We Run 313
We Run 313 is a Detroit-based non-profit social run club founded in 2019 by Lance Woods and Joe Robinson, serving 4,300+ Strava members through weekly group runs, branded merchandise, and an annual 5K, with a mission to promote health and challenge stereotypes about African-American participation in running.
- Company typePrivate
- Founded2019
- HeadquartersDetroit, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What We Run 313 does
We Run 313 is a Detroit-based, non-profit social running club founded on May 4, 2019 by Lance Woods and Joe Robinson, operating under the motto "Connect. Run. Build." The organization runs a year-round schedule of free group runs — Two Mile Tuesday (introductory 2-mile runs at Breadless), 5K/10K Thursday (intermediate runs at Robert C. Valade Park), and Saturday Long Runs (10–18 mile endurance sessions) — and serves over 4,300 members on Strava, making it the largest run club in Michigan. The club has a specific mission to challenge stereotypes about African-American participation in running and to promote physical and mental health in the Detroit community.
The organization generates revenue through three streams: (i) D2C merchandise sales via an owned e-commerce storefront (hats, beanies, hoodies, tank tops, socks, water bottles priced $9.99–$65.00, and a book titled "We Run 313: The Pulse of Detroit's Run Club" at $24.99 standard / $34.99 autographed), (ii) recurring membership dues that grant access to the regular run schedule and community, and (iii) transaction-based race registration fees from the annual Run the 313 5K at Palmer Park, a USATF-certified event co-hosted with Trivium Racing. Distribution is multi-channel: physical group runs in Detroit, an owned e-commerce site, organic social on Facebook/Instagram/Twitter, an email newsletter, and earned media coverage (NBC's Today Show, Runner's World, Detroit Free Press, Huffington Post).
We Run 313 has no proprietary technology platform, no app, no API surface, and no disclosed AI capabilities; the core asset is the community itself, supported by partnerships with ASICS, Henry Ford Health, Propel Water, Gazelle Sports, Breadless, Detroit Riverfront, HPak, ATH, and Trivium Racing. The club has received the Spirit of Detroit Award and a State of Michigan Tribute and is described as founder-owned and bootstrapped, with no external investors, funding rounds, or parent-company relationships identified.
We Run 313 firmographics
Firmographics- Name
- We Run 313
- Legal name
- We Run 313
- Website
- https://werun313.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- We Run 313 is a Detroit-based non-profit social run club founded in 2019 by Lance Woods and Joe Robinson, serving 4,300+ Strava members through weekly group runs, branded merchandise, and an annual 5K, with a mission to promote health and challenge stereotypes about African-American participation in running.
- Ownership category
- akta.pro rank
We Run 313 industry classification
Industry- Product category
- Community Fitness Services
- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industries
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Endurance & Running/Cycling Training (HSADAAAG)
Keywords
Where We Run 313 is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
We Run 313 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Merchandise Sales: The club operates an e-commerce storefront selling branded merchandise including hats, beanies, hoodies, tank tops, socks, water bottles, and autographed copies of the book 'We Run 313: The Pulse of Detroit's Run Club'. Pricing ranges from $9.99 to $65.00 per item.
- Membership Dues: The club offers a membership program providing access to regular group runs (Two Mile Tuesday, 5K/10K Thursday, Saturday Long Runs), events, and a community of over 4,300 Strava members.
- Event Registration (Run the 313 5K): The club partners with Trivium Racing to host the annual Run the 313 5K event in Detroit's Palmer Park, a USATF-certified race with a post-race party. Revenue is generated through race registration fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Detroit's Run Club Classic Hat (New Era Edition) Black |
| Unit Pricing | Pay-as-you-go | Classic WeRun313 Beanie Hat (Various Colors) |
| Unit Pricing | Pay-as-you-go | Classic WeRun313 Hoodie (Various Colors) |
| Unit Pricing | Pay-as-you-go | Detroit's Run Club Hoodie |
| Unit Pricing | Pay-as-you-go | We Run 313: The Pulse of Detroit's Run Club (Standard) |
| Unit Pricing | Pay-as-you-go | We Run 313: The Pulse of Detroit's Run Club (Autographed Copy) |
| Unit Pricing | Pay-as-you-go | International Marathoner Women's WeRun313 Script (Various Colors) |
| Unit Pricing | Pay-as-you-go | International Marathoner Men's WeRun313 Script Racing Tank (Various Colors) |
| Unit Pricing | Pay-as-you-go | WeRun313 Socks (Various Colors) |
| Unit Pricing | Pay-as-you-go | WeRun313 Script Water Bottle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
We Run 313 product offering
Product offeringCore offering
We Run 313 is a Detroit-based social running club that organizes structured weekly group runs at multiple distances (2-mile introductory, 5K/10K, and 10-18 mile long runs), hosts the annual Run the 313 5K race, and sells branded merchandise and a club book through an owned e-commerce storefront. The organization builds a community of runners connected through Strava and in-person events centered on the Connect.Run.Build philosophy.
