Burger Factory

What Burger Factory does

Burger Factory is a privately-held French fast-casual burger restaurant chain founded in 2018 and headquartered in Bosroumois, Normandy. The company operates 14 restaurant locations spread across the Normandy region — including BosRoumois, Bois-Guillaume, Duclair, Franqueville Saint Pierre, Pont-Audemer, Bernay, Pacy-sur-Eure, Yvetot, Eslettes, Saint-Étienne-du-Rouvray, Ferrières-en-Bray, Neufchâtel-en-Bray, and Dieppe — serving individual consumers and families through dine-in, takeout, and (at select sites such as Ferrières-en-Bray) drive-thru service. The company employs 51–100 people and markets primarily through Facebook and Instagram, with email-based contact and recruitment channels.

The core product is made-to-order burgers prepared from fresh, locally-sourced Norman ingredients. Operational differentiators include the absence of freezers (everything fresh), butcher-style beef patties delivered multiple times per week and flame-grilled, vegetables delivered three times weekly and washed/peeled/cut on-site, and house-made fries cut daily from potatoes sourced weekly from a Neubourg (27) producer. The menu is segmented across multiple lines — Incontournables (classic), Premiums, Smashs (thin-patty), Frenchies (regional French cheeses such as Camembert, Pont-l'Evêque, raclette, chèvre), Chicken Premiums, Wraps, Salads, sides, desserts (sundaes, milkshakes, tiramisu, muffins, brioche perdue), and a children's menu — supported by customizable add-ons (sauces, toppings, veggie substitution, "Super Faim" extra-hunger option).

Burger Factory generates revenue through direct-to-consumer food sales, with bundle meals (Menu L at €10.90–€11.90 and Menu XL adding ~€1.40) as the primary pricing structure, alongside budget "P'tit Prix" menus (from €7.90), à la carte items (burger seul €8.90, wrap seul €7.90, small portions from €3.90–€4.90, desserts €3.90–€4.90), and recurring promotions including BF Days (15th–25th of each month, menus from €3–€5), Mardi Family Tuesday deals, and student discounts. The business is founder-owned with no disclosed external investors, parent company, funding rounds, or M&A activity.

Name

Burger Factory

Legal name

Burger Factory

Website

https://burgerfactory.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Burger Factory is a privately-held French fast-casual burger chain founded in 2018, operating 14 dine-in, takeout, and drive-thru locations across Normandy. It serves individual consumers and families with made-to-order burgers and sides prepared from fresh, locally-sourced Norman ingredients.

Ownership category

akta.pro rank

Product category

Fast-Casual Burger Restaurants

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Fast casual restaurants
• Made to order burgers
• Normandy restaurant chain
• Burger restaurant menus
• Local ingredient sourcing

Headquarters

HQ city

Bosroumois, Normandie

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in and Takeout Sales: Restaurant revenue from customers dining on-premises or taking food to go. Fresh burgers prepared to order with homemade fries and desserts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Burger Factory is a fast-casual burger restaurant chain operating 14 locations across Normandy, France. It makes burgers to order using fresh minced beef from French breeders cooked on flame, locally sourced potatoes from Neubourg (department 27) for house-made fries, and fresh vegetables delivered three times weekly and prepared on site. The menu spans multiple burger lines, wraps, salads, fries, desserts, beverages, children's meals, bundle menus, and rotating promotional offers (BF Days, Mardi Family, Offre Etudiante).

