BUGA29

What BUGA29 does

BUGA29 is the project company (Bundesgartenschau Oberes Mittelrheintal 2029 gGmbH) organizing the Federal Garden Show 2029 in the UNESCO World Heritage Upper Middle Rhine Valley between Koblenz and Rüdesheim/Bingen. Established in 2024 by the German federal states of Rheinland-Pfalz and Hessen, the gGmbH plans and executes a six-month garden festival (April 19 – October 7, 2029) across approximately 40 hectares spread over five main BUGA Parks and three Bürgerparks, complemented by a long-term regional development program addressing urban vacancy, biodiversity, water management, and climate adaptation in the Upper Middle Rhine Valley.

The company's core 'technology' is organizational and horticultural rather than software: landscape architecture, themed garden design, two proprietary climate-adapted perennial seed mixes (BUGA Staudenmix 'Rheinerwachen' and 'Rheintraum'), a BUGA-Dialoge expert forum series, a 55-musician cross-Rhine BUGA-Orchester, annual hiking events, and a citizen-project program funding up to €20,000 per initiative. It partners with seven regional universities, ~30 municipalities, the Zweckverband Welterbe, and the German Bundesgartenschau umbrella organization (DBG). Digital infrastructure is conventional WordPress with Mailchimp, Eventim-Light, and Google services.

Revenue is generated through a blend of public funding from the German federal/state governments, corporate sponsorship (notably LOTTO Rheinland-Pfalz), ticketed side events (€3–25 per ticket), BUGA Staudenmix unit sales to municipalities (€12.50/m²), and municipal co-financing for citizen projects. Pricing for the main 2029 festival admission has not yet been disclosed. Customer segments split between general public visitors (tourists, day-trippers), municipalities and local governments (Rheinland-Pfalz and Hessen), schools and kindergartens (~60 km radius), citizen initiatives, regional universities, and local businesses. The company is led by Managing Director Sven Stimac with a 9-person core team plus project staff.

Name

BUGA29

Legal name

Bundesgartenschau Oberes Mittelrheintal 2029 gGmbH

Website

https://buga29.de

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

BUGA29 (Bundesgartenschau Oberes Mittelrheintal 2029 gGmbH) is a publicly funded non-profit organizing the 2029 Federal Garden Show across 8 parks in the UNESCO Upper Middle Rhine Valley. It serves municipalities, citizens, regional universities, and visitors through garden festivals, citizen projects, and horticultural products.

Ownership category

akta.pro rank

Headquarters

HQ city

Sankt Goar

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: BUGA29 generates revenue through ticket sales for the main garden festival event (April–October 2029) and ticketed side events such as concerts (e.g., BUGA-Orchester concerts at €20–25 per ticket), workshops, and educational programs. Third-party ticketing platforms (Eventim-Light) are used for distribution.
2. Public Funding (Federal, State, Municipal): As a gGmbH jointly sponsored by the German federal government, the states of Rheinland-Pfalz and Hessen, and participating municipalities, BUGA29 relies significantly on public funding for the planning, construction, and operation of the garden festival and regional development projects.
3. Sponsorship & Corporate Partnerships: BUGA29 receives sponsorship support from private companies. LOTTO Rheinland-Pfalz is cited as a long-standing cultural partner and sponsor of the BUGA-Orchester. Corporate sponsors likely contribute to individual events, citizen projects, and programs.
4. BUGA Staudenmix Plant Sales: Revenue is generated from the sale of the BUGA Staudenmix plant mixes (Rheinerwachen and Rheintraum) to municipalities and public entities at €12.50/m², with transport and VAT added. Available from selected partner nurseries across Germany.
5. Citizen Project Co-Funding: Citizen projects receive BUGA29 co-funding of up to €20,000 per project; this is an outflow rather than revenue. However, participating municipalities contribute co-financing, creating a blended public-co-funded project model.
6. Newsletter & Digital Community: BUGA29 offers a free newsletter subscription to keep the community informed. While the newsletter itself is free, it serves as a customer acquisition and engagement channel for ticket sales, citizen project participation, and tourism.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels14 records

Core offering

BUGA29 organizes the Bundesgartenschau (Federal Garden Show) Oberes Mittelrheintal 2029, a six-month garden festival running 19 April to 7 October 2029 across approximately 40 hectares in five BUGA Parks plus three Bürgerparks in the UNESCO World Heritage Upper Middle Rhine Valley between Koblenz and Rüdesheim/Bingen am Rhein. The gGmbH also operates a long-term regional development program that includes the BUGA-Staudenmix plant-mix product line, citizen project grants (up to €20,000 per project), an orchestra, hiking events, expert dialogue forums, university research collaborations, and educational programs.

