What Buminet Prakarsa does

Bumilindo (operating commercially as "Samsung by Bumilindo" and "Samsung Experience Store by Bumilindo") is an Indonesian authorized retailer and distributor of Samsung consumer electronics, founded on July 1, 1997, and headquartered in Surabaya. The company resells the full Samsung Galaxy ecosystem through a multi-channel model: 19 physical Samsung Experience Store locations across East Java, Central Java, Yogyakarta, West Java, and Banten; a direct e-commerce site (bumilindo.com); marketplace storefronts on Blibli, Tokopedia, and Shopee; and a dedicated B2B channel called Bumilindo for Business that provides corporate procurement, dedicated account management, and technical training. Product breadth spans the Galaxy A Series (entry to mid-range smartphones), Galaxy S Series (flagships), Galaxy Z Series (foldables), Galaxy Tab S and Tab A tablets, Galaxy Watch wearables, Galaxy Buds audio, and the Galaxy XCover7 Enterprise Edition for industrial buyers. Pricing is set in Indonesian Rupiah and ranges from approximately Rp 1.9M for budget tablets to over Rp 27M for the Z Fold7, with 0% installment options up to 12 months and a trade-in program operated through partners Laku6, Compasia, and Trade Inplus. Attached services include 360° Bumilindo Care (consultation, data migration, device cleaning, troubleshooting) and free same-city cash-on-delivery fulfillment.

Bumilindo's commercial model is hardware resale with no proprietary technology stack of its own — value is captured through authorized status, official SEIN warranty coverage, regional retail density, and customer service rather than through software or IP. Customer segments are split between individual consumers (primary) and corporate/enterprise buyers (secondary), with horizontal segmentation across price tiers and a long-tail of SMB and individual transactions rather than named large enterprise anchors. The company has operated continuously since 1997, established a partnership with Telkomsel in 2001, and began its Samsung Experience Store format expansion in 2013, growing to 19+ locations by 2023 with continued extension into West Java and Banten. No institutional funding, M&A activity, parent company, or public listing is disclosed; the business is privately held, founder/family-controlled, and entirely single-brand (Samsung) in its product portfolio.

Operationally, Bumilindo functions as a regional channel partner — its growth, margin structure, and competitive position are tightly coupled to Samsung's product roadmap, Indonesia pricing, warranty policies, and authorized-reseller allocation. Recent strategic activity emphasizes geographic extension (West Java, Banten), product surface expansion (foldables, premium tablets, enterprise rugged devices), and channel diversification (marketplaces, B2B), but the underlying business remains a retail-and-distribution operation rather than a technology or platform business.

Name

Buminet Prakarsa

Legal name

Bumilindo

Website

https://bumilindo.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bumilindo is an Indonesian authorized Samsung retailer and distributor operating 19 Samsung Experience Stores across Java, plus e-commerce, marketplace, and B2B channels, selling Galaxy smartphones, tablets, wearables, and accessories with official SEIN warranty to consumers and corporate buyers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Big-Box Electronics + Major Appliances Retail (CRACAAAB)

akta.pro secondary industries

Mobile Carrier Devices & Bundling (Operator-branded devices, subsidy/bundle programs) (CRACALAF), Wearables & Personal Electronics Distribution (CRAOACAI)

Keywords

• Consumer electronics retail
• Samsung authorized reseller
• Smartphone distribution
• B2B corporate procurement
• Trade-in device program

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Consumer Electronics Retail: Bumilindo generates revenue through the retail sale of Samsung consumer electronics products including smartphones, tablets, wearables, and accessories. Revenue is generated through one-time product sales at both physical retail locations (Samsung Experience Stores) and online channels, with support for installment payments (cicilan 0% up to 12 months) and trade-in programs.
2. B2B Corporate Sales: Corporate procurement and bulk purchasing of Samsung devices for businesses, featuring dedicated account managers, volume pricing, and technical training support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bumilindo is an authorized Samsung official store and distributor in Indonesia that retails Samsung consumer electronics — smartphones (Galaxy A, S, and Z series), tablets (Galaxy Tab S and A series), wearables (Galaxy Watch and Buds), and enterprise devices (Galaxy XCover7) — through 19 physical Samsung Experience Store locations, its own e-commerce site, and third-party marketplaces. The company also offers a B2B corporate procurement service with dedicated account management, a smartphone trade-in program, and customer support services, all backed by official Samsung Indonesia (SEIN) warranty.

Product overview

Bumilindo is a Samsung Official Store and authorized distributor in Indonesia operating as a multi-channel electronics retailer. The company offers Samsung's complete smartphone ecosystem including Galaxy A Series (entry to mid-range), Galaxy S Series (flagship), and Galaxy Z Series (foldable), complemented by Galaxy Tab tablets (S Series for productivity, A Series for budget), Galaxy Watch wearables, and Galaxy Buds audio products. The company provides B2B corporate procurement services with dedicated account management and bulk pricing, along with trade-in programs for device upgrades. With 19 Samsung Experience Store locations across East Java, Central Java, Yogyakarta, West Java, and Banten, plus online sales, Bumilindo serves retail and business customers with official Samsung warranties (SEIN).

