Bundles Of Love

What Bundles Of Love does

Bundles of Love Charity is a Minnesota-based 501(c)(3) nonprofit organization founded in 2001 that produces handmade newborn bundles and distributes them to families experiencing poverty across the state. Its core product is the Newborn Bundle — a handcrafted package containing items such as a diaper bag, quilt, afghan, receiving blankets, bibs, burp cloths, sleepers, gowns, onesies, jackets, pants, hats/mittens, booties, a toy, washcloths, and a winter bunting/car seat cover, with each bundle costing approximately $40 to produce. The organization is 100% volunteer-driven with no paid staff, relying on hundreds of skilled crafters who contribute thousands of hours monthly across at least eleven Minnesota work sites spanning Burnsville, New Brighton, Rochester, Chatfield, Detroit Lakes, Minnetonka, Oak Grove, Plymouth, Spring Valley, Winona, and Maplewood.

Bundles are delivered through a distribution network of more than 100 community partner organizations, including major healthcare systems (Mayo Clinic, HCMC, Abbott Northwestern, Park Nicollet), public health agencies, WIC programs, and social services entities such as Catholic Charities. Partner organizations identify families in need and distribute bundles on a recurring basis. Headquartered in Apple Valley, MN, the organization operates under a board of directors led by founder and President Mary Jo Prinsen and Treasurer Donna Rooney.

The organization's funding model is diversified across monetary donations (via PayPal, GiveMN, and checks), in-kind material contributions (fabric, yarn, diapers, baby care items), recurring corporate giving programs (Subaru Share the Love, New York Life Walk for a Cause, Scheels, Altar'd State Mission Mondays, Hy-Vee Giving Tags), and earned revenue from annual craft sales and charity events such as Night at the Races at Running Aces Casino. Marketing is largely grassroots: organic social media (Facebook, Instagram, Pinterest), local earned media, volunteer referrals, and community events, supported by a free downloadable pattern library that recruits external crafters.

Name

Bundles Of Love

Legal name

Bundles of Love Charity

Website

https://bundlesoflove.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Bundles of Love Charity is a 100% volunteer-driven Minnesota 501(c)(3) nonprofit founded in 2001 that handcrafts and distributes nearly 6,000 newborn bundles annually to families experiencing poverty through more than 100 healthcare and social service partner organizations across the state.

Ownership category

akta.pro rank

Product category

Charitable Newborn Care Bundles

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Emergency and Other Relief Services (624230), Civic and Social Organizations (8134)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Maternal, Child & Family Health Program Funding (HLAJALAG)

Keywords

• Newborn care bundles
• Handmade baby items
• Volunteer charity services
• Infant clothing assistance
• Family support services

Headquarters

HQ city

Lansing, Michigan

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Monetary Donations: Tax-deductible donations from individuals, corporations, and organizations. Accepts PayPal, GiveMN, and check. Covers costs for fabric, baby care items, workspace rent, and utilities.
2. In-Kind Donations: Volunteers donate fabric, yarn, baby care items (diapers, wipes, baby wash), sewing supplies, and handmade craft items. Materials are used to produce bundles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bundles of Love Charity produces handmade newborn bundles—comprehensive packages of handcrafted clothing, bedding, and baby care items (quilts, afghans, receiving blankets, bibs, burp cloths, sleepers, gowns, onesies, hats, mittens, booties, and seasonal bunting/car seat covers)—created entirely by volunteer sewers, knitters, and crocheters. Each bundle costs approximately $40 to produce and is distributed free of charge to Minnesota families experiencing poverty through a network of community partner organizations including hospitals, WIC programs, and social service agencies, at a rate of nearly 6,000 bundles annually.

