EVENTIM.Light
EVENTIM.Light is a self-service online ticketing platform, operated within the publicly listed CTS EVENTIM group, that enables independent European event organizers to create white-label ticket shops, sell via eventim.de and 10,000+ presale offices, and manage admission. It serves 10,000+ SMB organizers across 12 countries via transaction-based fees.
- Company typePrivate
- Founded-
- HeadquartersGermany, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What EVENTIM.Light does
EVENTIM.Light is a self-service, cloud-hosted online ticketing platform designed for independent event organizers across Europe. Operated as a brand within the CTS EVENTIM AG group (publicly listed on the Frankfurt Stock Exchange), the product enables SMB organizers — concert promoters, club owners, theater and comedy venues, festival operators, sports clubs, and leisure activity providers — to create events, configure seating plans, run their own white-label ticket shops embedded on their websites via iFrame or direct link, sell tickets at physical box offices, and validate admission through a free iOS/Android scan app. The platform's core technology stack is web-based with native mobile apps, integrates payments (PayPal, Apple Pay, Google Pay, credit card), marketing pixels (Meta Pixel, Google Analytics), wallet pass delivery (Apple/Google Wallet), and Epson receipt printer support, and includes a generative-AI assistant that refines event descriptions during the creation flow.
Revenue is generated entirely through transaction-based take rates: 3.5% plus €0.49 per ticket for tickets priced up to €6.99, 3.5% plus €0.99 per ticket for tickets priced from €7.00 onward, plus an optional additional 10% advance-booking fee for organizers who elect to distribute through the EVENTIM Network (eventim.de and roughly 10,000 German advance booking offices). There are no setup costs, fixed fees, or contract commitments. Go-to-market is product-led with no sales team: digital acquisition via SEO content marketing, social channels (Facebook, Instagram, YouTube), and self-service registration, supplemented by a partnership with FLYERALARM Digital that embeds paid Google and Meta advertising inside the organizer dashboard.
EVENTIM.Light serves 10,000+ customers across 12 European country-specific domains (Germany, Austria, Denmark, Finland, France, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom). It operates with a reported team of approximately 8 employees, indicating either a deliberately lean, product-led cost structure or a still-modest revenue scale. Its primary strategic asset is not the self-service software itself — which faces crowded SMB ticketing competition — but rather the optional, parent-backed distribution onto eventim.de and 10,000+ physical presale locations, a reach that no similarly-sized competitor can match.
EVENTIM.Light firmographics
Firmographics- Name
- EVENTIM.Light
- Legal name
- EVENTIM.Light
- Website
- https://eventim-light.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EVENTIM.Light is a self-service online ticketing platform, operated within the publicly listed CTS EVENTIM group, that enables independent European event organizers to create white-label ticket shops, sell via eventim.de and 10,000+ presale offices, and manage admission. It serves 10,000+ SMB organizers across 12 countries via transaction-based fees.
- Ownership category
- akta.pro rank
EVENTIM.Light industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing Platforms & Primary Ticketing (MPAIAFAD)
Keywords
Where EVENTIM.Light is headquartered
LocationHeadquarters
- HQ city
- Germany
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
EVENTIM.Light business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Transaction Fees: Transaction-based fees charged per ticket sold. Fee structure: 3.5% plus €0.49 per ticket for base prices up to €6.99, and 3.5% plus €0.99 per ticket for base prices from €7.00. Payment fees and taxes are included in the ticket fee calculation.
- EVENTIM Network Premium: Optional additional 10% advance booking fee on base price for sellers who want to maximize reach through eventim.de and approximately 10,000 advance booking offices across Germany.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Ticket Fee - Base prices up to €6.99 |
| Transaction based/ take rate | Pay-as-you-go | Standard Ticket Fee - Base prices from €7.00 |
| Transaction based/ take rate | Pay-as-you-go | EVENTIM Network Expansion |
| Transaction based/ take rate | Pay-as-you-go | Online Advertising Campaigns |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
EVENTIM.Light product offering
Product offeringCore offering
EVENTIM.Light is a self-service online ticketing platform that lets independent event organizers create their own branded ticket shop in minutes and sell tickets through their own website, the eventim.de portal, roughly 10,000 German advance booking offices, and on-site box offices. The platform bundles event creation, seating plan design, mobile entry scanning, marketing tools, and analytics, charging per-ticket transaction fees with no setup costs, fixed fees, or contract binding.
Product overview
EVENTIM.Light is a modular self-service ticketing platform for independent event organizers, consisting of a core ticketing system with integrated modules for ticket shop creation, event management, seating plan design, box office operations, and entry management via the EVENTIM.Access Scan App. The platform distributes tickets through organizers' own branded ticket shops (embedded via iFrame), the EVENTIM network including eventim.de and 10,000+ advance booking offices, and physical box offices. Additional modules include event marketing tools with Facebook integration and paid advertising via FLYERALARM Digital, real-time analytics and reporting with Google Analytics integration, and customization features for PDF ticket layouts and event bundles for subscriptions or festival passes.
