Bullitt Hotel
Bullitt Hotel is a 74-room lifestyle hotel in Belfast city centre, opened in 2016, offering rooms, four food and beverage outlets (Taylor & Clay, Tetto, Bullitt Bar, Rattlebag) and event hire for leisure, corporate, music-event and wedding customers.
- Company typePrivate
- Founded2016
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bullitt Hotel does
Bullitt Hotel is a privately operated 74-room lifestyle hotel located at 40a Church Lane in Belfast city centre, Northern Ireland, opened in 2016. The property operates under a 'no-nonsense' brand positioning that strips out superfluous amenities in favor of king-size beds, rain showers, super-fast Wi-Fi and smart TVs across four core room tiers — Dinky, Comfy, Roomy and Biggy — plus specialized variants including Dog Dens, accessible rooms, twin, trio and quad configurations. The hotel is part of the wider Beannchor Group, evidenced by the careers page redirect to careers.beannchor.com, which implies shared back-office and potentially F&B resources, consistent with the relatively lean 21-employee headcount disclosed.
Revenue is generated across four streams: nightly room reservations (the primary stream, priced from approximately £106 to £246 per night depending on room type and weekday/weekend, with a published 20% discount on listed rates), on-site food and beverage across Taylor & Clay Grill (a wood-fired, award-winning restaurant), Tetto (a rooftop restaurant, bar and garden), the Bullitt Bar/Lobby/Courtyard, and Rattlebag cocktail bar, plus an Espresso Bar; private event hire covering weddings (Day Two packages at Tetto Lounge for 30–45 guests and Tetto Rooftop for 80–150 guests), corporate events and celebrations; and gift voucher sales through a dedicated e-commerce storefront. Distribution is predominantly direct-to-consumer via the hotel's own booking engine, phone and email reservations, with a marketing presence across Facebook, Twitter/X, Instagram, LinkedIn, YouTube and Spotify, plus a mailing list and content marketing.
The target customer base is hybrid and fragmented: leisure travelers and city-break visitors form the primary segment, followed by corporate and business travelers served through a dedicated Corporate Stays program, with secondary segments including pet owners (Dog Dens under 30 lbs), music and culture enthusiasts drawn by the live events calendar (including The Vinyl Sessions with DJ Ghost), and wedding/event customers. Distribution, customer mix and product breadth are all domestic-only (Northern Ireland / UK). ESG positioning is supported by Green Tourism Bronze accreditation and Guardians of the Grub supporter status, with stated intent to progress to Silver and Gold tiers.
Bullitt Hotel firmographics
Firmographics- Name
- Bullitt Hotel
- Legal name
- Bullitt Hotel
- Website
- https://bullitthotel.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bullitt Hotel is a 74-room lifestyle hotel in Belfast city centre, opened in 2016, offering rooms, four food and beverage outlets (Taylor & Clay, Tetto, Bullitt Bar, Rattlebag) and event hire for leisure, corporate, music-event and wedding customers.
- Ownership category
- akta.pro rank
Bullitt Hotel industry classification
Industry- Product category
- Boutique Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where Bullitt Hotel is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bullitt Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Room Reservations: Primary revenue stream from 74 rooms across multiple room types including Dinky, Comfy, Roomy, Biggy, Dog Dens, and accessible rooms. Revenue generated through nightly stays with various rate options including room-only and breakfast-inclusive packages.
- Food & Beverage: In-house restaurants and bars including Taylor & Clay Grill, Tetto rooftop restaurant, Bullitt Bar, Espresso Bar, and Bullitt Lobby. Revenue from breakfast, lunch, dinner service and bar sales.
- Event Hire: Private event hosting for business and pleasure including corporate events, weddings, and special celebrations. Revenue from venue hire and catering packages.
