Busselton Toyota

What Busselton Toyota does

Busselton Toyota is a privately held, authorized Toyota dealership headquartered at 78 West Street, Busselton, Western Australia, serving the South West WA corridor of Busselton, Dunsborough, Margaret River, Yallingup, Augusta, and Nannup. Founded in 1996, the dealership operates with 14 employees under the Saltarini family, with Laurie Saltarini as Dealer Principal, and is part of Toyota Australia's OneToyota network of authorized dealers, Toyota Finance, and Toyota Insurance organizations.

The business runs a traditional full-line automotive retail model spanning new Toyota vehicle sales (passenger cars, SUVs, utes, commercial vehicles, hybrids, and the bZ4X battery-electric), Toyota Certified Pre-Owned sales, manufacturer-trained servicing with Toyota Genuine Parts and capped-price servicing, parts and accessories, Toyota Personalised Repayments and Toyota Access finance, Toyota Car Insurance, fleet sales, and KINTO car rental. Underlying technology is OEM-supplied rather than dealer-built: Toyota Hybrid Synergy Drive powertrains, Toyota Connected Services with in-vehicle DCM telematics, the myToyota Connect mobile application, Toyota Safety Sense active safety suite, and wireless Apple CarPlay/Android Auto integration.

Revenue is generated through one-time vehicle sales (new and pre-owned), recurring service and parts streams tied to logbook history, finance and insurance commissions through Toyota Finance Australia, fleet contracts, and KINTO subscription/rental income. Go-to-market is sales-led at the physical dealership with field fleet coverage and digital enquiry and service-booking channels; marketing relies on the dealer website, Toyota Australia's national campaigns, and customer referrals rather than a distinct brand investment. The dealership has accumulated 5 Australian Dealer of the Year awards and 21 Toyota President's Awards for Excellence, and is positioned as the most successful Toyota retailer in its region.

Name

Busselton Toyota

Legal name

Busselton Toyota

Website

https://busseltontoyota.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Busselton Toyota is a privately held, authorized Toyota dealership in Busselton, Western Australia, serving the South West WA region with new and pre-owned vehicle sales, manufacturer servicing, parts, finance, insurance, fleet, and KINTO rental.

Ownership category

akta.pro rank

Headquarters

HQ city

Busselton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including passenger cars, SUVs, utes, and commercial vehicles
2. Pre-Owned Vehicle Sales: Sales of pre-owned and Toyota Certified Pre-Owned vehicles
3. Vehicle Servicing: Toyota Genuine Service providing logbook servicing, repairs, and maintenance using Toyota Genuine Parts. Offers capped price servicing for first 3-5 years
4. Parts & Accessories: Sales of Toyota Genuine Parts and Toyota Genuine Accessories
5. Finance & Insurance: Finance products including Toyota Personalised Repayments, Toyota Access, Full-Service Lease, Used Car Finance, and Toyota Car Insurance
6. Fleet Sales: Dedicated fleet sales team for business customers with tailored solutions
7. KINTO Car Rental: Car rental services through KINTO, a Toyota mobility brand

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Busselton Toyota is an authorised Toyota dealership in Busselton, Western Australia, retailing new and pre-owned Toyota passenger and commercial vehicles. The business also delivers factory-backed servicing, genuine Toyota parts and accessories, in-house finance and insurance arrangements, and tailored fleet solutions for local businesses.

Product overview

Busselton Toyota is a Toyota authorized dealership offering a comprehensive automotive portfolio centered on new Toyota vehicle sales (spanning compact cars, sedans, sports cars, electric vehicles, SUVs, and commercial vehicles), pre-owned vehicle sales, and associated services. The product lineup includes core vehicle brands: Yaris, Corolla, Camry, GR performance range (GR86, GR Supra, GR Corolla, GR Yaris), bZ4X electric vehicles, RAV4, Kluger, LandCruiser, HiLux, HiAce, Tundra, and Coaster. Service offerings include Toyota Genuine Service (maintenance and repair), Toyota Genuine Parts & Accessories, Toyota Personalised Repayments (finance), Toyota Car Insurance, Fleet Services, Toyota Connected Services, myToyota Connect companion app, Toyota Safety Sense technology, and KINTO mobility/rental services. The dealership operates as a one-stop automotive solution for sales, servicing, finance, insurance, and fleet management.

Differentiator

Problem solved

Functional benefit

Brands

• KINTO: Car rental service offered at the dealership - car rental, reimagined
• Toyota Certified Pre-Owned
• Toyota Access
• Toyota Genuine Service
• Toyota Genuine Parts

Products and services

• New Toyota Vehicles Retail sale of brand-new Toyota passenger cars, SUVs, utes and commercial vehicles, supported by factory warranty and manufacturer-backed support, targeted at individual consumers and families in the South West region of Western Australia.
• Pre-Owned Vehicles Sale of inspected, reconditioned and warrantied used vehicles including ex-Toyota and other-brand cars and commercial vehicles, providing a lower-cost-of-entry option for budget-conscious consumers in Busselton and surrounding areas.
• Vehicle Servicing and Repairs Scheduled logbook servicing, mechanical and electrical repairs, diagnostics, and warranty work performed by Toyota-trained technicians using manufacturer-approved procedures, available to private owners and fleet operators.
• Genuine Toyota Parts and Accessories Retail and trade supply of genuine OEM Toyota replacement parts, accessories, and lifestyle merchandise, fitted during servicing or sold over the counter to walk-in customers.
• Finance and Insurance On-site finance broking, vehicle loan arrangements, and insurance products arranged in partnership with Toyota Finance and approved insurers, simplifying the purchase process for retail buyers at the point of sale.
• Fleet and Business Sales Multi-vehicle fleet sales, customised servicing packages, and trade-in valuations provided to local businesses, trades, and agricultural operators across the South West region of Western Australia.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AmpolminorGTM or Marketing PartnerFuel rewards partnership through myToyota Connect app offering 6c/Litre discount on fuel and free coffee at Ampol Foodary stations for myToyota Connect members. Also offers 4c/Litre Everyday Rewards when spending $30+ at Woolworths and 8c/Litre for GAZOO RACING CLUB members.
• KINTOcoreChannel Partner/ Reseller/ DistributorKINTO is Toyota's mobility brand offering car rental services. Busselton Toyota is a KINTO dealership providing car rental, reimagined. Also offers bZ4X Service Loan Vehicle for customers needing service loan vehicles.
• Toyota Motor Corporation Australia LimitedcoreOthersParent company providing Toyota vehicles, brand, marketing support, training, warranty programs, and access to Toyota's full product range including new models, hybrids, and electric vehicles.
• Toyota Finance Australia LimitedcoreOthersProvides finance products including Toyota Personalised Repayments, Toyota Access, Full-Service Lease, and commercial financing options. Also offers Toyota Car Insurance through Aioi Nissay Dowa Insurance Company Australia Pty Ltd.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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• LinkedInlinkedin.com/company/busselton-toyota

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Busselton Toyota