Butler Solutions AS

What Butler Solutions AS does

Butler Solutions AS is a privately held Norwegian engineering company, founded in 2010 and headquartered in Jørpeland (near Stavanger), that designs and manufactures specialized equipment across two divisions: offshore subsea tooling and land-based industrial automation. The offshore division produces ROV-operated tools including friction clamps (up to 330-tonne holding force), flowline lifting tools (15–130Te WLL), subsea baskets, bundling clamps, cable grippers, the patented subLOOPER® mechanism for automated GRP cover handling, and custom engineered installation aids, all designed and tested to DNV standards for subsea operations to approximately 1500m depth. The automation division, marketed under the ezebot® brand, offers modular robotic systems for machine tending, palletizing, pick & place, mobile robots / AGVs (Nipper AGV), packaging lines (Nipper Stretch Hood), and a UVC disinfection robot, with RobVision providing AI-based image processing for object detection and autonomous gripping.

The company monetizes through custom hardware sales (project-based, individually engineered subsea tools and automation systems) plus professional services including DNV testing and certification, AR-assisted remote Factory Acceptance Tests, and training. Pricing is not publicly disclosed and is delivered via project-specific quotes. Go-to-market is direct enterprise field sales across the Nordic region (Norway, Sweden, Denmark, Finland) with an expanding international footprint evidenced by deliveries to the UK (Culzean / TotalEnergies), the Netherlands (Saint-Gobain), Finland (Orkla/Panda), and Brazil. Customers are concentrated in offshore oil & gas installation, floating offshore wind, food manufacturing, logistics, and construction materials. The team is small (5 employees), led by CEO Åsmund Voster, Head of Sales Sigurd Falmår, and Technical Manager Øyvind Voster. There are no disclosed funding rounds, institutional investors, or parent entities; the company operates independently and is tightly associated with the Voster family and the related entity Mechman AS.

Name

Butler Solutions AS

Legal name

Butler Solutions AS

Website

https://butler-as.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Butler Solutions AS is a Norwegian engineering firm that designs and manufactures ROV-operated subsea tooling (friction clamps, lifting tools, patented subLOOPER®) and modular industrial automation systems (ezebot®, Nipper AGV, palletizing) for enterprise customers in offshore energy and manufacturing across the Nordics and select international markets.

Ownership category

akta.pro rank

Product category

Offshore Subsea Tooling and Industrial Automation

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132), Mining and Oil and Gas Field Machinery Manufacturing (33313), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Oil & Gas Field Machinery & Equipment (3533), Special Industry Machinery, Nec (3559), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Underwater Inspection, Maintenance & Repair (UWILD, Diving/ROV, In-water Cleaning) (IMAJAFAJ)

akta.pro secondary industries

Offshore Marine & Aviation Support (PSVs, AHTS, Crew Boats, Helicopters) (EUALABAJ), Marine & Underwater Robotics (USVs/UUVs) (HDAAAIAH)

Keywords

• Subsea tooling solutions
• ROV-operated equipment
• Industrial automation systems
• Offshore friction clamps
• Robotic palletizing solutions

Headquarters

HQ city

Jørpeland

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Custom Subsea Equipment Sales: Design, manufacturing, and sale of custom subsea tools and offshore installation aids including friction clamps, subsea baskets, flowline lifting tools, and specialized ROV-operated equipment. Products are certified according to DNV standards.
2. Industrial Automation Systems: Sale and implementation of automation solutions including ezebot® robotic systems, Nipper AGV mobile robots, machine tending, palletizing, pick & place systems, and packaging lines for manufacturing and logistics environments.
3. Training and Support Services: AR-based training and remote support services, installation, and customer integration services. Includes courses on automation solutions using AR technology.
4. Testing and Certification Services: Full-scale testing of equipment and DNV certification services as part of product delivery and quality assurance.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Butler Solutions AS designs, manufactures, and delivers custom-engineered subsea tooling and industrial automation hardware for offshore energy, maritime, and manufacturing customers. The offshore portfolio includes ROV-operated friction clamps, lifting tools, subsea baskets, and the proprietary subLOOPER® mechanism for deepwater operations up to 1500 meters with DNV certification. The land-based ezebot® division delivers modular robotic palletizing, machine tending, AGV systems, packaging lines, and the RobVision AI vision platform for production and logistics environments.

