Bunga Bunga

What Bunga Bunga does

Bunga 90 (formerly Bunga Bunga) is a single-location immersive 90s-themed cocktail bar and entertainment venue in Covent Garden, London, operated as part of the Inception Group portfolio of themed hospitality venues. The venue operates a multi-zone format combining a cocktail bar, an American-style pizza kitchen (12" and 20" pizzas), bookable karaoke rooms, an arcade gaming zone featuring classic 90s titles (Mortal Kombat, Street Fighter, Tekken 2, Jurassic Park Pinball, X-Men, Metal Gear, Wrestlefest), and recurring event programming such as Magic 8 Ball Mondays and Club 90 Saturday nights. Notable experiential features include a hidden Blockbuster-style VHS video rental store entrance, a proprietary mega-sized Claw Cocktail arcade machine that dispenses custom-built cocktails, novelty cocktail vessels shaped like Nokia 5110 phones and Britney Spears heads, neon-lit "bathroom raves" with hourly karaoke, and MTV-inspired karaoke rooms.

The business operates on a direct-to-consumer hospitality model, generating revenue primarily through food and beverage sales at point-of-sale, supplemented by structured packages: a weekend bottomless brunch at £52 per person (live karaoke host, 90 minutes of bottomless beer and cocktails, 12" pizza per two guests, live DJ), a pre-theatre dining menu at £26 per person (drink plus any 12" pizza with 60-minute service guarantee for West End theatre-goers), bookable themed karaoke rooms, and private venue hire for up to 270 standing / 100 seated guests. Distribution channels include walk-in trade, online reservations via the company website, and direct sales via phone (020 7590 3602) and email ([email protected]) for large groups of 21+ and venue hire enquiries. Marketing is concentrated on organic social media (TikTok, Instagram, Facebook), an email newsletter with offers and "secret drops," and SEO-optimised web presence targeting Covent Garden cocktail bar and 90s-themed entertainment searches.

The venue serves three primary customer segments: group experience seekers (birthdays, team building, bachelor/bachelorette parties, date nights), nightlife and entertainment seekers aged 18+ drawn to nostalgic immersive entertainment, and West End theatre-goers requiring pre-show dining with time-guaranteed service. Bunga 90 is embedded within Inception Group's broader themed-venue portfolio (Cahoots, Mr Fogg's, Barts, Maggie's, Control Room B), providing brand credibility, cross-promotion opportunities, and likely shared back-office and operational support. Direct headcount is reported at approximately 6, with the venue operating 7 days a week including late hours (until 3am Saturdays).

Name

Bunga Bunga

Legal name

Inception Group

Website

https://bungabunga-london.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bunga 90 (formerly Bunga Bunga) is an immersive 90s-themed cocktail bar and entertainment venue in Covent Garden, London, operated by Inception Group. It serves nightlife, group celebration, and West End theatre customers via cocktails, pizza, karaoke rooms, arcade games, and venue hire.

Ownership category

akta.pro rank

Product category

Themed Cocktail Bar & Entertainment Venue

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Themed cocktail bar
• Immersive entertainment venue
• Private karaoke rooms
• Bottomless brunch
• Private venue hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Revenue from selling cocktails, beers, wines, mocktails and soft drinks alongside American-style pizzas (12" and 20" sizes) and snackable sides. Food and beverage sales constitute the primary revenue stream.
2. Bottomless Brunch Packages: Weekly weekend brunch offering at £52 per person including live karaoke host, nostalgic small plate, salad, 12" pizza per 2 guests, 90 minutes of bottomless beers and cocktails, and live DJ.
3. Pre-Theatre Dining: Pre-theatre menu available Sundays-Thursdays from 5pm at £26 per person, including one drink and any 12" pizza with 60-minute service guarantee.
4. Venue Hire & Private Events: Private party and event hire revenue. Venue accommodates up to 270 guests standing or 100 guests seated. Options include 90s-themed booths, MTV-inspired karaoke rooms, and full bar takeovers.
5. Karaoke Room Bookings: Revenue from bookable themed karaoke rooms with 90s music focus.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bunga 90 (formerly Bunga Bunga) is a 90s-themed immersive cocktail bar and entertainment venue in Covent Garden, London. It sells themed cocktails, beers, wines, mocktails, and American-style pizzas (12" and 20" sizes), alongside bookable private karaoke rooms, a retro arcade gaming zone, and recurring nightlife events. The venue also offers fixed-price bottomless brunch and pre-theatre dining packages, and hosts private parties and venue hire for up to 270 guests. It operates as part of the Inception Group portfolio of themed London hospitality venues.

