Posto Buffon 78

What Posto Buffon 78 does

Comercial Buffon Combustíveis e Transportes Ltda., operating as Buffon, is a privately held Brazilian fuel distribution and station-network company founded in 1990 and headquartered in Canoas, Rio Grande do Sul. The group operates a network of more than 100 retail gas stations across Rio Grande do Sul, Santa Catarina, and Paraná, carrying multiple fuel brands (Shell, Ipiranga/Petrobras, Petrobras BR, Rodoil, Alesat, and Buffon's own flag) and distributing more than 1,000,000 liters of fuel per day. Beyond retail, Buffon operates four wholly-owned subsidiaries: Petroffacil and Petrogass (TRR — Transportador Revendedor Retalhista — fuel resale with 20 regional representatives and an automated base in São Gabriel), Volare Combustíveis (aviation fuel supply at Passo Fundo's Lauro Kurtz Airport for RS and SC), and Solyda Transportes (24-hour fuel logistics with 100 trucks serving RS, SC, and PR). The group also runs sub-brands Mix Buffon (convenience stores), Box Buffon (lubricants and vehicle service), Mix Burger (restaurant concept), and Feito (app-based loyalty program with instant cashback redeemable across the network and partner merchants). The customer base spans individual motorists, 1,000+ registered corporate fleet and transport clients, agribusiness, and aviation operators. The company is recognized as the first in Brazil's fuel sector to obtain the DSC 10.000 compliance certification and has been elected for seven consecutive years among the top 10 best places to work in RS by Revista Amanhã/Great Place to Work.

Buffon generates revenue across six streams: (1) per-liter retail and fleet fuel margins at the station network; (2) TRR wholesale fuel, lubricants, and equipment on loan via Petroffacil and Petrogass; (3) aviation fuel supply via Volare; (4) third-party logistics via Solyda's 100-truck fleet; (5) convenience and food-service sales (Mix Buffon, Mix Burger); and (6) recurring B2B revenue from the fleet management system, which provides single-invoice billing, consumption tracking, and freight-letter exchange across 1,000+ registered transport companies. Recent strategic emphasis has been on (i) GNV (natural gas) infrastructure for heavy trucks, with high-flow dispensers rolled out in Torres, Eldorado do Sul, and Canoas in November 2025 to capture logistics customers, and (ii) cross-category ecosystem expansion through the Feito app, convenience retail, and Mix Burger. The company maintains over 1,800 direct jobs, has 35+ years of operating history, and discloses no external institutional ownership, parent company, or public listing.

Name

Posto Buffon 78

Legal name

Comercial Buffon Combustíveis e Transportes Ltda.

Website

https://buffon.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Buffon is a privately held Brazilian fuel distributor and station operator (RS/SC/PR) with 100+ stations, four subsidiaries (TRR, aviation fuel, logistics, and convenience), the Feito loyalty app, and 1,000+ corporate fleet clients, serving retail motorists, transport operators, agribusiness, and aviation.

Ownership category

akta.pro rank

Product category

Retail Fuel Distribution and Station Network

NAICS

Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457), Fuel Dealers (45721), Petroleum Bulk Stations and Terminals (424710)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

akta.pro secondary industries

Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH)

Keywords

• Retail fuel stations
• Fleet management services
• Aviation fuel supply
• Fuel logistics services
• Convenience store retail

Headquarters

HQ city

Passo Fundo, Rs

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Fuel Sales: Direct sale of fuels (gasoline, aditivada, diesel S500, diesel S10, GNV) to individual consumers and corporate fleets at company-owned and affiliated gas stations. Revenue from per-liter fuel margin.
2. TRR (Transportador Revendedor Retalhista) Operations: Through Petroffacil and Petrogass subsidiaries, Buffon acts as a TRR (Transportador Revendedor Retalhista) — retail fuel reseller — selling diesel, lubricants, grease, additives, and filters to transport companies. Also provides equipment on loan (comodato) for handling and storage.
3. Aviation Fuel Sales: Volare Combustíveis operates at Passo Fundo Airport (Lauro Kurtz), supplying aviation fuel (avgas, jet fuel) to commercial, agricultural, and private aircraft in Rio Grande do Sul and Santa Catarina.
4. Logistics and Transportation (Solyda): Solyda Transportes provides 24-hour logistics with 100 trucks transporting fuel for the station network and for other companies, industries, and agribusiness across RS, SC, and PR states.
5. Convenience Store and Food Service: Mix Buffon own-brand convenience stores and Mix Burger restaurant generate revenue from retail goods and food sales at station locations.
6. Fleet Management Services: Fleet management system (gerenciador de frotas) offered to corporate clients. Revenue from fleet client fuel consumption under commercial agreements.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Posto Buffon 78 is part of the Buffon network of 100+ retail fuel stations across southern Brazil (Rio Grande do Sul, Santa Catarina, Paraná), selling Shell, Ipiranga, Petrobras, Rodoil and own-brand fuels (gasoline, aditivada, diesel S500, diesel S10, GNV). Beyond retail fueling, the group runs TRR wholesale fuel distribution (Petroffacil, Petrogass), aviation fuel supply (Volare), and 24-hour fuel logistics via a 100-truck Solyda fleet, plus in-station convenience (Mix Buffon), quick-service dining (Mix Burger), auto care (Box Buffon), the Feito app-based loyalty program, and a corporate Fleet Management System (Gerenciador de Frotas) serving 1,000+ registered transport companies.