- Gift Vouchers: Multiple use monetary gift vouchers and experience gift vouchers sold online for overnight stays, meals, and cocktails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | Dinky Room - Compact city room, sleeps 1-2 |
| Subscription | Nightly | Dog Den - Pet-friendly room with king bed and dog bed |
| Subscription | Nightly | Comfy Room - Mid-size room, sleeps 2-4 |
| Subscription | Nightly | Comfy Accessible - Accessible room with king bed |
| Subscription | Nightly | Comfy Twin - Room with two beds |
| Subscription | Nightly | Comfy Trio - Room with queen and single bed, sleeps up to 3 |
| Subscription | Nightly | Comfy Quad - Largest Comfy room, sleeps up to 4 |
| Subscription | Nightly | Biggy Room - Largest suite with turntable and SMEG fridge |
| Subscription | Nightly | Roomy - Room with extra space |
| Subscription | Nightly | Nightcap Package - Room plus cocktail at Rattlebag |
| Subscription | Nightly | The High Life Package - Room plus £30 credit per person at Tetto |
| Subscription | Nightly | Bite the Bullitt Package - Room plus £40 dining credit per person at Taylor & Clay |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Bullitt Hotel product offering
Product offeringCore offering
Bullitt Hotel operates a 74-room boutique hotel in Belfast city centre with four core room categories (Dinky, Comfy, Roomy, Biggy) and specialised variants including Dog Dens, accessible rooms, twins, trios, and quads. The property runs multiple food and beverage outlets: the award-winning Taylor & Clay Grill (Asador wood-fired grill), Tetto rooftop restaurant and bar, Bullitt Bar/Lobby/Courtyard, Rattlebag cocktail bar, and an espresso bar. The hotel also offers corporate stays, private event hire (Tetto Rooftop and Tetto Lounge), wedding day-two packages, and gift vouchers, supported by a live music and DJ events calendar.
Product overview
Bullitt Hotel is a Belfast city centre hotel offering a portfolio of 74 rooms across 4 main room types (Dinky, Comfy, Roomy, Biggy) with specialized variants including Dog Dens, accessible rooms, twins, triples and quads. The hotel operates multiple food and beverage outlets including Taylor & Clay Grill (award-winning wood-fired restaurant), Tetto rooftop restaurant/bar/garden, Bullitt Bar/Lobby/Courtyard, Rattlebag cocktail bar, and an Espresso Bar. Additional services include corporate stays, event hire, and gift vouchers. The property is part of the Beannchor Group.
Differentiator
Problem solved
Functional benefit
Brands
- Taylor & Clay Grill: Award-winning in-house restaurant featuring an open kitchen built around a bespoke Asador wood-fired grill.
- Tetto
- Rattlebag
- Dog Dens
Quantifiable outcome
- Bronze accreditation by Green Tourism
- +1 more outcomes
Companies that use Bullitt Hotel
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Bullitt Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bullitt Hotel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Belfast OnecoreBelfast One, a business improvement district, partnered with Bullitt Hotel to install a lifesaving defibrillator at the hotel entrance on Church Lane. Part-funded by Belfast One, this community wellbeing initiative positions Bullitt as an accessible 24/7 location for cardiac emergencies, particularly during city marathon events.
- We Run BelfastminorBullitt Hotel partners with We Run Belfast, a running collective that begins their weekly city centre runs at the hotel every Wednesday evening. The partnership supports the hotel's proximity to marathon routes and community engagement.
- Better Gym BelfastminorBullitt has arranged special day pass rates at Better Gym Belfast for hotel guests. The gym is located across the street from the hotel entrance, providing convenient fitness access for guests.
- Lisdergan MeatscoreTaylor & Clay Grill sources all beef cuts from award-winning Lisdergan Meats. The supplier provides sustainably farmed, flax-fed beef known for natural goodness and flavour, supporting the restaurant's quality positioning.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bullitt Hotel competitors and assessment
Company assessmentDirect peers
- Titanic Hotel Belfast: A boutique 119-room hotel in Belfast's Titanic Quarter with a strong F&B and events offering. Comparable in scale, full-service positioning, and emphasis on distinctive design and dining.
