Burswood Park Board
Burswood Park Board is a statutory authority of the Government of Western Australia that manages the free 56-hectare Burswood Park on the Swan River foreshore, serving the general public, event organisers, wedding parties, and horticulture trainees with gardens, lakes, heritage sculptures, wedding venues, and recreational facilities.
- Company typePublic
- Founded1986
- HeadquartersBurswood, Western Australia, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Burswood Park Board does
Burswood Park Board is a statutory authority of the Government of Western Australia, established in 1986 to develop and manage the 52.9-56 hectares of public parkland on the Burswood Peninsula along the Swan River foreshore. The organisation operates as the steward of Burswood Park, a free-access public park offering landscaped gardens, heritage sculpture trails, seven freshwater lakes, walking and cycling paths, picnic and barbecue facilities, playgrounds, and a fully fenced heritage trail. Core attractions include the Swan Shell (a 22-metre sculptural wedding and event venue), the Swan Fountain, the Heritage Sculpture Trail of more than a dozen bronzes by artists Joan and Charles Smith, and ancillary commercial tenancies such as Bilya Café and Mizzica Mangiatoria. The Board partners with Matagarup Mini Golf, an 18-hole course operated by a third party on park land, to extend leisure draw without bearing full operator risk.
The business model is not commercial in the traditional sense; the park is free to enter, free parking is provided (with weekday time limits at two car parks), and wedding venue hire is provided at no charge via advance booking. Revenue is not publicly disclosed and the entity is funded through the WA Government, with a statutory $3 million annual contribution to the Swan and Canning River restoration program ($33 million total since 2009). Operational revenue inflows are limited to commercial operator licences (e.g., the current six-month Expression of Interest process for Bilya Café) and likely event-hire fees for major events.
The Board's accountability sits with the Minister for Racing and Gaming, currently Hon. Paul Papalia CSC MLA. Governance is provided by a five-member Board including nominees of the Minister for Racing and Gaming, the Minister for Environment, the Town of Victoria Park (Mayor Karen Vernon), and Burswood Resort (Management) Limited / Crown Perth (CEO Brian Pereira), with independent registered architect and planner Chris Melsom. Day-to-day operations are led by Chief Executive Claire Wright and a 13-person administrative and operational team, with a wider 29-person headcount recorded across the organisation. Long-term strategy centres on the Burswood Park 20-Year Vision and the in-progress Perth Park entertainment and sporting precinct being delivered by the Perth Entertainment and Sporting Precinct Alliance (PESPA).
Burswood Park Board firmographics
Firmographics- Name
- Burswood Park Board
- Legal name
- Burswood Park Board
- Website
- https://burswoodpark.wa.gov.au
- Company type
- Public
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burswood Park Board is a statutory authority of the Government of Western Australia that manages the free 56-hectare Burswood Park on the Swan River foreshore, serving the general public, event organisers, wedding parties, and horticulture trainees with gardens, lakes, heritage sculptures, wedding venues, and recreational facilities.
- Ownership category
- akta.pro rank
Burswood Park Board industry classification
Industry- Product category
- Public Park Management and Recreation
- NAICS
- Nature Parks and Other Similar Institutions (712190), Administration of Conservation Programs (92412)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)
- akta.pro secondary industry
- Parks, Recreation & Protected Areas Administration (BPAIAMAH)
Keywords
Where Burswood Park Board is headquartered
LocationHeadquarters
- HQ city
- Burswood, Western Australia
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Burswood Park Board business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free public access to park facilities |
| Other | Pay-as-you-go | Wedding venue hire - Swan Shell and Swan Fountain |
| Other | Pay-as-you-go | Car parking - Free with time limits |
Distribution channels4 records
Marketing channels5 records
Burswood Park Board product offering
Product offeringCore offering
Burswood Park Board manages and maintains a 53-hectare public parkland on the Burswood Peninsula along the Swan River foreshore in Perth, Western Australia. The core offering is free public access to landscaped gardens, walking trails, lakes, picnic areas, playgrounds, exercise facilities, the Heritage Sculpture Trail, and event spaces. Supplementary offerings include Matagarup Mini Golf, Swan Shell and Swan Fountain wedding venue hire, event hosting for community and cultural events, an outdoor classroom for horticulture students, and on-site café and restaurant operations.
Product overview
Burswood Park Board operates a single unified public park offering rather than a software platform. The core offering is Burswood Park, a 53-hectare public parkland on the Swan River featuring diverse attractions including Matagarup Mini Golf (18-hole course), the Swan Shell and Swan Fountain (wedding venues), Heritage Sculpture Trail, and River Journeys Interpretation Node. The park provides amenities such as lakes, gardens, picnic spaces, play areas, exercise facilities, and walking trails. Dining options include Bilya Café and Mizzica Mangiatoria restaurant. Services include event hosting for community and major events, and an Outdoor Classroom educational program for horticulture students. The park integrates with nearby attractions on the Burswood Peninsula including Optus Stadium, Crown Perth, and Matagarup Bridge.