Product overview

BUGA29 is the Bundesgartenschau (Federal Garden Show) Oberes Mittelrheintal 2029 — a six-month garden festival and long-term regional development project. The core offering is the main event (April 19 – October 7, 2029) spanning approximately 40 hectares across five BUGA Parks in the UNESCO World Heritage Upper Middle Rhine Valley, supported by five sub-product programs: BUGA-Bürgerprojekte (citizen projects with up to €20,000 funding), BUGA-Hochschulprojekte (university research collaborations with seven partners), BUGA-Orchester (regional symphony orchestra), BUGA-Wanderevent (annual hiking events), and BUGA-Dialoge (expert discussion forums). Related offerings include BUGA-Staudenmix (climate-adapted perennial planting mixes for municipalities) and Buntes Klassenzimmer (educational program with ~2,000 events for youth). BUGA-News provides ongoing communication to stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• BUGA-Wanderevent: Annual hiking event organized by BUGA29, featuring guided tours through the Upper Middle Rhine Valley UNESCO World Heritage landscape, held in different locations each year.
• BUGA-Orchester
• BUGA-Dialoge
• Das Bunte Klassenzimmer
• BUGA-Staudenmix
• Schmetterlingsdorf Dörscheid
• Buntes Band Rhens

Products and services

• BUGA29 Garden Festival 2029 Six-month Federal Garden Show (Bundesgartenschau) for visitors, tourists, and day-trippers, featuring garden worlds, themed gardens, and competitive horticultural displays across five BUGA Parks plus three Bürgerparks in the Upper Middle Rhine Valley between Koblenz and Rüdesheim/Bingen am Rhein. Includes themed gardens, exhibition programming, cultural events, concerts, hiking, and educational activities from 19 April to 7 October 2029.
• BUGA-Staudenmix (Rheinerwachen & Rheintraum) Two climate-adapted perennial plant mix products developed specifically for the Upper Middle Rhine Valley: 'Rheinerwachen' for sunny/dry sites and 'Rheintraum' for shaded/moist woodland edge areas. Sold to municipalities and public entities at €12.50/m² through partner nurseries across Germany, with long seasonal bloom from March to autumn, winter structural interest, and species-rich regional identity.
• BUGA-Orchester Concert Series Ticketed concert series by a cross-Rhine project orchestra of approximately 55 musicians from the Upper Middle Rhine Valley, led by conductor Sebastian Lastein, performing classical, film, and pop music for visitors before and during the 2029 BUGA29 festival period. Concerts at €20–25 per ticket sold via Eventim-Light.
• BUGA-Wanderevent (Hiking Event Series) Annual rotating hiking events at different locations along the Upper Middle Rhine Valley, combining nature experiences, regional gastronomy, and community gatherings. Includes DVV-certified hiking routes in 5/12/20 km variants, experiential guided tours (e.g., €5 per person), and cultural programming. The €3 DVV start fee applies to standard hiking routes.
• BUGA-Dialoge Expert Forum Series Free expert discussion forum series bringing together science, politics, business, and civil society to address four core themes of sustainable regional development: Ortsentwicklung (urban development), Wassermanagement (water management), Biodiversität im Klimawandel (biodiversity and climate), and touristische Entwicklung (tourism development). Outcomes feed into BUGA29 projects and beyond.
• BUGA-Bürgerprojekte (Citizen Project Program) Structured citizen-project grant program supporting community-led greening and sustainability initiatives. Each selected project receives up to €20,000 in BUGA29 co-funding plus professional landscape architecture support, workshop facilitation, and expert networking. Examples include Schmetterlingsdorf Dörscheid (launched March 2024) and Buntes Band Rhens (launched January 2024).
• BUGA-Hochschulprojekte (University Research Program) University collaboration program connecting seven partner universities for knowledge transfer, applied research, and pilot projects in sustainable regional development. Research areas include citizen science (Urbane Lücken vacancy mapping), mobility and transport planning, landscape architecture and climate adaptation, exhibition design, accessibility and inclusive design, and temporary brownfield use.
• Buntes Klassenzimmer (Educational Program) Educational program creating interactive learning spaces on BUGA grounds for school classes and kindergarten groups within a ~60 km radius of the BUGA sites at Bingen/Rüdesheim and Lahnstein. Programs cover nature, flora and fauna, sustainability, art, culture, health, and architecture across approximately 2,000 events during the 2029 festival period.

