Buglioni

What Buglioni does

Buglioni is a family-owned Italian winery headquartered in San Pietro in Cariano (Corrubbio di Negarine) in the Veneto region, operating across Valpolicella Classica, Lugana, and Bardolino. Founded by brothers Alfredo and Mariano Buglioni in 1993 when they purchased a farmhouse with 4 hectares of vineyard, the company began producing wine commercially with its first 12,000-bottle vintage in 2000. Today it farms 60 hectares (50 in Valpolicella Classica, 5 in Lugana, 5 in Bardolino) under certified organic farming since 2019, and produces approximately 15 wines including Amarone, Valpolicella Superiore, Ripasso, Recioto, Lugana, Bardolino, and sparkling wines using traditional techniques such as appassimento, cryomaceration, and multi-vessel aging in terracotta amphorae, tonneaux, large oak botti, and Stockinger Slavonian oak. Winemaker Diego Bertoni has led production since 2001.

The company monetizes through two integrated revenue streams: direct-to-consumer wine sales via its e-commerce site, wine shop in Settimo di Pescantina, and on-site cellar purchases, plus a tiered hospitality experience portfolio (Jeroboam at €50/person, Mathusalem at €100/person, Primat at €250/person, Balthazar at €380/couple, Solomon at €480/couple) routed through the Bokun and Slope booking platforms and anchored by Locanda Buglioni restaurant and Dimora Buglioni wine relais. The ATTO Buglioni wine-and-music event series, including the Cena nel Viale multi-restaurant dinner, drives community engagement and experiential marketing. Distribution is exclusively direct and domestic — Buglioni ships within Italy for orders over €120 and requires direct contact for international orders.

Legally registered as Azienda Agricola Buglioni Società Agricola In Sigla BU RE, the company employs 18 people across its winery, wine shop, and Verona events venue. It is privately held by the founding Buglioni family with no external institutional investment, supplemented by non-dilutive EU PNRR / NextGenerationEU agricultural modernization funding received in 2023. The business model is best characterized as a vertically integrated wine tourism destination rather than a wholesale beverage producer, with strategy centered on deepening per-visitor spend through bundled food, lodging, and event experiences.

Name

Buglioni

Legal name

Azienda Agricola Buglioni Società Agricola In Sigla BU RE

Website

https://buglioni.it

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Buglioni is a family-owned Italian winery in Valpolicella Classica farming 60 hectares of organic vineyards, producing Amarone, Valpolicella, Lugana, and sparkling wines for direct-to-consumer sales and integrated wine tourism experiences including tastings, a restaurant, and overnight accommodations.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Italian wine production
• Valpolicella wine
• Amarone della Valpolicella
• Wine tourism experiences
• Organic viticulture

Headquarters

HQ city

San Pietro in Cariano (Corrubbio di Negarine)

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Wine sales (direct-to-consumer): Buglioni sells wines directly to consumers through its e-commerce website and physical wine shop at Via Enzo Natta. Products include Valpolicella wines (44 Verticale, Il Bugiardo Ripasso, (I'm)Perfetto), Amarone (Il Lussurioso, CRU, Teste Dure), Recioto (Il Narcisista), white wines (Il Disperato, Gabriella), sparkling wines (Il Vigliacco Brut Rosé, Lo Spudorato Brut, Molì Pet-Nat), and Bardolino wines.
2. Wine Experiences (tasting tours): Buglioni generates revenue through paid Wine Experiences: Jeroboam (50€ per person - 8 wines + risotto), Mathusalem (100€ per person - 5 wines + 5 courses), Balthazar (380€ per couple - 1 night + tour + tasting), Solomon (480€ per couple - 2 nights + tour + tasting), Primat (250€ per person - premium 5 wines + 5 courses). Bookings managed through Bokun and Slope booking platforms.
3. Special events (Cena nel Viale): One-time special dining events such as 'Cena nel Viale' (75€ per person) featuring multi-restaurant collaborations held outdoors in the cypress avenue leading to Dimora Buglioni. These premium events combine wine with gourmet cuisine from partner restaurants.
4. EU agricultural subsidies: Buglioni receives EU funding under PNRR (M2.C1 – Investment 2.3) for agricultural modernization, specifically for precision agriculture equipment (sprayer and mechanical weeding machinery), financed by the European NextGenerationEU fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Buglioni is a family-owned Italian winery that produces organic wines from Valpolicella, Lugana, and Bardolino regions using indigenous grape varieties (Corvina, Corvinone, Rondinella, Molinara, Croatina, Trebbiano di Lugana). The winery operates across 60 hectares of organically farmed vineyards and produces red wines (Valpolicella Superiore, Ripasso, Amarone, Recioto), white wines (Lugana, Bianco Trevenezie), and sparkling wines (Brut, Brut Rosé, Pet-Nat). Beyond wine production, the company runs an integrated wine destination including Locanda Buglioni restaurant, Dimora Buglioni wine relais accommodation, and paid Wine Experiences (tastings, cellar tours, multi-night stays).

Product overview

Buglioni is an Italian winery producing wines from Valpolicella, Lugana, and Bardolino regions. The product portfolio includes red wines (Valpolicella Superiore, Ripasso, Amarone, Recioto), white wines (Lugana, Bianco Trevenezie), and sparkling wines (Brut, Brut Rosè, Pet-Nat). Premium experiences include wine tastings, cellar tours, and overnight stays at associated properties. The winery operates a wine restaurant (Locanda Buglioni) and wine relais (Dimora Buglioni).