Product overview

Posto Buffon 78 is part of the Buffon fuel station network, a multi-service provider operating primarily in Rio Grande do Sul, Brazil. The company offers a diversified portfolio including fuel products (gasoline, diesel, GNV), convenience stores under the Mix Buffon brand, the Feito loyalty program, Box Buffon automotive care areas, and Mix Burger restaurant services. The network operates under multiple fuel brands (Shell, Ipiranga, Petrobras, Rodoil, and own Buffon brand) and provides additional services such as vehicle maintenance, restaurants, and tire repair.

Differentiator

Problem solved

Functional benefit

Brands

• Mix Buffon: Convenience store brand under the Buffon network offering improved shopping experience with a variety of products.
• Mix Burger
• Box Buffon
• Feito

Products and services

• Feito Loyalty Program and Mobile App
• Mix Buffon Convenience Stores
• Mix Burger Restaurant

Quantifiable outcome

• Over 1,000,000 liters of fuel consumed per day across the network
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ipiranga (Petrobras)coreTechnology or IntegrationMultiple Buffon stations operate under the Ipiranga brand (flag/brand partnership). Ipiranga is a major Brazilian fuel distributor owned by Petrobras. Stations branded Ipiranga include B03, B06, B09, and B11 among many others across the network.
• ShellcoreTechnology or IntegrationMultiple Buffon stations operate under the Shell brand. Shell-branded stations include B08 (Nova Santa Rita), B10 (Nova Santa Rita), B73 (Passo Fundo), B78 (Passo Fundo), and B85 (Coxilha). Shell is a major international fuel distributor.
• PetrobrascoreTechnology or IntegrationMultiple Buffon stations operate under the Petrobras BR brand. Petrobras-branded stations include B13 (Guaíba), B14 (Três Cachoeiras), B18 (Pelotas), and many others. Petrobras is Brazil's state-owned petroleum company.
• Nota Fiscal Gaúcha (NFG)minorGTM or Marketing PartnerPartnership with the Nota Fiscal Gaúcha state fiscal incentive program. Customers linking CPF to purchases earn points toward lottery entries, IPVA discounts, and the Combustível Premiado promotion at Buffon stations.
• Feito Program Partners (including Mix Burger, Mix Buffon, and affiliated merchants)minorChannel Partner/ Reseller/ DistributorFeito loyalty program credits are redeemable at Buffon stations, Mix Buffon convenience stores, Mix Burger restaurants, and a network of affiliated merchants and service providers. This extends the program's value proposition beyond fuel.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Raízen: Raízen is a major integrated Brazilian fuel distributor with Shell-branded stations, convenience operations and logistics activities. It is comparable to Buffon's multi-brand retail footprint and integrated fuel distribution and services platform.
• Vibra Energia: Vibra Energia distributes fuels and lubricants through a broad station and dealer network, alongside convenience and B2B services. Its fuel-distribution scale and service-station model closely resemble Buffon's network, TRR and fleet activities.
• Ipiranga: Ipiranga is one of Brazil's largest fuel distributors and station brands, with convenience retail and fleet services. Buffon operates Ipiranga-branded sites and competes for overlapping motorists, transport fleets and commercial fuel accounts.
• Alesat: Alesat is a Brazilian fuel distributor and branded-station operator serving regional markets. Its combination of retail fuel, commercial distribution and regional footprint is directly comparable to Buffon's gas-station and TRR model.

Regional players

• Grupo Muffato: Grupo Muffato combines retail and convenience operations with fuel distribution and station activity in Paraná and nearby regions. Buffon competes for similar regional fuel, convenience and consumer-spend opportunities.
• Rodoil: Rodoil is a regional fuel distributor and station operator with a southern Brazil presence. Buffon and Rodoil compete for overlapping local retail, fleet and commercial fuel customers, making Rodoil a strong regional comparison.
• Zema Combustíveis: Zema Combustíveis operates in fuel distribution and service-station retail, with a regional customer base and ancillary fuel products. Its operating model and geographic focus are comparable to Buffon's southern fuel network.

Broad incumbents

• Shell Brasil: Shell is a global energy company with a major Brazilian fuel brand and branded station network. Buffon operates Shell-branded units and competes in the same fuel-retail category, although Shell is a broader incumbent.
• Petrobras: Petrobras is a state-owned Brazilian energy company with a major fuel-brand and distribution legacy. It is a broad incumbent comparable to Buffon at the fuel-brand, distribution and logistics ecosystem level, rather than a direct station-network peer.

Others

• Cosan: Cosan is a Brazilian energy and infrastructure group associated with Raízen and broader fuel, logistics and convenience activities. It is an indirect ecosystem comparison for Buffon's integrated fuel and non-fuel service platform, not a direct station peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/comercialbuffon
• Facebookfacebook.com/redebuffon
• Instagraminstagram.com/redebuffon
• LinkedInlinkedin.com/company/posto-buffon-78

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posto Buffon 78