BuroVitaal
BuroVitaal BV is a 16-employee Dutch occupational health and workplace vitality services firm delivering preventive medical examinations (PMO), vitality training (Tripl8), workplace assessments, and e-learning (Academy) to 100+ Dutch employers across government, manufacturing, healthcare, education, and enterprise verticals.
- Company typePrivate
- Founded-
- HeadquartersMeppel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BuroVitaal does
BuroVitaal BV is a Dutch private limited occupational health and workplace vitality services firm headquartered in Zwolle with an additional office in Meppel, Drenthe. The company delivers preventive medical examinations (Preventief Medisch Onderzoek, PMO) in four tiers — BASIS, PLUS, VITAAL, and a fully digital E-PMO — alongside a mobile PMO service delivered via a 'vitality check bus' that brings assessments to client sites. Its core customers are Dutch employers across nine targeted verticals (industry and manufacturing, IT and office environments, government, construction and infrastructure, housing corporations, education, transport and logistics, healthcare and welfare, and chemical/pharmaceutical), with a publicly displayed base of 100+ client organizations including Gemeente Zwolle, Politie Nederland, Daimler Trucks, ENGIE, Mercedes-Benz Nederland, Oceanco, Zilveren Kruis, and ROC Amsterdam.
The product portfolio extends beyond PMO into vitality training under the Tripl8 sub-brand (built on the 'Huis van Werkvermogen' / House of Work Ability framework), workplace ergonomic assessments (Werkplekonderzoek), occupational health support (Vitality Arbo), interactive workshops, chair massages, smoothie bike rentals, the Academy e-learning platform (academy.burovitaal.nl), the Bluezone longevity-themed program, and an online Vitaliteitsscan questionnaire tool. There is no proprietary technology stack or AI/ML layer; the offering is fundamentally a human-delivered professional services and content library business, with digital channels (E-PMO, Academy, Vitaliteitsscan) serving as distribution and scale extensions rather than core technology.
BuroVitaal operates a sales-led go-to-market, pricing by quote with multi-year contracts and emphasizing a 24-hour quote turnaround. It monetizes through four professional-services revenue streams (PMO packages, training/workshops, workplace research/consultancy, equipment rentals) and assists clients in accessing the Dutch SLIM subsidy for SME training costs. Distribution is wholly domestic Netherlands via direct on-site delivery, inside-sales outreach, and self-serve digital channels, with industry partnerships (NPDI, Beweegalliantie) providing referral credibility. With 16 employees, no disclosed funding rounds, no M&A, and no subsidiaries, the firm is a tightly-scoped independent services business pursuing platform expansion through product line additions rather than inorganic growth.
BuroVitaal firmographics
Firmographics- Name
- BuroVitaal
- Legal name
- BuroVitaal BV
- Website
- https://burovitaal.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BuroVitaal BV is a 16-employee Dutch occupational health and workplace vitality services firm delivering preventive medical examinations (PMO), vitality training (Tripl8), workplace assessments, and e-learning (Academy) to 100+ Dutch employers across government, manufacturing, healthcare, education, and enterprise verticals.
- Ownership category
- akta.pro rank
BuroVitaal industry classification
Industry- Product category
- Occupational Health and Workplace Wellness Services
- NAICS
- Administrative and Support Services (561), Vocational Rehabilitation Services (6243)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Ergonomics & Musculoskeletal Risk Assessments (EUAHAGAH)
- akta.pro secondary industries
- Labor, Social Protection & Occupational Safety Standards Cooperation (BPADANAM), Workforce Compliance & Employment Law Risk Management (Local Labor Law, Tax, Statutory) (BPACAHAH), Ergonomics & Manual Handling / Material Handling Safety (EDABAEAJ)
Keywords
Where BuroVitaal is headquartered
LocationHeadquarters
- HQ city
- Meppel
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
BuroVitaal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- PMO Services (Preventief Medisch Onderzoek): Preventive Medical Examinations offered in multiple tiers (BASIS, PLUS, VITAAL, E-PMO) with varying levels of health assessments, questionnaires, and consultation services. Revenue generated through project-based service delivery to organizations.
- Vitality Training and Workshops: Training programs, workshops, and coaching services for workplace vitality including topics such as stress management, nutrition, sleep, and leadership development. Delivered both on-site and through e-learning platforms.
- Workplace Research and Consultancy: Workplace ergonomic assessments and occupational health consultancy services to help organizations meet Arbo (occupational health and safety) requirements.
