Burton Radio & Echo

What Burton Radio & Echo does

Burton Radio (legal name: Burton Radio) is a non-profit community radio station founded in 2019 and headquartered at The Brewhouse Arts Centre, Union Street, Burton Upon Trent (DE14 1AA), United Kingdom. It produces and broadcasts local programming across seven core verticals — Sport, Community, Chat, Health & Wellbeing, Comedy, Film & TV, and Music — including dedicated coverage such as Burton Albion CT football commentary and the 'Ask the Vets' sponsored segment with Vets at Bretby.

The underlying technology is a consumer-grade multi-platform media stack: live audio streaming is delivered via a self-hosted player on burtonradio.co.uk (built on Squarespace), with simultaneous live video distribution on Twitch and YouTube, and on-demand / listen-back audio through Mixcloud. Marketing and community engagement run through Instagram, Facebook, TikTok, and a Google Forms-hosted newsletter; merchandise is sold through an integrated Squarespace shop. There are no proprietary technology assets, APIs, SDKs, MCP servers, or patents disclosed.

The business model is sponsorship- and donation-led. Revenue streams include local-business sponsorship packages (with named sponsors such as Mercia Marina, Vets at Bretby, Russell Roof Tiles, Scorpion Production Group, ORS, GAs & Water, Branston Club, and the Greater Birmingham Chambers of Commerce – Burton and District), listener donations via a dedicated donate page, and merchandise revenue. Pricing is not publicly disclosed and is negotiated on a per-sponsor basis. The customer base is split between individual community listeners (primary) and local SMBs seeking audience exposure (secondary), with all operations confined to Burton upon Trent and surrounding areas in Derbyshire, UK. The team is approximately 11 people; no external ownership, funding rounds, or institutional backing are disclosed.

Name

Burton Radio & Echo

Legal name

Burton Radio

Website

https://burtonradio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Burton Radio is a non-profit community radio station in Burton Upon Trent, UK, serving local listeners with sport, community, health, business, and entertainment programming broadcast via its website, Twitch, YouTube, and Mixcloud, and funded by local sponsorships, donations, and merchandise sales.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Community radio broadcasting
• Local radio station
• Sports radio commentary
• Audio streaming service
• On-demand podcast content

Headquarters

HQ city

Burton Upon Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Revenue model

1. Sponsorships and Patronage: Local businesses and organizations provide financial support in exchange for logo placement and recognition on the station's website and content. Sponsors include Mercia Marina, Vets at Bretby, Russell Roof Tiles, Scorpion Production Group, and others.
2. Donations: Direct listener donations via the donate page on the website. Voluntary contributions from community members to support station operations.
3. Sponsorship Packages: Formal sponsorship opportunities with dedicated sponsorship page offering businesses promotional exposure to the local audience.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Burton Radio operates a community radio station from The Brewhouse Arts Centre in Burton Upon Trent, UK, producing and broadcasting live and on-demand radio programming across Sport, Community, Chat, Health & Wellbeing, Comedy, Film & TV, and music genres. The station distributes content via live streams on Twitch and YouTube and on-demand audio on Mixcloud, with additional support through sponsorships, donations, and a merchandise shop.

Product overview

Burton Radio is a community radio station based in Burton Upon Trent, UK, operating from The Brewhouse Arts Centre. The offering is a single unified community media platform consisting of live radio shows (Sport, Community, Chat, Health & Wellbeing, Comedy, Film & TV, and music), video streaming via Twitch and YouTube, and on-demand listening via Mixcloud. The station is supported by sponsorship and donations, and offers a shop for merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Burton Radio Shows