Product overview

Burger Factory is a French burger restaurant chain founded in 2018 with 14 locations in Normandy, France. The company operates on a 'fait-maison' (homemade) concept, preparing burgers to order using fresh, locally-sourced ingredients from Norman farmers and producers. The product portfolio consists of a core restaurant operation offering multiple burger categories (Incontournables, Premiums, Smashs, Frenchies, Chicken Premiums, Nouveautés), wraps, sides (fries, salads), desserts (délices, milkshakes, muffins, tiramisu, sundaes), beverages, and children's menus. The company differentiates through regional French cheese specialties (Frenchies line), budget-friendly promotional offerings (BF Days, Mardi Family, Student offers), and customization options (veggie patties, various toppings and sauces). Locations operate with or without drive-through service, and the company emphasizes sustainable practices using reusable dishware and recycled packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Burger Menu Lines (Incontournables, Les Premiums, Les Smashs, Les Frenchies, Chicken Premiums, Nouveautés)
• Wraps
• Les Salades
• Frites Maison (House-Made French Fries with toppings)
• Desserts (Churros au Nutella, Brioche Perdue, Délices, Milkshakes, Muffins, Tiramisu, Sundaes)
• Les Boissons (Beverages)
• Menu Enfant (Children's Meal)
• Bundle Menus (Menu L and Menu XL) Set meal bundles combining a burger or wrap, fries or salad, and a drink at L (medium) and XL (large) sizes for dine-in and takeout customers.
• Menus P'tit Prix (Budget-Friendly Meal Deals)
• BF Days Promotional Menus Monthly time-bound promotional menus available 15th to 25th of each month including 3€ mini menus (cheeseburger / muffin Nutella / mini wrap / 4 nuggets), children's menu, and menus starting at 5€, targeting repeat local traffic across all locations.
• Mardi Family Deals Tuesday-only special family meal offers including Mardi Family and Mardi Offre 1 / Mardi Offre 2 deal bundles targeted at families dining on Tuesdays.
• Offre Etudiante (Student Discount Program) Discounted Menu L bundle pricing for students at participating locations, available with six choice combinations of burger or wrap, side, and drink.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Local Farmers and Producers (Normandy)coreOthersBurger Factory collaborates with local farmers and Norman producers to source fresh, authentic, and responsible ingredients. The company maintains close partnerships with local agriculture to ensure quality and support the regional economy.
• Local Potato Producer (Neubourg 27)coreOthersPotatoes are delivered weekly by a local producer based in Neubourg (department 27). Potatoes are carefully selected and washed and cut on-site daily.
• Local Market Gardener/PrimeurcoreOthersVegetables are delivered 3 times per week by the primeur and then washed, peeled, and cut on-site in restaurants to ensure freshness.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Fernand: French premium burger fast-casual chain specializing in made-to-order burgers with regional French ingredient stories; directly comparable in positioning, menu structure, and target customer to Burger Factory.
• Quick (Hamburger Restaurant): Historic French burger QSR chain (now under Bertrand Restauration) with national footprint; directly competes for burger occasions with a more QSR-style value proposition versus Burger Factory's fresh positioning.
• Big M: Long-established French burger restaurant chain offering made-to-order burgers and a similar casual-dining format; competes in the same fast-casual burger niche with comparable pricing and menu breadth.
• Five Guys: US-origin premium burger fast-casual chain operating in France; closely comparable on made-to-order, customizable burgers at a premium price point and competes for similar 'quality burger' occasions.

Broad incumbents

• Burger King France: Global QSR burger incumbent with extensive French footprint; competes broadly in the burger category via value menus, drive-thru, and a national digital/app stack that Burger Factory lacks.
• Buffalo Grill: France's largest casual-dining steakhouse chain with a broad menu including burgers; an incumbent competitor for family dine-out occasions in suburban and roadside locations similar to Burger Factory's footprint.
• McDonald's France: Dominant French QSR with thousands of locations, drive-thru, and a mature mobile app; sets the price/quality baseline against which Burger Factory's premium fresh positioning must differentiate.

Emerging players

• O'Tacos: French fast-casual chain with a strong franchise-led expansion model targeting younger consumers on value-driven bundles; competes for the same 'quick casual with promo calendar' occasion as Burger Factory, though in tacos rather than burgers.
• Smash Burger (France operations): US-origin smash-burger concept; directly comparable on the 'Les Smashs' burger line at Burger Factory and competes for premium-burger occasions in selected French locations.

Regional players

• Au Bureau: French pub-restaurant chain serving burgers and casual fare in suburban locations across France; comparable in family/casual dine-in occasions and suburban real estate format, particularly in northern France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Burger-Factory-2004638506472375
• Instagraminstagram.com/burger_factory_bf
• LinkedInlinkedin.com/company/burger-factory-bf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burger Factory