- Product Rentals: Rental services for vitality-related equipment such as smoothie bikes and chair massages for workplace events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | PMO Fit & Gezond BASIS package - Entry-level preventive medical examination |
| Other | Multi-year contract | PMO Fit & Gezond PLUS package - Mid-tier preventive medical examination with additional assessments |
| Other | Multi-year contract | PMO Fit & Gezond VITAAL package - Premium preventive medical examination |
| Subscription | Annual | PMO E-PMO (fully digital) - Online health check platform |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
BuroVitaal product offering
Product offeringCore offering
BuroVitaal provides preventive medical examinations (PMO), vitality training, workplace ergonomic assessments, and occupational health consultancy to Dutch organizations. Its offerings include tiered on-site PMO packages (BASIS, PLUS, VITAAL), a fully digital E-PMO variant, a mobile vitality-check bus that brings health examinations to client sites, Tripl8 vitality training under the 'House of Work Ability' framework, and complementary workshops, chair massages, smoothie-bike rentals, and the Bluezone longevity program. The portfolio targets reduction of employee absenteeism, support for sustainable employability, and compliance with Dutch Arbo (occupational health and safety) requirements.
Product overview
BuroVitaal offers a modular vitality and occupational health platform centered around PMO (Preventief Medisch Onderzoek) services, with four package tiers (BASIS, PLUS, VITAAL, and fully digital E-PMO). The platform is complemented by a mobile PMO option (Vitality check bus), workplace assessment services, and occupational health support. The Tripl8 vitality training sub-brand provides programs based on the 'House of Work Ability' framework. Additional offerings include the Academy with e-learning modules covering topics such as energy management, nutrition, sleep, and stress management, the Bluezone sub-brand implementing Blue Zone longevity principles, workshops, chair massages, smoothie bike rentals, and an online vitality scan tool. The portfolio follows a modular architecture where employers can select individual services or bundle them into comprehensive vitality packages.
Differentiator
Problem solved
Functional benefit
Brands
- Tripl8: Vitality Training and Training programs by BuroVitaal, based on the 'Huis van Werkvermogen' (House of Work Ability) methodology for sustainable employability and vitality.
Products and services
- PMO (Preventief Medisch Onderzoek) Preventive Medical Examination (PMO) service for Dutch employers that assesses the physical and mental health of their employees through structured questionnaires, medical examinations, and personal consultations with a lifestyle coach. The service identifies potential health risks early and aims to prevent illness-related absenteeism across the workforce.
- E-PMO (volledig digitaal) Fully digital version of BuroVitaal's preventive medical examination, allowing employees to complete health assessments online. Designed for distributed workforces and organizations preferring a digital delivery channel.
- PMO-mobiel (Vitality check bus) Mobile health-check bus that brings PMO services directly to the client's workplace, with on-site professional teams conducting health assessments, questionnaires, and consultations. Suitable for organizations with 50+ employees and for sites that prefer in-person delivery.
- Vitality Training (Tripl8) Vitality training and development program under the Tripl8 sub-brand, based on the 'Huis van Werkvermogen' (House of Work Ability) framework, designed for sustainable employability. Delivered as training, education, and development programs for organizations.
- Vitality Arbo Occupational health service focused on reducing illness absenteeism and supporting return-to-work processes for Dutch employers, helping them meet Arbo (occupational health and safety) obligations.
- Werkplekonderzoek Workplace ergonomic assessment service that analyzes employee work situations and provides recommendations for ergonomic adjustments to meet Dutch legal occupational health (Arbo) requirements.
- Workshops Interactive workshop sessions for organizations on workplace vitality topics including stress management, nutrition, sleep, and leadership.
- Smoothiefiets huren Rental service for smoothie bikes used at workplace events to promote employee movement and healthy nutrition through interactive fresh-juice making.
- Stoelmassages On-site chair massage services delivered at the client workplace as part of employee wellness programs.
- Werkgevers vitaalpakket Comprehensive employer vitality package that bundles multiple BuroVitaal services into a single integrated employee-wellness program for Dutch organizations.
- Academy (E-Learning) Digital learning platform (academy.burovitaal.nl) providing self-paced e-learning courses on workplace vitality topics including energy management (Energiek de week door), nutrition (Good Food Good Mood), menopause and work (Overgang en werk), sleep (Slaap), and stress management (Van stress naar balans).
- Bluezone Organizational program based on Blue Zone longevity principles, helping Dutch employers create a work environment that supports healthy living, longevity, and sustainable employability.
Quantifiable outcome
- Reduces employee absenteeism through early detection of health risks and preventive interventions
- +2 more outcomes
Companies that use BuroVitaal
Customer profileNamed customers23 records
Segments9 records
Ideal customer profiles5 records
BuroVitaal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BuroVitaal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NPDI (Nederlands Platform Duurzame Inzetbaarheid)coreOfficial partner of NPDI, the Dutch Platform for Sustainable Employability. This partnership positions BuroVitaal as a recognized player in the Dutch sustainable employability market and provides access to industry expertise and networks.
- BeweegalliantiecoreOfficial partner of the Beweegalliantie (Exercise Alliance), demonstrating commitment to promoting physical activity and movement as core components of workplace vitality.