Differentiator

Problem solved

Functional benefit

Products and services

• Samsung Galaxy A Series Smartphones Mid-range smartphone lineup from entry-level (Galaxy A07) to premium mid-range (Galaxy A57 5G), offering 5G connectivity, 50MP cameras, Super AMOLED displays, and long software support. Targeted at students, young professionals, and value-conscious consumers seeking affordable Samsung devices with official warranty.
• Samsung Galaxy S Series Flagship Smartphones Flagship smartphone lineup including Galaxy S24, S25, and S26 variants (regular, Plus, Ultra, FE) with premium cameras up to 200MP, Dynamic AMOLED 2X displays, Galaxy AI capabilities, and high-end processors. Targeted at professionals, content creators, and consumers seeking top-tier Samsung devices.
• Samsung Galaxy Z Series Foldable Smartphones Foldable smartphone lineup including Galaxy Z Fold (transforms into tablet-sized display) and Z Flip (compact clamshell design), featuring flexible displays, premium cameras, and AI capabilities. Targeted at early adopters, executives, and consumers seeking premium form-factor devices.
• Samsung Galaxy Tab S Series Premium Tablets Premium tablet lineup including Galaxy Tab S11 and Tab S11 Ultra, featuring large AMOLED displays, stylus support, keyboard compatibility, and productivity-focused features. Targeted at professionals, creatives, and consumers needing tablet productivity.
• Samsung Galaxy Tab A Series Tablets Budget to mid-range tablet lineup including Galaxy Tab A11 and Tab A11 Plus, offering essential features at affordable prices with WiFi and LTE/5G variants. Targeted at students, young professionals, and families.
• Samsung Galaxy Watch Series Smartwatches Smartwatch lineup including Galaxy Watch 8 and Watch 8 Classic, featuring health monitoring, fitness tracking, LTE connectivity, and integration with the Samsung ecosystem. Targeted at fitness-focused consumers and Samsung phone owners.
• Samsung Galaxy Buds Wireless Earbuds Wireless earbuds lineup including Galaxy Buds 3, Buds 3 Pro, and Buds Core, featuring active noise cancellation, premium audio tuning, and seamless device switching within the Samsung ecosystem. Targeted at consumers seeking premium audio accessories.
• Samsung Galaxy XCover7 Enterprise Edition Rugged enterprise smartphone designed for industrial use, featuring enhanced durability, programmable hardware buttons, and enterprise-focused security features. Targeted at industrial and field workforce deployments.
• Bumilindo for Business (B2B Corporate Procurement) Corporate procurement and bulk purchase service offering dedicated account managers, competitive volume pricing, priority shipping, and technical training and support. Targeted at businesses, government entities, and organizations requiring bulk device deployment.
• Trade-In Program Smartphone exchange program allowing customers to trade in old devices for credit toward new Samsung purchases, facilitated through partners Laku6, Compasia, and Trade Inplus. Targeted at existing smartphone owners seeking to upgrade.
• 360° Bumilindo Care Customer Support Customer service package offering product consultation, data migration, device cleaning, and troubleshooting support via phone or WhatsApp. Targeted at Samsung device owners needing post-purchase support.

Quantifiable outcome

• 100% authentic Samsung products with official SEIN warranty coverage
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Partnerships

One partnership is on record.

• Samsung Electronics IndonesiacoreChannel Partner/ Reseller/ Distributor · 1 July 1997Bumilindo operates as an authorized Samsung official store, distributor, and partner in Indonesia. As the principal brand partner, Samsung provides product supply, official warranty backing (SEIN), and brand authorization. Bumilindo has been a Samsung partner since July 1, 1997, distributing Samsung smartphones, tablets, and wearables across East Java, Central Java, Yogyakarta, West Java, and Banten.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Blibli: Major Indonesian e-commerce marketplace and electronics retailer operating its own electronics vertical alongside third-party listings. Comparable omnichannel electronics retail, including direct competition as a marketplace channel where Bumilindo also lists.
• Tokopedia: Major Indonesian e-commerce marketplace with a substantial electronics and smartphone category. Comparable as both a sales channel for Bumilindo and a competitor in the authorized-OEM electronics retail space.
• Shopee Indonesia: Leading Southeast Asian e-commerce marketplace operating in Indonesia with significant consumer electronics GMV. Comparable as a marketplace channel where Bumilindo sells and competes for Samsung buyers.
• Erajaya Swasta Makmur: Parent of Erafone and other consumer electronics retail brands in Indonesia, and a publicly listed mobile-device distributor. Comparable as a multi-brand consumer electronics retailer with broader scale and category breadth.

Emerging players

• Xiaomi Authorized Mi Store (Indonesia): Xiaomi's authorized retail partner network in Indonesia operating Mi Stores selling Xiaomi smartphones and ecosystem products. Comparable authorized-OEM specialty retailer with overlapping product categories (smartphones, wearables, accessories).
• OPPO Authorized Store Indonesia: OPPO's authorized retail partner network in Indonesia offering smartphones and ecosystem devices. Comparable authorized-OEM specialty retail model targeting similar B2C smartphone buyers in Indonesian malls.

Direct peers

• Erafone: One of Indonesia's largest authorized multi-brand smartphone and electronics retailers, operating physical stores and online channels. Closely comparable as a multi-store consumer electronics reseller serving similar B2C and B2B customers in Indonesia.
• iBox (Apple Authorized Reseller): Apple's flagship authorized premium reseller in Indonesia with a network of mall-based Experience Stores. Directly comparable authorized-OEM retail model targeting premium smartphone and consumer electronics buyers in Indonesia.
• Digimap: Authorized Apple reseller in Indonesia operating physical retail locations and e-commerce. Comparable authorized-OEM specialty retail format with similar focus on premium consumer electronics in Indonesian malls.
• Global Teleshop (now part of Erajaya): Indonesian consumer electronics and mobile device retailer under Erajaya Group, operating physical stores selling smartphones and accessories. Directly comparable multi-store mobile-device retail model in Indonesia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@samsungbumilindostore
• Facebookfacebook.com/shopatbumilindo
• Instagraminstagram.com/samsungbybumilindo
• TikToktiktok.com/@samsungbybumilindo
• LinkedInlinkedin.com/company/buminet-prakarsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buminet Prakarsa