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• GAs & WaterminorGTM or Marketing PartnerLocal sponsor with logo displayed on the Burton Radio website as a supporting partner of the station.
• Mercia MarinaminorGTM or Marketing PartnerLocal business sponsor displayed on the station's website sponsors section, providing financial support for station operations.
• Vets at BretbycoreGTM or Marketing PartnerActive sponsor with dedicated Ask the Vets segment. Hosted station team at their open day and provides ongoing promotional content. Featured as a core sponsor.
• Branston (Club)minorGTM or Marketing PartnerSports club sponsor with logo placement on the station website supporting local sports programming.
• Brewhouse Arts CentrecoreStrategic or Co-development PartnerVenue partner providing the station's headquarters location in the historic former Bass Grain Store building. The station actively promotes this venue and supports local arts and culture initiatives.
• Greater Birmingham Chambers of Commerce - Burton and DistrictminorGTM or Marketing PartnerChamber of commerce partner with logo displayed, supporting local business community connection.
• ORS (Optical Recognition Systems)minorGTM or Marketing PartnerTechnical/regional business sponsor with logo placement on the station website.
• Russell Roof TilescoreGTM or Marketing PartnerMajor local employer and sponsor prominently featured on the website. Also sponsors The Business Hour show featuring Russell Rooftiles branding.
• Scorpion Production GroupminorGTM or Marketing PartnerProduction company sponsor with logo displayed on the station website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Radio.co: SaaS platform that helps broadcasters launch and operate online radio stations. Comparable as an enabling infrastructure provider in the same online-radio ecosystem, and a relevant peer for understanding the economics of running a digital-only community station.

Broad incumbents

• Hits Radio: Bauer-owned national commercial radio brand with local opt-outs. Comparable as a music-led commercial radio brand that combines national reach with locally produced content — the kind of station whose local ad budgets Burton Radio targets in Burton upon Trent.
• talkSPORT: UK's leading sports radio station. Comparable for the sports commentary, presenter talent model, and live-event coverage mechanics — relevant given Burton Radio's Burton Albion CT live commentary and 'Local Sports Brew Team' as a differentiator.
• Bauer Media Audio UK: Operates Absolute Radio, Kiss, Magic, Hits Radio and Greatest Hits Radio across the UK. Comparable as a major UK commercial radio group monetised through sponsorship, advertising, and on-demand audio — a broad incumbent against whose regional ad budgets Burton Radio competes.
• Global (Capital, Heart, LBC, Smooth): UK's largest commercial radio operator running Capital, Heart, LBC, Smooth, Classic FM and others. Comparable as a multi-station radio group monetised through national and regional advertising — the broad incumbent whose commercial ad spend Burton Radio competes for at a local level.
• Spotify: Global audio streaming platform that competes for music and spoken-word listening hours. Comparable as the primary substitute for Burton Radio's music, comedy, and on-demand content — and a potential future distribution channel or platform partner.

Direct peers

• Mixcloud: Long-form audio streaming and catch-up platform that hosts DJ mixes, radio shows, and podcasts. Burton Radio uses Mixcloud for on-demand listen-back, and Mixcloud's content model (creator-hosted shows distributed to global listeners) closely mirrors Burton Radio's hybrid live+on-demand community programming.

Regional players

• Nation Broadcasting: Operates regional stations such as Nation Radio and various Welsh local stations. Comparable as a regional UK commercial broadcaster monetising through local sponsorship and on-air advertising — a useful proxy for the economics of small-scale UK regional radio.
• BBC Radio Derby: BBC local radio station covering Derbyshire including Burton upon Trent. Directly comparable as a regional broadcaster serving the same listener base and competing for the same local sports, news, and community programming audience.

Emerging players

• Boom Radio: Relatively new UK radio station launched in 2021 targeting older listeners, with strong digital and podcast distribution. Comparable as a digitally-led UK radio challenger using community-style content and multi-platform distribution to grow audience and sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@burtonradio
• Facebookfacebook.com/teamburtonradio
• Instagraminstagram.com/burtonradio
• TikToktiktok.com/@burtonradio
• LinkedInlinkedin.com/company/micro-brew-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burton Radio & Echo