- Tripl8minorBuroVitaal offers the Tripl8 vitality training and education program, a comprehensive development program based on the 'Huis van Werkvermogen' (House of Work Ability) framework for strategic vitality and sustainable employability.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
BuroVitaal competitors and assessment
Company assessmentDirect peers
- ArboNed: ArboNed is one of the largest Dutch occupational health (Arbo) service providers, offering PMO, workplace assessments, absenteeism guidance and reintegration services to employers — directly overlapping with BuroVitaal's core PMO and Arbo offerings for the Dutch market.
- Stichting IZZ: Stichting IZZ provides occupational health and vitality services specifically for workers in the Dutch healthcare and welfare sector — directly comparable to BuroVitaal's healthcare and welfare customer segment, with overlapping PMO-style health offerings.
- Bedrijfsarts Online: Bedrijfsarts Online is a digital-first Dutch occupational health provider offering online consultations, PMO-style assessments, and Arbo services — competing directly with BuroVitaal's E-PMO digital proposition and SMB-focused PMO packages.
- Zorg van de Zaak: Zorg van de Zaak is a Dutch network of occupational health, care, and reintegration providers serving employers with PMO, Arbo, and absenteeism services — a direct head-to-head competitor in BuroVitaal's primary Dutch occupational health market.
- OpenUp: OpenUp is a Dutch-founded mental wellness platform selling B2B access to psychologists and self-guided content to European employers. It competes for the mental health and vitality portion of BuroVitaal's wallet, especially with the Academy's stress and sleep modules.
- Healthy Communication: Healthy Communication is a Dutch corporate vitality and lifestyle interventions provider serving employers with workplace wellness programs — comparable in service mix and Dutch SME/mid-market customer focus to BuroVitaal's PMO and training offerings.
Broad incumbents
- Effectory: Effectory is a Dutch employee listening and wellbeing analytics firm serving large employers with engagement surveys, vitality benchmarks, and organizational health programs — overlapping with BuroVitaal's broader workforce sustainability value proposition.
- HumanTotalCare: HumanTotalCare (parent of ArboNed) is the dominant Dutch occupational health platform offering PMO, Arbo, case management, and absence services at national scale. It competes with BuroVitaal across all Dutch employer segments but operates at far greater breadth and headcount.
Others
- Menzis: Menzis is a major Dutch health insurer that also offers workplace vitality, prevention, and reintegration services to corporate clients — a thematic adjacent peer to BuroVitaal given shared employer buyer relationships and overlap in preventive health.
- De Roode Bussels: De Roode Bussels is a Dutch consultancy offering organizational health, leadership development, and sustainable employability programs — adjacent to BuroVitaal's training and workshop offerings, often competing for the same employer L&D and HR budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BuroVitaal social profiles
Digital presenceBuroVitaal financial estimates
Financial estimateRevenue estimate
Valuation estimate
BuroVitaal leadership team
Management profileNumber of profiles
Profiles1 record
BuroVitaal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BuroVitaal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BuroVitaal
What does BuroVitaal do?
BuroVitaal provides preventive medical examinations (PMO), vitality training, workplace ergonomic assessments, and occupational health consultancy to Dutch organizations. Its offerings include tiered on-site PMO packages (BASIS, PLUS, VITAAL), a fully digital E-PMO variant, a mobile vitality-check bus that brings health examinations to client sites, Tripl8 vitality training under the 'House of Work Ability' framework, and complementary workshops, chair massages, smoothie-bike rentals, and the Bluezone longevity program. The portfolio targets reduction of employee absenteeism, support for sustainable employability, and compliance with Dutch Arbo (occupational health and safety) requirements.
Is BuroVitaal a public or private company?
BuroVitaal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BuroVitaal founded?
BuroVitaal was founded in -1. It employs 11 to 50 people.
Where is BuroVitaal based?
BuroVitaal is headquartered in Meppel, Netherlands, in the Europe region.
How does BuroVitaal make money?
Four revenue lines are on record. PMO Services (Preventief Medisch Onderzoek) is the primary driver. The others are vitality Training and Workshops, workplace Research and Consultancy and product Rentals.
Who are BuroVitaal's main competitors?
Direct peers on record are ArboNed, Stichting IZZ, Bedrijfsarts Online, Zorg van de Zaak, OpenUp and Healthy Communication. Broad incumbents are Effectory and HumanTotalCare. Others are Menzis and De Roode Bussels.
Does BuroVitaal have an API?
No public API is recorded for BuroVitaal.
What industry is BuroVitaal in?
BuroVitaal's product category is Occupational Health and Workplace Wellness Services. Its primary akta.pro industry code is EUAHAGAH, Ergonomics & Musculoskeletal Risk Assessments, with a secondary code of BPADANAM, Labor, Social Protection & Occupational Safety Standards Cooperation. Its NAICS code is 561 and its SIC code is 8090.