Differentiator
Problem solved
Functional benefit
Products and services
- EVENTIM.Light Self-service online ticketing platform for independent event organizers that enables ticket sales through custom ticket shops, the EVENTIM network (eventim.de and ~10,000 presale offices in Germany), and on-site box offices — used by concert promoters, clubs, theaters, sports clubs, leisure providers, and festival organizers across Europe.
- EVENTIM.Access Scan App Free standalone mobile app (iOS and Android) that scans QR-code and barcode tickets at event entrances with real-time capacity monitoring and admission analytics, used by event organizers for entry management.
- Online Advertising Campaigns (via FLYERALARM Digital) Paid advertising service bookable in-product by EVENTIM.Light organizers through the FLYERALARM Digital partnership, delivering targeted campaigns on Instagram, Facebook, and Google Ads with demographic and geographic targeting.
Quantifiable outcome
- 250 million tickets sold annually through CTS EVENTIM systems
- +2 more outcomes
Companies that use EVENTIM.Light
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles1 record
EVENTIM.Light technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature8 records
EVENTIM.Light partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FLYERALARM DigitalcorePartnership for online advertising campaigns enabling organizers to create Google Ads and Meta (Facebook/Instagram) campaigns directly within the EVENTIM.Light account. Campaigns start from €99 with 7.5% price advantage when booked via EVENTIM.Light. Allows easy targeting by age, gender, and region without requiring own social media channels.
Scale indicators5 records
Recent moves1 record
Expansion highlights3 records
EVENTIM.Light competitors and assessment
Company assessmentRegional players
- TryBooking: Self-service ticketing platform strong in Australia and the UK, serving community events, schools, and festivals. Comparable SMB-focused product with similar take-rate model; competes primarily in different geographies.
Broad incumbents
- See Tickets: International ticketing provider with self-service and full-service offerings across concerts, festivals, and clubs. Comparable to EVENTIM.Light at the SMB and mid-market level, with stronger geographic spread in the UK and Europe.
- Ticketmaster: Global primary ticketing incumbent and CTS EVENTIM's principal competitor. Overlaps with EVENTIM.Light at the upper end of the SMB market and provides framing for the broader industry context.
Direct peers
- Tito: Self-service ticketing platform popular with conferences, festivals, and independent venues. Comparable product surface (custom shops, scan app, per-ticket pricing) and a similar SMB target audience.
- Universe (by Ticketmaster): Self-service ticketing platform owned by Live Nation/Ticketmaster, targeting independent organizers with similar features (custom ticket shops, scan app, embedded checkout). Direct competitor with the backing of a global ticketing incumbent.
- Eventbrite: Global self-service ticketing platform for independent event organizers across concerts, festivals, sports, and community events. Closest direct competitor to EVENTIM.Light in target customer (SMB organizers) and product model (self-service, take-rate).
- Ticket Tailor: Self-service ticketing platform focused on community events, charities, and small festivals. Direct competitor on price-conscious SMB organizers with low-fee positioning.
Emerging players
- Dice: Mobile-first ticketing and discovery platform for live music events, with strong presence in the UK and Europe. Comparable to EVENTIM.Light in concert and club ticketing, though more consumer-app oriented.
- Resident Advisor: Ticketing platform with strong presence in electronic music and club events across Europe. Overlaps with EVENTIM.Light's clubs & parties segment and offers comparable organizer tooling.
- Festicket: Festival-focused ticketing platform with travel packages. Overlaps with EVENTIM.Light's festival segment and serves a comparable SMB organizer profile in Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EVENTIM.Light social profiles
Digital presenceEVENTIM.Light financial estimates
Financial estimateRevenue estimate
Valuation estimate
EVENTIM.Light leadership team
Management profileNumber of profiles
Profiles1 record
EVENTIM.Light funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EVENTIM.Light M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EVENTIM.Light
What does EVENTIM.Light do?
EVENTIM.Light is a self-service online ticketing platform that lets independent event organizers create their own branded ticket shop in minutes and sell tickets through their own website, the eventim.de portal, roughly 10,000 German advance booking offices, and on-site box offices. The platform bundles event creation, seating plan design, mobile entry scanning, marketing tools, and analytics, charging per-ticket transaction fees with no setup costs, fixed fees, or contract binding.
Is EVENTIM.Light a public or private company?
EVENTIM.Light is a private company. It is classified as corporate owned and is currently operating.
When was EVENTIM.Light founded?
EVENTIM.Light was founded in -1. It employs 1 to 10 people.
Where is EVENTIM.Light based?
EVENTIM.Light is headquartered in Germany, Germany, in the Europe region.
How does EVENTIM.Light make money?
Two revenue lines are on record. Ticket Transaction Fees are the primary driver. The others are EVENTIM Network Premium.
Who are EVENTIM.Light's main competitors?
TryBooking is listed as a regional player. Broad incumbents are See Tickets and Ticketmaster. Direct peers are Tito, Universe (by Ticketmaster), Eventbrite and Ticket Tailor. Emerging players are Dice, Resident Advisor and Festicket.
Does EVENTIM.Light have an API?
No public API is recorded for EVENTIM.Light.
What industry is EVENTIM.Light in?
EVENTIM.Light's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAF, Ticketing Technology & Integrations (APIs, Plugins, Webhooks). Its NAICS code is 711320 and its SIC code is 7900.