac gel nail products.
• Complementary Medicine (Komplementärmedizin) Alternative medicine and herbal products including Bach flower remedies, plant tinctures (Ceres), phytotherapy, Schüssler salts, and veterinary medicines.
• Promotional Offers (Aktionen) Rotpunkt promotional campaigns featuring 20% discounts on selected Rotpunkt pharmacy brand products.

Quantifiable outcome

• Vaccination procedure takes only 10 minutes per standard vaccination
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Rotpunkt-Pharma AGcoreStrategic or Co-development PartnerParent company and pharmacy network operator. The pharmacy operates under the Rotpunkt Apotheken brand and is owned by Büli Apotheke & Parfümerie AG. Rotpunkt-Pharma AG provides the network infrastructure, shared services, and centralized systems including the Rotpunkt Onlineshop platform.
• mydosecoreTechnology or IntegrationExternal service provider for automated medication blister packaging. mydose.ch provides machine-based medication packaging with photo control for the pharmacy's blister service, ensuring hygienic and accurate dose packaging for patients with multiple medications.
• MedelaminorOthersBreast pump manufacturer. The pharmacy rents Medela breast pumps as part of their rental equipment service, offering mothers optimal breastfeeding equipment.
• Alessandro (Striplac)minorOthersGel nail product brand. The pharmacy offers Alessandro Striplac gel nail services and products for customers seeking professional nail care.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medbase Apotheken: Swiss pharmacy and medical-center chain combining dispensing with physician consultations, health checks, and preventive services. Closest peer for a pharmacy increasingly oriented toward clinical services.
• Coop Vitality Apotheken: Pharmacy format affiliated with Coop offering health consultations, screenings, vaccinations, and an integrated beauty/wellness assortment. Comparable hybrid pharmacy-and-beauty retail model.
• Sun Store Apotheken: Pharmacy chain affiliated with Migros offering retail pharmacy, health checks, vaccinations, and beauty/dermocosmetics assortments in standardized formats across Switzerland. Comparable footprint and service mix.
• BENU Apotheken Schweiz: Swiss pharmacy chain providing prescription dispensing, OTC, health consultations, and a wide cosmetics assortment. Comparable service-driven community pharmacy model with national coverage.
• Amavita Apotheken: Largest Swiss pharmacy chain with similar community-pharmacy service model, in-store clinical services, vaccination programs, and dermocosmetics assortments across hundreds of locations. Most directly comparable retail pharmacy competitor in the Swiss market.
• TopPharm: Swiss cooperative network of independent pharmacies offering comparable services including vaccinations, health screenings, blister packaging, and dermocosmetics. Closest peer model given Büli's independent-cooperative positioning within Rotpunkt.
• Pharmacieplus: Swiss independent pharmacy network providing retail pharmacy, vaccinations, screenings, and loyalty programs. Comparable independent-pharmacy service positioning.
• Dr. Bähler Apotheke: Independent Swiss pharmacy group with multiple community locations offering clinical services, vaccinations, and dermocosmetics. Highly comparable independent-pharmacy service model to Büli.

Emerging players

• DocMorris (Zur Rose Group): Swiss-headquartered online pharmacy and mail-order prescription platform. Emerging threat that competes on price and convenience for OTC and repeat prescriptions, eroding traditional pharmacy economics.

Broad incumbents

• GaleniCare AG: Swiss pharmaceutical distribution and pharmacy-services group (formerly Galexis) operating a broad portfolio of pharmacy, wholesale, and pharma-services assets. Larger incumbent shaping competitive dynamics for community pharmacies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b%C3%BCli-apotheke-parfumerie-sieber-u.-co-b%C3%BClach

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Büli Apotheke Parfumerie, Sieber u. Co, Bülach