Best Western Premier Maceió

What Best Western Premier Maceió does

Best Western Premier Maceió is a single-asset beachfront hotel operating on Pajuçara Beach in Maceió, Alagoas, Brazil, at Av. Dr. Antonio Gouveia, 925. The property was opened in 2013 under a Best Western Hotels & Resorts franchise license and is independently owned and operated by Sotel Hotelaria Ltda (CNPJ 09.326.499/0001-04). It employs 27 people and operates nine accommodation categories spanning 32 m² Standard Apartments to a 127 m² Presidential Suite, plus an accessible suite, oceanfront suites with private hot tubs, and a Royal suite on the 7th floor. Supporting amenities include Restaurante Le Premier (with Chef Guga Rocha's regional/international menu), Lobby Bar, Pool Bar, Room Service, the Saturday Feijoada Premier buffet (R$75/person), fitness center, swimming pool (adult and children's areas), wet sauna, Kids Club, Baby Copa, and seven event rooms (Manguaba, Mundau, Roteiro, Jequiá, Jacarecica, Poxim, Miaí) accommodating up to 750 persons total and 500 in auditorium layout.

Name

Best Western Premier Maceió

Legal name

Sotel Hotelaria Ltda

Website

https://bwpremiermaceio.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western Premier Maceió is a single-asset, beachfront franchise hotel on Pajuçara Beach in Maceió, Alagoas, Brazil, operating nine accommodation categories (32–127 m²), an on-site restaurant with Chef Guga Rocha, two bars, seven event rooms for up to 750 guests, and leisure amenities, serving leisure, MICE, and social-event guests.

Ownership category

akta.pro rank

Product category

Hotel Accommodation / Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation services
• Beachfront hospitality
• Hotel event hosting
• Hotel dining services
• Leisure travel lodging

Headquarters

HQ city

Maceió

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Room/Accommodation Revenue: The primary revenue stream, generated through nightly stays across nine room categories ranging from Standard Apartments (32 m²) to the Presidential Suite (127 m²). Pricing varies by season, room category, floor, and view (standard, sea view, oceanfront). Revenue is captured via direct website bookings, phone reservations, Best Western's central booking system, and OTAs.
2. Food & Beverage (Restaurant Le Premier, Bars, Room Service): On-site dining includes the Le Premier restaurant (breakfast, lunch, dinner), Lobby Bar, Pool Bar, and Room Service (10h–23h). The hotel also hosts a Saturday feijoada buffet (R$75, includes one caipirinha). Revenue is captured through covers, à la carte sales, and banquet events.
3. Events & Banquets: Seven event rooms with capacities up to 750 persons total and up to 500 in auditorium layout. Revenue generated from corporate meetings, weddings, celebrations, and conventions. The Manguaba I+II combined space is the largest venue.
4. Ancillary Services (Parking, Laundry, Early/Late Check-out): Additional revenue from valet parking (limited spaces, surcharge applies), laundry and pressing services (one complimentary piece per day for Presidential Suite guests), and early check-in / late check-out upgrades subject to availability.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Best Western Premier Maceió is an oceanfront hotel on Pajuçara Beach in Maceió, Brazil, offering overnight accommodations across nine room and suite categories (32 m² to 127 m²), on-site dining at Restaurante Le Premier, two bars, room service, event facilities for up to 750 persons, and leisure amenities including pool, fitness center, sauna, and Kid's Club. The property operates as a franchisee of Best Western Hotels & Resorts and is independently owned and operated by Sotel Hotelaria Ltda.

Product overview

Best Western Premier Maceió is a beachfront hotel property offering a comprehensive portfolio of hospitality services. The core offering centers on 9 accommodation types spanning from Standard rooms (32 m²) to the Presidential Suite (127 m²), categorized into Suítes (Presidencial, Royal, Premium, Luxo, Superior Adaptada) and Apartamentos (Premium, Luxo, Standard). Supporting services include Restaurante Le Premier (regional and international cuisine by Chef Guga Rocha), Room Service (10h-23h), Lobby Bar, Pool Bar, and the Saturday Feijoada Premier special. Event facilities comprise 7 modular rooms (Manguaba, Mundaú, Roteiro, Poxim, Jequiá, Jacarecica, Miaí) accommodating 12-500 guests. Leisure amenities include pool, fitness center, steam sauna, Kid's Club, Baby Copa, and Premier 360 virtual tour. Vacation packages include Réveillon and Honeymoon offerings. The property integrates with Best Western's central booking engine and loyalty program, plus TripAdvisor for reviews and WhatsApp for guest communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations (Suítes and Apartamentos)

Quantifiable outcome

• 5th best hotel in Brazil, 6th in South America, 2nd in Northeast, 1st in Alagoas — TripAdvisor Travellers Choice 2023
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Best Western Hotels & Resorts (Franchisor)coreChannel Partner/ Reseller/ DistributorBest Western Premier Maceió operates as a franchisee of Best Western Hotels & Resorts. The franchisor provides the brand name, global reservation system, Best Western Rewards loyalty program, quality standards, marketing support, and access to GDS and OTA distribution networks. The hotel is independently owned and operated by Sotel Hotelaria Ltda. The partnership gives the hotel access to Best Western's global marketing, booking infrastructure, and brand reputation while the franchisor benefits from the hotel's local market presence in Maceió, Alagoas.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ponta Verde Flat: A long-established beachfront full-service hotel located on Ponta Verde beach in Maceió, AL, serving similar leisure and corporate guests with comparable room inventory and on-site dining. Directly comparable as a competing full-service hotel in the same city and customer base.
• Jatiúca Hotel & Resort: A full-service beachfront resort in Maceió, AL with leisure amenities, multiple F&B outlets, and event facilities. Directly competes for the same leisure, family, and corporate travelers visiting Maceió's coast and is among the strongest comp sets in the market.
• Hotel Brisa Tower: A full-service hotel in Maceió offering accommodations, F&B, and event space targeting corporate and leisure travelers. Comparable in customer mix and amenity set, competing for the same regional booking pool.
• Ritz Lagoa da Anta: An upscale beachfront resort in Maceió with suites, leisure amenities, and event space. Mirrors the subject's positioning in terms of suite mix, oceanfront location, and MICE capability, making it a primary reference for ADR and occupancy benchmarking.

Regional players

• Salinas Park Resort: An all-inclusive family resort in Northeast Brazil (Alagoas state), competing for family leisure travelers to the region. Not strictly comparable on business model (all-inclusive) but materially relevant as a regional substitute destination in traveler consideration sets.
• Pratagy Acqua Park Hotel: An all-inclusive family resort near Maceió with water park amenities, serving a comparable leisure/family segment visiting Alagoas. A regional substitute for guests weighing destination versus city stays in Northeast Brazil.

Broad incumbents

• Best Western Premier Other Locations: Other Best Western Premier branded properties within Brazil share the same brand standards, loyalty program, and distribution ecosystem. They act as internal peers for revenue management comparisons and as substitutes for travelers choosing between Premier-branded cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bwpremiermaceio
• Instagraminstagram.com/bwpremiermaceio
• LinkedInlinkedin.com/company/best-western-premier-macei%C3%B3

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Premier Maceió