Name

Ticketmaster Sverige

Legal name

Ticketmaster

Website

https://business.ticketmaster.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Ticketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ)

Keywords

• Event ticketing platform
• Online ticket sales
• Event marketing services
• Venue access scanning
• Secure ticket resale

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Ticket Transaction Fees: Ticketmaster charges a service fee on each ticket sold through its platform. The platform supports various ticket types including packages, subscriptions, season tickets, and dynamic pricing. The company takes a commission on every completed transaction.
2. Event Marketing Services: Organizers can purchase enhanced marketing placements in Ticketmaster's owned channels (newsletter, app, social media, website), as well as paid media on Google Ads, Meta platforms, Schibsted, Spotify, and outdoor advertising. Premium Email campaigns offer segmented newsletter placements for an additional fee.
3. Venue Technology & Scanning Services: Ticketmaster provides scanner rental, point-of-sale systems, and on-site support services for event day entry management. TM1 Entry and TM1 Access tools support venue operations.
4. Premium Tools & APIs: Organizers can build custom ticket shops with API integration for full control, or use branded souvenir tickets (Collector Tickets) and branded gift cards — creating additional service revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels15 records

Core offering

Ticketmaster Sverige provides a cloud-based event ticketing and live experience platform for Swedish event organizers, covering event creation, online ticket sales, dynamic pricing, automated marketing, on-site scanning, secure resale, and fan support. Organizers can self-publish events via TM1 Events in under 30 seconds or use a dedicated account management team, while end consumers purchase tickets via ticketmaster.se, the mobile app, or partner integrations with Spotify, Apple Music, Shazam, and ChatGPT.

Product overview

Ticketmaster Sverige operates as a comprehensive event ticketing and live experience platform with a modular product architecture. The core offering consists of the Biljettsystem (Ticket System) for digital ticket sales and management, complemented by TM1 Events for event creation and management, and TM1 Entry for entry/scanning operations. Additional value-added modules include Eventmarknadsföring (Event Marketing) with automated email campaigns and social advertising, Partnernätverk (Partner Network) providing access to 90+ integration partners including Spotify and Apple Music, Fan Support services handling customer inquiries, Ticket Transfer for digital ticket sharing, Ticketmaster Resale for secure secondary market, Collector Ticket collectibles, Walletpass mobile wallet integration, Passkeys authentication, Premium Email newsletter solutions, and the Favorites notification feature. The platform also includes TM1 Reports for analytics and Evenemangsdagen (Event Day) services for on-site operations.

Differentiator

Problem solved

Functional benefit

Brands

• TM1 Events: Event creation and management platform for organizers to set up and manage events
• TM1 Entry
• Fan Support
• Ticket Transfer
• Ticketmaster Resale
• Walletpass
• Premium Email
• Collector Ticket

Products and services

• Biljettsystem (Ticket System) Cloud-based ticketing platform for Swedish event organizers to sell tickets online, manage seating charts, configure dynamic and package pricing, and run sales reporting for live events of any scale.
• TM1 Events Self-service event creation and management platform enabling Swedish organizers to build and publish events in minutes, with reusable templates, arena layout management, real-time sales tracking, offer management, and team collaboration.
• TM1 Entry Entry management tool for venue access control, offering real-time ticket scanning data, offline capability, team sharing of scanning reports, and integration with NFT tickets and SafeTix dynamic codes for enhanced security.
• Eventmarknadsföring (Event Marketing) Marketing solution for Swedish event organizers, including data-driven audience insights, automated email campaigns, social media advertising on Meta, Google Ads, newsletter tools, and access to Ticketmaster's partner network for event promotion.
• Partnernätverk (Partner Network) Program giving Swedish organizers access to 90+ affiliate networks (Spotify, Shazam, Apple Music, TikTok, Snapchat, Bandsintown, Songkick and others) that surface and sell event tickets across their own audiences at no extra cost.
• Evenemangsdagen (Event Day) On-site event day services for venues, including cash register systems, sales reporting, entry support, scanner rental, and extra support during major artist releases.
• Fan Support Customer support service for ticket buyers, covering account management, ticket transfers, purchases, refunds, event information, resale, and ticket upgrades, operating in 35+ countries and multiple languages.
• Ticketmaster Resale Secure ticket resale platform that protects consumers from fraud and overpriced secondary market tickets, ensuring buyers receive legitimate tickets with standard Ticketmaster service and security.
• Ticket Transfer Digital ticket transfer feature allowing ticket buyers to send their ticket to another Ticketmaster account holder, enabling each attendee to have their own digital ticket while expanding the organizer's customer database.
• Walletpass Mobile wallet integration allowing attendees to save tickets directly to their phone wallet, functioning like a boarding pass with offline access for seamless event entry.
• Passkeys Password-free authentication using biometrics (fingerprint, Face ID) or PIN, built on the Google, Apple, and Microsoft standard for cross-device account security.
• Premium Email Customized newsletter solution with audience segmentation based on purchase history, browsing behavior, and geography, enabling targeted event marketing with high relevance.