Quantifiable outcome

• Approximately 2,000 educational events to be delivered by the Bunte Klassenzimmer during BUGA29 (April–October 2029), targeting school and kindergarten groups within ~60 km.
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Initiative Schmetterlingsdorf DörscheidminorStrategic or Co-development Partner · 1 March 2024A citizen initiative in Dörscheid that collaborates with BUGA29 to transform the village into a butterfly village, leveraging 650+ butterfly species in the Dörscheider Heide. The initiative develops butterfly-friendly plantings, educational paths, and community events.
• IHK Koblenz (Chamber of Industry and Commerce)minorStrategic or Co-development Partner · 13 October 2023IHK Koblenz co-organizes the BUGA-Dialoge series (e.g., Dialog 01 on vacancy, Dialog 04 on tourism, Dialog 07 on hiking tourism), contributing industry and business perspective. Christian Dübner from IHK moderates workshops.
• Bundesgartenschau (DBG) / German Federal Garden ShowcoreStrategic or Co-development PartnerDBG is the national umbrella organization for Bundesgartenschauen in Germany. It supports BUGA29 with expertise, brand positioning, and networking within the German garden exhibition ecosystem. DBG's logo appears on the BUGA29 partners page, indicating formal institutional support.
• Zweckverband Welterbe Oberes Mittelrheintal (ZV Welterbe)coreStrategic or Co-development PartnerThe Zweckverband Welterbe Oberes Mittelrheintal is the statutory municipal association responsible for managing and promoting the UNESCO World Heritage Upper Middle Rhine Valley. It is a key strategic partner for BUGA29 in aligning garden festival planning with heritage protection and regional development goals. Co-organizer of BUGA-Dialog 03 (Hitzeschock) and Dialog 06 (Kulturelles Erbe).
• Lotto Rheinland-PfalzminorGTM or Marketing PartnerLotto Rheinland-Pfalz is a long-standing cultural sponsor and partner of the BUGA-Orchester, enabling the orchestra's second concert at Maria Ruh on 30 August 2026. Their support enables the BUGA cultural program.
• Land Rheinland-PfalzcoreStrategic or Co-development PartnerRheinland-Pfalz is one of the two co-sponsoring German states for BUGA29 (along with Hessen). The state provides funding, political support, and institutional coordination. The Ministerium für Landwirtschaft, Umwelt und Bauen (MDI RLP) logo appears on the partners page. State Secretary Simone Schneider serves as the state's BUGA representative.
• Land HessencoreStrategic or Co-development PartnerHessen is the second co-sponsoring German state for BUGA29, providing funding and institutional support alongside Rheinland-Pfalz. The Hessisches Ministerium für Landwirtschaft, Umwelt und Klimaschutz logo appears on the partners page.
• Universität KoblenzcoreStrategic or Co-development PartnerUniversity of Koblenz is a key academic partner, collaborating on the 'Urbane Lücken' (Urban Gaps) citizen science project on vacancy in Upper Middle Rhine Valley towns (St. Goar, St. Goarshausen, Bacharach, Kaub). Dr. Miriam Voigt and Dr. Jonas Birke lead the geography department collaboration.
• Hochschule KoblenzcoreStrategic or Co-development PartnerHochschule Koblenz partners on BUGA29 mobility and transport planning research in close cooperation with transport associations and mobility providers. Also collaborates on exhibition and urban development concepts. Coordinator: Dipl.-Ing. Julia Trapp.
• Hochschule Geisenheim University (HGU)coreStrategic or Co-development PartnerHGU (Geisenheim University) is a major partner, collaborating on landscape architecture, climate adaptation, biodiversity, and exhibition planning. The Competence Centre for Cultural Landscape (KULT) at HGU co-organized BUGA-Dialoge on cultural heritage and climate change. Coordinator: Lukas Weber M.Sc.
• Technische Hochschule BingencoreStrategic or Co-development PartnerTH Bingen collaborates on urban planning and green space design concepts for the BUGA29 sites. Coordinator: Anika Kirschbaum M.A.
• Hochschule MainzcoreStrategic or Co-development PartnerHochschule Mainz contributes to exhibition design and time-based media for BUGA29, developing innovative exhibitions that visually, artistically, and digitally stage medieval healing plant knowledge.
• Frankfurt University of Applied SciencesminorStrategic or Co-development PartnerFrankfurt University of Applied Sciences conducts research and develops concepts for accessibility and inclusive design at the BUGA29 site in Bacharach.
• Hochschule TrierminorStrategic or Co-development PartnerHochschule Trier develops concepts for temporary use of urban brownfields under sustainability and climate resilience aspects, using the Blumenhallen Lahnstein as a case study.
• Generaldirektion Kulturelles Erbe Rheinland-Pfalz (GDKE)minorStrategic or Co-development PartnerGDKE co-organized BUGA-Dialog 03 on cultural heritage in climate crisis and Dialog 06 on cultural heritage and climate adaptation, bringing state heritage expertise to the BUGA29 knowledge platform.
• Deutscher Volkssportverband e.V. (DVV)minorStrategic or Co-development PartnerDVV collaborates on the BUGA-Wanderevent hiking program, providing certified hiking routes in 5/12/20 km variants with stamp books and route organization. The hiking event draws hundreds of participants per event.
• Freunde der BUGA29 im Welterbe Oberes Mittelrheintal e.V.minorStrategic or Co-development PartnerThe 'Friends of BUGA29' association supports the garden festival through volunteer activities, community events (Stammtisch, E-bike tours), and fundraising. Nicole Schuh serves as Managing Director. Contact: [email protected].
• Eventim-LightminorChannel Partner/ Reseller/ DistributorEventim-Light serves as the third-party ticketing platform for paid BUGA29 events (concerts, butterfly evening). Tickets are available at eventim-light.com for events including the BUGA Orchestra concert (30 August 2026, Maria Ruh) and the butterfly event in Dörscheid (12 June 2026).