Differentiator
Problem solved
Functional benefit
Products and services
- Burswood Park
Quantifiable outcome
- 56 hectares of public open space maintained and accessible 365 days a year, 24 hours a day
- +3 more outcomes
Companies that use Burswood Park Board
Customer profileSegments4 records
Ideal customer profiles4 records
Burswood Park Board technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burswood Park Board partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Department of Biodiversity, Conservation and Attractions (DBCA)corePartnership to create the River Journeys Interpretation Node, a cultural interpretation space where Whadjuk Elder Dr Noel Nannup shares ancient history and Whadjuk artist Justin Martin's sandblasted artwork tells the story of the yakkan (oblong turtle). The node honors the cultural and natural heritage of the Derbarl Yerrigan (Swan River).
- Swan and Canning River ProgramscoreAnnual $3 million funding arrangement supporting healthy catchments, river health, riverbank rehabilitation and community engagement projects. Since inception in 2009, total contribution of $33 million to this important program.
- Containers for ChangeminorBurswood Park Board is a collection point for the Containers for Change recycling program, encouraging visitors to recycle eligible containers.
- Matagarup Zip+ClimbminorAdjacent attraction offering zip line and bridge climb experiences. Matagarup Mini Golf is located next to Matagarup Zip+Climb, creating a combined visitor experience.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Burswood Park Board competitors and assessment
Company assessmentDirect peers
- Kings Park and Botanic Garden: Perth's flagship public park managed by the Botanic Gardens and Parks Authority, a WA Government statutory body. Operates a much larger urban parkland with free public access, gardens, events, and heritage assets — the closest functional peer to Burswood Park within the same state.
- Centennial Parklands: Manages a large Sydney urban parkland under a trust structure with free public access, venue hire (weddings, events), sports facilities, and cafe tenancies. Closely comparable operating model combining public open space with commercial venue and food/beverage activity.
- Royal Botanic Gardens Victoria: Statutory authority managing Melbourne's Royal Botanic Gardens with free public access, gardens, event venues, heritage landscapes, and education programs. Comparable business model as a state-government park operator running a heritage public open space.
Broad incumbents
- Gardens by the Bay: Singapore government-owned public gardens operating on a similar free-access model with paid event venue hire and F&B tenancies. Comparable in combining public gardens, event hosting, and tourism drawcards in a waterfront precinct alongside entertainment anchors.
- Central Park Conservancy:
Regional players
- Auckland Council Parks and Recreation: Local-government operator of Auckland's public parks, gardens, and event venues across the region. Comparable mandate of free public recreation, gardens maintenance, and event hosting, but at much larger scale and across multiple sites rather than one.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Burswood Park Board social profiles
Digital presenceBurswood Park Board compliance and trust
Trust signalCompliance1 record
Burswood Park Board financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burswood Park Board leadership team
Management profileNumber of profiles
Profiles6 records
Burswood Park Board funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burswood Park Board M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burswood Park Board
What does Burswood Park Board do?
Burswood Park Board manages and maintains a 53-hectare public parkland on the Burswood Peninsula along the Swan River foreshore in Perth, Western Australia. The core offering is free public access to landscaped gardens, walking trails, lakes, picnic areas, playgrounds, exercise facilities, the Heritage Sculpture Trail, and event spaces. Supplementary offerings include Matagarup Mini Golf, Swan Shell and Swan Fountain wedding venue hire, event hosting for community and cultural events, an outdoor classroom for horticulture students, and on-site café and restaurant operations.
Is Burswood Park Board a public or private company?
Burswood Park Board is a public company. It is classified as state government owned and is currently operating.
When was Burswood Park Board founded?
Burswood Park Board was founded in 1986. It employs 11 to 50 people.
Where is Burswood Park Board based?
Burswood Park Board is headquartered in Burswood, Western Australia, Australia, in the Oceania region.
Who are Burswood Park Board's main competitors?
Direct peers on record are Kings Park and Botanic Garden, Centennial Parklands and Royal Botanic Gardens Victoria. Broad incumbents are Gardens by the Bay and Central Park Conservancy. Auckland Council Parks and Recreation is listed as a regional player.
Does Burswood Park Board have an API?
No public API is recorded for Burswood Park Board.
What industry is Burswood Park Board in?
Burswood Park Board's product category is Public Park Management and Recreation. Its primary akta.pro industry code is THAAAFAB, Conservation Parks & Private Nature Reserves (Visitor Operations), with a secondary code of BPAIAMAH, Parks, Recreation & Protected Areas Administration. Its NAICS code is 712190 and its SIC code is 7900.