Differentiator

Problem solved

Functional benefit

Brands

• ATTO Buglioni: Wine & Vibe experience format combining wine, music and events

Products and services

• 44 Verticale – Superiore della Valpolicella Classico Biologico DOC

Quantifiable outcome

• First Amarone ready in 2004, sold successfully despite initial market skepticism

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Locanda BuglionicoreStrategic or Co-development PartnerLocanda Buglioni is Buglioni's Wine Restaurant located at Via Cariano 24/A, San Pietro in Cariano, immersed in the vineyards. It serves as the primary venue for Wine Experiences (Mathusalem, Primat, Jeroboam tastings) where wines are paired with multi-course meals. The restaurant showcases Buglioni wines and is an integral part of the wine tourism ecosystem.
• Dimora BuglionicoreStrategic or Co-development PartnerDimora Buglioni is the Wine Relais accommodation located along the cypress avenue, offering rooms and breakfast among the vineyards. It serves as the lodging component for Balthazar (1 night) and Solomon (2 nights) Wine Experience packages. Part of the integrated wine destination ecosystem.
• Osteria del BugiardominorChannel Partner/ Reseller/ DistributorOsteria del Bugiardo was the wine bar opened by the Buglioni brothers in January 2005 in Verona, which became a rapid success and helped establish Buglioni wines with consumers. The brand name 'Il Bugiardo' (The Liar) is used for their Valpolicella Ripasso wine, reflecting the playful character of the original wine bar.
• StillaminorStrategic or Co-development PartnerStilla is a partner restaurant that collaborated on the Cena nel Viale special dining event on August 2. Contributed 'Fagiolini alla brace, cetrioli, more e origano fresco su salsa di nocciole e yogurt profumata alla liquirizia' paired with Il Disperato Bianco Trevenezie.
• Al CallianinominorStrategic or Co-development PartnerPartner restaurant that collaborated on the Cena nel Viale special dining event. Contributed 'La battuta di Neanderthal' (beef tartare with marrow, mustard mayo) paired with Molì Metodo Classico.
• MainentiminorStrategic or Co-development PartnerPartner restaurant that collaborated on the Cena nel Viale special dining event. Contributed 'Torta di Rose' dessert paired with Il Narcisista Recioto della Valpolicella.
• Impasti 4.1minorStrategic or Co-development PartnerPartner restaurant that collaborated on the Cena nel Viale special dining event on August 2, along with 4 other local establishments.
• IzaiaminorGTM or Marketing PartnerResident musician and sound selector for ATTO Buglioni events. Izaia has been part of the ATTO project since its beginning, shaping its language, rhythm, and evolution. Featured as special guest in ATTO events.
• Staniz & MoricminorGTM or Marketing PartnerMusical duo and resident performers at ATTO Buglioni events. Part of the ATTO project since its beginning, contributing to the event's identity and evolution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Speri Viticoltori: Family-owned Valpolicella winery of comparable scale producing Amarone, Ripasso, and Recioto from organic vineyards with a hospitality focus. Closely matches Buglioni on region, family ownership, product mix, and on-site tasting experience.
• Ca' La Bionda: Organic Valpolicella family estate producing Amarone and Valpolicella wines with cellar tours and tasting experiences. Highly comparable on organic positioning, regional focus, family ownership, and integrated hospitality offering.
• Marion: Boutique Valpolicella winery producing Amarone and Valpolicella wines from indigenous grape varieties with cellar visits and tastings. Closely comparable on artisanal scale, family ownership, and experiential offering.
• Tenuta Sant'Antonio: Family-run Valpolicella winery producing Amarone, Ripasso, and Valpolicella wines with comparable production scale and direct-to-consumer focus. Similar in vineyard holdings and premium positioning.
• Brigaldara: Family-owned Valpolicella producer focused on Amarone and Valpolicella wines with vineyard tours and tastings. Comparable on family-ownership structure, region, and integrated hospitality.
• Corte Sant'Alda: Biodynamic Valpolicella estate producing Amarone, Recioto, and Valpolicella wines with on-site tastings. Matches Buglioni on artisan winemaking philosophy, organic farming, and direct consumer engagement.

Broad incumbents

• Zenato: Family winery producing Valpolicella Amarone and Lugana wines with national and international distribution. Comparable on Lugana production overlap and Valpolicella portfolio, but operates at greater scale with broader export presence.
• Allegrini: One of the most established Amarone della Valpolicella producers with significantly larger scale and broader distribution. Comparable product category (Amarone, Valpolicella) but operates as a larger, multi-generation incumbent with wider export reach.
• Tommasi Viticoltori: Established family-owned Valpolicella producer with broad portfolio across Amarone, Ripasso, and Recioto plus international distribution. Comparable product category and family heritage but operates at a larger, more commercial scale.
• Masi Agricola: Major publicly-listed Valpolicella wine group producing Amarone and a broad portfolio of Veneto wines. Overlapping category but much larger scale, multiple estates, and international distribution versus Buglioni's independent family model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/attobuglioni
• LinkedInlinkedin.com/company/buglioni

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buglioni