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Eden Project: UK visitor attraction and educational charity operating biomes and themed gardens year-round. Comparable to BUGA29 in blending horticultural display with sustainability education, citizen/community programming, and ticket-driven public engagement, though operating as a permanent site rather than a single 2029 event.
• Royal Horticultural Society (RHS): UK-based horticultural membership organization that runs Chelsea Flower Show, Hampton Court, and Tatton Park — major garden shows with international prestige. Comparable in operating multi-site garden exhibitions, educational programming, and member/community engagement, though at broader and more recurring scale than BUGA29's single 2029 event.

Direct peers

• Floriade Expo: Decennial international horticultural exposition held in the Netherlands (most recently Almere 2022). Directly comparable as a multi-park, time-bound international garden expo combining themed gardens, educational programming, and large-scale public-event delivery, sharing BUGA29's festival-plus-regional-development positioning.
• BUGA Rostock 2025 gGmbH: Direct predecessor Bundesgartenschau organizer (2025 edition). Operates the same single-event gGmbH model, executes a comparable multi-month national garden show, and represents the most immediate prior comparable for BUGA29's project structure, budget scale, and stakeholder mix.
• Landesgartenschau Baden-Württemberg GmbH: Organizer of Baden-Württemberg's biennial state garden show (Landesgartenschau), the German state-level analogue of the Bundesgartenschau. Directly comparable in operating model — a public-purpose GmbH staging a multi-month horticultural exhibition with park construction, ticketed public access, and municipal partnership.
• Keukenhof: World-famous Dutch spring flower garden exhibition operating seasonally across ~32 hectares. Comparable to BUGA29 in seasonal garden-show format, ticketed public access, themed garden displays, and reliance on tourism and partner growers, though with a recurring annual model rather than BUGA29's one-off 2029 cycle.
• Deutsche Bundesgartenschau Gesellschaft (DBG): The umbrella organization for Bundesgartenschauen in Germany. DBG is formally listed as BUGA29's core strategic partner, providing brand positioning, expertise, and exhibition-authority oversight, making it the closest institutional peer and the body that licenses the BUGA format itself.
• IGA Berlin 2017 GmbH (Internationale Gartenbauausstellung): Organizer of the 2017 International Garden Exhibition in Berlin, a major multi-site horticultural exhibition with park construction, themed gardens, and educational programming. Comparable to BUGA29 in project-company structure, multi-park layout, and combination of exhibition plus regional/urban development objectives.
• Mainau GmbH: Family-owned island garden on Lake Constance operating as a year-round public garden attraction with themed gardens, events, and educational programming. Comparable to BUGA29 as a managed German garden visitor destination with ticketed access and event programming, though at a smaller, permanent scale.

Regional players

• Zweckverband Welterbe Oberes Mittelrheintal: Statutory municipal association managing the UNESCO World Heritage Upper Middle Rhine Valley and a named core strategic partner of BUGA29. Comparable as the regional development body co-organizing BUGA-Dialoge and aligning garden-show planning with heritage protection and regional revitalization goals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bundesgartenschau-2029-ggmbh
• Instagraminstagram.com/buga_2029

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUGA29