What Butik Gardrop does

Butik Gardrop is a Turkish direct-to-consumer women's fashion e-commerce retailer, founded in 2013 by Burcu Gümüş as a sole proprietorship and headquartered in Sancaktepe, Istanbul. The company sells women's apparel and accessories across six primary categories — upper wear, lower wear, outerwear, dresses, sleepwear, and accessories — at unit prices ranging from approximately ₺199.99 to ₺1,799.99. The e-commerce storefront is built on the Ticimax Bilişim Teknolojileri platform with 128-bit SSL encryption, iyzico payment processing supporting Turkish credit card installments, and dedicated mobile applications on iOS and Android. Orders are fulfilled from the Sancaktepe E-Ticaret Merkezi (E-Commerce Center) and shipped domestically via DHL, with MNG Kargo handling returns.

The business is purely digital and ships only within Turkey (excluding Northern Cyprus). The customer base is segmented as Turkish women seeking fashionable clothing at accessible price points, with acquisition driven primarily by organic social media, an email newsletter, and WhatsApp-based customer service. The company emphasizes founder-led brand storytelling, fabric quality, extensive size run (S-XL), a 14-day return policy, and a free-shipping threshold at ₺2,500. Payment options include credit card (with installments), bank transfer, and cash on delivery (₺8 surcharge).

The operating model is small-scale: 14 employees, founder-owned with no external funding, no parent company, and no disclosed subsidiaries. The business relies on third-party infrastructure for commerce, payments, and logistics, with no proprietary technology or AI/ML capabilities indicated. Competitive differentiation rests on brand and founder identity, social media engagement ("thousands of followers"), and customer-friendly policies, rather than on technology, scale, or unique product features. Revenue is not publicly disclosed.

Name

Butik Gardrop

Legal name

Burcu Gümüş

Website

https://butikgardrop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Butik Gardrop is a Turkish direct-to-consumer e-commerce retailer founded in 2013 that sells women's clothing and accessories across upper wear, lower wear, outerwear, dresses, sleepwear, and accessories categories to Turkish female consumers, fulfilling orders domestically from Istanbul via DHL.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Butik Gardrop generates revenue through direct retail sales of women's clothing, accessories, and fashion items. Customers purchase products at listed prices with options for installment payments. The company offers various payment methods including credit card, bank transfer, and cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Butik Gardrop is a Turkish direct-to-consumer online retailer of women's fashion, selling upper wear, lower wear, outerwear, dresses, sleepwear, and accessories through its own e-commerce website and mobile apps. Products are stocked and shipped from its Istanbul Sancaktepe E-Commerce Center to customers across Turkey via DHL, with installment, cash-on-delivery, and credit-card payment options.

Product overview

Butik Gardrop is a Turkish women's fashion e-commerce retailer offering a comprehensive online shopping experience. The product portfolio includes women's clothing across six main categories: Upper Wear (blouses, sweaters, shirts, t-shirts, cardigans), Lower Wear (pants, jeans, skirts, leggings, shorts), Outerwear (jackets, coats, parkas, trench coats, vests), Dresses, Sleepwear (pajama sets, shorts sets), and Accessories (scarves, belts, bags, hats, jewelry). The store also features discounted sale items and new arrivals. All products are shipped from the company's Istanbul Sancaktepe E-Commerce Center, with delivery handled through DHL.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DHLcoreOthersPrimary logistics and shipping partner for all e-commerce orders. DHL provides domestic delivery services throughout Turkey, ensuring orders reach customers reliably. DHL does not deliver on official holidays.
• Ticimax Bilişim Teknolojileri A.Ş.coreTechnology or IntegrationE-commerce infrastructure provider powering the Butik Gardrop online store platform. Ticimax provides the website technology, hosting, and e-commerce functionality that enables the online shopping experience.
• MNG KargominorOthersSecondary shipping partner used primarily for returns and exchanges. Customers use MNG Kargo agreement code 192306377 for iade (return) shipments.
• AkbankminorOthersBanking partner for payment processing. Company maintains a business account at Akbank Bahariye branch (141) with account number 0185599 for TRY transactions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Network: Turkish women's fashion brand operating in mid-market segment with stores and online presence. Comparable target customer and price band to Butik Gardrop, with similar catalog breadth in women's apparel.
• LC Waikiki: Largest Turkish fashion retailer offering women's, men's, and children's apparel through extensive physical stores and e-commerce. Directly comparable as a domestic Turkish women's fashion brand with similar customer demographics and price positioning.
• DeFacto: Turkish fashion retailer with women's, men's, and children's apparel sold across 500+ stores and online. Directly competes in the same mid-market Turkish women's apparel segment with similar catalog breadth.
• Koton: Turkish women's and family fashion brand with strong omnichannel presence. Comparable as a domestic Turkish apparel retailer focused on trend-driven women's clothing at accessible price points.

Emerging players

• SHEIN: Global ultra-fast-fashion online retailer with strong penetration in Turkey. Comparable as a direct online fast-fashion competitor targeting trend-conscious women at low price points, with global shipping unlike Butik Gardrop.
• ASOS: UK-based online fashion retailer with global reach including Turkey. Comparable as a pure-play e-commerce women's fashion destination with broad catalog and international shipping capability that Butik Gardrop lacks.

Broad incumbents

• Hepsiburada: Major Turkish e-commerce marketplace with significant fashion category presence. Comparable as a competing online channel for Turkish women's fashion shoppers, with marketplace scale and logistics advantages over Butik Gardrop's direct model.
• Beymen: Turkey's leading luxury multi-brand fashion retailer with strong online store. Comparable as a Turkish e-commerce fashion destination for women's apparel, though operating at higher price points than Butik Gardrop.
• Trendyol: Turkey's largest e-commerce marketplace hosting thousands of fashion sellers including women's apparel brands. Comparable as the dominant Turkish e-commerce channel where Butik Gardrop's customer base shops, and a potential distribution route.

Regional players

• Mavi: Iconic Turkish denim and casualwear brand with women's apparel lines sold globally. Comparable as a domestic Turkish apparel brand with established brand equity and broader category reach than Butik Gardrop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/butikgardrop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butik Gardrop