Product overview
WeRun313 is a social running club serving as Detroit's premier run community with over 4,300 members. The organization offers a portfolio of branded merchandise (hats, hoodies, apparel, socks, water bottles) and published works (The Pulse of Detroit's Run Club book). Core services include structured running events: Two Mile Tuesday (introductory), 5k/10k Thursday (intermediate), and Saturday Long Runs (10-18 mile endurance training). The flagship annual event is the Run The 313 5K, hosted in partnership with Trivium Racing.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Run Club Merchandise
Quantifiable outcome
- Over 4,300 Strava members, making WeRun313 the largest run club in Michigan and one of the biggest in the world
- +1 more outcomes
Companies that use We Run 313
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
We Run 313 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
We Run 313 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Trivium RacingcoreTrivium Racing co-hosts the annual Run the 313 5K event with WeRun313. The race is held in Detroit's Palmer Park on a USATF-certified course, and the partnership combines Trivium Racing's race organization expertise with WeRun313's community reach.
- Propel WaterminorPropel Water is listed as a partner on the WeRun313 About page, indicating a sponsorship or co-marketing relationship in support of the club's health and wellness mission.
- Henry Ford HealthcoreHenry Ford Health is listed as a partner on the WeRun313 About page, indicating a health-focused strategic partnership supporting the club's health and wellness mission in the Detroit community.
- ASICScoreASICS, the global athletic footwear and apparel brand, is listed as a partner on the WeRun313 About page, indicating a product sponsorship or co-marketing relationship supporting the run club.
- Gazelle SportsminorGazelle Sports, a specialty running retailer, is listed as a partner on the WeRun313 About page, indicating a local sponsorship or product partnership.
- ATH (Athletes That Heal)minorATH (Athletes That Heal) is listed as a partner on the WeRun313 About page, indicating a partnership aligned with the club's health and wellness mission.
- BreadlesscoreBreadless is listed as a partner on the WeRun313 About page and serves as the host location for the Two Mile Tuesday runs at 2760 Larned St., Detroit, MI 48207.
- Detroit RiverfrontminorDetroit Riverfront is listed as a partner on the WeRun313 About page, indicating a partnership supporting the club's community runs along Detroit's waterfront.
- HPakminorHPak is listed as a partner on the WeRun313 About page, indicating a sponsorship or product partnership relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
We Run 313 competitors and assessment
Company assessmentDirect peers
- November Project: A free, community-led morning run club movement that started in Boston and has expanded to multiple cities. Most directly comparable to WeRun313 in its community-led, all-paces-welcome model and grassroots growth through word-of-mouth.
- Black Girls Run!: A national running community founded to address health disparities and encourage African-American women to adopt running. Closely comparable to WeRun313 in its mission-driven focus on Black running communities and group-run event model.
- Black Men Run: A national running group for Black men focused on health, fitness, and community. Comparable to WeRun313 in targeting African-American running communities with local chapters and group-run formats.
- Trivium Racing: Race event organizer and WeRun313's co-host for the Run the 313 5K. Directly comparable as a peer race organizer operating in the Detroit/Michigan mass participation event space.
- parkrun: A global network of free, weekly 5K community runs. Comparable to WeRun313 in operating free weekly community runs, though it operates internationally and at much larger scale.
- Mile High Run Club: A New York City-based run club combining structured group runs with a brick-and-mortar retail and hospitality concept. Comparable to WeRun313 in its urban community-run club model and brand-led merchandise offerings.
Emerging players
- Back on My Feet: A national non-profit running organization that uses running to help individuals experiencing homelessness achieve self-sufficiency. Comparable to WeRun313 as a mission-driven, community-based running organization with similar non-profit structure.
Broad incumbents
- Fleet Feet: A national running specialty retailer that operates community training programs and group runs. Comparable as a peer in running community-building, though its primary business is retail rather than community organizing — Gazelle Sports, a WeRun313 partner, is a regional Fleet Feet-style retailer.
- ASICS: A global athletic footwear and apparel brand and WeRun313 partner. Comparable as an incumbent in the running category, though ASICS is a product company rather than a community organizer.
Others
- Strava: The social fitness platform where WeRun313 has 4,300+ members. Comparable as the digital infrastructure layer enabling run club communities, though Strava is a technology platform rather than a community organizer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
We Run 313 social profiles
Digital presenceWe Run 313 financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Run 313 leadership team
Management profileNumber of profiles
Profiles2 records
We Run 313 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Run 313 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Run 313
What does We Run 313 do?
We Run 313 is a Detroit-based social running club that organizes structured weekly group runs at multiple distances (2-mile introductory, 5K/10K, and 10-18 mile long runs), hosts the annual Run the 313 5K race, and sells branded merchandise and a club book through an owned e-commerce storefront. The organization builds a community of runners connected through Strava and in-person events centered on the Connect.Run.Build philosophy.
Is We Run 313 a public or private company?
We Run 313 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Run 313 founded?
We Run 313 was founded in 2019. It employs 1,001 to 5,000 people.
Where is We Run 313 based?
We Run 313 is headquartered in Detroit, United States, in the North America region.
How does We Run 313 make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are membership Dues and event Registration (Run the 313 5K).
Who are We Run 313's main competitors?
Direct peers on record are November Project, Black Girls Run!, Black Men Run, Trivium Racing, parkrun and Mile High Run Club. Back on My Feet is listed as an emerging player. Broad incumbents are Fleet Feet and ASICS. Strava is listed as an others.
Does We Run 313 have an API?
No public API is recorded for We Run 313.
What industry is We Run 313 in?
We Run 313's product category is Community Fitness Services. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 711211 and its SIC code is 7997.