Business Reset

What Business Reset does

Business Reset is an Australian insolvency and restructuring accounting firm headquartered in Peregian Beach, Queensland, with team members also based in New South Wales. It was founded in 2018 as the Corporate Restructuring & Insolvency division of Revive Financial, and in May 2024 was spun off to operate independently as Business Reset Pty Ltd (ACN 624 221 781). The firm specializes in Small Business Restructuring (SBR) under Australian government legislation, alongside Creditors' Voluntary Liquidation (CVL), Members' Voluntary Liquidation (MVL), Voluntary Administration, Simplified Liquidation, and Director Penalty Notice (DPN) advisory services for company directors facing ATO enforcement.

The company is led by founder Jarvis Archer and an in-house team of ASIC-registered liquidators and restructuring practitioners, with the SBR practice as the core economic engine. Engagement fees range from approximately $4,000 for straightforward MVLs up to $50,000+ for complex administrations, with SBR engagements typically priced between $15,000 and $25,000. The firm reports that 111 of 112 SBR proposals were accepted by the ATO in FY2024, a claimed 99% acceptance rate, and that eligible companies can achieve up to 78% debt reduction.

Business Reset operates a sales-led, education-driven go-to-market model. The firm produces an extensive content library (42+ blog articles, multiple downloadable guides), runs a free online Debt Reduction Assessment Tool, distributes a newsletter called 'The Reset,' and runs a dedicated 'For Accountants and Advisors' referral channel. Customers are SMB directors across Australia (with verticals including construction, NDIS providers, manufacturing, hospitality, retail, and professional services), reached via direct engagement, inbound content, and accountant referrals. The firm is bootstrapped and founder-led, with no disclosed external funding and a headcount of 21 employees.

Name

Business Reset

Legal name

Business Reset Pty Ltd ACN 624 221 781

Website

https://businessreset.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Reset is an Australian insolvency and restructuring accounting firm that helps small-to-medium business directors navigate ATO debt, Director Penalty Notices, and company wind-up through SBR, liquidation, and administration services. It serves SMBs nationwide primarily via accountants and educational content marketing.

Ownership category

akta.pro rank

Product category

Insolvency and Restructuring Advisory Services

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Finance Services (6199)

akta.pro primary industry

Restructuring & Turnaround Advisory (BPAHAOAC)

akta.pro secondary industries

Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO), Insolvency, Restructuring & Bankruptcy Administration (BPAHABAL), Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side) (FSAEAFAK)

Keywords

• Insolvency advisory services
• Small business restructuring
• Creditors voluntary liquidation
• Director penalty notice advice
• Corporate debt restructuring

Headquarters

HQ city

Queensland

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Small Business Restructuring (SBR) Services: Professional fees for Small Business Restructuring services, typically ranging from $15,000 to $25,000 depending on company complexity. The company conducts free initial assessments before engagement.
2. Creditors Voluntary Liquidation (CVL): Fees for liquidation services, varying significantly based on complexity - from approximately $4,000-$15,000 for straightforward cases to $50,000+ for complex matters. Often funded from asset realisations.
3. Members Voluntary Liquidation (MVL): Formal liquidation services for solvent companies, priced from as little as $6,000.
4. Voluntary Administration: Formal administration services for companies in financial distress, typically costing upwards of $50,000 for traditional voluntary administration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Business Reset is an Australian insolvency and restructuring advisory firm that helps small to medium business directors facing financial distress. Its core offering is Small Business Restructuring (SBR), a government-approved process that can reduce ATO debt by up to 78% while allowing directors to retain control and the business to continue trading. The firm also delivers Creditors' Voluntary Liquidation, Members' Voluntary Liquidation, Voluntary Administration, Simplified Liquidation, and Director Penalty Notice (DPN) advisory services.

Product overview

Business Reset is an insolvency accounting firm offering a suite of financial restructuring and advisory services for small to medium businesses. The core offering is Small Business Restructuring (SBR), a government-approved process that helps viable companies reduce ATO debt by up to 78% while continuing to trade with directors retaining control. Supporting services include Creditors' Voluntary Liquidation (CVL), Members' Voluntary Liquidation (MVL), Voluntary Administration, and Simplified Liquidation for company wind-up scenarios. The company also provides Director Penalty Notice (DPN) advisory services and offers a free online Debt Reduction Assessment Tool. Services for accountants and advisors enable referral partnerships to help joint clients navigate financial difficulties.