Quantifiable outcome

• 46,812 tickets sold for Sweden Rock 2026 festival
• +7 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability4 records

Feature15 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Aftonbladet PlusminorGTM or Marketing Partner · 1 January 2025Marketing partnership enabling Ticketmaster to reach Aftonbladet's large Swedish audience for event promotion through Aftonbladet's subscription platform.
• Cancerfonden (Swedish Cancer Society)minorOthers · 1 January 2024Charitable partnership allowing ticket buyers to donate 50, 100, or 200 SEK at checkout. Ticketmaster matches each donation with an additional 10%. Over 700,000 SEK raised in two years. Part of Ticketmaster's global initiative supporting cancer research in 25+ countries.
• SpotifycoreGTM or Marketing PartnerTicketmaster is Spotify's preferred ticketing partner. Events are surfaced to Spotify users on artist pages, mobile/desktop apps with geo-targeted recommendations based on listening history. Event data syncs multiple times daily automatically at no cost to organizers.
• Shazam / Apple MusiccoreGTM or Marketing PartnerShazam shows upcoming concerts when users identify a song, linking directly to Ticketmaster. Apple Music's iOS 26.4 update displays live events across its ecosystem (artist pages, homepage, notifications) with direct purchase links. Covers 140M monthly active users and 1B+ Apple users globally.
• BandsintownminorGTM or Marketing PartnerPart of Ticketmaster's affiliate network, Bandsintown surfaces concert listings and drives ticket referrals to Ticketmaster.
• SongkickminorGTM or Marketing PartnerPart of Ticketmaster's affiliate network, Songkick surfaces concert listings and drives ticket referrals to Ticketmaster.
• Schibsted (Aftonbladet & Svenska Dagbladet)coreGTM or Marketing PartnerSchibsted Native GO enables sponsored editorial content on Aftonbladet and Svenska Dagbladet. Display and native advertising campaigns available across Schibsted's portfolio. Joint events such as 'Morgonsoffa' breakfast seminars deepen the relationship.
• CoreGocoreStrategic or Co-development PartnerStrategic partnership announced in 2025 for seamless live experiences, integrating CoreGo's services with Ticketmaster's ticketing ecosystem for Swedish event organizers.
• Live NationcoreStrategic or Co-development PartnerLive Nation is Ticketmaster's parent company and the world's largest live entertainment company. Co-marketing campaigns such as the Stockholm Central Station takeover for Guns N' Roses, Darin, and Robbie Williams are conducted together.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Billetto: Sweden-based ticketing platform serving event organizers across the Nordics, with self-service tools and event management capabilities. Competes directly with Ticketmaster Sverige for SMB and mid-market event organizers in Sweden, offering a similar PLG onboarding experience.
• CTS Eventim: Europe's largest independent ticketing and live entertainment provider, operating across multiple European markets including Germany, Italy, and expanding in the Nordics. Directly competes with Ticketmaster Sverige for primary ticketing of concerts, sports, and theater events, offering a similar full-stack platform with ticketing, marketing, and event-day services.
• Eventbrite: Global self-service event ticketing platform popular with SMB event organizers across Europe. Overlaps with Ticketmaster's TM1 Events self-service product for community events, workshops, and small-scale live events, particularly in the SMB segments.
• See Tickets: European-based ticketing platform serving events across the UK, France, Spain, Netherlands, and other markets. Offers primary ticketing, marketing tools, and event-day services comparable to Ticketmaster's offering, often winning mid-market organizer accounts.
• AXS: AEG-owned ticketing platform and primary competitor to Ticketmaster globally, offering ticketing, mobile entry, and resale services. Competes for major venue and arena contracts in Europe, with comparable technology stack including digital ticketing and access control.

Broad incumbents

• AEG Presents: Global live entertainment and venue operator via AEG, parent of AXS. Competes with Live Nation for concerts, venues, and arena contracts across Europe, representing a strategic competitor whose ticketing and venue strategies directly affect Ticketmaster Sverige's market position.
• Live Nation Entertainment: Parent company of Ticketmaster and world's largest live entertainment company. Operates globally across concert promotion, venue management, and ticketing, providing the infrastructure and content (concerts, tours) that flows through Ticketmaster Sverige's platform.

Emerging players

• Dice: Mobile-first music ticketing app focused on live music and club events, with strong presence in the UK and expanding in Europe. Competes for the same music-promoter customer base as Ticketmaster Sverige, with a differentiated fan-discovery and waitlist-based purchase UX.
• TicketSwap: European ticket resale marketplace offering a regulated, fraud-resistant alternative to secondary ticketing. Operates as an emerging competitor and adjacent ecosystem player to Ticketmaster Resale, particularly relevant in markets with strict consumer protection regulations on ticket resale.

Others

• CoreGo: Nordic-based event technology provider offering access control and on-site event services. Has a strategic partnership with Ticketmaster Sverige (announced 2025), making it an adjacent ecosystem participant rather than a direct competitor, focused on venue technology integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ticketmaster-sverige
• TikToktiktok.com/@ticketmaster

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketmaster Sverige