Burleigh Road Animal Hospital

What Burleigh Road Animal Hospital does

Burleigh Road Animal Hospital is a privately held, single-site companion animal veterinary practice located at 13725 West Burleigh Road in Brookfield, Wisconsin. The hospital provides full-service veterinary care for dogs, cats, birds, horses, reptiles, small mammals, and minipigs, with a service mix spanning preventative and wellness care, diagnostics, dentistry, surgery, chronic disease management, specialty services, and pet grooming. The practice is AAHA-accredited, a credential held by approximately 15% of U.S. veterinary hospitals, and operates Monday through Friday plus the 1st and 3rd Saturday of each month, with after-hours emergencies routed to WVRC, Mayfair Animal ER, and Blue Pearl Veterinary Specialists.

The underlying technology stack is conventional for a small clinic and is not a differentiator in itself. The hospital runs its website and educational content on the LifeLearn Veterinary Websites platform, uses the AllyDVM portal for online appointment booking, prescription refill requests, and patient record access, and operates a commerce-enabled storefront (shop.burleighroadanimalhospital.com) integrated with Hills to Home and Purina Vet Direct for prescription diets. Client-facing digital tools include a symptom assessment page (Pet Health Checker), a multi-species, bilingual content library (Pet Health Library), instructional how-to videos, and a referral link to Pawlicy for pet insurance. None of these assets incorporate proprietary AI; they are content-and-workflow products that supplement the in-clinic experience.

The business model is direct-to-consumer fee-for-service veterinary medicine supplemented by ancillary service revenue from grooming and prescription product distribution. The target market is individual pet owners in the Brookfield, WI metropolitan area, with a horizontal segmentation approach across species rather than a focused specialty niche. Pricing is not publicly disclosed; payment is due at time of service with no payment plans, and deposits may be required for certain treatments, consistent with standard small-animal practice economics. Customer retention is supported by long-tenured client relationships (one testimonial cites 30+ years), with new patient acquisition driven by the website, Facebook and Instagram presence, content marketing, and a referral program. The firm reports no parent company, institutional investors, or PE/VC ownership, and operates with approximately 8 employees.

Name

Burleigh Road Animal Hospital

Legal name

Burleigh Road Animal Hospital

Website

https://burleighroadanimalhospital.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Burleigh Road Animal Hospital is a privately held, AAHA-accredited companion animal veterinary practice in Brookfield, Wisconsin. Operating from a single location with about eight employees, it delivers wellness, diagnostic, dental, surgical, chronic disease, and grooming services to individual pet owners across multiple species.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Professional Services: Fee-for-service veterinary care including wellness exams, diagnostics, dentistry, surgery, and specialty services. Revenue generated per visit and per procedure.
2. Grooming Services: Pet grooming services offered as an additional service line

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Burleigh Road Animal Hospital is a full-service veterinary practice providing comprehensive medical care for companion animals. Its core offering includes preventative and wellness care, diagnostics, dentistry, surgery, chronic disease management, specialty services, and pet grooming, delivered primarily through in-person visits at its Brookfield, Wisconsin hospital. Supporting these clinical services are digital resources such as an online appointment booking system, a pet health library, a symptom checker, how-to videos, and an online store for pet supplies.

Product overview

Burleigh Road Animal Hospital is a veterinary practice offering comprehensive pet healthcare services. The hospital provides core veterinary services including Preventative/Wellness Care, Diagnostics, Dentistry, Surgery, Chronic Disease Management, Specialty Services, and Grooming. Supporting these clinical services, the practice operates digital tools including a Pet Health Checker for symptom assessment, a Pet Health Library with educational articles, How-To Videos for pet care instructions, an Online Appointment Booking system, and an Online Store for pet supplies. The practice is AAHA accredited and accepts new clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventative / Wellness Care Routine health maintenance for pets, including annual exams, vaccinations, and preventive treatments to maintain pet health.
• Diagnostics Medical testing and laboratory services used to identify pet health conditions and diseases.
• Dentistry Dental care services for pets including cleanings, extractions, and oral health treatment.
• Surgery Surgical procedures for pets including both routine and complex operations.
• Chronic Disease Management Ongoing care and treatment plans for pets with long-term health conditions.
• Specialty Services Specialized veterinary medical services for complex or specific pet health needs, supported by referral relationships.
• Grooming Professional pet grooming services including bathing, haircuts, nail trimming, and coat care.
• Pet Health Checker Online symptom assessment tool that helps pet owners evaluate whether their pet's symptoms require immediate veterinary attention.
• Pet Health Library Professionally written pet health articles covering behavior, nutrition, medical conditions, and preventive care across multiple species, available in English and Spanish.
• How-To Videos Educational video content providing step-by-step instructions for pet care tasks such as administering medications, brushing teeth, and applying ear/eye drops.
• Online Appointment Booking Web-based scheduling system that allows clients to request veterinary appointments online.
• Online Store Online retail platform for purchasing pet supplies, food, and health products.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered support/emergency, minor and core.