- Ten Square Hotel: An independent boutique hotel at Belfast's City Hall with rooftop restaurant and bar. Comparable as a small, design-forward city-centre hotel competing for similar leisure and corporate guests.
- Hotel Indigo Belfast: A design-focused boutique hotel brand property in Belfast city centre. Comparable as a competing lifestyle full-service hotel targeting design-conscious leisure and corporate guests.
- Clayton Hotel Belfast: A 4-star full-service hotel close to Belfast city centre with multiple F&B outlets and conference facilities. Comparable in scale, full-service model, and corporate/leisure mix.
- Hilton Belfast: A branded full-service hotel in Belfast's waterfront area with restaurant, bar, and meeting facilities. Comparable in full-service positioning and corporate transient demand.
- The Merchant Hotel: A 5-star luxury hotel in Belfast city centre with multiple award-winning F&B outlets and event spaces. Directly comparable as another Belfast full-service hotel with strong F&B and event verticals at the higher end of the rate card.
- The Fitzwilliam Hotel Belfast: A luxury boutique hotel in central Belfast with a refined restaurant offering. Directly comparable as a city-centre upscale independent targeting leisure and business travelers.
- Malmaison Belfast: A design-led boutique hotel chain property in Belfast with on-site restaurant and bar. Directly competes for the same lifestyle-oriented city-centre leisure and corporate guest.
Regional players
- easyHotel Belfast: A budget limited-service hotel in Belfast targeting price-sensitive travelers. Comparable as a same-city accommodation competitor, though positioned at a lower price tier than Bullitt's full-service model.
Others
- Beannchor Group: The parent/operator group behind Bullitt Hotel and other Northern Ireland hospitality venues. Relevant as the broader operating entity and as a comparable hospitality group portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bullitt Hotel social profiles
Digital presenceBullitt Hotel compliance and trust
Trust signalCompliance2 records
Bullitt Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bullitt Hotel leadership team
Management profileNumber of profiles
Profiles1 record
Bullitt Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bullitt Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bullitt Hotel
What does Bullitt Hotel do?
Bullitt Hotel operates a 74-room boutique hotel in Belfast city centre with four core room categories (Dinky, Comfy, Roomy, Biggy) and specialised variants including Dog Dens, accessible rooms, twins, trios, and quads. The property runs multiple food and beverage outlets: the award-winning Taylor & Clay Grill (Asador wood-fired grill), Tetto rooftop restaurant and bar, Bullitt Bar/Lobby/Courtyard, Rattlebag cocktail bar, and an espresso bar. The hotel also offers corporate stays, private event hire (Tetto Rooftop and Tetto Lounge), wedding day-two packages, and gift vouchers, supported by a live music and DJ events calendar.
Is Bullitt Hotel a public or private company?
Bullitt Hotel is a private company. It is classified as corporate owned and is currently operating.
When was Bullitt Hotel founded?
Bullitt Hotel was founded in 2016. It employs 11 to 50 people.
Where is Bullitt Hotel based?
Bullitt Hotel is headquartered in Belfast, United Kingdom, in the Europe region.
How does Bullitt Hotel make money?
Four revenue lines are on record. Room Reservations are the primary driver. The others are food & Beverage, event Hire and gift Vouchers.
Who are Bullitt Hotel's main competitors?
Direct peers on record are Titanic Hotel Belfast, Ten Square Hotel, Hotel Indigo Belfast, Clayton Hotel Belfast, Hilton Belfast, The Merchant Hotel, The Fitzwilliam Hotel Belfast and Malmaison Belfast. easyHotel Belfast is listed as a regional player. Beannchor Group is listed as an others.
Does Bullitt Hotel have an API?
No public API is recorded for Bullitt Hotel.
What industry is Bullitt Hotel in?
Bullitt Hotel's product category is Boutique Hotel Accommodation. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.