Differentiator

Problem solved

Functional benefit

Products and services

• Small Business Restructuring (SBR) A government-approved insolvency process for small, insolvent companies that allows directors to retain control while restructuring debts. Can reduce ATO debt by up to 78% with remaining balance paid over 2-3 years; typically completed in 7-9 weeks. Priced at $15,000-$25,000 depending on complexity.
• Creditors' Voluntary Liquidation (CVL) A director-initiated liquidation process for insolvent companies, allowing directors to choose their preferred liquidator and maintain some control over the closure process. Fees range from approximately $4,000-$15,000 for straightforward cases to $50,000+ for complex matters.
• Members' Voluntary Liquidation (MVL) A formal wind-up process for solvent companies that have paid all debts and want a structured closure, often used for tax planning purposes. Priced from $6,000.
• Voluntary Administration A formal, temporary process where an independent administrator takes control of a company to assess whether it can be saved, with a moratorium pausing creditor legal action for 20-25 business days. Typically costs upwards of $50,000.
• Simplified Liquidation A streamlined version of the standard CVL process for companies with liabilities under $1 million, featuring reduced investigative obligations and typically lower costs.
• Director Penalty Notice (DPN) Advisory Services Advisory services to help company directors respond to and deal with Director Penalty Notices from the ATO, including guidance on 21-day DPNs and lockdown DPNs, and protecting directors from personal liability.
• Free Debt Reduction Assessment Free online self-assessment for company directors to evaluate their debt reduction options and eligibility for Small Business Restructuring. Available at start.businessreset.com.au.
• For Accountants and Advisors Services Specialist partnership services for accountants and business advisors to help their clients who are under financial pressure, including referral partnerships, dedicated resources, and joint client assistance.

Quantifiable outcome

• Debt reduction of up to 78% for eligible companies, including ATO debt
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Turnaround Management Association (TMA)minorOthersBusiness Reset team members maintain membership in the Turnaround Management Association, an industry body for restructuring professionals. This membership provides professional development and networking opportunities.
• Chartered Accountants Australia and New Zealand (CAANZ)minorOthersTeam members are members of Chartered Accountants Australia and New Zealand, providing professional credentials and access to industry resources.
• Institute of Chartered Accountants in AustraliaminorOthersIndividual team members (such as Dean Phillips) are members of the Institute of Chartered Accountants in Australia.
• Australian Restructuring Insolvency and Turnaround Association (ARITA)minorOthersIndividual team members (such as Stuart Pfingst) are members of ARITA, the peak body for insolvency practitioners in Australia.
• CPA AustraliaminorOthersIndividual team members (such as Stuart Pfingst) are members of CPA Australia.
• ASIC-Registered LiquidatorcoreOthersBusiness Reset works with ASIC-registered liquidators and restructuring practitioners to deliver services. Team includes registered liquidators authorized by ASIC.
• Small Business Restructuring PractitionercoreOthersThe company is authorized to act as Small Business Restructuring Practitioners under Australian government legislation, allowing them to help eligible companies restructure debts.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• FTI Consulting: Global restructuring and advisory firm with Australian operations offering corporate restructuring and insolvency services. Comparable regulatory expertise but operates at much larger scale with broader service portfolio.
• McGrathNicol: Major Australian restructuring and advisory firm with a wider portfolio including formal insolvency, restructuring, and advisory services across mid-market and large corporate segments. Overlaps on SME insolvency but serves a broader client base.
• Cor Cordis: Australian restructuring, insolvency, and forensic accounting firm with broader mid-market and corporate focus. Comparable on regulatory framework but operates at a larger scale and broader client mix.
• KordaMentha: Leading Australian advisory firm with restructuring, insolvency, and forensic practice primarily serving mid-market and corporate clients. Overlaps with Business Reset on regulatory expertise but targets larger engagements.

Direct peers

• Pilot Partners: Australian chartered accounting firm with a dedicated insolvency and restructuring practice offering SBR, voluntary administration, and liquidation services to SMEs. Comparable in size, geographic focus, and client segment.
• SV Partners: National Australian insolvency and restructuring firm offering formal insolvency appointments and SBR services. Direct competitor in the same regulatory framework and SME target market.
• Vincents Chartered Accountants: Australian insolvency and restructuring specialist firm providing SBR, liquidation, and forensic accounting services to SMEs. Overlapping service offering, geography, and target client profile.
• Worrells: One of Australia's largest dedicated insolvency and restructuring firms, focused on SME insolvency appointments including liquidations, voluntary administrations, and SBRs. Most directly comparable peer given shared SME focus and Australian geography.
• BRI Ferrier (Australia): Specialist insolvency, restructuring, and forensic accounting firm in Australia providing SBR and formal insolvency services to SMEs. Comparable specialist positioning and SME focus.

Regional players

• Revive Financial: Former parent of Business Reset's pre-spin division, now focused on personal debt management and individual insolvency services. Comparable Australian restructuring context but addresses individual consumers rather than SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/business-reset-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Reset