Product overview

Bundles of Love Charity operates as a single-product nonprofit organization focused on distributing handmade newborn bundles to Minnesota families in need. The core offering is the Newborn Bundle—a comprehensive package of handcrafted baby clothing, bedding, and care items. Supporting offerings include free downloadable crafting patterns and annual craft sale events that generate funding for operations. The organization does not operate as a technology platform but rather as a volunteer-driven charitable service.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn Bundles (Bundle of Love) Handmade baby care packages for newborns containing handcrafted clothing, bedding, and essential baby items (diaper bag, quilt, afghan/warm blanket, receiving blankets, bibs, burp cloths, sleepers, gowns, onesies, jacket/sweater, pants, hats/mittens, booties, toy, washcloths, and seasonal bunting/car seat cover). Distributed free of charge to Minnesota families experiencing poverty through partner hospitals, WIC programs, and social service agencies. Each bundle costs approximately $40 to produce.
• Patterns from BOLC Free downloadable crochet, knit, and sewing patterns for baby items including booties, mittens, hats, sweaters, bunting, bibs, washcloths, diaper bags, toys, and quilts, shared by the organization to enable volunteer production of bundle components.

Quantifiable outcome

• Nearly 6,000 bundles distributed annually to Minnesota families in need
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered major and minor.

• Junior League of MinneapolismajorGTM or Marketing Partner · 1 February 2026Donated 5,100 diapers and provides ongoing volunteer support at New Brighton site throughout the year.
• Tavern Grill Arden HillsminorGTM or Marketing Partner · 1 September 2025Featured charity for dining event on September 30. Diners who present flyer receive 10% donation to Bundles of Love.
• Running Aces Casino, Hotel & RacetrackminorGTM or Marketing PartnerHost venue for annual 'Night at the Races' charity event featuring live racing, diaper drive, silent auction, and race packet sales benefiting Bundles of Love.
• HyVee LakevilleminorGTM or Marketing PartnerGiving Tag program allows customers to support Bundles of Love by purchasing reusable shopping bags. HyVee donates $1 per bag sold.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Catholic Charities USA: National nonprofit network providing social services to families in need. Directly relevant because Catholic Charities is one of Bundles of Love's named distribution partners, and the organizations operate in adjacent family-support space.
• March of Dimes: Major maternal and infant health nonprofit. Comparable because Bundles of Love originally spun out of a national infant charity and serves the same maternal/infant beneficiary base, though March of Dimes focuses on research and advocacy rather than goods distribution.
• Salvation Army: Large faith-based relief organization providing clothing, household goods, and emergency assistance to families. Comparable as a broader-scale operator distributing goods to families in need through community channels.
• St. Vincent de Paul Society: Volunteer-driven nonprofit providing direct assistance including clothing, furniture, and household goods to families in poverty. Comparable volunteer-driven, donation-funded model with community-based distribution.

Direct peers

• Cradles to Crayons: Nonprofit providing children from birth through age 12 with essential items including clothing and baby gear. Comparable in that it bundles donated goods and distributes through partner agencies to families in need.
• Baby2Baby: National nonprofit that distributes baby clothing, diapers, and essential items to children living in poverty. Most directly comparable peer: same mission, similar bundle-style product, distributed through hospital and social-service partners.
• National Diaper Bank Network: Network of diaper banks distributing diapers and baby supplies to families in need through partner organizations. Comparable operating model (in-kind donations, hospital/agency distribution, volunteer-powered).

Others

• Healthy Start (HRSA program): Federal program addressing infant mortality and maternal health in high-risk communities. Tangentially comparable because both serve at-risk pregnant women and infants, though Healthy Start is federally funded rather than donation-driven.
• Halo Innovations (HALO SleepSack): For-profit maker of infant sleepwear and blankets. Comparable because it produces one of the bundle component categories (infant bedding/wearable blankets), and operates in adjacent infant-supply space.
• Mothers Against Drunk Driving (MADD): Long-running grassroots nonprofit with strong volunteer base and local-chapter structure. Thematically comparable for its volunteer-driven community organizing model, though the mission is different.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BundlesofLoveCharity
• Instagraminstagram.com/bundlesoflovemn
• Pinterestpinterest.com/bundlesoflovemn
• LinkedInlinkedin.com/company/bundles-of-love

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bundles Of Love