• WVRC (Waukesha)support/emergencyOthersAfter-hours emergency veterinary care referral partner. Hospital refers clients to WVRC when emergencies occur outside normal business hours. Contact: 262-542-3241
• Mayfair Animal ERsupport/emergencyOthersAfter-hours urgent care referral partner for simple urgent care needs that cannot wait until the clinic reopens. Contact: 414-897-8840
• Blue Pearl Veterinary Specialists (Glendale)support/emergencyOthersSpecialty veterinary care referral partner for advanced diagnostics and specialty services. Contact: 414-540-6710
• Hills to HomeminorGTM or Marketing PartnerPet food and product delivery service partner. Linked from hospital website for convenient prescription diet and pet product ordering.
• Purina Vet DirectminorGTM or Marketing PartnerPet food distribution partner allowing clients to order prescription diets directly. Linked from hospital website.
• PawlicyminorGTM or Marketing PartnerPet insurance comparison and recommendation partner. Hospital links to Pawlicy for pet health insurance guidance.
• LifeLearn Veterinary WebsitescoreTechnology or IntegrationWebsite platform provider powering the hospital's website, client portal, and pet health education content management system.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Bond Vet: Modern primary and urgent care veterinary clinic chain with a tech-forward, design-led brand. Comparable because Bond Vet targets the same urban/suburban companion animal GP segment with extended hours, transparent pricing, and online booking — features Burleigh Road also offers.
• Easyvet Clinic: Walk-in, low-overhead companion animal clinic franchise. Comparable as a lower-priced alternative for vaccinations and minor sick visits that competes for routine pet-owner spend in suburban markets similar to Brookfield.
• Small Door Veterinary: Membership-model companion animal GP clinic with a focus on elevated client experience and digital-first convenience. Comparable as a direct competitor in the higher-touch neighborhood vet category where Burleigh Road also competes.
• Modern Animal: Membership-based companion animal GP clinic chain. Comparable because Modern Animal competes in the same wellness, diagnostics, and primary care category with a digitally enabled client experience that targets higher-income pet owners similar to Burleigh Road's Brookfield demographic.

Direct peers

• WVRC (Wisconsin Veterinary Referral Center): 24-hour emergency and specialty veterinary hospital in Waukesha, WI, explicitly listed as Burleigh Road's after-hours emergency referral partner. Comparable because it serves the same regional pet-owner base for complementary urgent and specialty services.
• BluePearl Veterinary Partners: Specialty and emergency veterinary hospital operator with a Glendale, WI location listed as Burleigh Road's specialty referral partner. Comparable because it serves the same Brookfield/Milwaukee companion animal market with overlapping clinical capability and referral relationships.
• Mayfair Animal ER: Urgent care/emergency veterinary facility listed as Burleigh Road's referral partner for simple after-hours urgent needs. Comparable because it serves overlapping Brookfield-area pet owners for urgent/ER cases that Burleigh Road refers out.

Broad incumbents

• National Veterinary Associates (NVA): Large veterinary hospital consolidator with hundreds of community animal hospitals across the US. Comparable as a buyer of independent GP clinics like Burleigh Road and as an operator of similarly-positioned community practices in adjacent Wisconsin markets.
• PetVet Care Centers: PE-backed operator of GP, specialty, and emergency veterinary hospitals across multiple US states. Comparable as an active acquirer of independent AAHA-accredited practices like Burleigh Road and as a competitor for the same regional pet-owner base.
• VCA Animal Hospitals: Largest US veterinary chain owned by Mars, operating hundreds of GP and specialty animal hospitals. Comparable because VCA's general practice hospitals compete for the same companion animal clients in the Milwaukee metro with similar service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/burleighroadanimalhospital
• Instagraminstagram.com/burleighroadah
• LinkedInlinkedin.com/company/burleigh-road-animal-hospital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burleigh Road Animal Hospital