Product overview

Butler Solutions AS develops and manufactures smart industrial solutions for industrial automation and the offshore industry. The company operates two main divisions: offshore products and land-based automation. The offshore portfolio includes subsea tools such as the Subsea Basket/ROV Basket, Safety Friction Clamp (up to 330 tonnes holding force), Flowline Lifting Tool (15-130Te), Subsea Bundling Clamps, subLOOPER® for GRP cover handling, Cable Gripper, Cable Friction Clamp, and Modular ROV Friction Lifting Clamp, all designed for ROV operations and deepwater applications. The automation division centers on the ezebot® brand offering modular automation solutions including robotic palletizing, machine tending, pick n' place operations, mobile robots/AGVs (Nipper AGV), and packaging lines (Nipper Stretch Hood). AI capabilities include RobVision for computer vision-guided robotic gripping. The company also offers custom solutions, AR training modules, and disinfection robots. All products are designed, built and tested according to DNV standards with comprehensive testing and certification services.

Differentiator

Problem solved

Functional benefit

Brands

• ezebot®: Flexible and user-friendly automation solutions for production and logistics environments, including machine tending, palletizing, mobile robots, pick and place, packaging lines, and disinfection robots.
• subLOOPER®
• RobVision

Products and services

• Modular ROV Friction Lifting Clamp Modular friction lifting clamp for ROV operations during umbilical repair; configurable for product diameters from 100mm to 230mm with exchangeable pad inserts and a maximum Safe Working Load of 35 tonnes, operated by ROV using a torque tool.
• subLOOPER® Subsea tool for automated 'needle threading' operation to move GRP protection covers on the seabed, changing hinge side based on position and force load; reduces time-consuming ROV intervention in subsea cover handling operations.
• Safety Friction Clamp Force distribution technology clamp for hang-off applications supporting flexible risers, umbilicals, and cables; can hold up to 330 tonnes with force distributed across the entire friction surface area, available for topside and subsea use.
• Subsea Basket / ROV Basket ROV work baskets available in multiple sizes with payloads from 5.5 tonnes up to 20 tonnes for transporting equipment to seabed depths; customizable configurations available for tool storage and ROV operations.
• Flowline Lifting Tool (FLT) Heavy-duty subsea lifting tool for risers and umbilicals with termination heads, available in 15Te to 130Te WLL capacity with ROV-installable and ROV-releasable options; the largest FLT produced (150 tonnes) marked the company's first major export delivery.
• Subsea Bundling Clamps ROV-operated clamps for bundling cables during repair and splicing operations; lightweight construction combined with strong grip force for subsea cable handling work.
• Custom Subsea Solutions Custom subsea tools and heavy load installation equipment including Retrofit Hatch Lock, Clamp for subsea epoxy molding, Heavy duty moonpool equipment, Swivel Collar Rotation Tool, Buoyancy Installation Clamp, Umbilical Removal Tool, Wire Deflector Sheave, and Buoyancy Stacking Frame; engineered for individual project requirements.
• Subsea Octagon Tool Basket Customized subsea basket for storing and handling tools used in washing and replacing gaskets during underwater operations; features an ROV-operable locking mechanism for operations at depths up to 1500 meters.
• Tendon Tensioning Tool Specialized tensioning tool for floating offshore wind turbine installation; produced for the Culzean floating offshore wind project in the North Sea to support platform stability for TotalEnergies E&P North Sea UK Limited.
• ezebot® Modular Automation Platform Modular automation solution brand providing flexible and user-friendly automation for production and logistics environments; focuses on rapid implementation, ease of use, and cost-effective operation without requiring advanced programming skills; underpins machine tending, palletizing, pick and place, mobile robots, packaging lines, and disinfection robots.
• RobVision AI Vision System AI-based image processing solution (branded Robotsyn) that enables robots to reliably detect known objects in unstructured environments and autonomously calculate optimal grip positions without manually taught motion sequences.
• mini™ UVC Disinfection Robot Autonomous mobile disinfection robot using UVC light to eliminate up to 99% of viruses on surfaces within one meter distance; navigates independently on predefined maps and can integrate with ANT® fleet management alongside other autonomous vehicles.
• Nipper Stretch Hood Packaging Line All-electric stretch hood machine combining high capacity (70-80 pallets per hour) with low energy consumption (7.5 kW) for water and dust-tight pallet packaging; achieves up to 30% reduction in plastic consumption versus traditional stretch wrapping (branded Dino Stretch Hood in some deployments).
• Nipper AGV Mobile Robots Autonomous guided vehicles for pallet transport, lifting, shelf transport, and station-to-station work; uses a common fleet management system enabling robots from different manufacturers to operate in the same environment without vendor lock-in.
• DNV Testing and Certification Services Full-scale testing and DNV (Det Norsk Veritas) certification services including design review, calculations, third-party test certificates, and full certification documentation; covers the entire process from design through final approval for offshore product deployments.
• AR-Based Training and Remote Support Services Training, installation, and customer integration services using augmented reality technology; AR glasses allow instructors to draw and point in the user's field of view during Factory Acceptance Tests and operational training, enabling efficient remote collaboration.