Product overview

Bunga 90 (formerly Bunga Bunga) is a retro 90s-themed entertainment venue and cocktail bar in Covent Garden, London, operated by Inception Group. The venue operates as a multi-zone experiential bar featuring a cocktail bar with 90s drinks (including Claw Cocktail Machine), a pizza bar (12" and 20" American-style pizzas), bookable themed karaoke rooms, an arcade gaming zone with classic 90s games, and weekend bottomless brunch. Additional offerings include a pre-theatre dining menu, private venue hire for up to 270 guests, and recurring events like Magic 8 Ball Mondays and Club 90 Saturday nights. The venue is hidden beneath a Blockbuster-style retro video store entrance.

Differentiator

Problem solved

Functional benefit

Products and services

• Bunga 90 Cocktail Bar A 90s-themed cocktail bar in Covent Garden featuring nostalgic cocktails, beers, wines, mocktails, and an immersive themed environment hidden beneath a Blockbuster-style video store on Drury Lane. Open 7 days a week.
• Private Karaoke Rooms Bookable private 90s-themed karaoke rooms with 100% 90s hits, alongside on-bar karaoke and bathroom karaoke zones, for solo or group singing experiences.
• Retro Arcade Gaming Bar Arcade gaming zone with classic 90s games including Mortal Kombat, Street Fighter, Tekken 2, Mario & Luigi, Jurassic Park Pinball, X-Men, Metal Gear, and Wrestlefest, available for in-venue play.
• Pizza Bar American-style pizzas in 12-inch and mega 20-inch sizes served all night with loaded toppings, plus snackable sides such as deep-fried pizza dough and chicken in a basket.
• 90s Bottomless Brunch Weekend brunch package at £52 per person featuring a live karaoke host, nostalgic small plate, salad, a 12-inch pizza per 2 guests, 90 minutes of bottomless beers and cocktails, and a live DJ.
• Pre-Theatre Dining Menu Pre-theatre menu at £26 per person, available Sundays-Thursdays from 5pm, including one 12-inch pizza and a choice of cocktail, wine, beer, mocktail, or soft drink, served within a 60-minute service guarantee.
• Venue Hire & Private Events Private event hosting for up to 270 guests standing or 100 seated, including themed booths, MTV-inspired karaoke rooms, and full bar takeover options for birthdays, team events, and corporate celebrations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Inception GroupflagshipStrategic or Co-development PartnerInception Group is the parent company and venue operator behind Bunga 90. The group specialises in themed hospitality venues including Cahoots, Mr Fogg's, Barts, Maggie's, and Control Room B. Bunga 90 represents one of their flagship themed bar concepts in the Covent Garden area.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ballie Ballerson: An immersive cocktail bar in London featuring ball pits, themed décor, and bottomless brunch. Directly comparable on novelty-driven venue experience, group bookings, and weekend brunch revenue streams.
• Swingers: A competitive socializing venue combining crazy golf with cocktails and street food in London. Comparable on combining games/entertainment with cocktail-led revenue and group experiences.
• Cahoots: A 1940s post-war themed immersive cocktail bar in Soho, London, operated by Inception Group. Directly comparable as a sibling themed cocktail venue within the same operator's portfolio, targeting similar group-experience and nightlife customers.
• Tonight Josephine: A series of Instagrammable, themed cocktail bars across London (Waterloo, Shoreditch, Manchester) offering bottomless brunch and immersive décor. Directly comparable on theme-led cocktails, brunch packages, and group-event focus.
• Mr Fogg's: A Victorian explorer-themed cocktail bar collection in London operated by Inception Group. Closely comparable as another Inception Group immersive cocktail concept with strong theming, food, and event-driven revenue.
• Barts: A Prohibition-era speakeasy cocktail bar in Chelsea operated by Inception Group. Directly comparable as a sibling themed cocktail venue with private events, karaoke-style entertainment, and similar customer segments.
• ABQ London: A Breaking Bad-themed immersive cocktail bar in Hackney, London, where guests make their own cocktails. Comparable on themed décor, novel mixology experience, and group/celebration focus.

Broad incumbents

• Be At One: A multi-site UK cocktail bar chain with strong London presence and a focus on classic cocktails and late-night trade. Comparable on cocktail bar format and London nightlife demand, though not themed/immersive.
• The Alchemist: A UK-wide chain of cocktail bars known for theatrical mixology and themed drinks. Comparable on cocktail-led revenue and experiential positioning, though broader and less niche than a single-site immersive concept.

Others

• Inception Group (Parent): The parent operator of Bunga 90, owning Cahoots, Mr Fogg's, Barts, Maggie's, and Control Room B. Relevant as the corporate parent providing operational know-how, brand, and cross-promotion that materially shape Bunga 90's prospects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wearebunga90
• Instagraminstagram.com/wearebunga90
• TikToktiktok.com/@wearebunga90
• LinkedInlinkedin.com/company/bunga-bunga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bunga Bunga