Quantifiable outcome

• Reduces GRP cover installation time through automated needle threading operation
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• DNV (Det Norske Veritas)coreStrategic or Co-development PartnerDNV provides certification services for Butler's offshore products. All products are designed, built and tested according to DNV requirements and standards. DNV follows the entire process from design and calculations to actual testing and final approval, providing predictability and documented solutions ready for offshore use.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TechnipFMC: Global subsea equipment and services provider offering integrated tooling, umbilicals, risers and installation systems; comparable end market with Butler's friction clamps and Flowline Lifting Tools used on subsea tie-ins.
• ABB Robotics: Global industrial-robotics incumbent offering machine tending, palletizing and pick-and-place systems that overlap with Butler's ezebot® automation stack, though from a much larger portfolio and channel.
• Subsea 7: Global offshore installation contractor that procures and sometimes designs subsea intervention tools; an overlap with Butler's ROV-operated tooling customers and a potential channel/partner rather than head-to-head product competitor.
• Aker Solutions: Large Norwegian offshore engineering and subsea equipment provider; broad incumbent that also supplies subsea installation tools and lifecycle services to the same North Sea operator base that Butler serves.

Emerging players

• Universal Robots: Danish cobot maker and Nordic automation peer; competes in the same industrial-automation buyer segment as Butler's ezebot® modular automation and machine-tending solutions, particularly in Nordic manufacturing customers.
• Mobile Industrial Robots (MiR): Danish manufacturer of autonomous mobile robots for warehouses and factories; directly comparable to Butler's Nipper AGV offering and shares the Nordic industrial-automation customer base.

Direct peers

• Subsea Innovation: UK-based designer and manufacturer of ROV-operated subsea tools including clamps, lifting and intervention equipment; most direct head-to-head peer in the niche subsea tooling segment Butler serves.
• Kystdesign: Norway-based supplier of ROV tooling and subsea equipment; geographically adjacent and product-overlapping with Butler's subsea intervention and lifting-tool portfolio for North Sea operators.
• Forum Energy Technologies: Houston-based manufacturer of subsea robotics, ROV tools, and offshore equipment; directly comparable to Butler's subsea tooling division with friction clamps, lifting tools and intervention equipment for oil & gas operators.

Regional players

• Helix Energy Solutions: US-based offshore well intervention and robotics provider operating its own ROV fleet; comparable operational profile and offshore customer set, though primarily Gulf of Mexico-focused rather than North Sea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@butler-solutions
• LinkedInlinkedin.com/company/butlersolutionsas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butler Solutions AS